@FF12: Digital attracts 'desirable' status on Day 1
There was no beating about the bush as digitization dominated the discussion on Day 1 @ Ficci-Frames 2012
http://www.mxmindia.com/?p=14870
@FF12: Inaugural session weighs pros & cons of digitization
The move to digitisation and ensuring a smooth transition, the benefits, the bottlenecks, curbing piracy were some of the topics discussed in the augural session
http://www.mxmindia.com/?p=14876
@FF12: IBF, ISA and AAAI announce launch of BARC, finally
The nationwide audience research joint body, the Broadcast Audience Research Council, will not conduct audience measurement directly but commission independent specialist research vendors.
http://www.mxmindia.com/?p=14871
@FF12: Digitization - ball is in industry's court, says I&B secy
The government has done its job, now it is up to the industry to make digitization work, said Uday Varma at the FICCI Frames 2012 session on Addressable Digitization.
http://www.mxmindia.com/?p=14859
@FF12: Financing, a cause for concern in media and entertainment
In a session titled "Financing the Media and Entertainment Business", industry personalities discussed the lack of private equity and venture capital funds.
http://www.mxmindia.com/?p=14867
@FF12: TV influences life: IBF study
The Indian Broadcasting Foundation has released an in-depth report on the Socio-Economic Impact of Television at FICCI Frames 2012 which shows how television helps viewers live better lives.
http://www.mxmindia.com/?p=14882
@FF12: Entertainment has become a revolution
Mark Hollinger, Puneet Goenka and Carolyn Everson discussed the challenges and opportunities for media
http://www.mxmindia.com/?p=14878
@FF12: Discovery to launch kids' channel in India
Discovery Networks chief Mark Hollinger announced the launch of its new network for children in India, ‘Discovery Kids’. The channel will be available in three languages.
http://www.mxmindia.com/?p=14874
@FF12: Text of Star India CEO Uday Shankar's keynote
Text of keynote address by Mr Uday Shankar, CEO, Star India and Chairman, FICCI Broadcast Forum
http://www.mxmindia.com/?p=14884
Special for MxMIndia: Budget Wishlist for Media
Rakesh Jariwala, partner and tax expert, Ernst & Young and one of the finest minds in determining the taxing truths for the Indian media and entertainment sector, presents his wishlist.
http://www.mxmindia.com/?p=14775
[MJR] A little respect for readers, please
Every Thursday, Ranjona Banerji will write about a grouse. Either spewing venom or tongue-in-cheek.
http://www.mxmindia.com/?p=14866
AbsolutData expands Senior Management team in India
Global analytics firm AbsolutData Research & Analytics has recently expanded its top management team in India. The new additions to the team will operate out of the Gurgaon, India office of AbsolutData.
http://www.mxmindia.com/?p=14946
Amir Kassaei, Prof John Philip Jones & Rishad Tobaccowala to speak @ Goafest
The Goafest Committee has announced the names of three renowned speakers for Goafest 2012 Knowledge Seminars.
http://www.mxmindia.com/?p=14948
LinkedIn survey shows luck helps career, Indians believe
New LinkedIn research reveals seventy-nine percent of Indian professionals believe in career luck.
http://www.mxmindia.com/?p=14950
The Day After Cricket - Ormax survey of viewer recall
Ormax Media has announced the launch of the 3rd edition of its Cricket Advertising Recall & Effectiveness research - Day After Cricket (DAC), for brands advertising on IPL 5.
http://www.mxmindia.com/?p=14952
Tang introduces mango flavour
Tang, introduced last year in India through Cadbury India, part of Kraft Foods, has launched the thick Tang Mango flavour in India.
http://www.mxmindia.com/?p=14954
Femina, L'Oreal announce Women Awards 2012
The awards will commemorate women achievers' across all spheres, with a panel of well-known names to select winners.
http://www.mxmindia.com/?p=14957
4 reasons why IPL ratings & revenue won't be better this year
Slowing excitement levels, consumer fatigue, and Indian players' performances... some of the reasons IPL needs to look sharp, feels Ashish Bhasin.
http://www.mxmindia.com/?p=14860
Debrief: No Fizz, only Ewwwwww!
To say the commercial is so-not-funny would be a mild statement. The exchange between the various characters didn't just bore me, it made me squirm.
http://www.mxmindia.com/?p=14864
