Stories on 30th May

Dial 'M' for Mobile & Money!
With Airtel’s entry, mobile advertising will get the much-needed fillip and advertisers a better medium for targeted selling.
http://www.mxmindia.com/2012/05/dial-m-for-mobile-and-money/

Lifestyle retail chains post weak same-store sales in January-March quarter
Retailers don't expect things to improve this fiscal as demand is subdued.
http://www.mxmindia.com/2012/05/lifestyle-retail-chains-post-weak-same-store-sales-in-january-march-quarter/

Can Facebook, the marketer's online best friend ever become its ace salesman?
The site itself has been trying to tell advertisers that if they want scale, they'll have to shell out the hard cash for offerings like "sponsored stories", not to be confused with "sponsored ads".
http://www.mxmindia.com/2012/05/can-facebook-the-marketers-online-best-friend-ever-become-its-ace-salesman/


Contract creates a cliche-free TVC for FirstPost
Firstpost.com has come up with its first ever campaign on television. The new TVC braces the viewer to the reality that newspapers and the planet are under siege.
http://www.mxmindia.com/2012/05/contract-creates-a-cliche-free-tvc-for-firstpost/

LinkedIn celebrates 15 million members in India
The professional networking continues to grow in popularity.
http://www.mxmindia.com/2012/05/linkedin-celebrates-15-million-members-in-india/

Milestone Brandcom rolls out a widespread campaign for eBay India
The brand communication was targeted at the Indians in the age bracket of 18-40 years.
http://www.mxmindia.com/2012/05/milestone-brandcom-rolls-out-a-widespread-campaign-for-ebayindia/

ADN selects NDS Technology to launch Digital Cable TV service in central and western Delhi
NDS to provide suite of end-to-end technologies including MediaHighway set-top box software, VideoGuard conditional access, NDS Dynamic Advertising capabilities, an electronic programme guide (EPG), interactive TV applications.
http://www.mxmindia.com/2012/05/adn-selects-nds-technology-to-launch-digital-cable-tv-service-in-central-and-western-delhi/

PUMA Social once again focuses on after-hour athletes
With this campaign, sport lifestyle brand PUMA takes the next step in bringing the party to the playing field.
http://www.mxmindia.com/2012/05/puma-social-once-again-focuses-on-after-hour-athletes/

Reduce Your Carbon Footprint: Radio Mirchi
Radio Mirchi's RJ Raaj dressed as a green crusader to spread the message of reducing carbon emission in Bengaluru.
http://www.mxmindia.com/2012/05/reduce-your-carbon-footprint-radio-mirchi/

Discovery launches new season of extreme survival series
A new season of Discovery Channel's survival series I Shouldn't Be Alive brings incredible stories of ordinary people who were unwittingly thrown into dire situations.
http://www.mxmindia.com/2012/05/discovery-launches-new-season-of-extreme-survival-series/

The Anchor: 5 ways to maintain a healthy relationship with the client
The chances of your client buying your work are much higher if he wants to buy, in the first place, says Ayan Chakraborty.
http://www.mxmindia.com/2012/05/the-anchor-5-ways-to-maintain-a-healthy-relationship-with-the-client/

Anil Thakraney: The IPL diary
Since the overall television ratings were on the lower side this year, it indicates a strong possibility of audience fatigue having set in.
http://www.mxmindia.com/2012/05/anil-thakraney-the-ipl-diary/

Wanted: translators for press conferences
Every Wednesday or Thursday, Ranjona Banerji writes about a grouse. Either spewing venom or tongue-in-cheek....
http://www.mxmindia.com/2012/05/mjr-wanted-translators-for-press-conferences/

Stories on 15th Mar '12

@FF12: Digital attracts 'desirable' status on Day 1
There was no beating about the bush as digitization dominated the discussion on Day 1 @ Ficci-Frames 2012
http://www.mxmindia.com/?p=14870

@FF12: Inaugural session weighs pros & cons of digitization
The move to digitisation and ensuring a smooth transition, the benefits, the bottlenecks, curbing piracy were some of the topics discussed in the augural session
http://www.mxmindia.com/?p=14876

@FF12: IBF, ISA and AAAI announce launch of BARC, finally
The nationwide audience research joint body, the Broadcast Audience Research Council, will not conduct audience measurement directly but commission independent specialist research vendors.
http://www.mxmindia.com/?p=14871

@FF12: Digitization - ball is in industry's court, says I&B secy
The government has done its job, now it is up to the industry to make digitization work, said Uday Varma at the FICCI Frames 2012 session on Addressable Digitization.
http://www.mxmindia.com/?p=14859

@FF12: Financing, a cause for concern in media and entertainment
In a session titled "Financing the Media and Entertainment Business", industry personalities discussed the lack of private equity and venture capital funds.
http://www.mxmindia.com/?p=14867

@FF12: TV influences life: IBF study
The Indian Broadcasting Foundation has released an in-depth report on the Socio-Economic Impact of Television at FICCI Frames 2012 which shows how television helps viewers live better lives.
http://www.mxmindia.com/?p=14882

@FF12: Entertainment has become a revolution
Mark Hollinger, Puneet Goenka and Carolyn Everson discussed the challenges and opportunities for media
http://www.mxmindia.com/?p=14878

@FF12: Discovery to launch kids' channel in India
Discovery Networks chief Mark Hollinger announced the launch of its new network for children in India, ‘Discovery Kids’. The channel will be available in three languages.
http://www.mxmindia.com/?p=14874

@FF12: Text of Star India CEO Uday Shankar's keynote
Text of keynote address by Mr Uday Shankar, CEO, Star India and Chairman, FICCI Broadcast Forum
http://www.mxmindia.com/?p=14884

Special for MxMIndia: Budget Wishlist for Media
Rakesh Jariwala, partner and tax expert, Ernst & Young and one of the finest minds in determining the taxing truths for the Indian media and entertainment sector, presents his wishlist.
http://www.mxmindia.com/?p=14775

[MJR] A little respect for readers, please
Every Thursday, Ranjona Banerji will write about a grouse. Either spewing venom or tongue-in-cheek.
http://www.mxmindia.com/?p=14866

AbsolutData expands Senior Management team in India
Global analytics firm AbsolutData Research & Analytics has recently expanded its top management team in India. The new additions to the team will operate out of the Gurgaon, India office of AbsolutData.
http://www.mxmindia.com/?p=14946

Amir Kassaei, Prof John Philip Jones & Rishad Tobaccowala to speak @ Goafest
The Goafest Committee has announced the names of three renowned speakers for Goafest 2012 Knowledge Seminars.
http://www.mxmindia.com/?p=14948

LinkedIn survey shows luck helps career, Indians believe
New LinkedIn research reveals seventy-nine percent of Indian professionals believe in career luck.
http://www.mxmindia.com/?p=14950

The Day After Cricket - Ormax survey of viewer recall
Ormax Media has announced the launch of the 3rd edition of its Cricket Advertising Recall & Effectiveness research - Day After Cricket (DAC), for brands advertising on IPL 5.
http://www.mxmindia.com/?p=14952

Tang introduces mango flavour
Tang, introduced last year in India through Cadbury India, part of Kraft Foods, has launched the thick Tang Mango flavour in India.
http://www.mxmindia.com/?p=14954

Femina, L'Oreal announce Women Awards 2012
The awards will commemorate women achievers' across all spheres, with a panel of well-known names to select winners.
http://www.mxmindia.com/?p=14957

4 reasons why IPL ratings & revenue won't be better this year
Slowing excitement levels, consumer fatigue, and Indian players' performances... some of the reasons IPL needs to look sharp, feels Ashish Bhasin.
http://www.mxmindia.com/?p=14860

Debrief: No Fizz, only Ewwwwww!
To say the commercial is so-not-funny would be a mild statement. The exchange between the various characters didn't just bore me, it made me squirm.
http://www.mxmindia.com/?p=14864

Stories on 24th February

@ ad:tech: Go beyond clicks, marketers told
ad:tech 2012 opened to a packed house in the capital, with digital experts from India and 15 other countries attending (Text & Video report)
http://www.mxmindia.com/2012/02/adtech-go-beyond-clicks-marketers-told/

DDB Mudra announces new 'A' team
The architecture & identity of the new DDB Mudra Group will be shared with the media on February 28.
http://www.mxmindia.com/2012/02/ddb-mudra-announces-new-a-team/

Birla Tyres to roll with Grey Singapore
Birla Tyres has awarded its creative mandates to Grey Singapore; the account size is pegged to be Rs10 crore.
http://www.mxmindia.com/2012/02/birla-tyres-to-roll-with-grey-singapore/

Salman Khan sets a Rs50cr record by selling satellite rights for Dabangg sequel
The satellite rights for the movie have been snapped up by Star Network for a record Rs48-50 crore for 11 years
http://www.mxmindia.com/2012/02/salman-khan-sets-a-rs50cr-record-by-selling-satellite-rights-for-dabangg-sequel/

Tamil KBC ropes in both national and local advertisers
Actor Suriya is putting his weight behind the show too, and with a combination of media being used to promote it, it's all systems go for Neengalam Vellalam Oru Kodi which launches on Monday
http://www.mxmindia.com/2012/02/tamil-kbc-ropes-in-both-national-and-local-advertisers/

[MxM Radio] I don't see news as a game changer: Naval Toshniwal, Tomato FM
Naval Toshniwal of Tomato FM on the success mantra of his talk-based radio station in Sangli, and radio consumption behaviours in Kolhapur and Sangli markets.
http://www.mxmindia.com/2012/02/mxm-radio-i-don%e2%80%99t-see-news-as-a-game-changer-naval-toshniwal-tomato-fm/

HT revamps Sunday supplement Brunch
HT Media Limited has 'upped the ante on design and content' with the new avatar of Brunch Weekly. Brunch is the popular weekly lifestyle and entertainment magazine from Hindustan Times launched in 2003.
http://www.mxmindia.com/2012/02/ht-revamps-sunday-supplement-brunch/

Discovery Channel and TLC ranked amongst the top 5 most trusted TV brands in India
Discovery channel has been ranked third, ahead of all the Hindi general entertainment and sports channels. TLC has been ranked fifth, ahead of all lifestyle, English entertainment, English news and English movie channels.
http://www.mxmindia.com/2012/02/discovery-channel-and-tlc-ranked-amongst-the-top-5-most-trusted-tv-brands-in-india/

INMA in LA to host digital revenue models and transformation strategies
INMA World Congress will hold a two-day conference on May 6-8 in Los Angeles on digital revenue models and transformation strategies.
http://www.mxmindia.com/2012/02/inma-in-la-to-host-digital-revenue-models-and-transformation-strategies/

The Anchor: 7 ways of building a successful agency-client relationship
Having worked on both sides, client and agency, Aniruddha Oka is in the perfect position to give us his point of view.
http://www.mxmindia.com/2012/02/the-anchor-7-ways-of-building-a-successful-agency-client-relationship/

Anil Thakraney: Yes, we want to read about the Saif punch-nama!
Truth is, nothing like a story of two 'decent' groups behaving like hooligans inside a five star hotel. And absolutely nothing like it if one of the parties happens to be a movie star. And secretly, we would love it if the battle rages on.
http://www.mxmindia.com/2012/02/debrief-didnt-smell-the-coffee-but-loved-the-innovation/

Stories on 4th October

In your Facebook, in your brand?

Facebook has arrived in India, ranking highest in interaction. But are Indian brands ready to realize and value the impact of social media, or is it just a feel-good factor for them?

http://www.mxmindia.com/2011/10/in-your-facebook-in-your-brand/

Premjeet Sodhi's Nascent Media: Stop over-simplification of media

As the consumers are evolving and devising new media, this blog focuses on the new media develpoments with the perspective of media planning in the Indian context.

http://www.mxmindia.com/2011/10/nacsent-media-stop-over-simplification-of-media/

NCT Data Wk 39 '11

http://www.mxmindia.com/2011/10/nct-data-wk-39-11/

Sircar is back as stand-in I&B secretary

Culture Secretary Jawhar Sircar is back holding additional charge of I&B Secretary as Raghu Menon retired on Sept 30

http://www.mxmindia.com/2011/10/sircar-is-back-as-stand-in-ib-secretary/

Puja with The Telegraph in Bengal

West Bengal’s top English daily The Telegraph is all set to activate three big initiatives during the Durga Puja period.

http://www.mxmindia.com/2011/10/puja-with-the-telegraph-in-bengal/

IRS 2011Q2 | State Watch: Dailies

A quick look at the IRS data for the top 10 dailies in a handful of states. Contribute your thoughts.

http://www.mxmindia.com/2011/10/state-watch-dailies/

No slowdown in shopping! Retail sales up 50% with Puja and Dassera

Petrol and rising prices may be downers but that doesn’t hold back consumers from their festive shopping Retailers enjoy festive cheer, report 50% spurt in sales

http://www.mxmindia.com/2011/10/no-slowdown-in-shopping-retail-sales-up-50-with-puja-and-dassera/

Anil Thakraney’s Debrief: Good strategy, poor creative

After the first exposure, you will reach out for the zap button on the remote control. Because it’s laboured, un-engaging and witless.

http://www.mxmindia.com/2011/10/anil-thakraney%E2%80%99s-debrief-good-strategy-poor-creative/

Creatures feature on World Animal Day

planet celebrates World Animal Day with a special programming line-up

http://www.mxmindia.com/2011/10/creatures-feature-on-world-animal-day/

Brothers are Discovery’s new stars

Meet Robbie and Stephen Keszey, brothers who run America’s largest venomous snake farm.

http://www.mxmindia.com/2011/10/brothers-are-discovery%E2%80%99s-new-stars/

BIG FM does an item number for Diwali

92.7 BIG FM plans on-air game show to please listeners and gladden advertisers

http://www.mxmindia.com/2011/10/big-fm-does-an-item-number-for-diwali/

IT use can bring transparency: Sibal

The government will introduce the Electronic Services Delivery Bill in the next session of Parliament, aiming to make public services available in e-mode over the next five years.

http://www.mxmindia.com/2011/10/it-use-can-bring-transparency-sibal/

The Anchor: Vidya Heble picks 10 videos to watch when bored at work (or not)

Face it, there’s just so much social networking and online newspaper reading you can do. Those are the times YouTube is your friend.

http://www.mxmindia.com/2011/10/the-anchor-vidya-heble-picks-10-videos-to-watch-when-bored-at-work-or-not/

More Garba-Dandiya in Mumbai papers please

Ranjona Banerji reviews nightly news and the morning papers in Freaking News

http://www.mxmindia.com/2011/10/more-garba-dandiya-in-mumbai-papers-please/