Showing posts with label Vijay Mallya. Show all posts
Showing posts with label Vijay Mallya. Show all posts

Thursday, 18 July 2013

Stories on 18th July '13

Can this man resurrect his businesses?
Why Vijay Mallya needs to start afresh and save his empire from shrinking further
 http://www.mxmindia.com/?p=51596


VIP Industries appoints McCann as creative agency
The company is currently scouting for a creative partner for its Skybags brand
 http://www.mxmindia.com/?p=51595

GroupM merges Dialogue Factory and Dialect
GroupM's Dialogue Factory to now be 'the largest' experiential marketing company in the country... with over 3500+ projects it is also 'the most experienced'!
 http://www.mxmindia.com/?p=51585

RBNL expands Big Magic footprint across HSMs
Reliance Broadcast Network Ltd's Hindi GEC Big Magic is keen to dominate the entire Hindi speaking market by inking arrangements with cable networks and DTH companies
 http://www.mxmindia.com/?p=51599

IRCTC launches online shopping with Yebhi.com
The online railway reservation website and and Yebhi plan to do over Rs 200 crore of business in the first year
 http://www.mxmindia.com/?p=51583

Ritu Midha: Are marketers targeting men at the expense of women?
The day marketers get the right media mix to reach the elusive upmarket male, they would go after him full throttle, writes Ritu Midha
 http://www.mxmindia.com/?p=51582

Net savvy smartphone users book travel from their phones: Google report
Mobile apps preferred over browser for booking and sharing, notes Google India study
 http://www.mxmindia.com/?p=51576

Debrief: Binani Cement: Big B at his best
Amitabh Bachchan fits in perfectly given his naturally pleasing demeanour and a strong legacy. And because he doesn't directly sell cement, the ad feels authentic, writes Anil Thakraney
http://www.mxmindia.com/?p=51575
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Tuesday, 28 February 2012

Stories on 28th February


Nokia unveils phone with 41 MP camera!
No, it’s not a microscope. But the new competition-killer with a mindblowing sensor: the Nokia 808 PureView
http://www.mxmindia.com/2012/02/nokia-unveils-phone-with-41-mp-camera/


Introducing the MxM Journalism Review
The objective of MJR is not to take journalists to the cleaners. It’s more of a celebration of the profession, and in the process reporting on all the good and bad things in there.
http://www.mxmindia.com/2012/02/introducing-the-mxm-journalism-review/


[MJR] Noosemakers: The life and letters of Dr Vijay Mallya
The media has just 'sensationalised' the whole issue of Kingfisher's troubles, we are to glean from Mallya's letter.
http://www.mxmindia.com/2012/02/mjr-noosemakers-the-life-and-letters-of-dr-vijay-mallya/


Two months to telecast for Aamir Khan show?
Yash Raj Studios is buzzing with activity for the Aal Izz Well actor’s gritty new talk show on the Star network.
http://www.mxmindia.com/2012/02/two-months-to-telecast-for-aamir-khan-show/


Olympics countdown: Hero, Airtel etc flock to hockey on rising public interest
Media planners say official broadcaster ESPN Star Sports hopes to earn Rs95-100 crore by selling advertisement spots during the 17-day event in July-August as well as related programmes
http://www.mxmindia.com/2012/02/olympics-countdown-hero-airtel-etc-flock-to-hockey-on-rising-public-interest/


Pulp Strategy wins Digital Media mandate for Lavazza
The agency's mandate includes overseeing the Italian coffee major’s digital and social media strategy, media buying, and planning across all digital and interactive channels.
http://www.mxmindia.com/2012/02/pulp-strategy-wins-digital-media-mandate-for-lavazza/


Flipkart launches Flyte for music
This online music store will allow users to download music in the form of individual songs or entire albums.
http://www.mxmindia.com/2012/02/flipkart-launches-flyte-for-music/


Shouvik Sarkar appointed ECD, Dentsu Marcom Mumbai
The Dentsu India Group has announced the appointment of Shouvik Sarkar as Executive Creative Director, Dentsu Marcom, Mumbai, leading all creative deliveries at the agency's Mumbai operations.
http://www.mxmindia.com/2012/02/shouvik-sarkar-appointed-ecd-dentsu-marcom-mumbai/


Two new shows on History Channel
While History Har Din is about regular people, the channel's first joint production with CNN-IBN, 'The Greatest Indian', features India's best known faces.
http://www.mxmindia.com/2012/02/two-new-shows-on-history-channel/


New comedy show on 92.7 BIG FM
Hansi Ke Rang Surendra Sharma Ke Sang launches on March 5, marking the auspicious occasion of Holi, and is to premier across 25 Hindi-speaking markets in India.
http://www.mxmindia.com/2012/02/new-comedy-show-on-92-7-big-fm/


AdoTube announces new offices spanning 5 continents
New offices in U.K, Canada, India, Singapore, and U.A.E. include several senior hires contributing to a 25% increase in headcount over the last year
http://www.mxmindia.com/2012/02/adotube-announces-new-offices-spanning-5-continents/


The Anchor: 5 drivers in B2B marketing
Industry specifics that matter because they affect your customers, from Chaitanya Prakash.
http://www.mxmindia.com/2012/02/the-anchor-5-drivers-in-b2b-marketing/


Debrief: Vodafone's pug returns. And shines
The ad works as nicely as all of the previous Vodafone pug commercials. The animal brings in a great deal of freshness and simplicity into the communication.
http://www.mxmindia.com/2012/02/debrief-vodafones-pug-returns-and-shines/


How the media covered 10 years of Gujarat riots
In Freaking News, which will now appear every Tuesday and Friday, Ranjona Banerji reviews the fare in the morning papers and the nightly news. And sometimes the afternooners, the newsmags and all that's on the Web
http://www.mxmindia.com/2012/02/freaking-news-by-ranjona-banerji/
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Wednesday, 22 February 2012

Stories on 22nd February


So will media spends grow at 12 or 8%?
It's the season for predicting spends, and even as there are varying numbers from Mindshare, Madison & MPA, the industry appears  cautious yet optimistic
http://www.mxmindia.com/2012/02/so-will-media-spends-grow-at-12-or-8/

Coke & Pepsi to sizzle summer with more drinks
Both are responding to the changes in consumption patterns in India's Rs13,000-crore soft drinks market, according to experts
http://www.mxmindia.com/2012/02/coke-pepsi-to-sizzle-summer-with-more-drinks/

Sony bullish on being numero uno Hindi GEC
Sony Entertainment channel, which is sitting pretty at No 2 position in the line-up of general entertainment channels, is quite positive on the chances of becoming the genre leader - something the channel has long awaited in the many years it has been in the business.
http://www.mxmindia.com/2012/02/sony-bullish-on-no-1-spot/

ad:tech 2012 set to kick off today
The three-day Delhi event will see participation from over 70 digital marketing companies, more than 2500 delegates and experts from the digital marketing fraternity.
http://www.mxmindia.com/2012/02/adtech-2012-set-to-kick-off-today/

Retailers Mahindra group, Godrej Interio, Reliance Retail hire specialists to up sales
Retailers see such specialised shop floor employees as critical to success in the current economic scenario, when consumer sentiments are down
http://www.mxmindia.com/2012/02/retailers-mahindra-group-godrej-interio-reliance-retail-hire-specialists-to-up-sales/

Bridgestone is title sponsor of World Series Hockey
The Bridgestone World Series Hockey will be held from February 29 to April 2, and will involve 200 leading players - Indian and international
http://www.mxmindia.com/2012/02/bridgestone-is-title-sponsor-of-world-series-hockey/

Pavan Varshnei quits ABP, hands over to Kaushik Banerjee
Pavan Varshnei, President, English language publications at Ananda Bazar Patrika (ABP), has decided to move on
http://www.mxmindia.com/2012/02/pavan-varshnei-quits-abp-kaushik-banerjee-to-head-eng-mags/

Gouri Dange: The cut-rate client & the new age freelancer
'It's for a good cause and think of the exposure,' they say, but exposure and goodwill don't pay the freelancer's bills, observes Gouri Dange.
http://www.mxmindia.com/2012/02/gouri-dange-the-cut-rate-client-the-new-age-freelancer/

Axis, banking on life's growth story
Axis bank launches its new campaign created by Lowe Lintas, 'Badhti ka naam Zindagi'
http://www.mxmindia.com/2012/02/axis-banking-on-lifes-growth-story/

Radio reality show Big Memsaab to cover more states in season 5
Big Memsaab, the radio reality show focusing on ordinary women with extraordinary talent, is expanding to cover more states.
http://www.mxmindia.com/2012/02/radio-reality-show-big-memsaab-to-cover-more-states-in-season-5/

Real Steel boxes its way into Top 10 iTunes Chart
The mobile game app is among the top 10 paid apps on iOS
http://www.mxmindia.com/2012/02/real-steel-boxes-its-way-into-top-10-itunes-chart/

Vizeum wins media duties of Ricoh India
Ricoh has aggressive growth plans with clear focus in the areas of multi-functional products, laser printers and managed document services
http://www.mxmindia.com/2012/02/vizeum-wins-media-duties-of-ricohindia/

The Anchor: Anil Thakraney on 9 reasons why KFA must shut shop
It would hurt Dr Vijay Mallya's pride if his pet project got killed. But there's no place for ego and emotion in business
http://www.mxmindia.com/2012/02/anil-thakraney-on-9-reasons-why-kfa-must-shut-shop/

The King in troubled waters
In Freaking News, Ranjona Banerji reviews the fare on primetime news and in the papers
http://www.mxmindia.com/2012/02/the-king-in-troubled-waters/
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Wednesday, 16 November 2011

Stories on 16th November

With so much bad news around the Kingfisher Airlines business, we ask experts in what ways it could impact the brand.

Times for news media to report on each other
In Freaking News, Ranjona Banerji reviews nightly news and the fare in the papers the morning after

FMCG retail will hit $100 billion by 2025, notes Nielsen’s Consumer 360 report

Without a proper and systematic research analytics strategy, brands, irrespective of size, will find the going tough, writes V Balasubramanium

In a recent development at Colors, Mr Prashaant Bhatt has been appointed as the head of fiction programming, responsible for driving the fiction properties on the channel and taking key decisions on new shows and concepts.

As Mohit Beotra quits, Bharat Bambawale has been elevated as the Business Head for Brand Airtel.

Amod Dani has been elevated from Creative Director to Associate Executive Creative Director, Leo Burnett India.

Amritendu Roy is now Regional Head - East, Fever FM. Prior to Fever FM, he was Head, Radio Business, Friends FM.

The always greedy BCCI is determined to kill the goose that lays the golden eggs. And I think marketers must crack the whip and ensure this does not happen.

Naming no Names, the mid-week column where novelist, columnist and counsellor Gouri Dange presents her tongue-in-cheek view of our world

Mudra Group wins ‘Best Corporate Citizen, India’ Award at the GABM 2011.

moneycontrol.com unveils Master Your Money - An online investor event

Mail Today celebrates its fourth anniversary today in a year with 104-page edition


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