Stories on 5th Oct '12

Is Apple still the 'hot' company Steve Jobs left behind a year back?
He passed away on October 5, 2011. An assessment on how the company is doing a year after
http://www.mxmindia.com/2012/10/is-apple-still-the-hot-company-steve-jobs-left-behind-a-year-back/

Abdul Khan returns to Reliance Industries
Abdul Khan was associated with Tata Teleservices since January 2009 in the capacity of Senior VP.
http://www.mxmindia.com/2012/10/abdul-khan-returns-to-reliance-industries/

50 years on, brands that featured in James Bond films
As the world celebrates 50 years of the iconic film character, we look at the global brands that have been associated with his films... a franchise that grosses $4 billion in revenues
http://www.mxmindia.com/2012/10/50-years-on-brands-that-featured-in-james-bond-films/

Jaldi 5 with Mishal Husain: Need for care on using 'breaking news' tag
BBC World News presenter Mishal Husain on the 'breaking news' phenomenon, news channels in the subcontinent, and why she would like to interview Aamir Khan
http://www.mxmindia.com/2012/10/jaldi-5-with-mishal-husain-need-for-care-on-using-breaking-news-tag/

MxM Buzzer # 12 | Radio
Presenting the 12th edition of MxM Buzzer where the focus is on Radio Ga Ga
http://www.mxmindia.com/2012/10/mxm-buzzer-12-radio/

Relative Values | Brothers in Business: Samir and Chetan Asher
MxMIndia spoke to two brothers who are different in many ways but pooled in their strengths to start a digital agency - TonicMedia
http://www.mxmindia.com/2012/10/relative-values-brothers-in-business-samir-and-chetan-asher/

Big FM and Total Oil India announce 'total quartz safety month'
Big FM and Total Oil have announced the launch of 'Total Quartz Safety Month', a campaign that is spread across 21 cities, promoting safe driving habits
http://www.mxmindia.com/2012/10/big-fm-and-total-oil-india-announce-total-quartz-safety-month/

The Anchor: Renu Aggarwal on 5 reasons M&E is under-leveraged in India
The Indian M&E industry is still in its nascent stages and hampered by issues such as rampant piracy and strong regulatory restrictions
http://www.mxmindia.com/2012/10/the-anchor-renu-aggarwal-on-5-reasons-me-is-under-leveraged-in-india/

Anil Thakraney: Barfi! is jacked!
Barfi!'s pages are screaming with links on plagiarism stories and articles. There is no way the jurors will vote for a copycat flick, even if it's an excellent piece of work. Barfi!'s chances are as good as finished. They may as well withdraw the entry
http://www.mxmindia.com/2012/10/anil-thakraney-barfi-is-jacked/

Ranjona Banerji: Reforms rant rules nightly news
The news channels were full of discussions on the new policy measures announced by the government, observes Ranjona Banerji
http://www.mxmindia.com/2012/10/ranjona-banerji-reforms-rant-rules-nightly-news/

Signposts... October 5
Our daily feature 'Signposts' which as the name suggests will carry an assorted range of, ah, well, signposts

http://www.mxmindia.com/2012/10/signposts-october-5/

Stories on 1st Oct '12

What makes Zee such a force to reckon with
Pradyuman Maheshwari critiques the Zee journey over the last 20 years and a quick chat with Managing Director and CEO Punit Goenka
http://www.mxmindia.com/2012/10/what-makes-zee-such-a-force-to-reckon-with/

Jaldi 5 with Ashok Kurien: Zee changed the Indian consumer forever!
Zee moved fast and was always the first, says Ashok Kurien who backed Subhash Chandra's dream to set up Zee and continues to be on ZEEL's Board of Directors
http://www.mxmindia.com/2012/10/jaldi-5-with-ashok-kurien-zee-changed-the-indian-consumer-forever/

From 'Okara Dukaan' to Zee... the complete story
The official chronicles of how 'Okara Dukaan' in Punjab (now in Pakistan) led to the setting up of the Essel group and finally Zee Entertainment Enterprises Limited
http://www.mxmindia.com/2012/10/from-okara-dukaan-to-zee-the-complete-story/

Uday Shankar: 'Zee is a treasured peer'
The success of Zee is a testimony to the remarkable vision and entrepreneurship of Subhash Chandra, says Uday Shankar
http://www.mxmindia.com/2012/10/uday-shankar-zee-is-a-treasured-peer/

Zee@20 | Rajdeep Sardesai: In 1992, no one believed a 24-hr channel was possible
Rajdeep Sardesai looks back to when Zee first made waves, his Page 1 story on the channel in The Times of India and the scepticism that greeted the news of the 24-hour channel
http://www.mxmindia.com/2012/10/zee20-rajdeep-sardesai-in-1992-no-one-believed-a-24-hr-channel-was-possible/

Zee@20: At the helm of the vision
As India's first satellite television channel turns 20 on Oct 2, MxMIndia spoke to former honchos about their experiences with Zee
http://www.mxmindia.com/2012/10/zee20-at-the-helm-of-the-vision/

Zee@20 | Sundeep Nagpal: What a score!!!
Stratagem Media founder-director Sundeep Nagpal recalls working on a pitch for Subhash Chandra and Ashok Kurien to Star TV for a tie-up and is happy to see the Zee bandwagon rolling on after 20 years
http://www.mxmindia.com/2012/10/zee20-sundeep-nagpal-what-a-score/

Zee@20: Producers raise a toast to team spirit
As India's first satellite television channel turns 20 on Oct 2, MxMIndia spoke to some of the current producers about their association with the channel
http://www.mxmindia.com/2012/10/zee20-producers-raise-a-toast-to-team-spirit/

MxM Buzzer # 11 | Quiz on 20 years of Zee
Presenting the 11th edition of MxM Buzzer where the focus is on 20 years of Zee
http://www.mxmindia.com/2012/10/mxm-buzzer-11-quiz-on-20-years-of-zee/

Spectrum fee waived for community radio
The Ministry of Communications & IT has decided to waive the spectrum fee for Community Radio Services (CRS). This follows requests received from National Advisory Council, Ministry of Information & Broadcasting and the Community Radio Association
http://www.mxmindia.com/2012/10/spectrum-fee-waived-for-community-radio/

The Anchor: 10 all-time favourite 'faces' of Zee TV
A N Chorrea picks the 10 stars that made Zee TV a happening channel over the last two decades
http://www.mxmindia.com/2012/10/the-anchor-10-all-time-favourite-faces-of-zee-tv/

Man Jit Singh is IBF Prez, 3 VPs appointed
Sunil Lulla of Times TV Network, Rajat Sharma of India TV and Punit Goenka of Zee News were appointed as Vice Presidents
http://www.mxmindia.com/2012/10/man-jit-singh-is-ibf-prez-3-vps-appointed/

Honchos win top honours at Forbes India Leadership Awards 2012
Big names in Indian business make it an evening to remember at the Forbes India Leadership Awards 2012
http://www.mxmindia.com/2012/10/honchos-win-top-honours-at-forbes-india-leadership-awards-2012/

Alok Agrawal replaces Barun Das as Zee News chief
Zee News Limited (ZNL) has announced that its CEO Barun Das has decided  to move on after a successful 5-year stint, and is being replaced by Alok Agrawal
http://www.mxmindia.com/2012/10/alok-agrawal-replaces-barun-das-as-zee-news-chief/

Vizeum bags OML Entertainment's media AOR
Vizeum has announced their appointment as the media AoR for OML Entertainment Pvt Ltd - a music, live events and youth media company in India
http://www.mxmindia.com/2012/10/vizeum-bags-oml-entertainments-media-aor/

4 national MSOs announce digital cable TV rates
Four National-level Multi System Operators (MSOs), DEN, Digi Cable, Hathway and WWIL, have announced rates for consumer packages for digital cable
http://www.mxmindia.com/2012/10/4-national-msos-announce-digital-cable-tv-rates/

73% digitization target achieved; Ambika Soni meets Delhi CM
The Chief Minister of NCT of Delhi assured the Minister of Information and Broadcasting of the Delhi government's full support for the digitization exercise
http://www.mxmindia.com/2012/10/73-digitization-target-achieved-ambika-soni-meets-delhi-cm/

Star Plus involves viewers in marketing innovation
Soap characters Maanvi and Viraat are set to tie the knot this month, and viewers stand a chance to participate
http://www.mxmindia.com/2012/10/star-plus-involves-viewers-in-marketing-innovation/

Bhaskar Das retires from BCCL
{on MxM on Friday} After having begun the journey with BCCL in 1980 as Management Trainee, Bhaskar Das retires as President and Principal Secretary to the Managing Director


Anil Thakraney: Bigg Boss ka Bigg Gamble
Entertainment television in India is escapist, much like Bollywood films, therefore over-the-top masala is very important. And what's a desi reality show minus some known names?
http://www.mxmindia.com/2012/10/anil-thakraney-bigg-boss-ka-bigg-gamble/

Ranjona Banerji: Conjecture and conjuring on cricket
Ranjona Banerji tracks the world of news on television, the newspapers, the internet and the social media
http://www.mxmindia.com/2012/10/ranjona-banerji-conjecture-and-conjuring-on-cricket/

Stories on 21st Sep '12

Promising tales of tiny, tall agencies
Exclusive pre-release look at The Free Press Journal's coffee table book on the not-so-big ad agencies
http://www.mxmindia.com/2012/09/promising-tales-of-tiny-tall-agencies/

GSF Accelerator is for the entrepreneurs and of the entrepreneurs: Rajesh Sawhney
Rajesh Sawhney, Founder, GSF Superangels will be launching GSF Accelerator, a multi-city start-up accelerator, on October 15, 2012. It will help start-up companies that are product oriented and primarily in the mobile, social, local and cloud space by providing them funds in line with global benchmarks
http://www.mxmindia.com/2012/09/gsf-accelerator-is-for-the-entrepreneurs-and-of-the-entrepreneurs-rajesh-sawhney/

Zee launches first ever 24/7 Bangla movie channel
Zee has taken another step in strengthening its position in the regional genre with its launch of 24-hour Bengali movie channel 'Zee Bangla Cinema', which goes on air on September 23
http://www.mxmindia.com/2012/09/zee-launches-first-ever-247-bangla-movie-channel/

Jaldi 5 with Supriyo Sinha, VP - Bengali Dailies, ABP
Supriyo Sinha of ABP is upbeat about Ebela, the group's recently-launched tabloid, which he says readers as well as advertisers are finding refreshing and exciting
http://www.mxmindia.com/2012/09/jaldi-5-with-supriyo-sinha-vp-bengali-dailies-abp/

Vice-President Hamid Ansari lauds relaunch of Frontline
The Hindu has relaunched fortnightly newsmag Frontline. The re-launch saw Vice-President Hamid Ansari lauding the effort
http://www.mxmindia.com/2012/09/vice-president-hamid-ansari-lauds-relaunch-of-frontline/

Fevicol Marine: the bond that remains even in water
The tried-and-trusted brand is further strengthening its message with entertaining commercials that reinforce the product's qualities
http://www.mxmindia.com/2012/09/fevicol-marine-the-bond-that-remains-even-in-water/

MxM Buzzer # 10 | Quiz on WPP
Presenting the Tenth edition of MxM Buzzer where the focus is on WPP
http://www.mxmindia.com/2012/09/mxm-buzzer-10-quiz-on-wpp/

Life's Lessons... Rana Barua on the 'Tough Love' advice he got from Apurva Purohit
The Law & Kenneth COO remembers the advice he received from his boss at Radio City, Apurva Purohit
http://www.mxmindia.com/2012/09/lifes-lessons-rana-barua-on-the-tough-love-advice-he-got-from-apurva-purohit/

Red FM launches 'Crime Chi Gheun Tak'
From September 27, 2012, Red FM will feature stories of ordinary individuals who have fought against crime - irrespective of their age, gender or profession
http://www.mxmindia.com/2012/09/red-fm-launches-crime-chi-gheun-tak/

Genesis Burson-Marsteller retains Visa
Genesis Burson-Marsteller, South Asia's leading integrated communications consultancy, announced it has signed on Visa, global leader in technology payments solutions
http://www.mxmindia.com/2012/09/genesis-burson-marsteller-retains-visa/

The Anchor:  4 ways marketers can attract women consumers
The personal touch is often the deal-clincher in reaching women consumers. Tips from Shivangi Gupta on how to achieve this without putting them off
http://www.mxmindia.com/2012/09/the-anchor-ways-marketers-can-targetattract-women-consumers/

Anil Thakraney: Media's lust for Aaradhya
Much to the Bachchan clan's dismay, I am sure, baby Aaradhya's snaps are all over the media. She' already become a celebrity in her own right
http://www.mxmindia.com/2012/09/anil-thakraney-medias-lust-for-aaradhya/

Ranjona Banerji: TV said Bandh was total, papers said partial
West Bengal chief minister Mamata Banerjee dominated headlines in both mediums, notes Ranjona Banerji
http://www.mxmindia.com/2012/09/ranjona-banerji-tv-said-bandh-was-total-papers-said-partial/

Signposts… September 21
Our daily feature 'Signposts' which as the name suggests will carry an assorted range of, ah, well, signposts
http://www.mxmindia.com/2012/09/signposts-september-21/

Stories on 3rd Aug

It's incorrect to blame us on BARC delay, say ISA & AAAI
The apex bodies of advertisers and agencies assert they are not delaying the setting up of BARC
http://www.mxmindia.com/2012/08/incorrect-to-blame-us-on-barc-say-isa-aaai/

Week 3 Announcement: Starting Aug 8: New channel on Content  & Column by Shailesh Kapoor
In Week 3 of our Friday announcements: an all-new channel on television content. A new weekly column by Shailesh Kapoor, founder and CEO of Ormax Media. Also, the second of our MxM Mondays will be on what ails media education (and not on TAM)
http://www.mxmindia.com/2012/08/week-3-announcement-starting-aug-8-new-channel-on-content-column-by-shailesh-kapoor/

HUL asked to erase 'Ice Cream' from Kwality Walls ads
Kwality Walls is frozen dessert, which looks and tastes like ice cream but is made with vegetable fat and not milk fat. Hence, under Indian laws, it does not qualify as ice cream
http://www.mxmindia.com/2012/08/hul-asked-to-erase-ice-cream-word-from-kwality-walls-ads/

EEMA-E&Y report predicts 25% growth for Event & Activations in 2 years
57 per cent of the surveyed respondents feel that the share of the total marketing spends attributed to BTL activities is expected to grow around 10 per cent
http://www.mxmindia.com/2012/08/eema-ey-report-predicts-25-growth-for-event-activations-in-2-years/

IAMAI Internet Economy Watch: E-com continues to surge
The Internet Economy Watch data is said to be based on absolute numbers captured from various relevant sites, encapsulating online usage for e-tailing, online travel and vertical classifieds
http://www.mxmindia.com/2012/08/iamai-internet-economy-watch-e-commerce-continues-to-surge/

Walt Disney India sets up DisneyUTV Digital
The DisneyUTV Digital team will manage all mobile, video, audio, broadband, ITV, games and virtual world’s initiatives, with a combined audience reach of over 300 million in India
http://www.mxmindia.com/2012/08/walt-disney-india-sets-up-disneyutv-digital/

MxM Buzzer # 3 | Quiz on Social Media
All questions in MxM Buzzer #3 are on social media... Ritika Misra and Mayank Jain win MxM Buzzer #2
http://www.mxmindia.com/2012/08/buzzer-3-social-media/

MTunes HD launches 'MTunes Trending20'
MTunes Trending20 brings to its viewers a comprehensive analysis of audience preferences across 5 platforms
http://www.mxmindia.com/2012/08/mtunes-hd-launches-mtunes-trending20/

Times TV appoints Rohit Kishore Chopra as legal head
He will be responsible for all Legal and Regulatory affairs of TTN and Prime Connect, as well as support the team on Box TV
http://www.mxmindia.com/2012/08/times-tv-appoints-rohit-kishore-chopra-as-legal-head/

Top news anchors & producers to conduct anchoring workshop from tomorrow
Leading news anchors and producers will conduct the Studio Talk anchoring workshop for Studio Talk from tomorrow
http://www.mxmindia.com/2012/08/top-news-anchors-producers-to-conduct-anchoring-workshop-from-tomorrow/

Tourism Australia launches Facebook app
The app provides users with a location-specific snapshot of where all of their Facebook friends have previously 'checked in'
http://www.mxmindia.com/2012/08/tourism-australia-launches-facebook-app/

Vogue India awards best in beauty
Cover star of August issue Kajol is awarded 'Timeless Beauty'
http://www.mxmindia.com/2012/08/vogue-india-awards-best-in-beauty/

Red FM launches Crime Ki Keh Ke Lenge
This campaign will bring forth 15 heroic stories of men and women who have bravely stood up against crime
http://www.mxmindia.com/2012/08/red-fm-launches-crime-ki-keh-ke-lenge/

The Anchor: 5 things to keep in mind while running a production house
"Idea" is the constant factor which keeps production house smiling, says Hemal Thakkar
http://www.mxmindia.com/2012/08/the-anchor-5-things-to-keep-in-mind-while-running-a-production-house/

Anil Thakraney: TV research needs BARC. And bite
Clients, agencies, media houses... everyone needs to contribute generously. Carping from the sidelines is going to be of no use
http://www.mxmindia.com/2012/08/anil-thakraney-tv-research-needs-barc-and-bite/

Ranjona Banerji: Anna movement reaches its predictable end
In Freaking News, Ranjona Banerji reviews the fare in the morning papers and the nightly news. And sometimes the afternooners, the newsmags and all that's on the Web
http://www.mxmindia.com/2012/08/ranjona-banerji-anna-movement-reaches-its-predictable-end/

Stories on 27th Jul

Fourtifying media & brands with research
Just four years in the business, Vispy Doctor and Shailesh Kapoor's Ormax Media has become a key ally of Indian media and brands
http://www.mxmindia.com/2012/07/fourtifying-media-brands-with-research/


Two announcements on Week #2: Get MxM news via BBM/WhatsApp + MxM Mondays
Now get MxMIndia news and alerts via Blackberry Messenger (BBM) and WhatsApp. Plus MxM Mondays to discuss issues in detail
http://www.mxmindia.com/2012/07/two-announcements-on-week-2-get-mxm-news-via-bbmwhatsapp-mxm-mondays/


MIB looks ahead as Sectoral Innovation Council recommends embracing tech & new media
The primary objective was to design a policy ecosystem in which new ideas would be integrated into the mainstream and get converted into policy initiatives by the government
http://www.mxmindia.com/2012/07/mib-looks-ahead-as-sectoral-innovation-council-recommends-embracing-tech-new-media/


Sony rolls out 360-deg campaign for KBC's Sept launch
The latest season of KBC is expected to commence by the end of August or beginning September with nearly 52 episodes and duration of 1.5 hours
http://www.mxmindia.com/2012/07/sony-rolls-out-360-deg-campaign-for-kbcs-sept-launch/


Lowe Lintas unveils new Surf Excel campaign
Continuing with the internationally adapted concept of 'Dirt is good', Lowe lintas has devised another campaign for Surf Excel
http://www.mxmindia.com/2012/07/lowe-lintas-unveils-new-surf-excel-campaign/


Do 'phoren' names work for Made-in-India brands?
Do consumers get influenced by names like 'Munich Polo' and 'Franco Leone' for locally made products?
http://www.mxmindia.com/2012/07/do-phoren-names-work-for-made-in-india-brands/


MxM Buzzer # 2 | The Olympics Special
Quizmaster Sorbojeet Chatterjee’s 10 questions on the Olympics constitute MxM Buzzer #2. Plus Mayank Jain and Himanshu Agarwal win Buzzer #1
http://www.mxmindia.com/2012/07/mxm-buzzer-2-the-olympics-special/


Rohan Chandran joins Big FM as Station Head in BLR
BIG FM appoints Rohan Chandran as Station Head for Bengaluru
http://www.mxmindia.com/2012/07/rohan-chandran-jons-big-fm-as-station-head-in-blr/


DGM India launches dgMatix ad network
dgMatix's proprietary technology is capable of tracking click frauds, measuring campaign performance on various parameters
http://www.mxmindia.com/2012/07/dgm-india-launches-dgmatix-ad-network/


Divya Bhaskar launches City Bhaskar in Surat & Vadodara
Till now City Bhaskar in Gujarat was available with Divya Bhaskar in Ahmedabad only
http://www.mxmindia.com/2012/07/divya-bhaskar-launches-city-bhaskar-in-surat-vadodara/


Calvin John joins CaratLane VP-Marketing
He will oversee the implementation of national marketing campaigns that will drive growth for the brand
http://www.mxmindia.com/2012/07/calvin-john-joins-caratlane-vp-marketing/


The Anchor: 6 things to watch out for in the 2012 London Games
Wish you were at the West End, Covent Garden, Piccadilly, Oxford Street ,Kensington Gardens, Buckingham Palace, Tate Modern, instead of wherever you are, says Ranjona Banerji
http://www.mxmindia.com/2012/07/the-anchor-6-things-to-watch-out-for-in-the-2012-london-games/


Anil Thakraney: Page 3 versus Oprah
Personally speaking, I am all ready for the future. I have decided to start a specialized scam ads shop. Which to me sounds like a really lucrative business
http://www.mxmindia.com/2012/07/anil-thakraney-page-3-versus-oprah/


Ranjona Banerji: Why I love Arnab Goswami. Really!
In Freaking News, Ranjona Banerji reviews the fare in the morning papers and the nightly news. And sometimes the afternooners, the newsmags and all that's on the Web
http://www.mxmindia.com/2012/07/why-i-love-arnab-goswami-really/