Stories on 4th Jun 14

Rebuilding Leo Burnett India
CEO Saurabh Varma on how he hopes to transform the agency into a contemporary powerhouse
http://www.mxmindia.com/2014/06/rebuilding-leo-burnett-india/

MG 'Ambi' Parameswaran to be AAAI president
FCB Ulka Advertising chief M G Parameswaran is set to be the next President of the Advertising Agencies Association of India. A formal announcement of this is to be made soon
http://www.mxmindia.com/2014/06/mg-ambi-parameswaran-to-be-aaai-president/

Shekhar Gupta to join India Today as Vice Chairman and Editor-in-Chief
The outgoing Indian Express editor-in-chief will Vice Chairman and Editor-in-Chief of all of the India Today group's news, business publications and news TV, digital brands. He will report to Mr Purie
http://www.mxmindia.com/2014/06/shekhar-gupta-to-join-india-today-as-vice-chairman-and-editor-in-chief/

Metal wins mandate of Medimix Soap
The account will be handled by the agency's Mumbai branch
http://www.mxmindia.com/2014/06/metal-wins-mandate-of-medimix-soap/

BARC appoints Prime Focus Technologies for Play-out Monitoring Service
PFT's Play-out Monitoring Service will input reliable data in to BARC's Audience Measurement System for monitoring content, promos and TVCs across channels
http://www.mxmindia.com/2014/06/barc-appoints-prime-focus-technologies-for-play-out-monitoring-service/

ASCI upholds complaints against 68 erring ads
Advertisements in Personal and Healthcare sector category again emerged as the category which accounted for a majority of Advertisements (44 out of 68) against which complaints were upheld
http://www.mxmindia.com/2014/06/asci-uphelds-complaints-against-68-erring-ads-across-categories/

Grey pockets Fenesta; Mark Flory appointed as Art Head and Senior CD
The account will be handled from the agency's Delhi office
http://www.mxmindia.com/2014/06/grey-pockets-fenesta-mark-flory-appointed-as-art-head-and-senior-cd/

Saugata Bagchi joins Quasar as Reg Head, West & South
Saugata will report into Gaurav Nabh, Business Head, Quasar and will be based out of Mumbai
http://www.mxmindia.com/2014/06/saugata-bagchi-joins-quasar-as-regional-head-west-south/

Talenthouse India partners with Max for video contest
The winner will get an opportunity to collaborate with the leading brand and to showcase his/her work on their social channels

http://www.mxmindia.com/2014/06/talenthouse-india-partners-with-max-for-video-contest/

Stories on 16th May

Bates boss-to-be plans big
CEO-designate Sanjay Thapar hopes to build on Bates India's strengths & make it shine again
http://www.mxmindia.com/2012/05/the-new-boss-at-bates/

Broadcasters slam TRAI notification to limit ads
A new notification issued by the regulator on Monday limited the amount of advertising on TV channels and disallowed any shortfall in a particular hour to be carried over
http://www.mxmindia.com/2012/05/broadcasters-slam-trai-notification-to-limit-ads-to-12-mins/

Peter Mukerjea:  Thank you, TRAI (Now, please enforce it!)
It's not the job of the TRAI to keep broadcasters happy at all times. Occasionally it should be looked at from the consumer point of view, which is clearly the case here
http://www.mxmindia.com/2012/05/media-mullings-thank-you-trai-now-please-enforce-it/

Mediaah! Broadcasters suffer with ad restrictions while print & web publishers have fun
Pradyuman Maheshwari believes the TRAI shouldn’t be policing broadcasters and says it's time the TV-wallahs get a good, powerful lobbyist
http://www.mxmindia.com/2012/05/mediaah-broadcasters-suffer-with-ad-restrictions-while-print-web-publishers-have-fun/

Mediaah! 2 : Indian Express, Shekhar Gupta & Co send notice to Open, Vinod Mehta. Demand Rs 500 crore as damages
The Indian Express, Shekhar Gupta and 3 others have  sent a legal notice to Vinod Mehta, Open magazine and its key employees asking for them to apologise for an interview and pull it off the Web. Plus Rs 100 crore each as damages
http://www.mxmindia.com/2012/05/mediaah-2-indian-express-shekhar-gupta-co-send-notice-to-open-vinod-mehta-demand-rs-500-crore-as-damages/

HUL on a roll with Nitin Paranjpe at wheel
He is the only CEO in the past two decades to be recommended by the board for a second stint
http://www.mxmindia.com/2012/05/with-nitin-paranjpe-at-the-wheel-hul-on-a-roll-again/

Isobar named Facebook's preferred marketing developer in India
Isobar India, Hong Kong, Malaysia and Taiwan have all been recognised for their ongoing creation of innovative solutions and apps for brands across the Facebook platform
http://www.mxmindia.com/2012/05/isobar-named-facebooks-preferred-marketing-developer-in-india/

RadioCity renews sales alliance with Friends FM
Kolkata remains the only big market where Radio City is not present, thus the sales alliance allows Radio City to extend its sales reach to Kolkata as well
http://www.mxmindia.com/2012/05/radiocity-renews-sales-alliance-with-friends-fm/

ASCI upholds complaints against 12 ads
Complaints against TV ads reduce as complaints against print ads continue
http://www.mxmindia.com/2012/05/asci-upholds-complaints-against-12-ads/

Fever's Gaurav Sharma on New York Fest jury
The New York Festival platform is not new to Mr Sharma as last year Fever 104 FM was recognized and facilitated with 2 Gold grand trophies
http://www.mxmindia.com/2012/05/fevers-gaurav-sharma-on-new-york-fest-jury/

OLX India releases its universal iOS Application for iPad and iPhone
iPad users can now download the OLX App in the Apple Store for free and enjoy premium browsing experience and all features of OLX on their iPads
http://www.mxmindia.com/2012/05/olx-india-releases-its-universal-ios-application-for-ipad-and-iphone/

Marketers ride high on BIG regional music awards
Marketers choose regions as per business focus across Punjabi,Hindustan, Bangla and Telugu awards
http://www.mxmindia.com/2012/05/marketers-ride-high-on-big-regional-music-awards/

What's-On-India Launches Social EPG
What’s-On-India’s Social EPGs will help viewers discover shows, films, matches and documentaries that their social networks and peers are talking about as well as share common interest programs to converse about those shows
http://www.mxmindia.com/2012/05/whats-on-india-launches-social-epg/

Mahindra Retail launches 'Mother's World'
This new consumer-centric initiative is an extension to their commitment to provide relevant information, assistance, tips and guidance to the world of early parenthood
http://www.mxmindia.com/2012/05/mahindra-retail-launches-mothers-world/

A Comms creates a new 'reality' for Max New York Life insurance
Taking the leading insurance provider’s recently launched TV campaign forward into the urban outdoor space, A Comms has created yet another installation that hits the sweet spot
http://www.mxmindia.com/2012/05/a-comms-creates-a-new-reality-for-max-new-york-life-insurance/

Katrina Kaif unveils new Nakshatra logo and new brand campaign
She unveiled the brand’s new logo and its latest brand campaign – Glow Divine, in a glittering ceremony
http://www.mxmindia.com/2012/05/katrina-kaif-unveils-new-nakshatra-logo-and-new-brand-campaign/

The Anchor: Sevanti Ninan on 5 things she'd like to change about journalism today
Political spats, crime, scams make news. Social issues are for documentary film makers, unless Aamir Khan comes with the package, says Sevanti Ninan
http://www.mxmindia.com/2012/05/the-anchor-sevanti-ninan-on-5-things-shed-like-to-change-about-journalism-today/


Anil Thakraney: Balika Vadhu: 1000! Wow!
Personally speaking, I am all ready for the future. I have decided to start a specialized scam ads shop. Which to me sounds like a really lucrative business
http://www.mxmindia.com/2012/05/anil-thakraney-balika-vadhu-1000-wow/

Stories on 24th November

The New Big Boss of India's Biggest Brand

The search for Ratan Tata's successor of chairman of the Rs 4.3 lakh crore Tata group has ended. But who's this 43-year-old Mystery Man?

http://www.mxmindia.com/2011/11/the-new-big-boss-of-indias-biggest-brand/

The Anchor: Pops on why advertising is still sexy

KV Sridhar aka Pops on six reasons why advertising is an alluring business to be in, and youngsters should consider it as a career option

http://www.mxmindia.com/2011/11/the-anchor-pops-on-why-advertising-is-still-sexy/

The Indian Express, now on iPad

The e-paper on the app, the first of its kind, allows readers across the world to read the day's newspaper on their iPad just the way they would read a printed copy.

http://www.mxmindia.com/2011/11/the-indian-express-now-on-ipad/

Tata Sky expands its channel offerings

Latest additions include Movies Now, Suvarna News 24X7 & Zee 24 Ghante Chattisgarh.

http://www.mxmindia.com/2011/11/tata-sky-expands-its-channel-offerings/

Radio Mango in 4th anniv mode, to consolidate in Kerala for Phase III

Radio Mango, an FM radio venture by Malayala Manorama, aims to consolidate its position in Kerala once FM Phase III is officially rolled out.

http://www.mxmindia.com/2011/11/radio-mango-to-consolidate-in-kerala-for-phase-iii/

Newswatch: Irom Sharmila and the loneliness of the long-distance runner

It must come with a great deal of bewilderment for many to discover that a superhuman has the heart of a human within. This should not be a matter of discouragement but of elation.

http://www.mxmindia.com/2011/11/newswatch-irom-sharmila-and-the-loneliness-of-the-long-distance-runner/

Ketchum Sampark goes Digital

Ketchum Sampark announces entry into Digital Media with the launch of Ketchum Sampark Digital.

http://www.mxmindia.com/2011/11/ketchum-sampark-goes-digital/

Flipkart, Myntra & desi e-tailers launch ad blitzkrieg to up buyer base

Desi online retailers like Flipkart.com, myntra.com unleash ad blitzkrieg

http://www.mxmindia.com/2011/11/flipkart-myntra-desi-e-tailers-launch-ad-blitz/

Debrief: Tata Tea: ROFL!

The whole anti-corruption crusade of Tata Tea is getting cornier by the ad. And the juxtaposition of tea-making with nation-building is completely hilarious.

http://www.mxmindia.com/2011/11/debrief-tata-tea-rofl/

Amitabh, Ram Kapoor are top of the pops

Ormax Media’s quarterly study shows Amitabh Bachchan and Ram Kapoor top television popularity charts

http://www.mxmindia.com/2011/11/amitabh-ram-kapoor-are-top-of-the-pops/

How about a little ethics from owners & managers?
Ranjona Banerji tracks the big news of the day including the Economic Times play on the word ‘mystery’.
http://www.mxmindia.com/2011/11/how-about-a-little-ethics-from-owners-managers/