Stories on 27th Sep '17

Dentsu to flex its buying muscles with Amplifir

Dentsu Aegis Network's media investment arm will comprise four specialisations - Investment Management, Global Media Partnerships, Amnet and The Story Lab. Read more

Sanjeev Kotnala: Sensitive about Stereotypes!

The industry is still working from ivory towers and strong metro-centric mindset, writes Sanjeev Kotnala. Read more

Sanghamitra Chakraborty to head Havas' RB biz

Chakraborty joins Havas from Contract Advertising. Read more

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Ipsos appoints Geeta Lobo as Head of Bengaluru Business

She will also be part of Ipsos India Leadership Team. Read more

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Colors to start Season 11 of Bigg Boss on Oct 1 on

The show will air on weekdays at 10.30pm and on weekends at 9pm. Read more

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Havells seeks to make a difference via latest ad campaign

Conceptualised by Mullen Lintas Delhi, the new ad campaign highlights the unique features and benefits of the new products. Read more

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Viacom18 Motion Pictures acquires rights for Mithali Raj biopic

Mithali Raj is the highest run-scorer in women's international cricket. Read more

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Britannia assures consumers where to find the real treat for its biscuit brand

Treat is Britannia's largest selling sandwich creams brand, and it is back with a new product range, with crunchier, tastier, shells, and super soft cream in between. Read more

Stories on 25th Sep '17

Priti Murthy from Maxus to join OMD India as CEO

Her appointment is effective October 2017 and she will report to Torie Henderson, CEO, Omnicom Media Group, SEA & India. Read more

Indrani Sen: Celebrating with Print

Yesterday's Times of India, Delhi edition had 100+ pages including 45 full-page commercial ads, notes Indrani Sen. Read more

Bloomberg|Quint begins live streaming facility across its digital assets

Bloomberg|Quint's digital streaming service will include comprehensive live programming on a daily basis. Read more

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Dentsu highlights promising features of TVS Jupiter Classic in new TVC

The film features brand evangelist Amitabh Bachchan. Read more

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Swaraj appeals to the farmer community with latest film

The communication embodies how Swaraj has been nurturing relationships since 1974. Read more

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Kopiko rolls out exciting offer promoting the candy brand

Consumers stand a chance to win Xiaomi Smart phones every hour, a Pulsar bike every day and a Maruti Swift car every week. Read more

Stories on 16th Sep '16

Perfect Relations set to be gobbled up by Dentsu Aegis

With this acquisition, Dentsu Aegis Network's suite of offerings in India gets more complete. And not to forget the monies, helping it get closer to its stated ambition of being the second-largest marketing services network in the country by next year. Read more

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Shailesh Kapoor: Need focus on content development for stable growth

The year 2016 is set to be one of the toughest years in the history of the Indian entertainment business. And that's true for all sectors of the business, barring radio, writes Shailesh Kapoor. Read more

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Sunil Kataria is new Indian Society of Advertisers chairman

Sunil Kataria, Business Head - India and SAARC, Godrej Consumer Products Limited, has been elected Chairman of the ISA on Wednesday. Read more

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Badminton Assoc awards PBL mandate to Sportzlive

Awards long-term rights for Premier Badminton League.Read more

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Ranjona Banerji: A question of national interest on Kashmir

The media does not need to find answers; it needs to expose the problem and it needs to ask the questions, writes Ranjona Banerji. Read more

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BTL Baatein: Samar Singh Sheikhawat, United Breweries Ltd... Powered by VISCOMM

Historically, the BTL part of our business has been an extremely important part, whether it is at Point of Sale or Point of Consumption, or whether it is displays, shop frontage, all consumer activations and promotions, sponsorships, events, associations etc. are very critical to our business, says Samar Singh Sheikhawat, Senior Vice President - Marketing, United Breweries Limited in this edition of 'BTL Baatein' series that is powered by VISCOMM. Read more

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Chrome study on HD TV reveals interesting trends

Findings based on the report ‘Now Playing: HD’ by Chrome Data Analytics and Media. Read more

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Record-breaking entries received for Spikes Asia

No Indian entry featured in the Innovation category shortlist that was released today (Sep 16). Read more

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Red FM hosts Malayalam Music Awards in Cochin

Red FM Malayalam Music Awards was initiated to honour artistic excellence in the Mollywood Music industry. Awards were given in ten different music categories. Read more

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Sony Pictures draws attention to pothole menace with unique painting

Sony Pictures painted select potholes in Mumbai with a 3D image of a ferocious shark ready to launch an attack.Read more

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Audi and Razorfish celebrate T-Rex's comeback

Highly automated driving puts the dinosaur back in life's fast line. Read more

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Equitas Small Finance Bank TVC takes social media by surprise

The commercial by Equitas is a connotation for 'Change Your Approach'. Read more

Stories on 9th Jul '15

Exit: S Yesudas, Enter: Shripad Kulkarni
As Dentsu Aegis brings in the former Allied Media boss to head Vizeum, S Yesudas to focus on content and analytics, but could well exit group
http://www.mxmindia.com/2015/07/exit-s-yesudas-enter-shripad-kulkarni/

BTL Baatein: Deepali Naair, Mahindra Holidays... Powered by VISCOMM
A successful campaign is not necessarily one which is present across all platforms and vehicles and is seen everywhere, Deepali Naair, Chief Marketing Officer, Mahindra Holidays
http://www.mxmindia.com/2015/07/btl-baatein-deepali-naair-mahindra-holidays-powered-by-viscomm/

Contract bags Kelvinator account
The task for Contract will be to rejuvenate the brand in today's highly competitive context
http://www.mxmindia.com/2015/07/contract-bags-kelvinator-account/

English movies genre hots up with Star Movies Select HD
The channel will showcase movies never released in the country
http://www.mxmindia.com/2015/07/english-movies-genre-hots-up-with-star-movies-select-hd/

Lowe Lintas Delhi unveils an emotional tale for Havells Wires
The brand has leaned on an emotional tale to lend across its message to the general populace
http://www.mxmindia.com/2015/07/lowe-lintas-delhi-unveils-an-emotional-tale-for-havells-wires/

DGM India unveils new brand identity
DGM India is part of SVG Media, the largest Indian digital media network
http://www.mxmindia.com/2015/07/dgm-india-unveils-new-brand-identity/

Indigo Consulting appoints Navin Kansal as NCD
The move marks an important phase in the digital agency's journey of growth where the endevour is to ensure seamless integration of creativity and technology
http://www.mxmindia.com/2015/07/indigo-consulting-appoints-navin-kansal-as-ncd/

Hungama Digital elevates Kamal Amesur and Manesh Swamy
Manesh Swamy is a digital native who has over 15 years of experience in the digital space

http://www.mxmindia.com/2015/07/hungama-digital-elevates-kamal-amesur-and-manesh-swamy/

Stories on 27th Apr '15

Bracing yr Brand 4 Online Feedbk
It's not just about gripes and grouses. Your customers are providing invaluable feedback when they write about your brand on social media websites. Six tips from Faisal I Farooqui
http://www.mxmindia.com/2015/04/bracing-yr-brand-4-online-feedbk/

Hindi movie consumption least impacted in IPL 8: TAM data
Even as some Hindi GECs lost viewership in Week 16 of TAM-measured viewership thanks to the ongoing IPL, that of the Bollywood movie channels hasn't as per information released by TAM Media Research given analysis conducted by S-Group, a strategic consulting arm of TAM
http://www.mxmindia.com/2015/04/hindi-movie-consumption-least-impacted-in-ipl-8-tam-data/

Be consistent, Stay relevant: Coca Cola's Venkatesh Kini
He pointed out that Marketing is one of the many things that needs to go hand in hand for a product to be a success
http://www.mxmindia.com/2015/04/be-consistent-stay-relevant-coca-colas-venkatesh-kini/

Dentsu Aegis Media steals the show at Asian Customer Engagement Forum Awards 2015
While Dentsu Aegis Network's iProspect Communicate 2 was named the Most Admired Agency in 'digital marketing', Carat Media Services India/psLive was named the Most Admired Agency
http://www.mxmindia.com/2015/04/dentsu-aegis-media-steals-the-show-at-asian-customer-engagement-forum-awards-2015/

Coffee & Conversations with Rahul Kishore: Week #5: Rahul Johri
In this edition of Coffee & Conversations, Rahul Kishore meets up with Rahul Johri, Executive Vice President & General Manager - South Asia & Southeast Asia, Discovery Networks Asia-Pacific
http://www.mxmindia.com/2015/04/coffee-conversations-with-rahul-kishore-week-5-rahul-johri/

Zee Classic unveils new positioning - 'Woh Zamaana, Kare Deewana'
The two brand films aimed at engaging the audiences to the most significant period in the evolution of Indian Cinema
http://www.mxmindia.com/2015/04/zee-classic-unveils-new-positioning-woh-zamaana-kare-deewana/

Mediaah! Was Brand Equity unfair in damning Goafest?
Ironically, Goafest high priests may swear at Economic Times (and its glossy pull-out Brand Equity) for now, but they can't do without the paper when it comes to giving leads on important news
http://www.mxmindia.com/2015/04/mediaah-was-brand-equity-unfair-in-damning-goafest/

Amith Prabhu: Our biggest PR campaign would be a display of discipline
Our diversity is great but the one thing we are united by as a nation, is our indiscipline, writes Amith Prabhu
http://www.mxmindia.com/2015/04/amith-prabhu-our-biggest-pr-campaign-would-be-a-display-of-discipline/

Stories on 7th Jul 14

BudgetSpeak #11: Anita Nayyar: Budget 2014-15: A Roadmap to the Future
India has a great future and this Budget should attempt to clear bottlenecks and layout the roadmap to unlock potential, writes Anita Nayyar, CEO, Havas Media Group, India & South Asia
http://www.mxmindia.com/2014/07/budgetspeak-11-anita-nayyar-budget-2014-15-a-roadmap-to-the-future/

Ashish Bhasin is best Media CEO - India at 2014 Business Excellence Awards
The awards celebrate the individuals and firms whose commitment to excellence sees them exceeding clients’ expectations on a daily basis while setting the bar for others in their industry
http://www.mxmindia.com/2014/07/ashish-bhasin-is-best-media-ceo-india-at-2014-business-excellence-awards/

Rebranded Eikona to offer solutions for Earned Media management
Holistic science of Earned Media Planning, Audit, Advisory & Brand Reputation Management to be the focus areas
http://www.mxmindia.com/2014/07/rebranded-eikona-to-offer-solutions-for-earned-media-management/

Amith Prabhu: The great PR place to work
Building trust, instilling pride and making the experience of working enjoyable is not a difficult ask, it is neither easy, writes Amith Prabhu
http://www.mxmindia.com/2014/07/amith-prabhu-the-great-pr-place-to-work/

Tata Sky unveils plans for 4K STB
4K at 8.3 Megapixels has approximately four times the pixilation as 2K - the current HD standard, thus providing far greater clarity and more vivid colours on screen for viewers
http://www.mxmindia.com/2014/07/tata-sky-unveils-plans-for-4k-stb/

Reviewing the Reviews: Mostly 2.5 to three stars for Bobby Jasoos
Every critic gushed over Vidya Balan, not so much over 'Bobby Jasoos', notes Deepa Gahlot
http://www.mxmindia.com/2014/07/reviewing-the-reviews-mostly-2-5-to-three-stars-for-bobby-jasoos/