Stories on 12th Feb '15

Will out-of-form India dampen adspends on W'Cup?
CVL Srinivas, Vivek Sharma, Prathap Suthan & Sanjeev Kotnala on the Cup and the advertiser interest
http://www.mxmindia.com/2015/02/will-out-of-form-india-dampen-adspends-on-wcup/

CVL Srinivas: Much interest in the Cup, but only dampener is India's form
Some of the brands who are probably fence-sitters today are only wondering what the form of the India team will be
http://www.mxmindia.com/2015/02/will-out-of-form-india-dampen-adspends-on-wcup/

Vivek Sharma: It is the biggest aggregation of consumers possible
The cricket format allows frequent short breaks making it apt for advertisers to be present creating impact and high brand recall
http://www.mxmindia.com/2015/02/will-out-of-form-india-dampen-adspends-on-wcup/

Prathap Suthan: Has the magic diminished?
One great match, one killer performance, one massive win, one boost of hardcore patriotism and heroics, and Indian blood will get to pump again
http://www.mxmindia.com/2015/02/will-out-of-form-india-dampen-adspends-on-wcup/

Sanjeev Kotnala: IPL is any day a better bet for brands!
World Cup 2015 is unpredictable. Not for which team would win but for marketers, brands and the media
http://www.mxmindia.com/2015/02/sanjeev-kotnala-ipl-is-any-day-a-better-bet-for-brands/

Google & Bain study predicts interesting digital trends
The study notes that the influence of Internet will impact $35bn worth of FMCG sales in India
http://www.mxmindia.com/2015/02/google-bain-study-predicts-interesting-digital-trends/

Star India acquires broadcast biz of Maa TV Network
The acquisition would give Star India access to the highly attractive Telugu TV market
http://www.mxmindia.com/2015/02/star-india-acquires-broadcast-biz-of-maa-tv-network/

TAM's AdEx to certify ad spots for Amagi
Ad spots on Amagi's geo-targeted ad network will now be monitored and certified by India's largest television audience measurement analysis firm
http://www.mxmindia.com/2015/02/tams-adex-to-certify-ad-spots-for-amagi/

Reliance partners Facebook to offer free data usage
Customers will enjoy access to popular websites with zero data charges, including Facebook
http://www.mxmindia.com/2015/02/reliance-partners-facebook-to-offer-free-data-usage/

Mentos takes the cheeky self-deprecating route for new campaign
The core thought of the campaign has been customised to engage the digital audience as well
http://www.mxmindia.com/2015/02/mentos-takes-the-cheeky-self-deprecating-route-for-new-campaign/

Manish Dawar joins DEN as Group CFO
DEN Networks has announced the joining of Manish Dawar as the Group Chief Financial Officer (Group CFO)
http://www.mxmindia.com/2015/02/manish-dawar-joins-den-as-group-cfo/

IAA extends entry deadline for Corporate Social Crusader Award
The Corporate Social Crusader award is conferred on a Corporate which has excelled in any form of CSR activity in the last calendar year

http://www.mxmindia.com/2015/02/iaa-extends-entry-deadline-for-corporate-social-crusader-award/

Stories on 1st Apr '14

Breaking News: Ogilvy to participate in Abby @ Goafest
In a late night meeting, the Ogilvy India chief was convinced that Abby entry karne may hi samajhdaari hai!
http://www.mxmindia.com/2014/04/breaking-news-ogilvy-to-participate-in-goafest/

Uday Shankar to be next I&B minister?
The Star India CEO may be the next I&B minister if a non-Congress dispensation assumes power, writes our special correspondent
http://www.mxmindia.com/2014/04/uday-shankar-to-be-next-ib-minister/

HT, TOI, others ink deal to start 'One India Medianett'?
After the successful start of the One India scheme for advertising, a special scheme is being planned for paid content of lifestyle parties and brands by some of the leading newspaper brands
http://www.mxmindia.com/2014/04/ht-toi-others-ink-deal-to-start-one-india-medianett/

10 April Fool stories I wish were true: Noose Night @ mid-day
It's All Fool's Day and we present you a link to Pradyuman Maheshwari's column in mid-day on the 10 stories he hopes would happen to the world of news television in India
http://www.mxmindia.com/2014/04/10-april-fool-stories-i-wish-were-true-noose-night-mid-day/

Roma Balwani quits M&M to join Vedanta
The head of communications at Mahindra & Mahindra joins Vedanta group in a similar position from today (April 1)
http://www.mxmindia.com/2014/04/roma-balwani-quits-mm-to-join-vedanta/

CNBC-TV18 and Mint into content alliance
CNBC-TV18 and Mint have entered into a strategic content alliance enabling the two media entities to share content with each other on a daily basis and work together on various editorial initiatives through the year
http://www.mxmindia.com/2014/04/cnbc-tv18-and-mint-into-content-alliance/

Zee launches music co, acquires blockbuster content
The start-up has acquired the music of films like Holiday, Humshakals, Bang Bang and Bombay Velvet
http://www.mxmindia.com/2014/04/zee-launches-music-company-acquires-blockbuster-content/

Ranjona Banerji: Were journalists of 30 years ago mere stenographers, as Rajdeep Sardesai said?
CNN-IBN editor-in-chief comment that 30 years ago journalists were stenographers rehashing press releases while today’s journalists are more assertive and questioning was gratuitous, writes Ranjona Banerji
http://www.mxmindia.com/2014/04/ranjona-banerji-were-journalists-of-30-years-ago-mere-stenographers-as-rajdeep-sardesai-said/

Stories on 20th Aug '13

On the Food trail with Sanjeev Kapoor
India's biggest name in food discusses his recipe for the success of a channel like FoodFood
http://www.mxmindia.com/2013/08/on-the-food-trail-with-sanjeev-kapoor/

Mindshare's Ajit Gurnani to head west @ MEC India
MEC India appoints Ajit Gurnani as Head - West
http://www.mxmindia.com/2013/08/mindshares-ajit-gurnani-to-head-west-mec-india/

Colors goes free to air in the UK
The GEC goes FTA in UK from September 2
http://www.mxmindia.com/2013/08/colors-goes-free-to-air-in-the-uk/

Lodestar UM team wins Young Spikes Media Competition 2013, India
A team of Lodestar UM team wins Young Spikes Media Competition 2013, India
http://www.mxmindia.com/2013/08/lodestar-um-team-wins-young-spikes-media-competition-2013-india/

dna on do-good mode, launches brand campaign
Infectious-created campaign gets English daily dna to unveil new multiple media brand campaign - 'Good is in our dna'
http://www.mxmindia.com/2013/08/dna-on-do-good-mode-launches-brand-campaign/

Neville Bastawalla joins former boss Saurabh Yagnik at Sony Pix
The Hollywood movie channel to get on aggro mode with the former marketing head of Star India's Hindi movie channels and earlier English channels joining yesterday (Aug 19)
http://www.mxmindia.com/2013/08/dna-on-do-good-mode-launches-brand-campaign/

SocioSquare raises $325,000 funding from angel investors in US & UK
The Mumbai-based, Philadelphia, USA-headquartered social media marketing firm plans to use the investment to launch products to make social advertising more effective and ease content creation
http://www.mxmindia.com/2013/08/sociosquare-raises-325000-funding-from-angel-investors-in-us-uk/

Chhota Bheem, Salman Khan and Harry Potter most popular among kids: Ormax study
Media insights firm Ormax Media releases findings of its bi-annual study conducted across 1,800 kids in the 6-14 years age group in eight Indian cities
http://www.mxmindia.com/2013/08/chhota-bheem-salman-khan-and-harry-potter-most-popular-among-kids-ormax-study/

Ranjona Banerji: Media sackings have little to do with incompetence
Ranjona Banerji thinks sacking CEOs and a couple of senior management honchos would be more effective than effecting massive layoffs
http://www.mxmindia.com/2013/08/ranjona-banerji-media-sackings-have-little-to-do-with-incompetence/

From PR to CR, Concept gets into CSR consultancy
The Mumbai-heaquartered agency sets up Concept Community Relations to to work with corporates on customized, focused CSR projects
http://www.mxmindia.com/2013/08/from-pr-to-cr-concept-gets-into-csr-consultancy/

NDTV and Vedanta announce launch of 'Our Girls Our Pride'
The initiative aims to create awareness about issues related to the girl child in India. Priyanka Chopra named Campaign Ambassador for 'Our Girls Our Pride'
http://www.mxmindia.com/2013/08/ndtv-and-vedanta-announce-launch-of-our-girls-our-pride/

Stories on 9th February

Havas Media launches Meaningful Brands study
Customers in India & China would pay 10 per cent more for socially and responsible brands, says report
http://www.mxmindia.com/2012/02/havas-media-launches-meaningful-brands-study/

Top Ramen consolidates its advertising duties with Dentsu
Dentsu will now be handling the media duties, along with the creatives it was handling previously.
http://www.mxmindia.com/2012/02/top-ramen-consolidates-its-advertising-duties-with-dentsu/

Cairn India invites creative, media, PR partners
Cairn India, part of the Vedanta group, is on the lookout for creative, media and PR partners.
http://www.mxmindia.com/2012/02/cairn-india-invites-creative-media-pr-partners/

Bright Future, Generali speaking
Future Generali plans to to move forward with a Rs 40 crore overall brand budget for 2012.
http://www.mxmindia.com/2012/02/bright-future-generali-speaking/

Scarecrow turns 2, launches design division
On the occasion of its second anniversary, Scarecrow Communications Ltd. launches a design division - www.scarecrowdesigns.net.
http://www.mxmindia.com/2012/02/scarecrow-turns-2-launches-design-division/

Now Meru Cabs to offer exclusive services to its customers
Meru is testing specialized services like Meru Select, aimed at its regular users and Meru Corporate, aimed at corporate customers
http://www.mxmindia.com/2012/02/now-meru-cabs-to-offer-exclusive-services-to-its-customers/

Media hiring 9% higher in Jan than Dec
On an overall level, the index had peaked during the mid-months of 2011 but most months saw the index about 20 per cent lower than the July 2008 levels.
http://www.mxmindia.com/2012/02/media-hiring-9-higher-in-jan-than-dec/

Market research specialist Majestic MRSS opens shop in India
Realising the extensive scope that the discipline of marketing research could offer to its patrons in India, decade-old full service market research company Majestic MRSS has announced its foray into the country recently.
http://www.mxmindia.com/2012/02/market-research-firm-majestic-mrss-opens-shop-in-india/

Reliance Broadcast launches 'Choose Your Set-Top-Box Wisely' campaign
To empower consumers and enable operators to build brand equity with a 26 week campaign across print, television, out of home and digital
http://www.mxmindia.com/2012/02/reliance-broadcast-launches-choose-your-set-top-box-wisely-campaign/

Build shopper equity with In-Store Asia 2012
In its seventh edition, the event continues with its focus on in-store environment, but with a delivery strategy that ensures that all content needs are addressed
http://www.mxmindia.com/2012/02/build-shopper-equity-with-in-store-asia-2012/

The Anchor: 7 things for Lifestyle channels to remember
India has the most amazing and interesting lifestyle. We can teach something to every other country, says Smeeta Chakrabarti.
http://www.mxmindia.com/2012/02/the-anchor-7-things-for-lifestyle-channels-to-remember/

Debrief: Maaza: Refreshing take
The ad becomes off-beat and entertaining as the commercial talks about aam sellers. Plus, it indirectly cues that Maaza = Real mango, without hammering it down our throats.
http://www.mxmindia.com/2012/02/debrief-maaza-refreshing-take/

Porn-happy Karnataka ministers hog TV limelight
In Freaking News, Ranjona Banerji reviews the fare on primetime news and in the papers
http://www.mxmindia.com/2012/02/porn-happy-karnataka-ministers-hog-tv-limelight/