Stories on 23rd Aug

@dvantage Digital
 As marketers take the digital route, it's appears to be the best of times for digital agencies
 http://www.mxmindia.com/?p=29072

WPP takes on NDTV, mulls defamation suit. Says NY courts have no jurisdiction on claims against it
Statement says WPP or its operating companies haven't been served any law suit as of yesterday
http://www.mxmindia.com/?p=29130

CNEB turns into Hummra M Bhojpuri music channel
Complete News and Entertainment Broadcast Pvt Ltd (CNEB) and Launch Pad have joined hands to create Bhojpuri International Music TV Channel - Hummra M
http://www.mxmindia.com/?p=29069

DID creator Ashish Golwalkar to leave Zee
August 24 will be the last day at the channel for the head of non-fiction at Zee TV, who put in his papers recently
 http://www.mxmindia.com/?p=29067

Round 2 judging of Emvies 2012 starts today
The Emviees, the premier media awards instituted by The Advertising Club Bombay in 2001 - are completing 12 years
http://www.mxmindia.com/?p=29066

Paritosh Joshi: Say Hello to Hulu
Paritosh Joshi waxes eloquent about the joys of Hulu.com, and why India needs one. Soon
http://www.mxmindia.com/?p=29068

Shailesh Kapoor: Myth-or-logical?!
If the market is getting younger, why are marketers succeeding with 'older' shows like Ramayan and Mahadev, asks Shailesh Kapoor in his weekly column, TV Trail
http://www.mxmindia.com/?p=29070

Dennis Koshy is VP, Draftfcb Ulka Bangalore
Draftfcb Ulka has announced the appointment of Dennis Koshy as Vice President for its Bangalore operations
http://www.mxmindia.com/?p=29071

Aidem expands regional footprint, bags Get Punjabi
Media consulting and sales firm Aidem Ventures has been appointed as the media representative for Punjabi GEC GET Punjabi
http://www.mxmindia.com/?p=29128

TLC to launch 'What Not to Wear' India edition
The 13-part series, 'What Not to Wear - India' is scheduled to air every night at 10pm beginning September 2, 2012 on TLC
http://www.mxmindia.com/?p=29119

Viacom 18's IndiaCast takes MTV India to Mid East, N Africa
IndiaCast, TV18 and Viacom18's venture, announced the launch of the international version of MTV India in the Middle East and North Africa (MENA) region
http://www.mxmindia.com/?p=29118

Digital Literacy conclave by HT and Intel
With one of the key issues for India being how to integrate its citizens into an increasingly digital economy, Hindustan Times brought together a panel of experts to discuss the topic
http://www.mxmindia.com/?p=29121

Resultrix appoints Tanmay Mohanty as COO – India
Resultrix - A Performics Company, India's leading performance marketing agency, announced the appointment of Tanmay Mohanty as its Chief Operating Officer for Indian operations.
http://www.mxmindia.com/?p=29117

Centuryply expands its presence with Nesta
Centuryply has entered the readymade furniture retail business by launching Nesta Furniture, a chain of complete home lifestyle solutions
http://www.mxmindia.com/?p=29120

The Anchor: Madan Sanglikar on 4 big changes needed in Indian digital advertising
For big creative shops to get serious about digital, they need to modify their outlook and treatment of the medium
http://www.mxmindia.com/?p=29064

Debrief: Philips: Not very bright
Philips' new commercial for their bulbs is a good example of how to mess up communication by trying to achieve a dhobi list of things
http://www.mxmindia.com/?p=29065

Ranjona Banerji: Verbs are out. Noun at all times!
Grammar Nazis, beware! Traditional verbs are passe
http://www.mxmindia.com/?p=29170

Stories on 24th February

@ ad:tech: Go beyond clicks, marketers told
ad:tech 2012 opened to a packed house in the capital, with digital experts from India and 15 other countries attending (Text & Video report)
http://www.mxmindia.com/2012/02/adtech-go-beyond-clicks-marketers-told/

DDB Mudra announces new 'A' team
The architecture & identity of the new DDB Mudra Group will be shared with the media on February 28.
http://www.mxmindia.com/2012/02/ddb-mudra-announces-new-a-team/

Birla Tyres to roll with Grey Singapore
Birla Tyres has awarded its creative mandates to Grey Singapore; the account size is pegged to be Rs10 crore.
http://www.mxmindia.com/2012/02/birla-tyres-to-roll-with-grey-singapore/

Salman Khan sets a Rs50cr record by selling satellite rights for Dabangg sequel
The satellite rights for the movie have been snapped up by Star Network for a record Rs48-50 crore for 11 years
http://www.mxmindia.com/2012/02/salman-khan-sets-a-rs50cr-record-by-selling-satellite-rights-for-dabangg-sequel/

Tamil KBC ropes in both national and local advertisers
Actor Suriya is putting his weight behind the show too, and with a combination of media being used to promote it, it's all systems go for Neengalam Vellalam Oru Kodi which launches on Monday
http://www.mxmindia.com/2012/02/tamil-kbc-ropes-in-both-national-and-local-advertisers/

[MxM Radio] I don't see news as a game changer: Naval Toshniwal, Tomato FM
Naval Toshniwal of Tomato FM on the success mantra of his talk-based radio station in Sangli, and radio consumption behaviours in Kolhapur and Sangli markets.
http://www.mxmindia.com/2012/02/mxm-radio-i-don%e2%80%99t-see-news-as-a-game-changer-naval-toshniwal-tomato-fm/

HT revamps Sunday supplement Brunch
HT Media Limited has 'upped the ante on design and content' with the new avatar of Brunch Weekly. Brunch is the popular weekly lifestyle and entertainment magazine from Hindustan Times launched in 2003.
http://www.mxmindia.com/2012/02/ht-revamps-sunday-supplement-brunch/

Discovery Channel and TLC ranked amongst the top 5 most trusted TV brands in India
Discovery channel has been ranked third, ahead of all the Hindi general entertainment and sports channels. TLC has been ranked fifth, ahead of all lifestyle, English entertainment, English news and English movie channels.
http://www.mxmindia.com/2012/02/discovery-channel-and-tlc-ranked-amongst-the-top-5-most-trusted-tv-brands-in-india/

INMA in LA to host digital revenue models and transformation strategies
INMA World Congress will hold a two-day conference on May 6-8 in Los Angeles on digital revenue models and transformation strategies.
http://www.mxmindia.com/2012/02/inma-in-la-to-host-digital-revenue-models-and-transformation-strategies/

The Anchor: 7 ways of building a successful agency-client relationship
Having worked on both sides, client and agency, Aniruddha Oka is in the perfect position to give us his point of view.
http://www.mxmindia.com/2012/02/the-anchor-7-ways-of-building-a-successful-agency-client-relationship/

Anil Thakraney: Yes, we want to read about the Saif punch-nama!
Truth is, nothing like a story of two 'decent' groups behaving like hooligans inside a five star hotel. And absolutely nothing like it if one of the parties happens to be a movie star. And secretly, we would love it if the battle rages on.
http://www.mxmindia.com/2012/02/debrief-didnt-smell-the-coffee-but-loved-the-innovation/