10 Things about the IPL we never want to see (or hear) again
The sixth edition of IPL saw more interest in matters off the field than on it. Presenting IPL 6's most forgettables by Ranjona Banerji
http://www.mxmindia.com/2013/05/10-things-about-the-ipl-we-never-want-to-see-or-hear-again/
Havas Media bags Neo Milk Products
Havas Media continues its account winning spree with Neo Milk Products whose flagship product in the value-added dairy segment is its brand of curds
http://www.mxmindia.com/2013/05/havas-media-bags-neo-milk-products/
Navratna Cool Talc becomes Emami's first Rs-100cr 'hero' sub-brand
Navratna Cool Talc has become the first Emami brand extension to join its Rs-100-cr brands club. Targeting a 25% volume growth Y-o-Yin FY 2013, it plans to roll out campaigns on 'Bina bijli ka Chota AC' connecting with power-cut afflicted consumers as a category expansion initiative from June onwards
http://www.mxmindia.com/2013/05/navratna-cool-talc-becomes-emamis-first-rs-100cr-hero-sub-brand/
Marco Paracciani is CMO, Apollo Tyres
Spearheading the global marketing efforts of Apollo's key product brands, Mr Paracciani will be based out of London
http://www.mxmindia.com/2013/05/marco-paracciani-is-cmo-apollo-tyres/
FPJ celebrates 30 years in Indore
As part of the celebrations, the newspaper has started the first leg of a campaign in the city
http://www.mxmindia.com/2013/05/fpj-celebrates-30-years-in-indore/
92.7 Big FM hikes ad rates by 20-30%
Reliance Broadcast Network Limited has announced a 20-30 percent increase in the advertising rates on its FM network, 92.7 Big FM. The rates will apply across its stations in metropolitan areas and tier II markets across the country
http://www.mxmindia.com/2013/05/92-7-big-fm-hikes-ad-rates-by-20-30/
Debrief: Cadbury Gems: Weak animation
The creative team had the right idea. And yet, there was something missing, the ads failed to shine. After a few exposures, boredom set in
http://www.mxmindia.com/2013/05/debrief-cadbury-gems-weak-animation/
Ranjona Banerji: The BCCI prez's trial by media
Ranjona Banerji on the how everyone other than Sunil Gavaskar has responded to BCCI president N Srinivasan's doings
