Stories on 27th Dec '13

Top 5 Gamechangers on Hindi GECs in 2013
Shailesh Kapoor on the gamechangers that stood out on the content side in Hindi general entertainment channels this year
http://www.mxmindia.com/2013/12/top-5-gamechangers-on-hindi-gecs-in-2013/


Fewer scam ads this year: the Ford-Tata Chem effect or agencies moving away from Abby?
The JWT-Ford and Leo Burnett-Tata Chemicals episodes or the indecision on participating in the Creative Abby may have caused a reduction in release of 'scam ads' so far
http://www.mxmindia.com/2013/12/fewer-scam-ads-this-year-the-ford-tata-chem-effect-or-agencies-moving-away-from-abbyfewer-scam-ads-this-year-the-ford-tata-chem-effect-or-agencies-moving-away-from-abby/

Santa Shoppers: Some retailers post higher sales than Diwali!
After subdued sales over the last two months, buyers turn Santa for beleaguered retailers during Christmas 2013
http://www.mxmindia.com/2013/12/santa-shoppers-some-retailers-post-higher-sales-than-diwali/

22feet in talks with Omnicom Group for an acquisition deal
With a roster that includes Fastrack, Axe and Red Bull, 22feet has been a target for acquisition for a while now
http://www.mxmindia.com/2013/12/22feet-in-talks-with-omnicom-group-for-an-acquisition-deal/

Stories on 23rd Dec '13

2013: Year of Shame
The year would best be remembered for the wrong reasons. In Part 1 of the 'Year of Shame' presenting
http://www.mxmindia.com/2013/12/2013-year-of-shame/

History will remember '24' as a gamechanger in Indian television: Raj Nayak
As Season 1 of the international TV mega-series 24's Indian adapt drew to a close on Saturday, the Colors CEO spoke on how the series fared for the channel and whether a second season is being planned
http://www.mxmindia.com/2013/12/history-will-remember-24-as-a-gamechanger-in-indian-television-raj-nayak/

Aidem to rep Janta TV sales
Aidem Ventures is appointed National Sales Representative for Janta TV
http://www.mxmindia.com/2013/12/aidem-to-rep-janta-tv-sales/

Amith Prabhu: 13 PR savvy international events and people of 2013
Amith Prabhu lists 13 people and events that shaped conversations globally in 2013
http://www.mxmindia.com/2013/12/amith-prabhu-13-pr-savvy-international-events-and-people-of-2013/

Dainik Bhaskar hosts India Pride Awards 2013-14
The fifth edition of the India Pride Awards, instituted by Dainik Bhaskar Group to acknowledge excellence in public sector units (PSUs), was held in Delhi last week
http://www.mxmindia.com/2013/12/dainik-bhaskar-hosts-india-pride-awards-2013-14/

Reviewing the Reviews: Mostly two, some three stars for Dhoom: 3
Most reviewers were disappointed by the lifting of ideas and scenes in a big film like Dhoom: 3, notes Deepa Gahlot

http://www.mxmindia.com/2013/12/reviewing-the-reviews-mostly-two-some-three-stars-for-dhoom-3/

Stories on 21st Oct '13

Meet the new CEOs of Lodestar UM & Initiative
Nandini Dias and Anamika Mehta on taking charge of the two IPG Mediabrands agencies
 http://www.mxmindia.com/?p=55126

MEC India expands media agency mandate within Reliance ADAG
MEC India has already been managing the media mandate for Reliance Communications, Reliance Net Connect & Reliance Digital TV
 http://www.mxmindia.com/?p=55115

Murdoch, Mukesh team up for football league
Media magnate Rupert Murdoch and top industrialist Mukesh Ambani team up for IPL-style football league next year
 http://www.mxmindia.com/?p=55114

No news on FM radio is bad news
Private radio channels slam government policy on 'airing news on radio'
 http://www.mxmindia.com/?p=55114

Amith Prabhu: How Public Relations can win back the respect it deserves!
Educating clients that PR is about Return on Objectives and not Return on Investment the profession can bring win back the respect it deserves, writes Amith Prabhu
 http://www.mxmindia.com/?p=55114

Colors takes '24' action to a 3D game
The game is fast-paced and score-based where the player is a third-person, cover-based shooter whose goal is to single-handedly foil terrorist operations organized within Mumbai
 http://www.mxmindia.com/?p=55114

Reviewing the Reviews: Boss didn't deserve more than 2 stars
In the case of Anthony D'Souza's Boss, even the low-brow and forgiving audience turned up its nose, notes Deepa Gahlot
http://www.mxmindia.com/?p=55114

Stories on 4th Oct '13

Innovate, for the kill...
...Literally, as Godrej launches a low-cost mosquito repellant. Innovation, say Nisaba Godrej and Sunil Kataria, are key to the consumer product co
http://www.mxmindia.com/2013/10/innovate-for-the-kill/

Grow leaders from within: Andrew Warren-Smith
Leadership development is about creating experiences for people', says the MD of talent management firm Direct Dimensions International
http://www.mxmindia.com/2013/10/grow-leaders-from-within-andrew-warren-smith/

Cricket sponsorship touches new low as Star, ESPN get title rights at throwaway price
ESPN Software, Star India win BCCI title sponsorship rights at Rs 2 crore an international match
http://www.mxmindia.com/2013/10/cricket-sponsorship-touches-new-low-as-star-espn-get-title-rights-at-throwaway-price/

In India, 82% want brands to share, but only 25% do it effectively: Edelman study
PR firm Edelman's inaugural consumer study 'brandshare' proves it pays to share
http://www.mxmindia.com/2013/10/in-india-82-want-brands-to-share-but-only-25-do-it-effectively-edelman-study/

TRAI releases consultation paper on issue/extension of DTH licence
TRAI issues a consultation paper on issue and/or extension of DTH licences pertaining to the entry fee, bank guarantee and period of licence
http://www.mxmindia.com/2013/10/trai-releases-consultation-paper-on-issueextension-of-dth-licence/

Zee appoints Mihir Modi as Chief Finance & Strategy Officer, elevates Hitesh Vakil as CEO, Service Excellence
Hitesh Vakil, CFO with ZEEL for the last 19 years, has been an integral part of the company's journey of over two decades
http://www.mxmindia.com/2013/10/zee-appoints-mihir-modi-as-chief-finance-strategy-officer-elevates-hitesh-vakil-as-ceo-service-excellence/

Pressman Advertising gets listed in BSE & NSE
The agency, which works mostly with public sector firms, has become the first advertising agency in the country to get listed
http://www.mxmindia.com/2013/10/pressman-advertising-gets-listed-in-bse-nse/

Shailesh Kapoor: All Eyes on 24!
Secretly, many in rival channels are praying for the success of '24' Shailesh Kapoor
http://www.mxmindia.com/2013/10/shailesh-kapoor-all-eyes-on-24/

Ranjona Banerji: When media 'irritated' Lara in Dehradun
The media must acknowledge that it is not the be-all and end-all of an event and must shave off some arrogance by allowing an event to continue smoothly, writes Ranjona Banerji
http://www.mxmindia.com/2013/10/ranjona-banerji-when-media-irritated-lara-in-dehradun/