Stories on 31st Jul

U-turn to comfort zone!
Anita Nayyar is among the many captains of media agencies who have returned after a short to long stint on the other side
http://www.mxmindia.com/2012/07/u-turn-to-comfort-zone/

End of Season 1 of Satyamev Jayate: The good, the bad and the ugly truths of life
There are many who think that the show was a success and will eventually lead to some change as evolutions don't happen overnight
http://www.mxmindia.com/2012/07/satyamev-jayate-the-good-the-bad-and-the-ugly-truths-of-life/

MxMIndia alerts via BBM (23050B5D) and WhatsApp (+919920650363), privacy assured
MxMIndia has announced the coordinates for accessing alerts via BBM and Whatsapp with an assurance that the ids will not be shared with anyone... advertisers included
http://www.mxmindia.com/2012/07/mxmindia-alerts-via-bbm-23050b5d-and-whatsapp-919920650363-privacy-assured/

Hockey India signs multi-year deal with ESPN Star
ESPN STAR Sports to exclusively broadcast all international hockey test matches under HI to be played in India for the next 5 years
http://www.mxmindia.com/2012/07/hockey-india-signs-multi-year-deal-with-espn-star/

Hungama Digital bags Best Campaign award at PMAA
It also bagged a Gold in 'The Best Innovative concept' category, two Silvers for 'The Best Use of the Internet in a Promotion Marketing Campaign' and 'Best Use of Social Marketing in a Promotion Marketing Campaign'
http://www.mxmindia.com/2012/07/hungama-digital-bags-best-campaign-award-at-pmaa/

Mediaah! Dear Editor, Mint: It's incorrect to damn TV news
Pradyuman Maheshwari is upset with the Mint editorial highlighting the 'narrowness' on television news. There are enough malaises that afflict newspapers too, he writes in Mediaah!
http://www.mxmindia.com/2012/07/mediaah-dear-editor-mint-its-incorrect-to-damn-tv-news/

Divya Bhaskar launches Rajkaaj in Ahmedabad
Divya Bhaskar launched Rajkaaj to address this heightened reader need for political news
http://www.mxmindia.com/2012/07/divya-bhaskar-launches-rajkaaj-in-ahmedabad/

Alpenliebe re-creates irresistibility in Ice Age 4
In this TV commercial, Scrat, who is one of most loved characters from the franchise, has turned this attention towards his favourite Alpenliebe
http://www.mxmindia.com/2012/07/alpenliebe-re-creates-irresistibility-in-ice-age-4/

LinOpinion wins PR mandate for Stemade Biotech
LinOpinion is mandated to educate publics on the concept of dental stem cell banking and increase media visibility for Stemade
http://www.mxmindia.com/2012/07/linopinion-wins-pr-mandate-for-stemade-biotech/

D Ramakrishna on 6 (of many) things that'll never change in advertising
Cartwheel CEO D Ramakrishna on six of the very many things that will never change in adland
http://www.mxmindia.com/2012/07/d-ramakrishna-on-6-of-many-things-thatll-never-change-in-advertising/

Ranjona Banerji: Good to hear sports greats on CNN-IBN
Don't let the headline above fool you and click on it to read Ranjona Banerji's take on the coverage on the Northern Grid collapse and why she loves Boria Majumdar so much
http://www.mxmindia.com/2012/07/ranjona-banerji-good-to-hear-sports-greats-on-cnn-ibn/

Debrief: Surf Excel: The power of idea
Good, fun stuff. Kids will enjoy it, but more importantly, so will the moms, who are the target audience for Surf Excel
http://www.mxmindia.com/2012/07/debrief-surf-excel-the-power-of-idea/

Stories on 27th Jul

Fourtifying media & brands with research
Just four years in the business, Vispy Doctor and Shailesh Kapoor's Ormax Media has become a key ally of Indian media and brands
http://www.mxmindia.com/2012/07/fourtifying-media-brands-with-research/


Two announcements on Week #2: Get MxM news via BBM/WhatsApp + MxM Mondays
Now get MxMIndia news and alerts via Blackberry Messenger (BBM) and WhatsApp. Plus MxM Mondays to discuss issues in detail
http://www.mxmindia.com/2012/07/two-announcements-on-week-2-get-mxm-news-via-bbmwhatsapp-mxm-mondays/


MIB looks ahead as Sectoral Innovation Council recommends embracing tech & new media
The primary objective was to design a policy ecosystem in which new ideas would be integrated into the mainstream and get converted into policy initiatives by the government
http://www.mxmindia.com/2012/07/mib-looks-ahead-as-sectoral-innovation-council-recommends-embracing-tech-new-media/


Sony rolls out 360-deg campaign for KBC's Sept launch
The latest season of KBC is expected to commence by the end of August or beginning September with nearly 52 episodes and duration of 1.5 hours
http://www.mxmindia.com/2012/07/sony-rolls-out-360-deg-campaign-for-kbcs-sept-launch/


Lowe Lintas unveils new Surf Excel campaign
Continuing with the internationally adapted concept of 'Dirt is good', Lowe lintas has devised another campaign for Surf Excel
http://www.mxmindia.com/2012/07/lowe-lintas-unveils-new-surf-excel-campaign/


Do 'phoren' names work for Made-in-India brands?
Do consumers get influenced by names like 'Munich Polo' and 'Franco Leone' for locally made products?
http://www.mxmindia.com/2012/07/do-phoren-names-work-for-made-in-india-brands/


MxM Buzzer # 2 | The Olympics Special
Quizmaster Sorbojeet Chatterjee’s 10 questions on the Olympics constitute MxM Buzzer #2. Plus Mayank Jain and Himanshu Agarwal win Buzzer #1
http://www.mxmindia.com/2012/07/mxm-buzzer-2-the-olympics-special/


Rohan Chandran joins Big FM as Station Head in BLR
BIG FM appoints Rohan Chandran as Station Head for Bengaluru
http://www.mxmindia.com/2012/07/rohan-chandran-jons-big-fm-as-station-head-in-blr/


DGM India launches dgMatix ad network
dgMatix's proprietary technology is capable of tracking click frauds, measuring campaign performance on various parameters
http://www.mxmindia.com/2012/07/dgm-india-launches-dgmatix-ad-network/


Divya Bhaskar launches City Bhaskar in Surat & Vadodara
Till now City Bhaskar in Gujarat was available with Divya Bhaskar in Ahmedabad only
http://www.mxmindia.com/2012/07/divya-bhaskar-launches-city-bhaskar-in-surat-vadodara/


Calvin John joins CaratLane VP-Marketing
He will oversee the implementation of national marketing campaigns that will drive growth for the brand
http://www.mxmindia.com/2012/07/calvin-john-joins-caratlane-vp-marketing/


The Anchor: 6 things to watch out for in the 2012 London Games
Wish you were at the West End, Covent Garden, Piccadilly, Oxford Street ,Kensington Gardens, Buckingham Palace, Tate Modern, instead of wherever you are, says Ranjona Banerji
http://www.mxmindia.com/2012/07/the-anchor-6-things-to-watch-out-for-in-the-2012-london-games/


Anil Thakraney: Page 3 versus Oprah
Personally speaking, I am all ready for the future. I have decided to start a specialized scam ads shop. Which to me sounds like a really lucrative business
http://www.mxmindia.com/2012/07/anil-thakraney-page-3-versus-oprah/


Ranjona Banerji: Why I love Arnab Goswami. Really!
In Freaking News, Ranjona Banerji reviews the fare in the morning papers and the nightly news. And sometimes the afternooners, the newsmags and all that's on the Web
http://www.mxmindia.com/2012/07/why-i-love-arnab-goswami-really/

Stories on 11th May

Marketers may hay in Rural India
Bharat is keeping pace with India as consumption of fast moving consumer goods and durables rises in rural markets.
http://www.mxmindia.com/2012/05/marketers-may-hay-in-rural-india/

Ogilvy CEO Miles Young to be new chairman
Long time Ogilvy & Mather Chairman Shelly Lazarus decides to step down and move into the role of chairman emeritus.
http://www.mxmindia.com/2012/05/ogilvy-ceo-miles-young-to-be-new-chairman/

Bindass to host 'Generation Einstein' on May 14; book release and CMO discussion
Mission Bush Fire' is an employee-led market execution and customer interaction exercise to get the home & personal care giant to connect with the market place.
http://www.mxmindia.com/2012/05/bindass-to-host-generation-einstein-on-may-14/

Lokmat aiming for, and racing towards growth
Lokmat Media Ltd has renamed its advertisement and circulation departments as AIM and RACE.
http://www.mxmindia.com/2012/05/lokmat-aiming-for-and-racing-towards-growth/

Differentiation & Innovation key to success, says Harshad Jain
The Business Head - Radio and Entertainment, HT Media Ltd speaks about on the consistency of his station's leadership status in Delhi, Phase III plans, radio play Gandhi and more.
http://www.mxmindia.com/2012/05/harshad-jain-fever-fm-interview/

By Invitation: Sundeep Nagpal | Will Satyamev Jayate work for advertisers?
The Aamir Khan mega-show is not about ratings alone - it's about an opportunity to build brand equity, which can be invaluable.
http://www.mxmindia.com/2012/05/by-invitation-sundeep-nagpal-will-satyamev-jayate-work-for-advertisers/

BIG RTL Thrill gears for launch and unveils logo
Logo unveils across Reliance Broadcast Network’s television bouquet on May 10.
http://www.mxmindia.com/2012/05/big-rtl-thrill-gears-for-launch-and-unveils-logo/

Dutch retailer Spar to end ties with Max
The two decided to part ways in India by the end of this year after they developed differences over expansion strategy.
http://www.mxmindia.com/2012/05/dutch-retailer-spar-to-end-ties-with-max/

Divya Bhaskar celebrates spirit of Gujarat enterprise with 'Young Turks'
Young Turks showcases 24 young entrepreneurs who have made a mark in the society with their innovative thinking and entrepreneurial spirit.
http://www.mxmindia.com/2012/05/divya-bhaskar-releases-young-turks/

The Anchor: Raman Kalra on 5 reasons how tech is going to drive media and entertainment
With consumers of all ages embracing digital, the threat to traditional media is real, says Raman Kalra.
http://www.mxmindia.com/2012/05/the-anchor-raman-kalra-on-5-reasons-how-tech-is-going-to-drive-media-and-entertainment/

Anil Thakraney: Aamir, hope this isn't social tourism
Aamir scores far higher on parameters of good journalism. He's anchoring the show the way it should be anchored on the news channels.
http://www.mxmindia.com/2012/05/anil-thakraney-aamir-hope-this-isnt-social-tourism/

(MJR) Holier than thou Hindu takes on the Times
In Freaking News, Ranjona Banerji reviews the fare in the morning papers and the nightly news. And sometimes the afternooners, the newsmags and all that's on the Web.
http://www.mxmindia.com/2012/05/mjr-holier-than-thou-hindu-takes-on-the-times/

Stories on 3rd May

World Press Freedom Day Special: Possible for ethics & profit-making to co-exist: Paranjoy Guha Thakurta
The veteran journalist talks on what ails the profession, regulation & the future of the news media
http://www.mxmindia.com/2012/05/possible-for-ethics-profit-making-to-co-exist-paranjoy-guha-thakurta/


World Press Freedom Day Special: 'The free press can also lie'
The freedom of the media as well as of journalists is an issue, not just in the countries that officially limit press freedom, but also in democracies
http://www.mxmindia.com/2012/05/world-press-freedom-day-special-the-free-press-can-also-lie/


World Press Freedom Day Special: Mediaah! Is our media free to report the truth?
On World Press Freedom Day, Pradyuman Maheshwari says the real problem with the media is not just governmental bullying, but pressures from business interests and often journalists crawling when they can run
http://www.mxmindia.com/2012/05/mediaah-is-our-media-really-free-to-report-the-truth/

Introducing: Media Matrix, a new weekly column by Paritosh Joshi
Introducing a new weekly column by Paritosh Joshi, until recently CEO, Star CJ. Given his varied experience in the media, as a marketer and on industry bodies, Mr Joshi will analyse issues concerning the business of media and marketing. And more!
http://www.mxmindia.com/2012/05/introducing-media-matrix-by-paritosh-joshi/

Big retailers offer discounts as growth slows
With the overall economy looking weak, customers are tightening their purse strings amid low increments
http://www.mxmindia.com/2012/05/big-retailers-offer-discounts-as-growth-slows/

No comebacks on Tariff Order: TRAI chairman
The TRAI chairman has said in a television interview that the TRAI will not relook at the recommendations on carriage fee
http://www.mxmindia.com/2012/05/no-comebacks-on-tariff-order-trai-chairman/

No half-truths with Millennium Post: Ganguly
Millennium Post, the all-colour daily was rolled out by Durbar Ganguly, who will act as the Publisher & editor-in-chief of the newspaper
http://www.mxmindia.com/2012/05/no-half-truths-with-millennium-post-durbar-ganguly/

Indian consumers highly impatient with customer service execs: Study
64 per cent of Indians lose their temper with a customer service executive, far higher in comparison to an average of 48 per cent
http://www.mxmindia.com/2012/05/indian-consumers-highly-impatient-with-customer-service-execs-study/

Divya Bhaskar's Green Chronicles
The coffee table books - Green Chronicles - is an attempt to acknowledge the green efforts of the organisations in Gujarat
http://www.mxmindia.com/2012/05/divya-bhaskars-green-chronicles/

The Anchor: Pratap Bose list 5 reasons why awards are important
If an agency fares well at award functions, it is definitely recognized by clients, giving itself an option of fluffing its feathers, says Pratap Bose
http://www.mxmindia.com/2012/05/the-anchor-pratap-bose-list-5-reasons-why-awards-are-important/

Debrief: Havells Fans: Masterstroke!
For one, getting Rajesh Khanna back from his long exile is serious lateral thinking. It makes the TVC surprising, noticeable and clutter breaking
http://www.mxmindia.com/2012/05/debrief-havells-fans-masterstroke/

[MJR] A button to mute screeching panelists, please
Every Thursday, Ranjona Banerji will write about a grouse. Either spewing venom or tongue-in-cheek
http://www.mxmindia.com/2012/05/mjr-a-button-to-mute-screeching-panelists-please/