Stories on 1st Apr '15

Kyoorius to partner Goafest?
Melt-ing is the preserve of Goafest, industrypersons say. Unique alliance struck between Pratap Bose & Rajesh Kejriwal at a party late last year
http://www.mxmindia.com/2015/04/kyoorius-to-shift-to-goafest/

News-hour debates Fevikwik ad. Nation wants to know why Indian soldier touched feet of Pakistani soldier to repair shoe, thunders Arnab
Arnab said: Ladies and gentlemen on this first day of April 2015, it is indeed strange that a Pakistani soldier doesn't carry his own adhesive. Doesn't the country make its own adhesives? Does this tell a story of the Pakistan economy?
http://www.mxmindia.com/2015/04/news-hour-debates-fevikwik-ad-nation-wants-to-know-why-indian-soldier-touched-feet-of-pakistani-soldier-to-repair-shoe-thunders-arnab/

Now, an Award for Award Shows
Two shows are planned: one for award shows and the other for best food at award shows. While event shows do recognise award shows, this is a special show only for awards, including the film awards
http://www.mxmindia.com/2015/04/now-an-award-for-award-shows/

Star Sports to consider Lagori/Pitto league
After kabaddi, Star may be considering having a championship league for 'seven stones'
http://www.mxmindia.com/2015/04/now-an-award-for-award-shows/

Omnicom appoints Amol Dighe as Head of Investment India
He will also be incharge of special projections in South East Asia
http://www.mxmindia.com/2015/04/omnicom-appoints-amol-dighe-as-head-of-investment-india/

Kyoorius launches Melt, 2-day ad, media & marketing festival
Zee, GroupM & D&AD to partner the two-day event which will culminate in Kyoorius Ad & Digital Awards which has Colors as presenting sponsor
http://www.mxmindia.com/2015/04/kyoorius-launches-melt-2015-2-day-ad-media-marketing-festival/

Damien Marchi is Global Head of Content at Havas Media
Marchi has over 15 years experience specialising in cross platform content production, commercialisation and marketing
http://www.mxmindia.com/2015/04/damien-marchi-appointed-global-head-of-content-at-havas-media/

Dell questions conventional with 'Learning Meets Doing'
The TVC is a reiteration of Dell's belief that a school student's education can be made more engaging by leveraging the potential of technology
http://www.mxmindia.com/2015/04/dell-questions-the-conventional-with-learning-meets-doing/

AL Jazeera English now available on Airtel D2H
With this partnership, Al Jazeera English will now be accessible on all major D2H platforms

http://www.mxmindia.com/2015/04/al-jazeera-english-now-available-on-airtel-d2h/

Stories on 16th Feb '15

& the countdown begins for Rajesh Iyer...
With just two weeks to go for launch, the &TV Business Head talks on the SRK show, how his channel will be different from others... & more!
http://www.mxmindia.com/2015/02/the-countdown-begins-for-rajesh-iyer/

Sudipto Roy to drive WPP's 'tenthavenue' as CEO, Emerging Markets
WPP-owned global communications company, Tenthavenue, has today announced the appointment of Sudipto Roy as the CEO of Emerging Markets, covering Asia, Africa, Middle East and Turkey
http://www.mxmindia.com/2015/02/sudipto-roy-to-drive-wpps-tenthavenue-as-ceo-emerging-markets/

Clean up time at India Today group. After shutting 3 regional print editions, inks pact with Times of India group to sell FM network 'Oye'
Last Thursday, the stock exchanges were informed of a "non-binding" MoU being signed between Entertainment Network (India) Ltd, a Bennett, Coleman and Company Limited-promoted company, and TV Today Network Limited, an India Today group-promoted company
http://www.mxmindia.com/2015/02/clean-up-time-at-india-today-group-after-shutting-3-regional-print-editions-inks-pact-with-times-of-india-group-to-sell-fm-network-oye/

Gillette salutes fans' passion for cricket in new TVC
Cricket icon & Gillette India Brand Ambassador Rahul Dravid seen with a cricket fan in a unique avatar
http://www.mxmindia.com/2015/02/gillette-salutes-fans-passion-for-cricket-in-new-tvc/

Lowe Lintas unveils new campaign for OneTouch
The campaign aims to touch the hearts of consumers with a smile and not fear
http://www.mxmindia.com/2015/02/lowe-lintas-unveils-new-campaign-for-onetouch/

Amith Prabhu: 30 under 30 and what they need to do
How many PR professionals across the below-30 and above-30 category innovate or do something remarkably outstanding, asks Amith Prabhu
http://www.mxmindia.com/2015/02/amith-prabhu-30-under-30-and-what-they-need-to-do/

RAM ratings for Week 5 (Jan 25-31, 2015)
Presenting RAM numbers for Week 5 - that's January 25-31, 2015
http://www.mxmindia.com/2015/02/ram-ratings-for-%e2%80%8b%e2%80%8bweek-%e2%80%8b%e2%80%8b5-jan-25-31-2015%e2%80%8b/

Srikant Malladi appointed Head of Programming at Zee Khana Khazana
Srikant Malladi comes with over 14 years of diverse media experience

http://www.mxmindia.com/2015/02/srikant-malladi-appointed-head-of-programming-at-zee-khana-khazana/

Stories on 31st Dec '12

LookBack 2012
The Year Of Twitter
We conclude our LookBack 2012 series with a look at an entity or individual who dominated the year.
 http://www.mxmindia.com/?p=38475

The Mediaah! Dubious Achievement Awards 2012
The Dubious Achievement Awards... for work done in the year that few others could manage to do.
http://www.mxmindia.com/?p=38491

LookBack 2012: Speaking of Which
What happens when an opinionated copy editor gets onto a soapbox? You get 'Speaking of Which'. A quick roundup of the new column's highlights.
http://www.mxmindia.com/?p=38473

The Anchor: 12 Politically Incorrect Questions in the LookBack Quiz 2012
Questions on what happened in medialand that you'll not find being raised elsewhere.
http://www.mxmindia.com/?p=38472

Ranjona Banerji: Arnab - the mascot for the new feminist movement?
Ranjona Banerji reviews the coverage of the Delhi gangrape on news television and newspapers and gives her verdict on what worked and what didn't.
http://www.mxmindia.com/?p=38489

Debrief: Fevikwik: 2012 ends on a low
The creative director killed that one thing which makes Pidilite advertising shine: Entertainment. And that's nothing to laugh about.
http://www.mxmindia.com/?p=38489

AdStrat: Idea gets people singing Hello Honey Bunny
Behind every great commercial is super strategy. Every week, MxMIndia will bring you the brief and the strat as given by the client and whatever else that went into creating a winning ad.
http://www.mxmindia.com/?p=38446

ZeeQ brings Amar Chitra Katha universe to TV
ZeeQ has given fresh lease of life to the children's entertainment genre by capturing immortal characters such as Birbal the wise, Ashoka, Prithviraj Chavhan, Chanakya, Vivekanand, Bhagat Singh, Mother Teresa and many more from Amar Chitra Katha.
http://www.mxmindia.com/?p=38448

ASCI'S NAMS doubles number of misleading ads monitored within 6 months
CCC upheld complaints against 16 out of 23 advertisements in October 2012.
http://www.mxmindia.com/?p=38447

Vuclip helps Nokia, Maxus trendify social media sharing
Vuclip has been selected to amplify the 'trendify' campaign for the Nokia Lumia 510 through more than 55 million video views.
http://www.mxmindia.com/?p=38449

Best wishes for 2013. See you on Wednesday
Our offices are shut on Tuesday, January 1. We'll be back on Wednesday, January 2, 2012, er, 2013.
http://www.mxmindia.com/2012/12/best-wishes-for-2013-see-you-on-wednesday