Win-win for Dentsu,Taproot; big loss for WPP
All the answers to: Why did Agnello Dias & Santosh Padhi choose Dentsu over WPP? How much money? What will the equations be with Rohit Ohri?
http://www.mxmindia.com/?p=29682
DLF exits IPL lead sponsorship as BCCI ups rate
The real estate major feels it is not commercially viable anymore to be associated with the T20 cricket tournament.
http://www.mxmindia.com/?p=29678
Nielsen bags research contract for IRS
The Media Research Users' Council has awarded the coveted contract for the research work for the Indian Readership Survey to The Nielsen Company on the recommendation of the Readership Studies Council of India (RSCI)
http://www.mxmindia.com/?p=29645
Anand Chakravarthy gets added role as Biz Head, BIG CBS
As part of his new profile Mr Chakravarthy, who has been associated with Reliance Broadcast Network right since its launch, will take on the mandate of the overall P&L and brand development for the joint venture's English channel portfolio while continuing as CMO for RBNL
http://www.mxmindia.com/?p=29594
Week 34, Hindi GECs: Star Plus #1, Colors #2, Zee #3
Star Plus is back as numero uno Hindi GEC, with Colors #2 and Zee #3 in Week 34
http://www.mxmindia.com/?p=29717
Dhara offers healthy variety to its TG
Putting the spice into the edible oil landscape, Dhara's new campaign comes after a six-year break and addresses the health concerns of the new generation
http://www.mxmindia.com/?p=29595
Affle unveils integrated ad network for all smart screens
Affle, the digital media company, has announced the launch of Ripple - its rich media and video advertising network
http://www.mxmindia.com/?p=29593
Books & mobiles enter IAMAI's monthly tracker
IAMAI’s monthly Internet Economy Watch will include newer categories soon
http://www.mxmindia.com/?p=29596
ETV Network ropes in Vizeum to handle media
Aegis Media's Vizeum India has announced their appointment as media AoR for Prism TV Private Limited to handle the 5 ETV regional channels namely ETV Marathi, Bangla, Kannada, Gujarati & Oriya
http://www.mxmindia.com/?p=29608
Draftfcb Ulka Delhi appoints K Naresh Kumar as VP Planning
Draftfcb Ulka has announced the appointment of Naresh Kumar as Vice President, Planning for its Delhi operations
http://www.mxmindia.com/?p=29610
TBWA wins creative mandate for Forum Mall
The Forum Mall Bangalore, part of Prestige Group, has awarded its creative duties to TBWA\India
http://www.mxmindia.com/?p=29611
Bhaskar celebrates 2nd anniv in Jharkhand
Dainik Bhaskar celebrated two years in Jharkhand, which it had entered with the launch of the Ranchi edition in August 2010, followed by the Jamshedpur and Dhanbad editions in December 2010 and April 2011 respectively
Genesis BM starts Q3 with new business wins
Genesis Burson-Marsteller has announced new business wins across key business sectors including e-commerce, manufacturing, customer loyalty and fashion retail, marking strong momentum as it enters the second half of 2012
Etihad awards PR mandate to LinOpinion
Etihad Airways has appointed LinOpinion, the public relations division of Lowe Lintas and Partners, as its communications and public relations partner in India
The Anchor: 5 reasons mobile apps are musts for OTAs
In a market that moves as fast as its consumers do, some tips to keep online travel agents one step ahead
Anil Thakraney: The disunited ad world
There is disunity in the ad business. These guys will never come together and sort out their issues. Perhaps it has to do with fat egos. Or perhaps it has to do with some degree of immaturity. Or both
Bhaskar celebrates 2nd anniv in Jharkhand
http://www.mxmindia.com/?p=29606
Genesis BM starts Q3 with new business wins
http://www.mxmindia.com/?p=29609
Etihad awards PR mandate to LinOpinion
http://www.mxmindia.com/?p=29607
The Anchor: 5 reasons mobile apps are musts for OTAs
http://www.mxmindia.com/?p=29591
Anil Thakraney: The disunited ad world
http://www.mxmindia.com/?p=29592
