Stories on 20th Dec '12

How safe are women in news media?
Uncertain hours & tough work conditions - women in the news media don't have it easy. How safe is the work life for them? The first of MxMIndia two-part report. Plus: the women in the MxMIndia team talk of their experience
http://www.mxmindia.com/2012/12/how-safe-are-women-in-news-media/

Coke vs Pepsi wars to spill over cricketing pitch in IPL 6
The cola wars are likely to spill over the cricketing pitch in the sixth edition of the Indian Premier League next month
http://www.mxmindia.com/2012/12/coke-vs-pepsi-wars-to-spill-over-cricketing-pitch-in-ipl-6/

Paritosh Joshi: Eternal Vigilance - The Price of Freedom
With shockers in the news every second day, the question arises - does media feed the frenzy? Paritosh Joshi takes a closer look
http://www.mxmindia.com/2012/12/paritosh-joshi-eternal-vigilance-the-price-of-freedom/

Shailesh Kapoor: It's All About Hindi Vindi
Shailesh Kapoor on the 'mother-in-law research' and the tendency to generalize personal experiences to a larger TG
http://www.mxmindia.com/2012/12/shailesh-kapoor-its-all-about-hindi-vindi/

Jaldi 5 with Ajay Trigunayat: 'The aim is to set new benchmarks in 2013'
Ajay Trigunayat, CEO, English Entertainment Channels, Times Television Network tells MxMIndia what the year held for the network and plans for 2013
http://www.mxmindia.com/2012/12/jaldi-5-with-ajay-trigunayat-the-aim-is-to-set-new-benchmarks-in-2013/

Debrief: Nokia Lumia 510: The boring kiss
I have noticed many advertisers forget that entertainment should be at the heart of television advertising, especially when the strategy is weak. And 'trendify'??? It sounds like a slogan Nokia's board members would coin
http://www.mxmindia.com/2012/12/debrief-nokia-lumia-510-the-boring-kiss/

Bloomberg TV announces Season 3 of Assignment
This season Bloomberg TV India will take one corporate executive every week and give them a chance to live their Dream Job, mentored by an expert from the field
http://www.mxmindia.com/2012/12/bloomberg-tv-announces-season-3-of-assignment/

Aaj Tak launches on Cogeco Cable, Canada
Hindi news channel Aaj Tak, part of the TV Today network, has launched on Cogeco Cable Inc, a major Canadian cable telecommunications company
http://www.mxmindia.com/2012/12/aaj-tak-launches-on-cogeco-cable-canada/

The Anchor: Amul topical ads on Pak cricket
It's going to be an India-Pakistan series after a while, and we bring you select Amul ads on Pakistan cricket
http://www.mxmindia.com/2012/12/the-anchor-amul-topical-ads-on-pak-cricket/

Stories on 18th Jun

New appointments at Cheil SW Asia
The agency has brought in Ravi Narain as Executive Creative Director, Sanjeev Hajela as Sr Vice President, BTL -South West Asian Markets, Vikram Bhardwaj as DGM-Interactive and Saswati Sinha as Head-Human Resources
http://www.mxmindia.com/2012/06/games-on-but-gecs-not-worried/


Times Internet acquires stake in logistics co
Gautam Sinha Director- Technology & e-Commerce, Times Internet Ltd talks to MxMIndia about TIL's investment in a logistics company and more
http://www.mxmindia.com/2012/06/times-internet-acquires-stake-in-logistics-co/


I&B pussyfoots on digitization. Decision on deadline to be announced this week
The taskforce convened by I&B secretary Uday Kumar Varma failed to announce whether the June 30 digitization is going to be delayed as has been demanded by many stakeholders (filed late evening on Friday)
http://www.mxmindia.com/2012/06/ib-pussyfoots-on-digitization-decision-on-deadline-to-be-announced-next-week/


Star Jalsha unveils new identity
The new identity will be backed with programming that reflects and reinforces the brand philosophy to further deepen its bond with the viewers
http://www.mxmindia.com/2012/06/star-jalsha-unveils-new-identity/


Dr Kalam is the guest ed @ Prabhat Khabar
He discussed various aspects of news and gave his valuable guidance to the resident editors across the editions. He showed keen interest in the various aspects of the news papers and gave his suggestions
http://www.mxmindia.com/2012/06/dr-kalam-is-the-guest-ed-prabhat-khabar/


# Cannes Lions: Lucky 13 for India on Day 1
On Day 1 of the Cannes Lions 2012, 13 Indian entries won a shortlist in thee of the categories: eight shortlists in Direct Lions, four in Promo and Activation Lions and one in the PR Lions
http://www.mxmindia.com/2012/06/cannes-lions-lucky-13-for-india-on-day-1/


Microsoft moves digital biz to Reprisemedia
This new arrangement comes into effect from July and will leverage global expertise from across the many markets where Reprisemedia handles Microsoft's Search business
http://www.mxmindia.com/2012/06/microsoft-moves-digital-biz-to-reprisemedia/




AdStrat: Zarvan Patel, ideas@work, Jumjoji -The Parsi Diner
Behind every great commercial is super strategy. Every week, MxMIndia will bring you the brief and the strat as given by the client and whatever else that went into creating a winning ad. AdStrat is compiled by Shubhangi Mehta
http://www.mxmindia.com/2012/06/adstrat-zarvan-patel-ideaswork-jumjoji-the-parsi-diner/


Reviewing the Reviews: Ferrari Ki Sawaari
Every week, Deepa Gahlot casts a critical eye over media reviews of Bollywood releases... in Reviewing the Reviews
http://www.mxmindia.com/2012/06/reviewing-the-reviews-ferrari-ki-sawaari/


The Anchor: 5 ways to keep audiences coming back to your channel
In the age of hyper-competition, it is important to be the first and the only one to offer great content /movies to the viewers, says Amogh Dusad
http://www.mxmindia.com/2012/06/the-anchor-5-ways-to-keep-audiences-coming-back-to-your-channel/


Anil Thakraney: Wake up, Dilliwallahs!
Dear Dilli news channelwallahs, please get this: You are not running a local city station. You are supposed to be running an Indian news channel
http://www.mxmindia.com/2012/06/anil-thakraney-wake-up-dilliwallahs/


Ranjona Banerji: Will Pranab Mukherjee be our next President?
Noosemaker: The Union finance minister, perhaps inspired by incumbent Pratibha Patil’s wonderful lifestyle, wants a similar retirement plan for himself
http://www.mxmindia.com/2012/06/ranjona-banerji-will-pranab-mukherjee-be-our-next-president/

Stories on 28th November

Raising the Bar: Colvyn on JWT with Bobby
With Bobby Pawar at the helm, CEO Colvyn Harris hopes to see JWT India achieve greater creative focus
http://www.mxmindia.com/2011/11/raising-the-bar-colvyn-harris-on-jwt-with-bobby/

Binaca, Dalda, Moti... Kahaan Gaye Woh Brands!
From household names to forgotten history: Story of India's grand old brands such as Binaca, Dalda & Moti Soaps
http://www.mxmindia.com/2011/11/binaca-dalda-moti-kahaan-gaye-woh-brands/

The Pix plan for genre leadership
The challenges for Pix are on two grounds: one is to be No 1 in the category emphatically and convincingly, beating both Star Movies and Movies Now, and then to ensure profitability and growth quarter after quarter, year after year.
http://www.mxmindia.com/2011/11/the-pix-game-plan/

IKEA, Carrefour welcome FDI
The Government’s decision to allow FDI in retail has opened up possibilities for international retail giants who till now have been waiting in the sidelines.
http://www.mxmindia.com/2011/11/ikea-carrefour-welcome-fdi/

Anil Thakraney: Always the spectator. Never the player
As Vinod Mehta, the editor of Outlook mag says, in our profession we must always remain spectators, and never try to become players. However tempting it is to dive into the arena.
http://www.mxmindia.com/2011/11/hard-knocks-always-the-spectator-never-the-player/

Reviewing the Reviews: Desi Boyz
Every week, Deepa Gahlot  reviews the reviews that film critics subject us to in print and on the Web.
http://www.mxmindia.com/2011/11/reviewing-the-reviews-desi-boyz/

AdStrat: Tata Tea's Soch Badlo
Lowe Lintas celebrates Tata Tea attempt to wake up India with the Soch Badlo campaign
http://www.mxmindia.com/2011/11/adstrat-soch-badlo/

The Anchor: 9 variants of 'Why This Kolaveri' that have had YouTube afire!
If you think you've haven't had enough with the original, here are 9 variants of 'Why This Kolaveri' that's still a rage on You Tube and elsewhere.
http://www.mxmindia.com/2011/11/the-anchor-9-variants-of-why-this-kolaveri-that-have-had-youtube-afire/

Stories on 22nd November

Movies Now: Riding high on popular titles

The channel has fired a category that was getting stagnant and all this by riding on popular and familiar titles. And on HD.

http://www.mxmindia.com/2011/11/movies-now-riding-on-popular-titles/

The Anchor: 5 changes the publication industry is seeing

Readership habits, buying patterns and news input mediums are changing faster than you can say “circulation”.

http://www.mxmindia.com/2011/11/the-anchor-5-changes-the-publication-industry-is-seeing/

Google’s India Head Rajan Anandan on ASCI Board

Plans to step up effort to promote fair advertising practises in online space

http://www.mxmindia.com/2011/11/google%E2%80%99s-india-head-rajan-anandan-on-asci-board/

Just below the surface: Filmmaker Umesh Aggarwal

‘The documentary is about an evolving system of corruption that needs to be countered urgently.’

http://www.mxmindia.com/2011/11/just-below-the-surface-filmmaker-umesh-aggarwal/

Debrief: Zzzzrfan Khan

Vodafone must realize that simple need not be boring.

http://www.mxmindia.com/2011/11/debrief-zzzzrfan-khan/

The lesson so far for FM players

While the FM phase II may have been well received by the industry, all FM stations have reported break-even. Smaller FM stations are more likely to face huge challenges ahead.

http://www.mxmindia.com/2011/11/the-lesson-so-far-for-fm-players/