Stories on 8th Dec 14

Adspend grew 13.2% in 2014, forecast for 2015: 13.3%:MagnaGlobal
India most dynamic among the four BRICs as per the media major's forecast + Interview with Venkatesh S, EVP, Director Intelligence Practice
http://www.mxmindia.com/2014/12/adspend-grew-13-2-in-2014-forecast-for-2015-13-3magnaglobal/

Mediaah! HuffPost and Times of India -- Great Match or Mismatch?
Do we think HuffPo India it has a future and is the Times of India-HuffPo marriage the right match or a mismatch, asks Pradyuman Maheshwari in Mediaah!.
http://www.mxmindia.com/2014/12/mediaah-huffpost-and-times-of-india-great-match-or-mismatch/

Havas Worldwide appoints Nirmalya Sen as CEO
No change is planned for the agency's management committee in India. He will report to Juan Rocamora, Chairman/CEO of Havas WW Asia Pacific.
http://www.mxmindia.com/2014/12/havas-worldwide-appoints-nirmalya-sen-as-ceo/

Lowe Lintas + Partners announces second edition of its apprenticeship program - LLAP 2
The second batch of LLAP will start on July 1, 2015 with the recruitment process currently underway.
http://www.mxmindia.com/2014/12/lowe-lintas-partners-announces-second-edition-of-its-apprenticeship-program-llap-2/

TAM numbers for Hindi & Regional Channels in Week 48
Presenting TAM data for Week 48 (November 23 to 29) for various Hindi and Regional Entertainment Channels in select India markets.
http://www.mxmindia.com/2014/12/tam-numbers-for-hindi-regional-channels-in-week-48/

RAM ratings for Week 47
Presenting RAM numbers for Week 47 - that's November 16 to 22, 2014.
http://www.mxmindia.com/2014/12/ram-ratings-for-week-4%e2%80%8b7/

Amith Prabhu: People make our business
We are only as good as the people who come in to PR and make a difference. The better we are the more respect we will command, writes Amith Prabhu.
http://www.mxmindia.com/2014/12/amith-prabhu-people-make-our-business/

Johari family buys back MaXposure Media from Gruner + Jahr
The Johari family started MaXposure in 2006 and scaled it to be one of the largest magazine publishers in India.
http://www.mxmindia.com/2014/12/johari-family-buys-back-maxposure-media-from-gruner-jahr/

Celkon hands over digital mandate to Liqvd Asia
The company will now be handling the entire digital mandate for this brand.
http://www.mxmindia.com/2014/12/celkon-hands-over-digital-mandate-to-liqvd-asia/

5th edition of Big Star Entertainment Awards announced
The first awards of the season will be a 100 per cent people?s choice offering, right from the nominations to the final winners
http://www.mxmindia.com/2014/12/5th-edition-of-big-star-entertainment-awards-announced/

Stories on 17th Sep '13

Real India, Real Music
Music festivals gaining popularity in India as local talent's offering intensifies
http://www.mxmindia.com/?p=54095

ASCI asks Bharti Softbank to axe Taproot's digital ads for Hike Messenger
The Advertising Standards Council of India asks for withdrawl of Hike Messenger's online commercials
http://www.mxmindia.com/?p=54100

Jaldi 5 with Rajesh iyer, Marketing Head, Colors: Bigg Boss has become a cult show on Indian television.
Rajesh Iyer, Head of Marketing, Colors on the format of this year's Bigg Boss and the reality show's role as a buzz creator for his channel
http://www.mxmindia.com/?p=54092

Ranjona Banerji: Time for the media to jump left, right or centre
The media, it seems, needs a few lessons in school civics, writes Ranjona Banerji
http://www.mxmindia.com/?p=54118

FoxyMoron bags digital marketing duties of Celkon Mobiles
Mobile phone player Celkon has assigned its digital marketing duties to digital marketing firm FoxyMoron’s Delhi NCR branch
http://www.mxmindia.com/?p=54094

HUL's Hemant Bakshi elected ISA Chairman
Hemant Bakshi, Executive Director, Home and Personal Care, Hindustan Unilever Limited, was elected Chairman of the Indian Society of Advertisers (ISA). He takes over from Kurush N Grant
http://www.mxmindia.com/?p=54103

MEC appoints Tanushree Radhakrishnan as Digital Head - North
MEC India has appointed Tanushree Radhakrishnan as Digital Head - North
http://www.mxmindia.com/?p=54107

Stories on 3rd Jun '13

Winning loyalty with transmedia storytelling
Media organizations, changemakers and brands create cross-platform storyworlds to drive participation, notes an MSLGroup report
http://www.mxmindia.com/?p=48898

New weekly column 'PR, etc' by Amith Prabhu: To new beginnings!
Introducing a new weekly column titled 'PR, etc' by Chicago, US-based public relations professional Amith Prabhu
http://www.mxmindia.com/?p=48890

Anil Thakraney: And, Bobby Pawar is back
In the advertising context, Pawar's return sends out a strong signal to the rest of the ad world: Take your chances, buggers. Keep encouraging scam ads, you will be rewarded
http://www.mxmindia.com/?p=48888

Celkon Mobiles is Title Sponsor of Tri Nation Series
The West Indies Cricket Board (WICB) has announced Hyderabad based Celkon Mobiles as the Title Sponsor of the Tri Nation Series to be played by West Indies, India and Sri Lanka. The series will be known as the Celkon Mobile Cup and will be played in Jamaica and Trinidad from June 28 to July 11, 2013
http://www.mxmindia.com/?p=48896

ITV network signs UNWEP charter
The ITV network has become among the first media houses in India to be a signatory of UNWEP charter by signing up for Women's Empowerment Principles (WEPs)
http://www.mxmindia.com/?p=48894

Focus launches Worldoo's first TVC
Focus Circle, the creative arm of Focus, launches the first TVC created for worldoo.com, an online ecosystem for children. This will be the first time that a website dedicated to kids has come up with a TVC
http://www.mxmindia.com/?p=48897

AdStrat: Zatak: Scenting change
Behind every great commercial is super strategy. Every week, MxMIndia will bring you the brief and the strat as given by the client and whatever else that went into creating a winning ad
http://www.mxmindia.com/?p=48887

Reviewing the Reviews: Yeh Jawani Hai Deewani
Every week, Deepa Gahlot casts a critical eye over media reviews of Bollywood releases... in Reviewing the Reviews
http://www.mxmindia.com/?p=48886

Firstpost acquires satire portal Faking News
Network18's online news portal Firstpost.com has acquired FakingNews.com, which will remain as a standalone entity with Rahul Roushan as its editor
http://www.mxmindia.com/?p=48889

Ajay Chandwani appointed Chairman, DMA Echo Awards- India
The ECHO Awards of DMA US are the gold standard worldwide in marketing response and cover creativity, effectiveness and innovation. This year DMA US has accorded full alliance status to the DMA India awards programme
http://www.mxmindia.com/?p=48895