Stories on 24th Dec '13

Dear Santa. Please make these wishes for the Indian media come true...
This X'mas, we present 13 wishes which if granted could make our world of media a better place to be in
http://www.mxmindia.com/2013/12/dear-santa-please-make-these-wishes-for-the-indian-media-come-true/

IPG Mediabrands' Lodestar UM bags Samsung biz
Lodestar UM wins Samsung business from Starcom Mediavest
http://www.mxmindia.com/2013/12/ipg-mediabrands-lodestar-um-bags-samsung-biz/

Boxing champ Mary Kom is Vodafone's global brand ambassador
Beginning next year, Indian boxing champ Mary Kom will become the global brand ambassador for British multinational telecom company Vodafone
http://www.mxmindia.com/2013/12/boxing-champ-mary-kom-is-vodafones-global-brand-ambassador/

Ranjona Banerji: Patriotism rules in US media in Khobragade case
One can't really expect cynicism against their own government from the American media which made "embedded journalism" into an accepted form of the profession, writes Ranjona Banerji
http://www.mxmindia.com/2013/12/ranjona-banerji-patriotism-rules-in-us-media-in-khobragade-case/

Merry X'mas. No edition days on Dec 25 and Jan 1
There will be no update tomorrow (December 25) on account of Christmas. See you Thursday

http://www.mxmindia.com/2013/12/merry-xmas-no-edition-days-on-dec-25-and-jan-1/

Stories on 28th Oct '13

Future bright for Emerging Agencies
The future appears bright for entrepreneurs running advertising agencies was the consensus at the IAA Knowledge Conclave on Saturday
http://www.mxmindia.com/2013/10/future-bright-for-emerging-agencies/

BARC eyes 50K panel in 1.5 years
BARC is said to have zeroed in what is perceived as cutting edge technology in television audience measurement. The technology is said to be pilfer-proof, future-ready and economical.
http://www.mxmindia.com/2013/10/barc-eyes-50k-panel-in-1-5-years/

India not Shining! So why does FutureBrands 'Country Brand Index' not have India in the Top 25?
FutureBrands' annual 'Country Brand Index' measures the strength of a country brand on various parameters, from awareness to familiarity. The firm also looks at what differentiates a country brand on five key dimensions: value system, quality of life, good for business, heritage and culture, and tourism.
http://www.mxmindia.com/2013/10/india-not-shining-so-why-does-futurebrands-country-brand-index-not-have-india-in-the-top-25/

Desi brands go for 'phoren' models to sell wares
Brands, both big and small, hire foreign models to sell apparel in India
http://www.mxmindia.com/2013/10/desi-brands-go-for-phoren-models-to-sell-wares/

Amith Prabhu: Public Relations for dummies
PR companies are more like law firms as the basis for what they do is rooted in consulting, writes Amith Prabhu
http://www.mxmindia.com/2013/10/amith-prabhu-public-relations-for-dummies/

Golfing legend Gary Player to lead jury for India Golf Awards
Legendary golfer Gary Player will lead the jury for India's first golf awards called the Take Solutions India Golf Awards powered by www.golfingindian.com.
http://www.mxmindia.com/2013/10/golfing-legend-gary-player-to-lead-jury-for-india-golf-awards/

Stories on 5th Aug '13

RIP, playback singing stars?
With technology helping change the way a person sounds, film music and specifically playback singing has been significantly impacted
http://www.mxmindia.com/2013/08/rip-playback-singing-stars/

Adult brands patronize kiddie channels
Advertisers like Maruti Suzuki, Honda bikes and Samsung turning to kids' channels
http://www.mxmindia.com/2013/08/adult-brands-patronize-kiddie-channels/

P V Narayanamoorthy joins OOH analytics firm Proof of Performance Data Services
He will advise on outdoor spends and how efficacy can be maintained and enhanced in outdoor media utilization
http://www.mxmindia.com/2013/08/p-v-narayanamoorthy-joins-ooh-analytics-firm-proof-of-performance-data-services/

Colors gets act together for Bigg Boss Season 7 with Salman Khan as host
Saath 7 is the new tagline of the show as promos on for Salman Khan-hosted reality show
http://www.mxmindia.com/2013/08/colors-gets-act-together-for-bigg-boss-season-7-with-salman-khan-as-host/

Anil Thakraney: An open letter to Katrina Kaif
The actress dashes off an open letter to the media for carrying her bikini-clad pictures and Anil Thakraney responds to her as only he can
http://www.mxmindia.com/2013/08/anil-thakraney-an-open-letter-to-katrina-kaif/

Guest column: Building brands through regimens
Ashita Sarin on the phenomenon of regimen. There has been an influx of products in the market, which seemed to be packaged as a combination deal, which will then provide optimum results
http://www.mxmindia.com/2013/08/guest-column-building-brands-through-regimens/

Amith Prabhu: The next phase in the evolution of Public Relations
Five trends that will change the way we look at Public Relations as a discipline, writes Amith Prabhu
http://www.mxmindia.com/2013/08/amith-prabhu-the-next-phase-in-the-evolution-of-public-relations/

Marathi telefilms on Star Pravah Premiere
Star Pravah launches monthly airing on TV versions of new and original short stories
http://www.mxmindia.com/2013/08/marathi-telefilms-on-star-pravah-premiere/