Stories on 17th Oct '12

Sigh! What makes Gangnam Style and Kolaveri Di such a rage?
Why do some videos catch on virally and spread like wildfire, while others fail to ignite after an initial spark?
http://www.mxmindia.com/?p=33789

Jaldi 5 with Jaideep Shergill: Good PR is good storytelling
Acquired five years ago, Hanmer & Partners is today MSL India, a fully owned Publicis Groupe company and part of leading international public relations major, the MSL Group. Jaideep Shergill, CEO, MSL India spoke to MxMIndia on the new identity
http://www.mxmindia.com/?p=33784

Young Track | 5 key things to consider when marketing to youth
When looking at a young audience, marketers can afford to make no assumptions. Samyak Chakrabarty explains why
http://www.mxmindia.com/?p=33788

Mogae Digital launches Mobiya Trader
Mogae Digital has partnered with Mobiya to launch a suite of mobile classifieds services in India using the Mobiya Trader platform
http://www.mxmindia.com/?p=33787

Rakesh Sethi adds spice to Reliance Broadcast Network
Reliance Broadcast Network Limited (RBNL) has announced the appointment of well-known chef Rakesh Sethi as the Network Culinary Head, with the colloquial title of Big Chef
http://www.mxmindia.com/?p=33785

No TAM numbers for 9 weeks to ease digitization
The three industry bodies - the Indian Broadcasting Federation (IBF), the Indian Society of Advertisers (ISA) and the Advertising Agencies Association of India (AAAI) ask TAM to defer release of ratings data for nine weeks
http://www.mxmindia.com/?p=33836

Bye Bye Hanmer, it's now MSL India
MSL Group, Publicis Groupe’s flagship strategic communications and engagement company, has announced the rebranding of Hanmer MSL to MSL India
http://www.mxmindia.com/?p=33786

The Anchor: 5 tips from Vidya Heble on how to make writing copy-editor-friendly, if there is such a thing
Besides grammar and spelling, here are some other etiquette tips for writers
http://www.mxmindia.com/?p=33782

Anil Thakraney: Mr Khurshid, you screwed up!
Salman Khurshid conducted himself so shabbily that as a viewer, one was left wondering if one had erroneously switched into the Bigg Boss mad house
http://www.mxmindia.com/?p=33783

Ranjona Banerji: Lack of depth on telly
Ranjona Banerji reviews the fare on primetime news television and the morning papers and wherever else there’s news
http://www.mxmindia.com/?p=33840

Signposts... October 17
Our daily feature 'Signposts' which as the name suggests will carry an assorted range of, ah, well, signposts
http://www.mxmindia.com/?p=33790

Stories on 30th April

Disappointed at not winning the Grand Prix: Agnello Dias
The Taproot co-founder speaks to Anil Thakraney on his agency's story so far, awards & stake sale rumours
http://www.mxmindia.com/2012/04/disappointed-at-not-winning-the-grand-prix-agnello-dias/

Reliance Broadcast & RTL  name JV channel 'Thrill'
Positioned as the first action entertainment channel, the channel is slated to launch by end of Q1FY12-13
http://www.mxmindia.com/2012/04/reliance-broadcast-rtl-group-name-jv-channel-thrill/

Authenticity and engagement is what brands must give consumers: MTV youth summit
Young people are willing to be advocates of brands on social networking sites as long as they trust it was the key learning at MTV Power of One - Youth Marketing Forum 2012
http://www.mxmindia.com/2012/04/authenticity-and-engagement-is-what-brands-must-give-consumers/

Paranjoy Guha Thakurta upgrades book on ethics
A second expanded edition of Paranjoy Guha Thakurta's book on 'Media Ethics: Truth, Fairness and Objectivity' was launched in the capital on April 27
http://www.mxmindia.com/2012/04/paranjoy-guha-thakurta-launches-revised-book-on-media-ethics/

Yudhvir Singh joins Mogae from Videocon
Yudhvir Singh has joined Mogae Digital as General Manager & Head of Mobile Activation from Videocon’s Corporate VAS team
http://www.mxmindia.com/2012/04/yudhvir-singh-joins-mogae-from-videocon/

Mediaah! The business of Akshaya Tritiya & the plot to shift Mother's Day to make money!
In Mediaah!, Pradyuman Maheshwari recounts a story on how some marketers had once wanted to shift the Mother’s Day date and comments on Siddharth Varadarajan’s outburst in The Hindu, Hoshie Ghaswalla’s advice to his editors and how Taproot ought to have won the Grand Prix at Goafest for Airtel
http://www.mxmindia.com/2012/04/mediaah-the-business-of-akshaya-tritiya-the-plot-to-shift-mothers-day-to-make-money/

Lonely Planet Magazine India announces Travel Awards 2012
Lonely Planet is recognised as the traveller's best friend the world over, and as the flag-bearers of this brand in India
http://www.mxmindia.com/2012/04/lonely-planet-magazine-india-announces-travel-awards-2012/

The Hindu launches luxury supplement - Watches, Luxury & beyond
The supplement will focus on luxury products and services including high-end automobiles, travel, jewellery, watches, living spaces and fashion
http://www.mxmindia.com/2012/04/the-hindu-launches-luxury-supplement-watches-luxury-beyond/

AdStrat: Limca 'Pyaas Badhao'
Behind every great commercial is super strategy. Every week, MxMIndia brings you the brief and the strat as given by the client and whatever else that went into creating a winning ad
http://www.mxmindia.com/2012/04/adstrat-limca-pyaas-badhao/

The Anchor: 5 low-cost HD cameras that come in handy for journos
Shruti Pushkarna gives you a few options of low cost HD cameras that can come in handy for journalists on the move, especially if you carry the tag of a 'multimedia journalist'
http://www.mxmindia.com/2012/04/adstrat-limca-pyaas-badhao/

Anil Thakraney: Aamir wants to play God
I guess he wants to re-create 'appointment viewing' which Ramayana and Mahabharata used to enjoy in the late eighties/early nineties
http://www.mxmindia.com/2012/04/anil-thakraney-aamir-wants-to-play-god/

[MJR] The Bofors scandal will never die
The problem is that much worse has happened since the Bofors scandal and the grand sum of Rs64 crore - the bribe amount - seems quite teeny-weeny compared to the giant figures we've become used to
http://www.mxmindia.com/2012/04/mjr-the-bofors-scandal-will-never-die/