Stories on 13th April

So why did Turner stop Imagine(ing)?
It was Terrible Thursday for the team as Turner Broadcasting announced closure of Imagine's business operations
http://www.mxmindia.com/2012/04/so-why-did-turner-stop-imagineing/

This is a carefully considered business decision: Siddharth Jain
Turner remains fully committed to future investments and long-term participation in Indiaand will continue to explore expansion opportunities in this key priority market for Turner, Mr Jain added
http://www.mxmindia.com/2012/04/this-is-a-carefully-considered-business-decision-siddharth-jain/

I am shocked and disappointed: Sameer Nair
GEC is a very difficult segment and it needs deep pockets and a determination to go the long haul, Sameer Nair told Anil Thakraney
http://www.mxmindia.com/2012/04/i-am-shocked-and-disappointed-sameer-nair/

Analysis: Ashish Pherwani on when it's right for a channel to pull the plug
Channels which operate without a robust management team, a unique market position, and a defined target audience, won't be able to garner sustained and loyal viewership feels Ashish Pherwani of Ernst & Young
http://www.mxmindia.com/2012/04/analysis-ashish-pherwani-on-when-its-right-for-a-channel-to-pull-the-plug/

Analysis 2: Pankaj Krishna on how Imagine lost due to consumer pull, not distribution
Pankaj Krishna, founder and MD, Chrome Data Analytics & Media, on how Imagine lost due to consumer pull, not distribution initiatives
http://www.mxmindia.com/2012/04/analysis-2-pankaj-krishna-on-how-imagine-lost-due-to-consumer-pull-not-distribution/

Mediaah! What did Turner imagine a GEC wud do?
Pradyuman Maheshwari believes that Turner should've shut the channel the moment Sameer Nair exited last year
http://www.mxmindia.com/2012/04/mediaah-what-did-turner-imagine-a-gec-wud-do/

The Anchor: 5 ways in which Imagine could've trumped Star Plus (and survived)
It's not a fun thing that's happened, but AN Chorrea chose to add his two-bit on what could be (and what should've been) done for the Imagine announcement to not happen.
http://www.mxmindia.com/2012/04/the-anchor-5-ways-in-which-imagine-couldve-trumped-star-plus-and-survived/

India Inc prepares for earnings season, expectations muted: CNBC-TV18
CNBC-TV18 presents Boardroom, the premier show which provides comprehensive earnings analysis of the India Inc
http://www.mxmindia.com/2012/04/india-inc-prepares-for-earnings-season-expectations-muted-cnbc-tv18/

Simmi Karna appointed as Business Head for BIG Productions
As part of her new portfolio, Ms Karna will be responsible for creation and marketing of shows designed for regional and Hindi GECs
http://www.mxmindia.com/2012/04/simmi-karna-appointed-as-business-head-for-big-productions/

Six Inches Communications develops unique OOH innovation for Kingston
The agency installs a gigantic pen drive at a mall in the city. The installation attempts to highlight and reiterate 'storage and space', the USP of the brand
http://www.mxmindia.com/2012/04/six-inches-communications-develops-unique-ooh-innovation-forkingston/

Fever is Official Radio Partner of Delhi & Mumbai IPL teams
Fever 104 FM proudly supports Delhi Daredevils for the fifth consecutive year and Mumbai Indians for the third year in a row
http://www.mxmindia.com/2012/04/fever-fm-is-the-official-radio-partner-of-delhi-daredevils-and-mumbai-indian/

Switzerland Tourism builds extended recall in Mumbai yet again
Milestone Brandcom creates mesmerizing presence forSwitzerlandtourism across Mumbai
http://www.mxmindia.com/2012/04/switzerlandtourism-builds-extended-recall-in-mumbai-yet-again/

IPL 2012 first week online viewership registers a 56% increase
New Delhi and Bangalore lead the viewership with 14 per cent each, with Mumbai coming in a close second at 13 percent
http://www.mxmindia.com/2012/04/ipl-2012-first-week-online-viewership-registers-a-56-increase/

3rd edition of Indigo n Blues Festival promises treat for music-lovers
Co-writer of Eric Clapton's 'Layla'- Bobby Whitlock - to headline Purvankara Indigo n Blues alongsideTexaslegendary blues rock heavyweight Van Wilks Band
http://www.mxmindia.com/2012/04/the-3rd-edition-of-indigo-n-blues-festival-promises-a-treat-for-music-aficionados/

Dear MxM:
MxMIndia is beyond industry news, views, analyses and 'gupshup'. We want our readers – especially those without any access to advice, mentors and godfathers – to have a forum where they can get all their questions answered. And to address these questions is Jaisurya Das, veteran mediaperson, counsellor and now COO, Sakal Media Group..
http://www.mxmindia.com/dear-mxm/

Hard Knocks by Anil Thakraney: What lessons have we learnt from Aarushi?
This has been a trial by the media, the channels have been playing the cops, the lawyers and the judges all rolled into one. And all this only to give a 'fresh slant' to the story
http://www.mxmindia.com/2012/04/anil-thakraney-what-lessons-have-we-learnt-from-aarushi/

Katju rides to the rescue of the press!
In Freaking News, which now appears every Tuesday and Friday, Ranjona Banerji reviews the fare in the morning papers and the nightly news. And sometimes the afternooners, the newsmags and all that's on the Web
http://www.mxmindia.com/2012/04/mjr-katju-rides-to-the-rescue-of-the-press/

Stories on 11th October

Media tigers roar back at Minister Soni

The government is not empowered to decide what's public interest, say broadcast editors, who will meet the minister today along with other trade reps

http://www.mxmindia.com/2011/10/media-tigers-roar-back-at-minister-soni/

First on MxMIndia: Tarun Rai is new AIM President, Mitrajit Bhattacharya is VP

http://www.mxmindia.com/2011/10/tarun-rai-is-new-aim-president/

WMC 2011: Soni sees bright future for mags

Innovation, expansion and adaptation is the way forward, says I&B minister Soni

http://www.mxmindia.com/2011/10/soni-sees-bright-future-for-mags/

NCT Data Wk 40 '11

http://www.mxmindia.com/2011/10/nct-data-wk-40-11/

Time to take the government head on

Ranjona Banerji reviews nightly news and the morning papers in Freaking News

http://www.mxmindia.com/2011/10/time-to-take-the-government-head-on/

The Anchor: Anil K Sathiraju's 8 reasons why Birthday Boy Big B is the most bankable TV star

On his birthday today, 8 reasons why Amitabh Bachchan will always get good TRPs for a channel

http://www.mxmindia.com/2011/10/the-anchor-anil-k-sathirajus-8-reasons-why-birthday-boy-big-b-is-the-most-bankable-star-on-telly/

AdAsia expectations soar

With just three weeks left for AdAsia, the total delegate count for the main event has touched almost 800. The theme is ‘Uncertainty is the new certainty’, and industry expectations from the event are high.

http://www.mxmindia.com/2011/10/adasia-expectations-soar/

The Pitch returns to Indian TV

India’s biggest Business Reality Show The Pitch is back, as BloombergUTV invites entrepreneurs to enter Season 2, with the potential to get funding up to Rs 5 crore.

http://www.mxmindia.com/2011/10/the-pitch-returns-to-indian-tv/

Manipal mandate for RK Swamy

R K Swamy BBDO wins mandate from Manipal Hospitals

http://www.mxmindia.com/2011/10/manipal-mandate-for-rk-swamy/

Rio to host first digital journalism fair

Digital News Show (DNS) will take place in December and will exhibit digital products by media groups, as well as technology solutions within the digital journalism realm.

http://www.mxmindia.com/2011/10/rio-to-host-first-digital-journalism-fair/

UTV Stars to do catwalk show with People

UTV Stars and People present ‘The Mercedes Benz Best Dressed Show 2011’.

http://www.mxmindia.com/2011/10/utv-stars-to-do-catwalk-show-with-people/

History launches with innovations blitz

History Channel plans to take factual entertainment mainstream with popular appeal and marketing strategies that grab the imagination.

http://www.mxmindia.com/2011/10/history-launches-with-innovations-blitz/

Anil Thakraney’s Debrief: Very touching

The chocolates aren’t rammed down our throats, the brand comes across as this nice, gentle soul who reminds you of your responsibilities. This endears us to Cadbury.

http://www.mxmindia.com/2011/10/anil-thakraney%E2%80%99s-debrief-very-touching/

Mid-Day re-launches Meter Down

Mumbai tabloid Mid-Day has taken up cudgels on behalf of autorickshaw passengers again, with a renewal of its Meter Down campaign.

http://www.mxmindia.com/2011/10/mid-day-re-launches-meter-down/

Prithviraj Banerjee joins Rediffusion Y&R

Banerjee joins Rediffusion Y&R, Mumbai as Planning Head

http://www.mxmindia.com/2011/10/prithviraj-banerjee-joins-rediffusion-yr/

Manza gets a dose of fashion

Tata associates with Wills India Fashion Week, partners with fashion designer Rajesh Pratap Singh for styling the Tata Manza.

http://www.mxmindia.com/2011/10/manza-gets-a-dose-of-fashion/

Voice for Imagine TV

The Voice, an American reality talent show based on the reality singing competition The Voice of Holland, is the big-ticket show for Imagine TV.

http://www.mxmindia.com/2011/10/voice-for-imagine-tv/

TopGear marks 6th anniversary

BBC TopGear celebrates its sixth year in India with a mega 214-page October issue.

http://www.mxmindia.com/2011/10/topgear-marks-6th-anniversary/

'Diplomacy? Not for Mail Today'

Rahul Thappa on ‘How to Boil a Frog’, ‘Madhyam Marg’ and the ‘Elasticity of Doom’.

http://www.mxmindia.com/2011/10/diplomacy-not-for-mail-today/

SRK does a 'chhammak chhallo' as World Mag Conf gets underway in style (Text & Video)

The FIPP World Magazine Congress began on October 10 in New Delhi with over 600 delegates from 50 countries in attendance

http://www.mxmindia.com/2011/10/fipp-wmc-underway-in-great-style/

Stories on 13th September

Fireworks less bright, but not media players outlook

Part 1 of MXMIndia's look at marketing for the festive season, and how it has been impacted this year

http://www.mxmindia.com/2011/09/fireworks-less-bright-but-not-marketers%E2%80%99-outlook/

Max Hegerman quits Tribal DDB India

Tribal DDB India president moves on with effect from October 1.

http://www.mxmindia.com/2011/09/max-hegerman-quits-tribal-ddb-india/

United Breweries launches Heineken beer

http://www.mxmindia.com/2011/09/united-breweries-launches-heineken-beer/

Through the lens, sadly: Remembering Gautam Rajadhyaksha

Communications consultant and cricket analyst Hemant Kenkre pays tribute to his friend, ace photographer Gautam Rajadhyaksha, who passed away in the early hours of September 13.

http://www.mxmindia.com/2011/09/through-the-lens-sadly-remembering-gautam-rajadhyaksha/

Zombie Talkies, coming to a comic book near you

http://www.mxmindia.com/2011/09/zombie-talkies-coming-to-a-comic-book-near-you/

Reliance Trends takes the toons to the tots

http://www.mxmindia.com/2011/09/reliance-trends-takes-the-toons-to-the-tots/

Coming clean with the tooth, Listerine's challenge

http://www.mxmindia.com/2011/09/coming-clean-with-the-tooth-listerine%E2%80%99s-challenge/

MTV's Roadies goes Hero-ic with rebranding

http://www.mxmindia.com/2011/09/mtv%E2%80%99s-roadies-goes-hero-ic-with-rebranding/

The anchor: Shailendra Katyal on 5 ways to never get your media plan wrong

http://www.mxmindia.com/2011/09/the-anchor-shailendra-katyal-on-five-ways-to-ensure-you-never-get-your-media-plan-wrong/

RIP, King of Soft Focus

In Mediaah! today: RIP, Gautam Rajadhyaksha * Great expectations fm AKB & SD * NYTimes launches India-specific site

http://www.mxmindia.com/2011/09/rip-king-of-soft-focus/

Sanjay Reddy rejoins Zee to head South Cluster

http://www.mxmindia.com/2011/09/sanjay-reddy-rejoins-zee-to-head-south-cluster/

Staff cribs and concerns go inside the glassdoor

Firms and employees taking closer look at posts on third-party review sites like glassdoor.com, insidebuzz.com and salary.com

http://www.mxmindia.com/2011/09/staff-cribs-and-concerns-go-inside-the-glassdoor/

Catchy retro tune for Westside's reinvention

I am sending the TVC and stills separately to PM and RM by Gmail as they are large files. Afaqs has the TVC up on their youtube channel but I haven't found it elsewhere online yet. - VH

http://www.mxmindia.com/2011/09/catchy-retro-tune-for-westside%E2%80%99s-reinvention/

Bids get hotter at online auction site Dealite.in

http://www.mxmindia.com/2011/09/bids-get-hotter-at-online-auction-site-dealite-in/

Ashwin Parthiban, Rajesh Bhargava join Dentsu

http://www.mxmindia.com/2011/09/ashwin-parthiban-rajesh-bhargava-new-appointments-at-dentsu-india-group/

Entrepreneur India turns 2

http://www.mxmindia.com/2011/09/entrepreneur-india-turns-2/

Mythologicals look back to a bright future

GECs get real with mythologicals and historicals on primetime

http://www.mxmindia.com/2011/09/mythologicals-look-back-to-a-bright-future/

The anchor: Manish Bhatt on 8 things an agency does to keep the client in its pocket

http://www.mxmindia.com/2011/09/the-anchor-manish-bhatt-on-8-things-an-agency-does-to-keep-the-client-in-its-pocket-and-not-all-are-good-practices/

Visual impact: Kyoorius DesignYatra 2011 draws to a close

http://www.mxmindia.com/2011/09/visual-impact-kyoorius-designyatra-2011-draws-to-a-close/

Imagine's Haar Jeet seeks to target both parents and kids

http://www.mxmindia.com/2011/09/win-win-for-imagine-as-haar-jeet-targets-both-parents-and-kids/