Stories on 13th Oct '15

Time for the media to wake up!
Most media has realised that its primary role is adversarial when it comes to the government, writes
Ranjona Banerji
http://www.mxmindia.com/2015/10/time-for-the-media-to-wake-up/

Milestone Brandcom appoints Ujjwal Anand to head its Rural & Experiential Division
Anand will head the agency's experiential offerings with a focus on emerging markets and emerging consumer class (ECC) across the  rural and urban markets
http://www.mxmindia.com/2015/10/milestone-brandcom-appoints-ujjwal-anand-to-head-its-rural-experiential-division/

Leo Burnett appoints Sachin Das Burma as Group ECD
Sachin joins from Draft FCB Ulka where he was Group Creative Director
http://www.mxmindia.com/2015/10/leo-burnett-appoints-sachin-das-burma-as-group-ecd/

Head & Shoulders unveils new cricket-inspired campaign
The cricket commentary-inspired campaign hopes to stand out in the clutter of cricket-style communication
http://www.mxmindia.com/2015/10/head-shoulders-unveils-new-cricket-inspired-campaign/

FCB Ulka celebrates women power in new TVC
The film captures a few dimensions where women are excelling like entertainment, sports & engineering
http://www.mxmindia.com/2015/10/fcb-ulka-celebrates-women-power-in-new-tvc/

DishTV adds Gemporia TV to its portfolio
Takes the total shopping channel count to 9 channels
http://www.mxmindia.com/2015/10/dishtv-adds-gemporia-tv-to-its-portfolio/

Fever FM hikes ad rates
Since entering the market nine years ago, Fever FM has established itself as a leader in its four markets

http://www.mxmindia.com/2015/10/fever-fm-hikes-ad-rates/

Stories on 11th May

Marketers may hay in Rural India
Bharat is keeping pace with India as consumption of fast moving consumer goods and durables rises in rural markets.
http://www.mxmindia.com/2012/05/marketers-may-hay-in-rural-india/

Ogilvy CEO Miles Young to be new chairman
Long time Ogilvy & Mather Chairman Shelly Lazarus decides to step down and move into the role of chairman emeritus.
http://www.mxmindia.com/2012/05/ogilvy-ceo-miles-young-to-be-new-chairman/

Bindass to host 'Generation Einstein' on May 14; book release and CMO discussion
Mission Bush Fire' is an employee-led market execution and customer interaction exercise to get the home & personal care giant to connect with the market place.
http://www.mxmindia.com/2012/05/bindass-to-host-generation-einstein-on-may-14/

Lokmat aiming for, and racing towards growth
Lokmat Media Ltd has renamed its advertisement and circulation departments as AIM and RACE.
http://www.mxmindia.com/2012/05/lokmat-aiming-for-and-racing-towards-growth/

Differentiation & Innovation key to success, says Harshad Jain
The Business Head - Radio and Entertainment, HT Media Ltd speaks about on the consistency of his station's leadership status in Delhi, Phase III plans, radio play Gandhi and more.
http://www.mxmindia.com/2012/05/harshad-jain-fever-fm-interview/

By Invitation: Sundeep Nagpal | Will Satyamev Jayate work for advertisers?
The Aamir Khan mega-show is not about ratings alone - it's about an opportunity to build brand equity, which can be invaluable.
http://www.mxmindia.com/2012/05/by-invitation-sundeep-nagpal-will-satyamev-jayate-work-for-advertisers/

BIG RTL Thrill gears for launch and unveils logo
Logo unveils across Reliance Broadcast Network’s television bouquet on May 10.
http://www.mxmindia.com/2012/05/big-rtl-thrill-gears-for-launch-and-unveils-logo/

Dutch retailer Spar to end ties with Max
The two decided to part ways in India by the end of this year after they developed differences over expansion strategy.
http://www.mxmindia.com/2012/05/dutch-retailer-spar-to-end-ties-with-max/

Divya Bhaskar celebrates spirit of Gujarat enterprise with 'Young Turks'
Young Turks showcases 24 young entrepreneurs who have made a mark in the society with their innovative thinking and entrepreneurial spirit.
http://www.mxmindia.com/2012/05/divya-bhaskar-releases-young-turks/

The Anchor: Raman Kalra on 5 reasons how tech is going to drive media and entertainment
With consumers of all ages embracing digital, the threat to traditional media is real, says Raman Kalra.
http://www.mxmindia.com/2012/05/the-anchor-raman-kalra-on-5-reasons-how-tech-is-going-to-drive-media-and-entertainment/

Anil Thakraney: Aamir, hope this isn't social tourism
Aamir scores far higher on parameters of good journalism. He's anchoring the show the way it should be anchored on the news channels.
http://www.mxmindia.com/2012/05/anil-thakraney-aamir-hope-this-isnt-social-tourism/

(MJR) Holier than thou Hindu takes on the Times
In Freaking News, Ranjona Banerji reviews the fare in the morning papers and the nightly news. And sometimes the afternooners, the newsmags and all that's on the Web.
http://www.mxmindia.com/2012/05/mjr-holier-than-thou-hindu-takes-on-the-times/

Stories on 22nd November

Movies Now: Riding high on popular titles

The channel has fired a category that was getting stagnant and all this by riding on popular and familiar titles. And on HD.

http://www.mxmindia.com/2011/11/movies-now-riding-on-popular-titles/

The Anchor: 5 changes the publication industry is seeing

Readership habits, buying patterns and news input mediums are changing faster than you can say “circulation”.

http://www.mxmindia.com/2011/11/the-anchor-5-changes-the-publication-industry-is-seeing/

Google’s India Head Rajan Anandan on ASCI Board

Plans to step up effort to promote fair advertising practises in online space

http://www.mxmindia.com/2011/11/google%E2%80%99s-india-head-rajan-anandan-on-asci-board/

Just below the surface: Filmmaker Umesh Aggarwal

‘The documentary is about an evolving system of corruption that needs to be countered urgently.’

http://www.mxmindia.com/2011/11/just-below-the-surface-filmmaker-umesh-aggarwal/

Debrief: Zzzzrfan Khan

Vodafone must realize that simple need not be boring.

http://www.mxmindia.com/2011/11/debrief-zzzzrfan-khan/

The lesson so far for FM players

While the FM phase II may have been well received by the industry, all FM stations have reported break-even. Smaller FM stations are more likely to face huge challenges ahead.

http://www.mxmindia.com/2011/11/the-lesson-so-far-for-fm-players/