Stories on 13th Oct '15

Time for the media to wake up!
Most media has realised that its primary role is adversarial when it comes to the government, writes
Ranjona Banerji
http://www.mxmindia.com/2015/10/time-for-the-media-to-wake-up/

Milestone Brandcom appoints Ujjwal Anand to head its Rural & Experiential Division
Anand will head the agency's experiential offerings with a focus on emerging markets and emerging consumer class (ECC) across the  rural and urban markets
http://www.mxmindia.com/2015/10/milestone-brandcom-appoints-ujjwal-anand-to-head-its-rural-experiential-division/

Leo Burnett appoints Sachin Das Burma as Group ECD
Sachin joins from Draft FCB Ulka where he was Group Creative Director
http://www.mxmindia.com/2015/10/leo-burnett-appoints-sachin-das-burma-as-group-ecd/

Head & Shoulders unveils new cricket-inspired campaign
The cricket commentary-inspired campaign hopes to stand out in the clutter of cricket-style communication
http://www.mxmindia.com/2015/10/head-shoulders-unveils-new-cricket-inspired-campaign/

FCB Ulka celebrates women power in new TVC
The film captures a few dimensions where women are excelling like entertainment, sports & engineering
http://www.mxmindia.com/2015/10/fcb-ulka-celebrates-women-power-in-new-tvc/

DishTV adds Gemporia TV to its portfolio
Takes the total shopping channel count to 9 channels
http://www.mxmindia.com/2015/10/dishtv-adds-gemporia-tv-to-its-portfolio/

Fever FM hikes ad rates
Since entering the market nine years ago, Fever FM has established itself as a leader in its four markets

http://www.mxmindia.com/2015/10/fever-fm-hikes-ad-rates/

Stories on 9th January

Remembering Bal Mundkur
MxMIndia pays a tribute to veteran adman and Ulka founder Bal Mundkur who passed away on Saturday.
http://www.mxmindia.com/2012/01/remembering-bal-mundkur/

Obituary - Bal Mundkur: Slogans, spice and a bite of 'song'
MXM India's Vidya Heble recollects the personal side of Bal Mundkur - offbeat, eclectic and tad spicy.
http://www.mxmindia.com/2012/01/obituary-bal-mundkur-slogans-spice-and-a-bite-of-song/

Bal Mundkur: Tributes by Shashi Sinha & Bunty Peerbhoy
Remembering Bal Mundkur with fondness.
http://www.mxmindia.com/2012/01/bal-mundkur-man-and-memories/

Mediaah!: RIP, Bal Mundkur
A man of several parts would perhaps be an appropriate descriptor of Bal Mundkur, founder of Ulka Advertising, who passed away on Saturday.
http://www.mxmindia.com/2012/01/mediaah-rip-bal-mundkur/

RAMcheck: No changes in top rankings in four metros
Radio City, Radio Mirchi, Big FM, Red FM, Fever FM, Radio One, Oye! FM were some of the top FM stations in the big four metros.
http://www.mxmindia.com/2012/01/ramcheck-no-changes-in-top-rankings-in-four-metros/

Rahat Beri: 'New realities of public relations in India'
Percept Profile's Rahat Beri on the transformation of PR in India, and the need to adjust to this paradigm shift.
http://www.mxmindia.com/2012/01/pr-channel-rahat-beri-new-realities-of-public-relations-in-india/

Ad Strat: Parachute Advansed Hot Oil
Behind every great commercial is super strategy. Every week, MxMIndia will bring you the brief and the strat as given by the client and whatever else that went into creating a winning ad. AdStrat is compiled by Shubhangi Mehta.
http://www.mxmindia.com/2012/01/ad-strat-parachute-advansed-hot-oil/

Reviewing the Reviews: Players
Every week, Deepa Gahlot casts a critical eye over media reviews of Bollywood releases... in Reviewing the Reviews.
http://www.mxmindia.com/2012/01/reviewing-the-reviews-players/

Kotak Mahindra: See you, say me
Kotak Mahindra's ad is a peppy, optimistic and fun take on different kinds of people benefitting from the 'another you' in their lives.
http://www.mxmindia.com/2012/01/kotak-mahindra-see-you-say-me/

Times Now tops English news channel genre once again
Continues to dominate the genre for the fourth consecutive year.
http://www.mxmindia.com/2012/01/times-now-tops-english-news-channel-genre-once-again/

The Anchor: Narendra Kumar Alambara's 5 tips when planning regional media
When it comes to regional markets, keep an open mind and don’t take anything for granted, says Narendra Kumar Alambara.
http://www.mxmindia.com/2012/01/the-anchor-narendra-kumar-alambaras-5-tips-when-planning-regional-media/

Anil Thakraney: The Bigg Boss Diary
While I understand the show needs crazy and edgy contestants to keep the fights going (and therefore the ratings), do all of them have to be loonies?.
http://www.mxmindia.com/2012/01/hard-knocks-the-bigg-boss-diary/

Kejriwal's TOI article: same old same old
Ranjona Banerji reviews the content on news television and the morning papers.

http://www.mxmindia.com/2012/01/kejriwals-toi-article-same-old-same-old/

NCT Data Wk 53 '11

http://www.mxmindia.com/2012/01/nct-data-wk-53-11/

Stories on 22nd November

Movies Now: Riding high on popular titles

The channel has fired a category that was getting stagnant and all this by riding on popular and familiar titles. And on HD.

http://www.mxmindia.com/2011/11/movies-now-riding-on-popular-titles/

The Anchor: 5 changes the publication industry is seeing

Readership habits, buying patterns and news input mediums are changing faster than you can say “circulation”.

http://www.mxmindia.com/2011/11/the-anchor-5-changes-the-publication-industry-is-seeing/

Google’s India Head Rajan Anandan on ASCI Board

Plans to step up effort to promote fair advertising practises in online space

http://www.mxmindia.com/2011/11/google%E2%80%99s-india-head-rajan-anandan-on-asci-board/

Just below the surface: Filmmaker Umesh Aggarwal

‘The documentary is about an evolving system of corruption that needs to be countered urgently.’

http://www.mxmindia.com/2011/11/just-below-the-surface-filmmaker-umesh-aggarwal/

Debrief: Zzzzrfan Khan

Vodafone must realize that simple need not be boring.

http://www.mxmindia.com/2011/11/debrief-zzzzrfan-khan/

The lesson so far for FM players

While the FM phase II may have been well received by the industry, all FM stations have reported break-even. Smaller FM stations are more likely to face huge challenges ahead.

http://www.mxmindia.com/2011/11/the-lesson-so-far-for-fm-players/

Stories on 16th November

Brand Kingfisher in the red

With so much bad news around the Kingfisher Airlines business, we ask experts in what ways it could impact the brand.

http://www.mxmindia.com/2011/11/brand-kingfisher-in-the-red/

Times for news media to report on each other

In Freaking News, Ranjona Banerji reviews nightly news and the fare in the papers the morning after

http://www.mxmindia.com/2011/11/times-for-news-media-to-report-on-each-other/

FMCG retail will hit $100 billion by 2025: Nielsen

FMCG retail will hit $100 billion by 2025, notes Nielsen’s Consumer 360 report

http://www.mxmindia.com/2011/11/fmcg-retail-will-hit-100-billion-by-2025-nielsen/

The Anchor: 7 reasons to never ignore research analytics. Ever

Without a proper and systematic research analytics strategy, brands, irrespective of size, will find the going tough, writes V Balasubramanium

http://www.mxmindia.com/2011/11/the-anchor-7-reasons-to-never-ignore-research-analytics-ever/

Prashaant Bhatt to head Fiction at Colors

In a recent development at Colors, Mr Prashaant Bhatt has been appointed as the head of fiction programming, responsible for driving the fiction properties on the channel and taking key decisions on new shows and concepts.

http://www.mxmindia.com/2011/11/prashaant-bhatt-to-head-fiction-programming-at-colors/

Mohit Beotra quits Airtel, Bharat Bambawale to be new Biz Head

As Mohit Beotra quits, Bharat Bambawale has been elevated as the Business Head for Brand Airtel.

http://www.mxmindia.com/2011/11/mohit-beotra-quits-airtel/

Amod Dani is ECD, Leo Burnett

Amod Dani has been elevated from Creative Director to Associate Executive Creative Director, Leo Burnett India.

http://www.mxmindia.com/2011/11/amod-dani-is-ecd-leo-burnett/

Amritendu Roy catches Fever

Amritendu Roy is now Regional Head - East, Fever FM. Prior to Fever FM, he was Head, Radio Business, Friends FM.

http://www.mxmindia.com/2011/11/amritendu-roy-catches-fever/

Hard Knocks: BCCI needs a third umpire

The always greedy BCCI is determined to kill the goose that lays the golden eggs. And I think marketers must crack the whip and ensure this does not happen.

http://www.mxmindia.com/2011/11/hard-knocks-bcci-needs-a-third-umpire/

Bride and, well, prejudice

Naming no Names, the mid-week column where novelist, columnist and counsellor Gouri Dange presents her tongue-in-cheek view of our world

http://www.mxmindia.com/2011/11/naming-no-names-bride-and-well-prejudice/

Best Citizen award for Mudra

Mudra Group wins ‘Best Corporate Citizen, India’ Award at the GABM 2011.

http://www.mxmindia.com/2011/11/best-citizen-award-for-mudra/

Online investor camp from moneycontrol.com

moneycontrol.com unveils Master Your Money - An online investor event

http://www.mxmindia.com/2011/11/online-investor-camp-from-moneycontrol-com/

Mail Today celebrates 4th anniversary

Mail Today celebrates its fourth anniversary today in a year with 104-page edition

http://www.mxmindia.com/2011/11/mail-today-celebrates-4th-anniversary/

GRP Channel shares of HGECs- Wk 46 2011

http://www.mxmindia.com/2011/11/grp-channel-shares-of-hgecs-wk-46-2011/

TAM data Top 10 programmes on HGEC - Wk 46'11

http://www.mxmindia.com/2011/11/tam-data-top-10-programmes-on-hgec-wk-4611/