Stories on 26th Dec '13

2013: Year of Shame (Part 2)
Presenting the second of our two-part review of the year that's coming to an end in a few days
http://www.mxmindia.com/2013/12/2013-year-of-shame-part-2/

The Great CEO Churn: 16 CEOs from FMCG, auto & telcos switched jobs in 2013!
Volatile market conditions, demanding stakeholders and in some cases, poor performance, force CEO churn in consumer-facing companies
http://www.mxmindia.com/2013/12/the-great-ceo-churn-16-ceos-from-fmcg-auto-telcos-switched-jobs-in-2013/

Return of dotcom boom, small e-com cos spend big on TV advtg
It's not just big brands which have been spending money on television, small online retailers are spending humongous marketing dollars on extremely expensive TV advertising
http://www.mxmindia.com/2013/12/return-of-dotcom-boom-small-e-com-cos-spend-big-on-tv-advtg/

Life OK bags telecast and title rights for Screen awards
Star India's just-turned-two second GEC "takes a big leap" with the association with the 20th edition of the Screen Awards
http://www.mxmindia.com/2013/12/life-ok-bags-telecast-and-title-rights-for-screen-awards/

Flipkart gets Elephant Design to create identity for 'flippd'
Flipkart India retained the Pune-based strategic design firm to design it's private label fashion brand 'flippd'
http://www.mxmindia.com/2013/12/life-ok-bags-telecast-and-title-rights-for-screen-awards/

MasterChef 2 winner is new FoodFood host
Chef Shipra Khanna's Deliciously Christmas and a slew of other shows are highlights of the food-and-lifestyle channel's line-up for the yearend

http://www.mxmindia.com/2013/12/masterchef-2-winner-is-new-foodfood-host/

Stories on 11th Nov '13

Star's new sporting highs
Six channels. One website. Rs 20,000 cr investment. Gayatri Yadav, Star India's EVP Marketing and Communications, take us through what is the network's most ambitious launch offensive
http://www.mxmindia.com/2013/11/stars-new-sporting-highs/

In Google & Facebook-dominated world, Yahoo invites entries for Big Idea Chair Awards India 2013
The fourth edition of the digital advertising and planning awards in India are now open for submissions
http://www.mxmindia.com/2013/11/in-google-facebook-dominated-world-yahoo-invites-entries-for-big-idea-chair-awards-india-2013/

Three cheers! PlanetRadiocity lights up lives with 'Deep Jyoti'
Radio City's web radio destination PlanetRadiocity.com has embarked on a crowd-funded initiative of rural electrification in association with the solar power company, Sunkalp Energy. We think initiatives like these deserve all the encouragement and accolades
http://www.mxmindia.com/2013/11/three-cheers-planetradiocity-lights-up-lives-with-deep-jyoti/

ZeeQ completes a year of 'edutaining' kids
The channel will be launching a new locally made show called 'Engineer This'
http://www.mxmindia.com/2013/11/zeeq-completes-a-year-of-edutaining-kids/

Reviewing The Reviews: A max of 2.5 stars for Satya 2 if the critic was generous
Most reviewers, were not as scathing as they were sorrowful that a filmmaker of RGV's early potential has just lost it and created such an unmitigated disaster
http://www.mxmindia.com/2013/11/zeeq-completes-a-year-of-edutaining-kids/

Amith Prabhu: What’s with the friction between Journalists and PR professionals?
The friction between PR executives and journalists - both reporters and editors will continue as long as the PR fraternity does not invest in immersions and training. But the question that hovers in my mind is how often we see PR pros tweeting about a typo by a journalist or some reporter not keeping an appointment they made, asks Amith Prabhu
http://www.mxmindia.com/2013/11/amith-prabhu-what%e2%80%99s-with-the-friction-between-journalists-and-pr-professionals/

Godrej Eon is title sponsor of Tour De India
Godrej Eon has associated with the India leg of the iconic Tour De France as presenting sponsor
http://www.mxmindia.com/2013/11/godrej-eon-is-title-sponsor-of-tour-de-india/

Magic! Season 2 of 'Jai Ma Vindhyavasini' is romcom 'Love Dosti Dua!'
Season 2 of 'Jai Ma Vindhyavasini' will air as 'Love Dosti Dua' on Big Magic, the Reliance Broadcast Network GEC
http://www.mxmindia.com/2013/11/godrej-eon-is-title-sponsor-of-tour-de-india/

Stories on 6th Nov '13

Dhanda wasn't really manda this Diwali
Retailers cheer festive season with a bang, Diwali sales grow despite slowdown + Brands like Apple, Samsung, Nestle and Ferrero Rocher make hay
http://www.mxmindia.com/2013/11/dhanda-isnt-really-manda-this-diwali/

Ravi Deshpande sets up Whyness
The former Contract India chairman and CCO has set up Whyness Worldwide with offices in Mumbai, Paris and Boston and two strategic offshore alliance - the Boston-based big data tech firm called Findability Sciences and a branding and design company called Seenk from France
http://www.mxmindia.com/2013/11/ravi-deshpande-sets-up-whyness/

Star junks ESPN brand, launches Star Sports with 6 channels and website
Star India announces commitment of more than Rs 20,000 crore in the sports business with non-cricketing games given fair importance
http://www.mxmindia.com/2013/11/ravi-deshpande-sets-up-whyness/

Ranjona Banerji: Star Sports network is welcome, but no unannounced switchovers please
Perhaps now Star Sports and all its channels will only buy rights to tournaments that they can actually show us, writes Ranjona Banerji
http://www.mxmindia.com/2013/11/ranjona-banerji-star-sports-network-is-welcome-but-no-unannounced-switchovers-please/

Star cashes in on Sachin mania, hikes ad rates by 40%
Cashing in on the hype surrounding Sachin Tendulkar's farewell Test matches, broadcaster Star India has raised ad rates by almost 30-40%
http://www.mxmindia.com/2013/11/star-cashes-in-on-sachin-mania-hikes-ad-rates-by-40/

DDB Mudra ropes in Sambit Mohanty as Creative Head, North
The McCann Erickson ECD will take charge of the creative duties at DDB Mudra for North India

http://www.mxmindia.com/2013/11/ddb-mudra-ropes-in-sambit-mohanty-as-creative-head-north/