Stories on 25th Sep '17

Priti Murthy from Maxus to join OMD India as CEO

Her appointment is effective October 2017 and she will report to Torie Henderson, CEO, Omnicom Media Group, SEA & India. Read more

Indrani Sen: Celebrating with Print

Yesterday's Times of India, Delhi edition had 100+ pages including 45 full-page commercial ads, notes Indrani Sen. Read more

Bloomberg|Quint begins live streaming facility across its digital assets

Bloomberg|Quint's digital streaming service will include comprehensive live programming on a daily basis. Read more

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Dentsu highlights promising features of TVS Jupiter Classic in new TVC

The film features brand evangelist Amitabh Bachchan. Read more

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Swaraj appeals to the farmer community with latest film

The communication embodies how Swaraj has been nurturing relationships since 1974. Read more

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Kopiko rolls out exciting offer promoting the candy brand

Consumers stand a chance to win Xiaomi Smart phones every hour, a Pulsar bike every day and a Maruti Swift car every week. Read more

Stories on 24th Feb '15

'Achhe din' are here again for adspends
The 9.6% growth forecast for 2015 shouldn't be considered a dampner vis-à-vis the 16.4% of last year, says Madison World CMD Sam Balsara in a Q&A
http://www.mxmindia.com/2015/02/achhe-din-are-here-again-for-adspends/

GroupM bags Airtel account, to set up independent unit for account; Milestone Brandcom bags Airtel's Outdoor biz
The size of Airtel's media account is upwards of Rs 400 crore, say industry sources, with estimated spends of Rs 350 crore in above-the-line (ATL) advertising and Rs 50 crore on out-of-home (OOH) media
http://www.mxmindia.com/2015/02/groupm-trumps-madison-to-bag-airtel-account-milestone-brandcom-bags-outdoor/

Maxus unveils social TV tracker tool- Maxus Synapse
The key quantitative metrics are reach (in minutes) mentions for the programs as well as conversation sentiments
http://www.mxmindia.com/2015/02/maxus-unveils-social-tv-tracker-tool-maxus-synapse/

Ranjona Banerji: Express on the top
The Indian Express was at the forefront in the last week, asking uncomfortable questions with uncomfortable stories and incisive opinion pieces, notes Ranjona Banerji
http://www.mxmindia.com/2015/02/ranjona-banerji-express-on-the-top/

Vipul Thakkar appointed NCD at Dentsu
Vipul is a seasoned advertising professional with over 19 years in the business
http://www.mxmindia.com/2015/02/vipul-thakkar-appointed-ncd-at-dentsu/

Inox appoints LinOpinion GH as its PR Agency
The mandate for LinOpinion would be to craft a strategic communication framework for INOX
http://www.mxmindia.com/2015/02/inox-appoints-linopinion-gh-as-its-pr-agency/

Dream Theatre bags licensing deal for Candy Crush in India
Candy Crush Saga is a match three-puzzle game that was launched in 2012 for Facebook, and later as a mobile app for smart phones

http://www.mxmindia.com/2015/02/dream-theatre-bags-licensing-deal-for-candy-crush-in-india/

Stories on 25th Sep '12

Do pre-release star appearances work?
While viewers don't seem to mind popular actors appearing on primetime shows, does it help TV with ratings and filmwallahs with ticket sales?
http://www.mxmindia.com/2012/09/do-pre-release-star-appearances-work/

Jaldi 5 with Ashok Mansukhani: To achieve 100% digitization, govt must be a facilitator, not a schoolmaster
In the run-up to the Sunset Date of October 31, we spoke to Ashok Mansukhani, President of the MSO Alliance, on the preparedness for 100 percent digitization in the four metros
http://www.mxmindia.com/2012/09/jaldi-5-with-ashok-mansukhani-govt-must-be-a-facilitator-not-a-schoolmaster/

Anshuman Misra quits Turner
Turner International has announced that Anshuman Misra, Senior Vice President and Managing Director of Networks and Content Distribution is moving on
http://www.mxmindia.com/2012/09/anshuman-misra-quits-turner/

Vikatan group to launch weekly mag Timepass
Vikatan Group which publishes nine titles in Tamil is gearing up to launch its tenth title - Timepass. As the name suggests, the magazine will focus on entertainment and will cater to those young at hear
http://www.mxmindia.com/2012/09/vikatan-group-to-launch-weekly-mag-timepass/

India TV signs up Paritosh Joshi as strategist
In his role as a strategist for India TV, Mr Joshi primarily will be responsible for optimizing and leading the revenue function of the existing businesses, and business development for the forthcoming ventures for the company
http://www.mxmindia.com/2012/09/india-tv-signs-up-paritosh-joshi-as-strategist/

AdStrat: Visa: Turning your dream into a reality
Behind every great commercial is super strategy. Every week, MxMIndia will bring you the brief and the strat as given by the client and whatever else that went into creating a winning ad
http://www.mxmindia.com/2012/09/adstrat-visa-turning-your-dream-into-a-reality/

iProspectCommunicate2 appoints Sayan Banerjee as VP - Biz Devpt
iProspectCommunicate 2, a search and digital consulting agency, has roped in Mr. Sayan Banerjee as VP - Business Development, key client relationships, digital consulting for BFSI and other core verticals
http://www.mxmindia.com/2012/09/iprospectcommunicate2-appoints-sayan-banerjee-as-vp-biz-devpt/

The Anchor: 8 reasons why the licensing & merchandising market holds promise in India
In a growth economy, with a vibrant entertainment market and an eager and aware audience, there are many reasons for licensing and merchandising to succeed in the Indian market
http://www.mxmindia.com/2012/09/the-anchor-8-reasons-why-the-licensing-merchandising-market-holds-promise-in-india/

Debrief: Fevicol Marine: The magic is back!
This is the Fevicol we know and love. The TVC packs in all the ingredients of a good ad
http://www.mxmindia.com/2012/09/debrief-fevicol-marine-the-magic-is-back/

Ranjona Banerji: Economy on the front seat
Ranjona Banerji scans nightly news and the morning papers plus assorted spots on cyberspace to bring us this review
http://www.mxmindia.com/2012/09/ranjona-banerji-economy-on-the-front-seat/

Signposts… September 25
Our daily feature 'Signposts' which as the name suggests will carry an assorted range of, ah, well, signposts
http://www.mxmindia.com/2012/09/signposts-september-25