Stories on 30th Mar '17

Rejig time at Publicis Worldwide
PubCom CEO Saurabh Varma unveils new top deck: Nakul Chopra turns Advisor. Srija Chatterjee & Sudeep Gohil to join Bobby Pawar. Launches Marcel in India
http://www.mxmindia.com/?p=101369

Dear MxM by Jaisurya Das: Should adsales professionals be classified as 'endangered species'?
MxMIndia Contributing Editor and senior mediapersonJaisurya Das addresses queries from professionals - mostly career, but sometimes even personal
http://www.mxmindia.com/?p=101350

Dentsu Aegis Network ​enters Sri Lanka, to acquire Grant
The acquisition marks the network’s expansion in South Asia and entry into the Sri Lankan market with the largest independent agency
http://www.mxmindia.com/?p=101370

Times of India 'Power of Print' contest aims to push education of girl child
The opportunity is to make print sexy and aspirational again and in the process, bring out its true potential
http://www.mxmindia.com/?p=101343

Kyoorius announces jury panel for creative advertising
Open Jury Sessions will be held between May 11 and 13 in Mumbai
http://www.mxmindia.com/?p=101348

RedInk Awards announces final call for entries. Last day tomorrow
The Awards have been created to raise the bar of news and feature writing in India and to encourage fair play and high ethical standards in media
http://www.mxmindia.com/?p=101345

Siddhartha Mukherjee: At Goafest, PR shows the way to the ad folk
The Goafest brand communication case study is a great assertion to ad professionals that PR is not a supplementary but complementary brand building tool, writes Siddhartha Mukherjee
http://www.mxmindia.com/?p=101351

Hill+Knowlton Strategies wins mandate for Pogo
The appointment will see Hill+Knowlton Strategies roll-out integrated communications solutions
http://www.mxmindia.com/?p=101349

Pro Kabaddi League aims to broaden reach in next season
Poised to become India's biggest league; up to 12 teams, 130+ matches,13 weeks of competition
http://www.mxmindia.com/?p=101347

Mountain Dew salutes Risk Takers of India through latest initiative
Mountain Dew will be taking a route never taken in advertising-a biopic to take the story to people across India
http://www.mxmindia.com/?p=101346

LinTeractive campaign for Rohan Builders sells vegetables to sell real estate
Rohan Builders of Pune, were among the first real estate companies in India to introduce a 'Price Protection Policy' back in 2008
http://www.mxmindia.com/?p=101344

Stories on 26th Jun '15

Tough & wanting to be in the Top 5
Eighteen months as CEO, Saurabh Varma and his team want Leo Burnett to be among the best in the world
http://www.mxmindia.com/2015/06/tough-wanting-to-be-in-the-top-5/

HUL plans to let other firms use its mobile marketing channel Kan Khajura Tesan
KKT goes to villages that cannot be reached via traditional media like TV, radio and print, but where at least one member of the household is a mobile phone owner
http://www.mxmindia.com/2015/06/hul-plans-to-let-other-firms-use-its-mobile-marketing-channel-kan-khajura-tesan/

BBDO India, Taproot get shortlisted in Film Lions on Day 5 at #CannesLions2015
The BBDO entry is particularly ironic though, considering its premise is to question the fake entries that win at global festivals such as Cannes
http://www.mxmindia.com/2015/06/bbdo-india-taproot-get-shortlisted-in-film-lions-on-day-5-at-canneslions2015/

MediaCom wins media mandate of Welspun
MediaCom has added billings worth USD 80 mn from new wins
http://www.mxmindia.com/2015/06/mediacom-wins-media-mandate-of-welspun/

Dear MxM by Jaisurya Das: I don’t want to suffer from sales target-led stress like my boss...
Jaisurya Das responds to a question from a reader who doesn’t want to suffer from stress, plus offers tips for meditating
http://www.mxmindia.com/2015/06/dear-mxm-by-jaisurya-das-i-don%e2%80%99t-want-to-suffer-from-sales-target-led-stress-like-my-boss/

RBNL's Big Magic goes for a new look and identity
Our attempt with the new identity is largely to be able to capture urban India and to make India laugh, says CEO Tarun Katial
http://www.mxmindia.com/2015/06/rbnls-big-magic-goes-for-a-new-look-and-identity/

Star Sports unveils 'Le Panga' campaign to promote Pro-Kabaddi League
Campaign to focus on the message of overcoming seemingly impossible odds and invoking wilful action
http://www.mxmindia.com/2015/06/star-sports-unveils-le-panga-campaign-to-promote-pro-kabaddi-league/

LinkedIn reveals most influential brands for 2015
TCS, Wipro and HCL continue to be the most influential Indian brands on LinkedIn
http://www.mxmindia.com/2015/06/linkedin-reveals-most-influential-brands-for-2015/

Scotch-Brite unveils campaign to promote Scrub Pad
The TVC is an exaggerated and humorous twist to how Scotch-Brite acquired its quality of long life
http://www.mxmindia.com/2015/06/scotch-brite-unveils-campaign-to-promote-scrub-pad/

#DontCallJustInstall, says foodpanda
Reinforces its market leadership position with focus on ease of app ordering
http://www.mxmindia.com/2015/06/dontcalljustinstall-says-foodpanda/

Cartrade.com showcases its wide choice of used cars in new TVC
Captures this in a light-hearted but easily graspable manner through a similar theme to its last TVC

http://www.mxmindia.com/2015/06/cartrade-com-showcases-its-wide-choice-of-used-cars-in-new-tvc/

Stories on 30th Dec 14

Seven Mantras for Change: Saurabh Varma
The level of innovation or change we have thrust on ourselves is close to zero. Straightspeak by the CEO of the Leo Group, India
http://www.mxmindia.com/2014/12/seven-mantras-for-change-saurabh-varma/

Have you sent your nominations for the Mediaah! Dubious Achievement Awards 2014?
Inviting entries for the 'dubious' and other yearending awards which will be 'presented' on MxMIndia tomorrow, December 31
http://www.mxmindia.com/2014/12/have-you-sent-your-nominations-for-the-mediaah-dubious-achievement-awards-2014/

Google pays tribute to e-commerce delivery boys
The video by O&M, Mumbai, captures the key role that delivery boys play in an e-commerce ecosystem
http://www.mxmindia.com/2014/12/google-pays-tribute-to-e-commerce-delivery-boys/

MobiKwik appoints Mrinal Sinha as Head of Strategy
At MobiKwik, he will helm the strategic roadmap with the management, identifying key opportunities for talent and technology acquisition, fostering crucial alliances and kick starting new revenue lines within the company
http://www.mxmindia.com/2014/12/mobikwik-appoints-mrinal-sinha-as-head-of-strategy/

YuppTV takes Zee TV to Singapore
YuppTV now delivers 200+ Indian TV Channels worldwide in 12 Indian languages, as Live TV, and 10 days of Catch-up TV

http://www.mxmindia.com/2014/12/yupptv-takes-zee-tv-to-singapore/

Stories on 29th Oct 14

Ogilvy's 'jod' goes unstuck as Abhijit 'Kinu' Avasthi quits
NCD Abhijit Avasthi calls it a day after a 15-year bonding with Ogilvy. Rajiv Rao will hold solo charge wef Dec 1
http://www.mxmindia.com/2014/10/fevicol-jod-goes-unstuck-as-kinu-quits/

Leo Burnett rides away with Bajaj Discover
Leo Burnett has been appointed as the AOR by Bajaj Auto for the Discover business
http://www.mxmindia.com/2014/10/leo-burnett-rides-away-with-bajaj-discover/

Second edition of Ogilvy's Envy Awards on Nov 3
KS Chakravarthy (Chax), Vikram Gaikwad, Raj Kamble, Josy Paul, Bobby Pawar Arun Iyer, Malvika Mehra, Rahul Mathew and Ashish Chakravarty comprised the Envies jury
http://www.mxmindia.com/2014/10/ogilvy-announces-2nd-edition-of-envy-awards-to-be-held-on-nov-3/

Sanjeev Kotnala: 163 Days to Goafest 2015. 12 Suggestions
Sanjeev Kotnala suggests 12 ways in which the Goafest organising team can deliver a seamless smooth fest and set new benchmarks
http://www.mxmindia.com/2014/10/sanjeev-kotnala-163-days-to-goafest-2015-12-suggestions/

Strepsils unveils digital campaign 'Ab Montu Bolega'
A digital campaign encouraging people to speak their mind with a healthy voice
http://www.mxmindia.com/2014/10/strepsils-unveils-digital-campaign-ab-montu-bolega/

Genesis to drive PR for TEDxGateway 2014
GBM will position and establish TEDxGateway as a leading TED conference in the country
http://www.mxmindia.com/2014/10/genesis-to-drive-communication-mandate-for-tedxgateway-2014/

What Ticks for Indian Consumers/ Women - Jasmin Sohrabji and K V Sridhar
Continuing with our extracts from the second edition of the MxMIndia Annual, we present contributions by Jasmin Sohrabji and K V Sridhar
http://www.mxmindia.com/2014/10/what-ticks-for-indian-consumers-women-jasmin-sohrabji-and-k-v-sridhar/

Manish Darji appointed ECD at DDB Mudra West
Darji joins DDB Mudra Group, from BBH India

http://www.mxmindia.com/2014/10/manish-darji-appointed-ecd-at-ddb-mudra-west/

Stories on 1st Jul 14

Building a future ready organisation: Harish Manwani
Text of the Hindustan Unilever chairman's speech at the AGM yesterday where he spoke of Unilever's five-pronged approach to remain future ready
http://www.mxmindia.com/2014/07/building-a-future-ready-organisation-harish-manwani/

BudgetSpeak #7: R S Sodhi: No toll for milk tankers on highways, please...
There is a need to exempt milk tanker from the levy of toll charge which is being paid on the express and national highways, writes R S Sodhi, Managing Director, Gujarat Cooperative Milk Marketing Federation  Ltd (GCMMF)/(AMUL)
http://www.mxmindia.com/2014/07/budgetspeaks-7-r-s-sodhi-no-toll-for-milk-tankers-on-highways-please/

Sunil Lulla heading Grey-wards?
While it's confirmed that Sunil Lulla has decided to move on from BCCL, there is no confirm to the buzz in adland that he's joining Grey
http://www.mxmindia.com/2014/07/sunil-lulla-heading-grey-wards/

Fox Traveller turns to Fox Life, seeks to tap new audiences
This will give the channel two big advantages - the current winning mix of positioning and content, and a fresh and exciting global library
http://www.mxmindia.com/2014/07/fox-traveller-turns-to-fox-life-seeks-to-tap-new-audiences/

Ranjona Banerji: Silence, outrage & much fawning over the PM
There is an odd silence from the Central government on the Nihalchand Meghwal case and an even odder reluctance from the media to do its usual hammer and tongs act, notes Ranjona Banerji
http://www.mxmindia.com/2014/07/ranjona-banerji-silence-outrage-much-fawning-over-the-pm/

Leo Burnett appoints new senior cadres into its fold
Prajato Guha Thakurta and Sachin Kamble come on board as Associate ECDs
http://www.mxmindia.com/2014/07/leo-burnett-appoints-new-senior-cadres-into-its-fold/

DDB Remedy unveils new TVC for Gelusil
The insight behind the campaign was based on the fact that Indians tend to ignore acidity
http://www.mxmindia.com/2014/07/ddb-remedy-unveils-new-tvc-for-gelusil/

Samaya TV appoints Fourth Dimension as media sales partner
The collaboration will enable them to reach out to advertisers across India through the strong sales network
http://www.mxmindia.com/2014/07/samaya-tv-appoints-fourth-dimension-as-media-sales-partner/

IAA to host knowledge seminar in Nashik
The India chapter of the International Advertising Association will see digital experts addressing real estate developers and professionals on ways and means to exploit the digital media
http://www.mxmindia.com/2014/07/iaa-to-host-knowledge-seminar-in-nashik/

Stories on 23rd Apr '14

It's Amazon v/s Flipkart & Snapdeal
Amazon lures online retailers from Indian rivals Flipkart and Snapdeal expanding range for same-day delivery
http://www.mxmindia.com/2014/04/its-amazon-vs-flipkart-snapdeal/

Lowe Lintas registers 100 business wins in 15 months
The wins have come across its seven divisions and nine offices in India
http://www.mxmindia.com/2014/04/lowe-lintas-registers-100-business-wins-in-15-months/

Omnicom aligns search, social & performance mktng under Resolution Media
Omnicom Media Group India has aligned its search, social and performance marketing operations under Resolution Media
http://www.mxmindia.com/2014/04/omnicom-aligns-search-social-performance-mktng-under-resolution-media/

Sorbojeet Chatterjee moves from dna to Zeel
Sorbojeet Chatterjee has joined ZEEL as Senior Vice President, Marketing for the cluster of Hindi GECs
http://www.mxmindia.com/2014/04/big-switch-sorbojeet-chatterjee-moves-from-zee-medias-dna-to-zeels-hindi-gec-cluster/

Raj Deepak Das joins Leo Burnett as CCO
Raj will be based in Mumbai and will work closely with Saurabh Varma
http://www.mxmindia.com/2014/04/raj-deepak-das-joins-leo-burnett-as-cco/

Sujay Kutty appointed as Channel Head, ETV Bangla & Oriya
The move will bring in a concentrated effort towards building both the channels in the space
http://www.mxmindia.com/2014/04/sujay-kutty-appointed-as-channel-head-etv-bangla-oriya/

Ije Nwokorie appointed new Design jury head at Cannes
Ije replaces Karl Heiselman following his recent departure from Wolff Olins to Apple

http://www.mxmindia.com/2014/04/ije-nwokorie-appointed-new-design-jury-head-at-cannes/