Stories on 9th Oct '17

IAA Leadership Awards presented

Reliance Industries CMD Mukesh Ambani & RK Swamy group CMD Srinivasan Swamy receive top honours at fifth edition. Read more

Indrani Sen: The Future of TV

Viewing of TV and on demand videos etc. are going to coexist in future, albeit with changes in consumer preference for content, writes Indrani Sen. Read more

Film industry pegged to grow at 11.5 per cent: PHD report

The session also witnessed, Jaykumar Jitendrasinh Rawal, Tourism Minister Govt of Maharashtra who spoke in length about the initiatives by Maharashtra Government promoting state tourism. Read more

---

Havmor's latest campaign reveals its new brand repositioning

#MadeOfMilk has been launched with an aim to create a property that reflects what Havmor stands for. Read more

---

Sambad Group unveils new identity

The Bhubaneswar-based media conglomerate has thirty regional offices, four printing centres, thirty-three sales offices. Read more

---

Prasoon Joshi pens anthem for music summit

The MTV India Music Summit will be held from October 27 to 29, 2017, at the scenic locales of Fairmont in Jaipur. Read more

---

Max Fashion takes a fresh stand on contemporary urban lifestyle

The concept of 'Endless Ways' comes alive in this TV commercial as they show a young couple having a potential tiff. Read more

---

Hero MotoCorp unveils its FIFA U-17 World Cup campaign

#PLAYINSPIRE is a montage of young, gritty, super-skilled footballers from across the country who are revelling in the football frenzy. Read more

Stories on 6th Oct '17

It's here. Star brings TED Talks with SRK

TED Talks India Nayi Soch will be launched soon on Star Plus with much fanfare. Read more

Shailesh Kapoor: The Kimmel Monologue: The Power Of A 'Comedian'

Can any of our comics including those onlinebe able to even come close to Jimmy Kimmel, asks Shailesh Kapoor. Read more

Ranjona Banerji: Why ignore a good story?

The Adani Group is a good story regardless of affiliations and if you are ignoring it, hoping it will go away, you are damning the future of journalism, writes Ranjona Banerji. Read more

---

IndiaCast recasts international team

The move aims to consolidate operational efficiency and bring in synergies. Read more

---

MMA announces new appointments to Asia Pacific Board of Directors

Industry leaders join forces to drive the agenda for mobile marketing and empower businesses to harness the power of mobile. Read more

---

Radio City launches Radiocity.in in Hindi

The launch of radiocity.in Hindi is aligned with this strategy of diversification and localization by offering its digital platform for their regional audience. Read more

---

Pearson unveils new brand campaign on completion of 20 years

#WeArePearson, the new brand campaign, makes learning more accessible, fun and experiential for everyone. Read more

---

Onads collaborates with AMIN Worldwide

Onads Communications become the 1st agency from India and the 4th from APAC to join the AMIN network. Read more

---

MobiKwik launches new brand campaign - Paisa Bana Powerful'

The company targets GMV of $150 Million during this festive season, ending in January 2018. Read more

Stories on 5th Oct '17

Digital infra will boost OTT: KPMG

On-demand content has reached a tipping point on the back of a successful 4G roll-out. Read more

Siddhartha Mukherjee: Pay for News Publishing? Nail the Coffin!

Having an official paid mechanism to get news published will mark the beginning of a speedy death of the PR industry and journalism, writes Siddhartha Mukherjee. Read more

BBC bullish on India with 4 language services

The Delhi bureau is now the BBC’s largest outside the UK. It will become a video, TV and digital content production hub for the whole of South Asia. Read more

---

ALTBalaji appoints Lodestar UM as media agency

This mandate includes media investment and strategic partnership. Read more

---

Discovery appoints Geetanjali Bhattacharji as the Head of Brand Partnerships & Content Integration

Geetanjali will work closely in association with Vikram Tanna. Read more

---

India TV announces key editorial appointments

Piyush Padmakar, Anita Sharma and Amrendra Pratap Singh have been elevated as Managing Editors. Read more

---

Aircel partners with Unlockd for mobile loyalty programme

This is Unlockd’s eighth market launch and its first in India. Read more

---

Google announces support for Bengali content creators and advertisers

Bengali being the sixth most spoken language around the world, publishers and advertisers can now reach a large audience globally. Read more

Stories on 4th Oct '17

Dentsu Aegis Network rejigs top deck

Kartik Iyer to head media biz. Rajni Menon to helm Carat, Joydeep Raha is CEO Carat Context & Himanka Das as CEO, Vizeum as Shripad Kulkarni moves on. Read more

BiggBoss Season 11: Watch it for your advanced learning & entertainment

Looking from the managerial point of view, BiggBoss is a great learning workshop, writes Sanjeev Kotnala. Read more

Royal Enfield hands over upcoming creative project to DDB Mudra

The relationship will be run by DDB Mudra's Delhi office. Read more

---

Alia Bhatt romances Caprese bags in new film

The campaign will witness a 360 degree marketing approach across all mediums of print, radio, television and social media. Read more

---

SPN unveils coverage plans of FIFA U-17 World Cup 2017 India

The tournament will be live telecast with three language feeds - English, Hindi and Bengali. Read more

---

Adidas unveils campaign around the FIFA U-17 World Cup

The campaign showcases how football has caught the imagination of young India both on and off the pitch. Read more

---

India TV to hold election conclave in Ahmedabad

India TV Chairman & Editor-in-Chief Rajat Sharma will lead the charge to set the agenda of the Conclave to be held on October 15. Read more

---

Red FM enters Jammu & Kashmir

RED FM started its test transmission in Jammu on 25th Sept. Read more

---

&pictures announces rollout of 'Fusion Flicks'

The two-week film festival will kick off on October 9. Read more

Stories on 3rd Oct '17

Taproot tops Spikes Asia

Taproot was Indian Agency of the Year and wins a Grand Prix for 'Adidas Odds' along with McCann for 'Immunity Charm'. Read more

Ranjona Banerji: This v/s That type of journalism?!

Surely the essence of our job, when it comes to our larger role as the “fourth estate” in a democracy, is to question those in power and hold them up to scrutiny?, asserts ?Ranjona Banerji. Read more

Zee@25 | Ashok Kurien: Zee changed the Indian consumer forever

Ashok Kurien, the man who ran Ambience Advertising which handled the ad business of Essel Group, recounts how a chance conversation took shape to create one of India's earliest and most successful Hindi channels. Read more

---

Musiconcepts and MTV announce the launch of the first ever MTV India Music Summit

The MTV India Music Summit will be held from October 27 to 29, 2017in Jaipur. Read more

---

Dentsu Webchutney, Arture reintroduce 'Bapu' into cashless economy

The film also features Arture’s two co-founders, Shivani Patel and Keshsa Vasant. Read more

---

Nihilent wins Cannes Award for its corporate film

Though released as a corporate film, ‘Love You Papa’ communicates deeper ideas at different levels through an emotional narrative. Read more

---

DY Works appoints Dhaval Shah and Tanvi Shah

The Shahs bring years of valuable cross-functional experience. Read more

---

IDBI Fed Life unveils campaign for children's future solutions

IDBI Federal’s latest digital campaign, #BabyGotPlans ,is firmly rooted in the milieu of increased choices and limited planning. Read more

---

Bajaj Finserv's 'Think it. Done' campaign

Enjoy a hassle-free, quick, easy and smarter way to pay for all you buy - big or small. Read more

Stories on 29th Sep '17

25 and a huge force to reckon with!

Starting a week-long series coinciding with Zee TV’s completion of a quarter century. Read more

Shailesh Kapoor: Bollywood's Star Crisis: How soon can the youth take over?

For seven years now, the same five male stars have consistently taken the Top 5 positions: Salman, Akshay, Shah Rukh, Aamir and Hrithik Roshan, writes Shailesh Kapoor. Read more

Ramesh Narayan? elected? President of IAA India Chapter

Narayan is currently Vice President, IAA Global (Internal Communications) and a member of the Executive Committee of the Asian Federation of Advertising Associations (AFAA). Read more

---

Ranjona Banerji: Is my life in danger, Ravish Kumar asks PM

It is highly likely that someone from the BJP will provide some cock and bull explanation which blames Ravish Kumar for being threatened by BJP fans and members, writes Ranjona Banerji. Read more

---

DDB Mudra West crafts 'All Work, All Play' for fbb's latest Chinos Collection

The campaign puts forth the idea of seamless fit that the clothing enables, coupled with a wide versatility in style. Read more

---

Hooq aims to 'reignite' VOD market in India

Shifts its focus to Hollywood aiming to curate one of the largest repository of Hollywood content for the Indian audience. Read more

---

WeWork assigns digital marketing mandate to iProspect India

The account will be serviced from Bangalore. Read more

---

Sony rolls out Bravia marketing campaign

360-degree marketing campaign showcasing incredible picture and sound quality of Sony’s new range of Bravia TVs. Read more

---

Fossil announces Varun Dhawan & Shruti Haasan as brand ambassadors

The celebrity duo to feature in Fossil’s first ever multimedia campaign in India - FossilFirsts. Read more

---

Metro Shoes ropes in Katrina Kaif and Siddharth Malhotra as brand ambassadors

Metro Shoes will be running a print, digital and outdoor campaigns featuring Katrina and Siddharth. Read more

Stories on 28th Sep '17

Get MxM updates on Whatsapp!

Starting Wed, Oct 4, 2017, get our news via Whatsapp. Simply add 90829 15802 to your phone contacts. And send us your number. Read more

McCann wins a Grand Clio for Afghan campaign

McCann also won 3 Golds, 2 Silvers, 2 bronzes and 1 finalist place at the Clio Awards. Read more

---

Indian TMT industry set for heightened growth by 2021, notes EY study

Digital transformation strategy will be based on three pillars - disruptive business models, improved customer experience and increased internal efficiencies. Read more

---

Mindshare Content+ and Pocket Aces partner Kurkure to create sitcom web series

Dice Media will also create an exclusive music video for the series, which will be distributed by industry giant, T-Series. The web series will start airing on September 27. Read more

---

Publicis India's film for Cremica Golden Bytes

The film questions the consumer's judgement abilities based on what they see. Read more

---

Winners of second D&AD Impact Awards announced

D&AD and Advertising Week collaboration spotlights 'creativity for good' from businesses from around the world. Read more

---

Pepperfry.com unveils its festive campaign

Mudaliar has extensive experience of over 16 years across media including digital, print and radio. Read more

---

DishTV partners ABP Ananda for Durga Puja

This is a 360-degree campaign which comprises of digital, social media, broadcasting, radio and pandal branding. Read more

---

Avinash Mudaliar joins Network18 Digital as Chief Product Officer

This campaign is focused on the value that Pepperfry is delivering for consumers this year via the "Happy Diwali Sale". Read more