Stories on 1st Oct '12

What makes Zee such a force to reckon with
Pradyuman Maheshwari critiques the Zee journey over the last 20 years and a quick chat with Managing Director and CEO Punit Goenka
http://www.mxmindia.com/2012/10/what-makes-zee-such-a-force-to-reckon-with/

Jaldi 5 with Ashok Kurien: Zee changed the Indian consumer forever!
Zee moved fast and was always the first, says Ashok Kurien who backed Subhash Chandra's dream to set up Zee and continues to be on ZEEL's Board of Directors
http://www.mxmindia.com/2012/10/jaldi-5-with-ashok-kurien-zee-changed-the-indian-consumer-forever/

From 'Okara Dukaan' to Zee... the complete story
The official chronicles of how 'Okara Dukaan' in Punjab (now in Pakistan) led to the setting up of the Essel group and finally Zee Entertainment Enterprises Limited
http://www.mxmindia.com/2012/10/from-okara-dukaan-to-zee-the-complete-story/

Uday Shankar: 'Zee is a treasured peer'
The success of Zee is a testimony to the remarkable vision and entrepreneurship of Subhash Chandra, says Uday Shankar
http://www.mxmindia.com/2012/10/uday-shankar-zee-is-a-treasured-peer/

Zee@20 | Rajdeep Sardesai: In 1992, no one believed a 24-hr channel was possible
Rajdeep Sardesai looks back to when Zee first made waves, his Page 1 story on the channel in The Times of India and the scepticism that greeted the news of the 24-hour channel
http://www.mxmindia.com/2012/10/zee20-rajdeep-sardesai-in-1992-no-one-believed-a-24-hr-channel-was-possible/

Zee@20: At the helm of the vision
As India's first satellite television channel turns 20 on Oct 2, MxMIndia spoke to former honchos about their experiences with Zee
http://www.mxmindia.com/2012/10/zee20-at-the-helm-of-the-vision/

Zee@20 | Sundeep Nagpal: What a score!!!
Stratagem Media founder-director Sundeep Nagpal recalls working on a pitch for Subhash Chandra and Ashok Kurien to Star TV for a tie-up and is happy to see the Zee bandwagon rolling on after 20 years
http://www.mxmindia.com/2012/10/zee20-sundeep-nagpal-what-a-score/

Zee@20: Producers raise a toast to team spirit
As India's first satellite television channel turns 20 on Oct 2, MxMIndia spoke to some of the current producers about their association with the channel
http://www.mxmindia.com/2012/10/zee20-producers-raise-a-toast-to-team-spirit/

MxM Buzzer # 11 | Quiz on 20 years of Zee
Presenting the 11th edition of MxM Buzzer where the focus is on 20 years of Zee
http://www.mxmindia.com/2012/10/mxm-buzzer-11-quiz-on-20-years-of-zee/

Spectrum fee waived for community radio
The Ministry of Communications & IT has decided to waive the spectrum fee for Community Radio Services (CRS). This follows requests received from National Advisory Council, Ministry of Information & Broadcasting and the Community Radio Association
http://www.mxmindia.com/2012/10/spectrum-fee-waived-for-community-radio/

The Anchor: 10 all-time favourite 'faces' of Zee TV
A N Chorrea picks the 10 stars that made Zee TV a happening channel over the last two decades
http://www.mxmindia.com/2012/10/the-anchor-10-all-time-favourite-faces-of-zee-tv/

Man Jit Singh is IBF Prez, 3 VPs appointed
Sunil Lulla of Times TV Network, Rajat Sharma of India TV and Punit Goenka of Zee News were appointed as Vice Presidents
http://www.mxmindia.com/2012/10/man-jit-singh-is-ibf-prez-3-vps-appointed/

Honchos win top honours at Forbes India Leadership Awards 2012
Big names in Indian business make it an evening to remember at the Forbes India Leadership Awards 2012
http://www.mxmindia.com/2012/10/honchos-win-top-honours-at-forbes-india-leadership-awards-2012/

Alok Agrawal replaces Barun Das as Zee News chief
Zee News Limited (ZNL) has announced that its CEO Barun Das has decided  to move on after a successful 5-year stint, and is being replaced by Alok Agrawal
http://www.mxmindia.com/2012/10/alok-agrawal-replaces-barun-das-as-zee-news-chief/

Vizeum bags OML Entertainment's media AOR
Vizeum has announced their appointment as the media AoR for OML Entertainment Pvt Ltd - a music, live events and youth media company in India
http://www.mxmindia.com/2012/10/vizeum-bags-oml-entertainments-media-aor/

4 national MSOs announce digital cable TV rates
Four National-level Multi System Operators (MSOs), DEN, Digi Cable, Hathway and WWIL, have announced rates for consumer packages for digital cable
http://www.mxmindia.com/2012/10/4-national-msos-announce-digital-cable-tv-rates/

73% digitization target achieved; Ambika Soni meets Delhi CM
The Chief Minister of NCT of Delhi assured the Minister of Information and Broadcasting of the Delhi government's full support for the digitization exercise
http://www.mxmindia.com/2012/10/73-digitization-target-achieved-ambika-soni-meets-delhi-cm/

Star Plus involves viewers in marketing innovation
Soap characters Maanvi and Viraat are set to tie the knot this month, and viewers stand a chance to participate
http://www.mxmindia.com/2012/10/star-plus-involves-viewers-in-marketing-innovation/

Bhaskar Das retires from BCCL
{on MxM on Friday} After having begun the journey with BCCL in 1980 as Management Trainee, Bhaskar Das retires as President and Principal Secretary to the Managing Director


Anil Thakraney: Bigg Boss ka Bigg Gamble
Entertainment television in India is escapist, much like Bollywood films, therefore over-the-top masala is very important. And what's a desi reality show minus some known names?
http://www.mxmindia.com/2012/10/anil-thakraney-bigg-boss-ka-bigg-gamble/

Ranjona Banerji: Conjecture and conjuring on cricket
Ranjona Banerji tracks the world of news on television, the newspapers, the internet and the social media
http://www.mxmindia.com/2012/10/ranjona-banerji-conjecture-and-conjuring-on-cricket/

Stories on 29th Aug

Win-win for Dentsu,Taproot; big loss for WPP
All the answers to: Why did Agnello Dias & Santosh Padhi choose Dentsu over WPP? How much money? What will the equations be with Rohit Ohri?
http://www.mxmindia.com/?p=29682

DLF exits IPL lead sponsorship as BCCI ups rate
The real estate major feels it is not commercially viable anymore to be associated with the T20 cricket tournament.
http://www.mxmindia.com/?p=29678

Nielsen bags research contract for IRS
The Media Research Users' Council has awarded the coveted contract for the research work for the Indian Readership Survey to The Nielsen Company on the recommendation of  the Readership Studies Council of India (RSCI)
http://www.mxmindia.com/?p=29645

Anand Chakravarthy gets added role as Biz Head, BIG CBS
As part of his new profile Mr Chakravarthy, who has been associated with Reliance Broadcast Network right since its launch, will take on the mandate of the overall P&L and brand development for the joint venture's English channel portfolio while continuing as CMO for RBNL
http://www.mxmindia.com/?p=29594

Week 34, Hindi GECs: Star Plus #1, Colors #2, Zee #3
Star Plus is back as numero uno Hindi GEC, with Colors #2 and Zee #3 in Week 34
http://www.mxmindia.com/?p=29717

Dhara offers healthy variety to its TG
Putting the spice into the edible oil landscape, Dhara's new campaign comes after a six-year break and addresses the health concerns of the new generation
http://www.mxmindia.com/?p=29595

Affle unveils integrated ad network for all smart screens
Affle, the digital media company, has announced the launch of Ripple - its rich media and video advertising network
http://www.mxmindia.com/?p=29593

Books & mobiles enter IAMAI's monthly tracker
IAMAI’s monthly Internet Economy Watch will include newer categories soon
http://www.mxmindia.com/?p=29596

ETV Network ropes in Vizeum to handle media
Aegis Media's Vizeum India has announced their appointment as media AoR for Prism TV Private Limited to handle the 5 ETV regional channels namely ETV Marathi, Bangla, Kannada, Gujarati & Oriya
http://www.mxmindia.com/?p=29608

Draftfcb Ulka Delhi appoints K Naresh Kumar as VP Planning
Draftfcb Ulka has announced the appointment of Naresh Kumar as Vice President, Planning for its Delhi operations
http://www.mxmindia.com/?p=29610

TBWA wins creative mandate for Forum Mall
The Forum Mall Bangalore, part of Prestige Group, has awarded its creative duties to TBWA\India
http://www.mxmindia.com/?p=29611

Bhaskar celebrates 2nd anniv in Jharkhand
Dainik Bhaskar celebrated two years in Jharkhand, which it had entered with the launch of the Ranchi edition in August 2010, followed by the Jamshedpur and Dhanbad editions in December 2010 and April 2011 respectively

Genesis BM starts Q3 with new business wins
Genesis Burson-Marsteller has announced new business wins across key business sectors including e-commerce, manufacturing, customer loyalty and fashion retail, marking strong momentum as it enters the second half of 2012

Etihad awards PR mandate to LinOpinion
Etihad Airways has appointed LinOpinion, the public relations division of Lowe Lintas and Partners, as its communications and public relations partner in India

The Anchor: 5 reasons mobile apps are musts for OTAs
In a market that moves as fast as its consumers do, some tips to keep online travel agents one step ahead

Anil Thakraney: The disunited ad world
There is disunity in the ad business. These guys will never come together and sort out their issues. Perhaps it has to do with fat egos. Or perhaps it has to do with some degree of immaturity. Or both




Bhaskar celebrates 2nd anniv in Jharkhand
http://www.mxmindia.com/?p=29606

Genesis BM starts Q3 with new business wins
http://www.mxmindia.com/?p=29609

Etihad awards PR mandate to LinOpinion
http://www.mxmindia.com/?p=29607

The Anchor: 5 reasons mobile apps are musts for OTAs
http://www.mxmindia.com/?p=29591

Anil Thakraney: The disunited ad world
http://www.mxmindia.com/?p=29592

Stories on 14th Jun

Can JWT create digital Hungama with stake buy?
What peers and commentators think about JWT's 51% stake in Hungama Digital Services + a report
http://www.mxmindia.com/2012/06/can-jwt-create-digital-hungama-with-stake-buy/

Nanhi Kali: Story of the triumph of communication
The collaboration between Project Nanhi Kali & StrawberryFrog has witnessed the design and launch of some unique and successful digital campaigns like the ‘A Girl Story', 'Girl Store' and the more recent 'Girl Epidemic'
http://www.mxmindia.com/2012/06/nanhi-kali-the-story-of-the-triumph-of-communication/

Paritosh Joshi: Ratings & readerships must come with a Statutory Warning
A weekly column by Paritosh Joshi, until recently CEO, Star CJ. Given his varied experience in the media and industry bodies, Mr Joshi will analyse issues concerning the business of media, measurement and research
http://www.mxmindia.com/2012/06/paritosh-joshi-ratings-readerships-must-come-with-a-statutory-warning/

Samir Mehta and Pradeep Ramakrishnan to head TracyLocke India
With their appointments, TracyLocke India now has the momentum to aggressively push their agenda, and build a great shopper marketing and retail capability for their clients
http://www.mxmindia.com/2012/06/samir-mehta-and-pradeep-ramakrishnan-to-head-tracylocke-india/

Vizeum bags media duties of Veev
The company has plans to ramp up its retail presence in the country substantially and the appointment of Vizeum is in line with this strategy
http://www.mxmindia.com/2012/06/vizeum-bags-media-duties-of-veev/

Debrief: Airtel Digital TV: Big promise, poor delivery
Another maha boring before/after ad. The creative lacks spark, the script is contrived and the youngsters featured in the ad are very irritating
http://www.mxmindia.com/2012/06/debrief-airtel-digital-tv-big-promise-poor-delivery/

The Anchor: Mahrukh Inayet on 5 reasons why anchoring is more about substance than style
News anchoring is all about credibility. The more you establish your substance, the more the viewer will notice your style, says Mahrukh Inayet
http://www.mxmindia.com/2012/06/the-anchor-mahrukh-inayet-on-5-reasons-why-anchoring-is-more-about-substance-than-style/

Stories on 8th Jun

Utterly Butterly Everlasticious!
How the Amul girl and the topical ads have been a mouthpiece of the nation for nearly five decades
http://www.mxmindia.com/2012/06/utterly-butterly-everlasticious/

Viewers’ thumbs up to ABP News: MxMIndia - Ormax Media survey of News TV viewers
MxM India commissioned leading media analysis firm Ormax Media to survey Hindi TV news viewers to find out how they have adapted to the change in name from Star News to ABP News
http://www.mxmindia.com/2012/06/viewers-thumbs-up-to-abp-news-mxmindia-ormax-survey-of-news-tv-viewers/

Clients applaud Vizeum as it celebrates third anniv
Aegis Media's Vizeum celebrates its third anniversary as some of its clients applaud its efforts and contributions
http://www.mxmindia.com/2012/06/clients-applaud-vizeum-as-it-celebrates-third-anniv/

Paritosh Joshi: Does readership have a future?
Good news must be paid for because it costs a whole lot to produce. You cannot crowd-source the truly significant story or editorial, notes Paritosh Joshi in Media Matrix
http://www.mxmindia.com/2012/06/paritosh-joshi-does-readership-have-a-future/

Anil Thakraney: Dude, who moved my analogue?
Why can't citizens of our free country be given the option of analogue or digital, asks Anil Thakraney, wondering how all the money that set-top box makers will be earning will be divided
http://www.mxmindia.com/2012/06/anil-thakraney-dude-who-moved-my-analogue/

Mediaah: Should Ambika Soni delay digitization?
The I&B minister is likely to take a final call on digitization today. Pradyuman Maheshwari believes it must be delayed by 2-3 months and subscribers should be incentivised if they switch in this period. And then there should be a final deadline of six months
http://www.mxmindia.com/2012/06/mediaah-should-ambika-soni-delay-digitization/

Ranjona Banerji: Why I criticise Times Now most
Ranjona Banerji who comments on the fare on nightly news and the morning papers twice a week in Freaking News @ MxM Journalism Review tells us why she loves Arnab Goswami so very, very much
http://www.mxmindia.com/2012/06/why-i-criticise-times-now-the-most/

The Anchor: 7 reasons why we should have a  24-hour classical music channel
It's sad that when we have a channel for food, wildlife, adventure and various niche segments, there's none for classical music, rues Jaahnavi Paal
http://www.mxmindia.com/2012/06/the-anchor-7-reasons-why-we-should-have-a-24-hour-classical-music-channel/

Stories on 2nd December

After TVCs, the next best thing
What makes an advertiser choose one medium over another? Experts share their views with MxM India on the big question.
http://www.mxmindia.com/2011/12/after-tvcs-the-next-best-thing/

Now, the likes of Airtel, Infosys and Wipro help you turn entrepreneur
Corporates like Bharti Airtel, Infosys, Wipro and Microland help staff turn entrepreneurs
http://www.mxmindia.com/2011/12/now-the-likes-of-airtel-infosys-and-wipro-fund-help-you-turn-entrepreneur/

Viacom 18 uses Measat for Asia beaming
Viacom 18 signs up for capacity on Measat-3a
http://www.mxmindia.com/2011/12/viacom-18-measat-tie-up/

Anil Thakraney: Adland blues - where the 'uncles' don't understand digital & 'dudes' don't know Real India
The so-called old-world creative directors, who have been weaned on TV commercials, will continue to thrive because TV isn't about to die in a hurry in this country. But when it comes to using the digital media for their clients, these TV heroes are zeroes.
http://www.mxmindia.com/2011/12/hard-knocks-the-creative-chasm/

Dial MSL if you'e a client in a crisis
MSLGROUP has announced the launch of a global Crisis Network of 50+ experts, to advise, guide and support clients in troubled times, connected by a proprietary real-time platform.
http://www.mxmindia.com/2011/12/dial-msl-if-youre-a-client-in-a-crisis/

Vizeum bags media duties of X S Real
Real estate developer from Chennai, X S Real has appointed Aegis Media's Vizeum India as its media AOR.
http://www.mxmindia.com/2011/12/vizeum-bags-media-duties-of-x-s-real/

Gilles Moutounet joins Future Group's Holii as CEO
Holii, a partnership between Future Ventures and Hidesign has announced the appointment of Gilles Moutounet as its Chief Executive Officer. Holii offers a unique range of bags and accessories that combines a distinct Indian design aesthetic with the high production standards of Hidesign.
http://www.mxmindia.com/2011/12/gilles-moutounet-joins-future-groups-holii-as-ceo/

TCS CEO N Chandrasekaran wins the Dataquest IT Person of the Year award 2011
Lifetime Achievement Award for Kiran Karnik; IT return electronic filing project wins the Pathbreaker of the Year award.
http://www.mxmindia.com/2011/12/tcs-ceo-n-chandrasekaran-wins-the-dataquest-it-person-of-the-year-award-2011/

The Anchor: 5 reasons radio will flourish, forever
Tune in, and cash in. The medium that reaches everyone everywhere is here to stay, and grow.
http://www.mxmindia.com/2011/12/the-anchor-5-reasons-radio-will-flourish/

Why need govts when u have anchors & editors?
In Freaking News, Ranjona Banerji finds there's confusion everywhere... in the papers and the news channels
http://www.mxmindia.com/2011/12/why-need-govts-when-u-have-anchors-editors/