Stories on 31st May

Only the logo will change: Venkatramani
Come midnight, the three MCCS channels will switch the Star prefix to ABP. Nothing else will change, promises the ABP-Star jv CEO Ashok Venkatramani.
http://www.mxmindia.com/2012/05/only-the-logo-will-change-ashok-venkatramani/

73 matches on IPL5 get an average TVR of 3.36
What has shown improvement is the cumulative reach for the 73 matches in IPL 5 that stands at 161 million.
http://www.mxmindia.com/2012/05/73-matches-on-ipl5-get-an-average-tvr-of-3-36/

Rise in Business Confidence Index after 5 quarters
NCAER MasterCard Worldwide Index of Business Confidence Study reflects stability in business sentiments and cautious outlook of the business sector.
http://www.mxmindia.com/2012/05/rise-in-business-confidence-index-after-5-quarters/

LMG bags Yepme's media duties
The task for Lintas is not only to build saliency for the brand but also to encourage a change in shopping habits for apparel and accessories.
http://www.mxmindia.com/2012/05/lmg-bags-yepmes-media-duties/

Hanmer MSL wins Bees Award for eBay.in
It is the only Indian agency awarded by leading international social media competition in 2012.
http://www.mxmindia.com/2012/05/hanmer-msl-wins-bees-award-for-ebay-in/

Creativeland Asia wins big at FAB Awards
Wins two Grand Prix and three Golds for the work on Hippo.
http://www.mxmindia.com/2012/05/creativeland-asia-wins-big-at-fab-awards/

DDB Mudra gets Xavi Bech De Careda as VP Planning
Xavi Bech De Careda from Barcelona joins DDB Mudra Delhi as the new planner.
http://www.mxmindia.com/2012/05/ddb-mudra-gets-xavi-bech-de-careda-vp-plannin/

Mahesh Bhupathi's GloboSport now into Reality TV
The two will produce 'Sitaara,' a reality TV search for South India's next top actress.
http://www.mxmindia.com/2012/05/mahesh-bhupathis-globosport-now-into-reality-tv/

AFAA plans new initiatives in the region
Following its new mandate, the Executive Committee of AFAA has planned out a slew of initiatives that would be rolled out in the months ahead.
http://www.mxmindia.com/2012/05/afaa-plans-new-initiatives-in-the-region/

DDB MudraMax wins media mandate for Kalyan Silks
The size of the account is pegged at Rs25 crores. The client will be handled out of the DDB MudraMax office in Bangalore.
http://www.mxmindia.com/2012/05/ddb-mudramax-wins-media-mandate-for-kalyan-silks/

Havas Digital names Alan Boughen SVP Global Search Director
Ex-Google industry veteran charged with leading Havas Digital’s search responsibilities.
http://www.mxmindia.com/2012/05/havas-digital-names-alan-boughen-svp-global-search-director/

Eco Times launches The Power of Ideas 2012
The programme aims to encourage individuals with a business idea to come forward and connects them with relevant mentors and investors.
http://www.mxmindia.com/2012/05/eco-times-launches-the-power-of-ideas-2012/

The Anchor: Dilip Cherian on 5 things to keep in mind while building a brand
The needs and aspirations of your target audience should define the brand you eventually plan to sell, says Dilip Cherian.
http://www.mxmindia.com/2012/05/the-anchor-dilip-cherian-on-5-things-to-keep-in-mind-while-building-a-brand/

Debrief: Coca-Cola: Zero Freshness
It looks like the kids are living a life of hell, and the Rajya Sabha MP designate is chilling inside an air conditioned studio. This kinda puts you off.
http://www.mxmindia.com/2012/05/debrief-coca-cola-zero-freshness/

Stories on 7th May

Dream start for Satyamev Jayate
As Aamir Khan's mega-show launched with much fanfare, a cross-section of mediapersons & experts tell us whether they expect the magic to deliver
http://www.mxmindia.com/2012/05/dream-start-for-satyamev-jayate/

Mediaah! Thank you, Star Plus. Thank you, Aamir Khan
Pradyuman Maheshwari is all praise for Satymev Jayate and says how in one masterstroke, Aamir Khan, Uday Shankar and Star India may have silenced detractors who say broadcasters are irresponsible given the kind of content aired
http://www.mxmindia.com/2012/05/mediaah-thank-you-star-plus-thank-you-aamir-khan/

Anil Thakraney: Oprah Khan
While Aamir pocketed a few crore rupees as the nation wept on Sunday morning over the female foeticide issue, must say it’s a commendable social effort, writes Anil Thakraney in Hard Knocks
http://www.mxmindia.com/2012/05/anil-thakraney-oprah-khan/

MCCS channels unveil new look
The on-air launch on June 1 will see Star News change its logo as ABP News in Hindi, Star Ananda as ABP Ananda in Bengali and Star Majha as ABP Majha in Marathi
http://www.mxmindia.com/2012/05/mccs-channels-unveil-new-look/

Press Club Bombay honour bigger than Padma Shri: Vinod Mehta
The evening also witnessed two special awards being given to late Pradeep Vijaykar and eminent journalist Madhu Shetye for their outstanding contribution to the domain
http://www.mxmindia.com/2012/05/press-club-bombay-honour-bigger-than-padma-shri-vinod-mehta/

Digitization is going to be the biggest reform in broadcast sector: Ambika Soni
The Minister was attending the 6th Annual Summit on Entertainment and Media organized by Assocham, Focus 2012: Digitization for Inclusive Growth
http://www.mxmindia.com/2012/05/digitization-is-going-to-be-the-biggest-reform-in-broadcast-sector-ambika-soni/

Full report of Assocham 'focus' on M&E
Assocham organized the 6th annual summit on entertainment and media, Focus 2012 where the topic in focus was Digitization for Inclusive Growth
http://www.mxmindia.com/2012/05/full-report-of-assocham-focus-on-me/

Ad Strat: Havells Fans are Forever
Behind every great commercial is super strategy. MxMIndia brings you the brief and the strat as given by the client and whatever else that went into creating a winning ad
http://www.mxmindia.com/2012/05/ad-strat-havells-fans-are-forever/

Reviewing the Reviews: Jannat 2
Every week, Deepa Gahlot casts a critical eye over media reviews of Bollywood releases... in Reviewing the Reviews
http://www.mxmindia.com/2012/05/reviewing-the-reviews-jannat-2/

The Anchor: Viral Pandya on 5 ways how a small ad agency can beat the biggies
When bigger agencies win, their folks celebrate. And when we win, the world celebrates. Enjoy being small yet lethal, and let your work score BIG, says Viral Pandya
http://www.mxmindia.com/2012/05/the-anchor-viral-pandya-on-5-ways-how-a-small-ad-agency-can-beat-the-biggies/

[MJR] The mighty Murdoch empire wobbles
At a time when the Indian media is grappling with all sorts of issues and allegations, the Murdoch saga presents an interesting contrast
http://www.mxmindia.com/2012/05/mjr-the-mighty-murdoch-empire-wobbles/

Stories on 2nd May

Angry Birds forever!
And it does so by innovating and staying relevant every 3-5 weeks, says Henri Holm, Senior VP at Rovio, creators of the game that's a huge rage globally
http://www.mxmindia.com/2012/05/angry-birds-forever/

60 Days to Digitization Day: Digitization in 4 metros will not happen by July 1: JS Kohli
We will need a postponement of at least three to four months. The tariff order has just come; there are so many other issues such as DAS licenses being not issued till date, says Jagjit Singh Kohli, cable industry veteran & CEO of Digicable
http://www.mxmindia.com/2012/05/60-days-to-d-day-digitization-in-4-metros-will-not-happen-by-july-1-js-kohli/

60 Days to Digitization Day: All stakeholders need to work together: Neeraj Sanan
We shall all have to brace ourselves to a large surge in operational logistics at the last minute, but yes all this is surmountable, says Neeraj Sanan, EVP- Marketing and Distribution, MCCS
http://www.mxmindia.com/2012/05/60-days-to-d-day-all-stakeholders-need-to-work-together-neeraj-sanan/

60 Days to Digitization Day: Digitization good for industry: Sahil Gupta, PWC
Sahil Gupta, Senior Manager, Tax and Regulatory Services, PwC India on his reading of the tariff order for cable TV issued by TRAI
http://www.mxmindia.com/2012/05/60-days-to-d-day-digitization-good-for-industry-sahil-gupta-pwc/

60 Days to Digitization Day: NBA damns Order for 'legitimizing' carriage fees
The News Broadcasters Association (NBA) has expressed 'shock" and "dismay" at TRAI's Tariff Order.
Yesterday's Story: TRAI issues tariff order for cable TV
http://www.mxmindia.com/2012/05/60-days-to-d-day-nba-damns-order-for-legitimizing-carriage-fees/

By Invitation | Atul Phadnis: Will TV measurement in India finally get its logical direction?
The genuine fear is that the BARC initiative will again slow down or worse - get delayed due to lack of clarity or infighting amongst the associations/players
http://www.mxmindia.com/2012/05/by-invitation-atul-phadnis-will-tv-measurement-in-india-finally-get-its-logical-direction/

Movies OK will focus on families: Hemal Jhaveri
Movies OK will focus on family audience. This means we are going to showcase movies which a whole family can enjoy together says Hemal Jhaveri, who heads the channel
http://www.mxmindia.com/2012/05/movies-ok-will-focus-on-families-hemal-jhaveri/

Havells fans ropes in Bollywood's first superstar Rajesh Khanna
Created by advertising agency Lowe Lintas, electrical equipment maker Havells India's 'Fans are forever' campaign takes viewers down the memory lane
http://www.mxmindia.com/2012/05/havells-fans-ropes-in-bollywoods-first-superstar-rajesh-khanna/

What's ailing RIM's Blackberry drive globally & in India?
Of late, it has taken a beating globally, trounced by the iPhone on the one hand and a gamut of Android powered devices on the other
http://www.mxmindia.com/2012/05/whats-ailing-rims-blackberry-drive-globally-in-india/

The Anchor: Hemant Morparia on 5 reasons why cartoons can be more lethal than text
A cartoon cannot be promoting somebody, a cartoon is always attacking somebody, says Hemant Morparia
http://www.mxmindia.com/2012/05/the-anchor-hemant-morparia-on-5-reasons-why-cartoons-can-be-more-lethal-than-text/

Anil Thakraney: Unbundling of creative
Agnello Dias forecasts that ad agencies of the future will only comprise thinkers and strategizers; all other creative work will be outsourced
http://www.mxmindia.com/2012/05/anil-thakraney-unbundling-of-creative/