Stories on 3rd Oct '16

10 Takeaways from Kyoorius Designyatra 2016

Naresh Gupta wonders why mainline advertising agencies do not attend the yatra in larger numbers as he lists his 10 key takeaways from KDY 2016. Read more

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Kahani Designworks and Ek Type win Black Elephant at Kyoorius Design Awards

Mumbai-based Kahani Designworks and Ek Type were the Black Elephant winners for their campaigns for The State of Architecture and Baloo respectively. Read more

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JWT wins mandate for Gowardhan Ghee & Go Cheese

JWT won this account on the back of high quality strategic and creative presentation. Read more

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Times Network awarded Porter Prize for outstanding contribution to business

The 'Creating Distinctive Value' award honoured Times Network International Business for their outstanding performance in the industry. Read more

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It's official. Sakal Media Group appoints Pradeep Dwivedi as CEO

Dwivedi will take charge of print dailies, magazines, television, digital business as well as on-ground activations and innovative media solutions businesses.Read more

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Flipkart announces its biggest integrated brand communication campaign

As opposed to The Big Billion Days 2015, which was an 'App only' sale, this year the sale is being extended across all platforms - App, website and m-site. Read more

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IBD unveils brand campaign for Morisons Baby Dreams

Morisons Baby Dreams salutes such mothers, by giving them high quality infant care products, that helps them take care of their child. Read more

Stories on 9th Sep '16

We are five. Thank you for the faith!

It's been a good five years since September 9, 2011. We had resolved to be different from the rest. We were B2B, but we weren't going to be like many other B2B publications... No compromising on credibility. Read more

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Shailesh Kapoor: Naamkaran: A campaign that bucks the trend

Whether the show goes on to be a success will only be known with time but at a campaign level, Naamkaran's launch has been one of the best fiction campaigns in a long time, writes Shailesh Kapoor. Read more

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Nikhil Rangnekar joins Lodestar as Media Consultant

Rangnekar is based out of Lodestar UM Mumbai and reports into Nandini Dias, CEO, Lodestar UM. Read more

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Pradeep Dwivedi quits Dainik Bhaskar, may join Sakal

He has confirmed his exit to MxMIndia, though has indicated that he will indicate his next assignment in a week. Read more

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Ranjona Banerji: Time for TV journos to 'reset' their idea of news

Is there nothing else in life except BJP versus Congress versus AAP, asks Ranjona Banerji. Read more

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BTL Baatein: Malay Dikshit, Tata Sky... Powered by VISCOMM

Both ATL and BTL co-exist together with specific roles. Yes, it is an important leg of our brand planning says Malay Dikshit, Chief Communications Officer, Tata Sky in this edition of 'BTL Baatein' series that is powered by VISCOMM. Read more

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Havas Media unveils new office in Punjab

Announces the launch of its office in Ludhiana. Read more

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Dell celebrates the versatility of young Indians in new festive TVC

Featuring its newly launched Inspiron 2-in-1 laptops that balance work and play. Read more

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#ThankYouTohBol campaign creates high buzz on social

The #FarmDost community is perhaps the largest farmer-cause community in India. Read more

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Vuclip appoints Nish Bhutani as Global Product Head

Brings diverse experience across internet and mobile commerce, film and TV digital distribution and consumer software to enhance product offerings. Read more

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WorkApps releases product for the M&E frat

This innovation aims to fulfill each need of the creative and media teams. Read more

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Adfactors PR appoints Roger Darashah as COO

Darashah brings over 23 years of international communications experience to Adfactors PR. Read more

Stories on 22nd Jul '15

'Is Anyone Listening?' @ Media Review 2015
The evening saw Shashi Sinha, Meenakshi Menon, Pradeep Dwivedi & Punitha Arumugam speak on combating the challenge of continuous partial attention of audiences
http://www.mxmindia.com/2015/07/is-anyone-listening-media-review-2015/

The Curious Case of Amitabh's Kisan Channel endorsement fee
Approved, then disapproved: Amitabh Bachchan's ad firm on DD Kisan's endorsement fee
http://www.mxmindia.com/2015/07/the-curious-case-of-amitabhs-kisan-channel-endorsement-fee/

Colors Infinity to launch on July 31
The launch line-up of the channel includes fare like Better Call Saul, The Flash, Orange Is The New Black, Fargo, TheBig C and My Kitchen Rules amongst others
http://www.mxmindia.com/2015/07/colors-infinity-to-launch-on-july-31/

Ogilvy Gurgaon strengthens leadership team
As part of this exercise, Alok Sinha has been brought in as President, Planning
http://www.mxmindia.com/2015/07/ogilvy-gurgaon-strengthens-leadership-team/

B4U to transform content delivery and playout operations with Amagi
The popular Indian GEC will use Amagi’s state-of-the-art Cloudport 2.0 to drive increased flexibility and cost savings
http://www.mxmindia.com/2015/07/b4u-to-transform-content-delivery-and-playout-operations-with-amagi/

Parryware unveils new brand image
The new brand identity reflects the company's constant endeavor to innovate and redefine the bathroom products segment
http://www.mxmindia.com/2015/07/parryware-unveils-new-brand-image/

Media agencies battle it out at the BBC World News Football Connect 2015
Second annual tournament a hit as 18 teams battled to win 5-a-side championship
http://www.mxmindia.com/2015/07/media-agencies-battle-it-out-at-the-bbc-world-news-football-connect-2015/

Big Magic Ganga announces Season 6 of BIG Memsaab
Provides the largest platform for women of Bihar, Jharkhand & Eastern UP to show their talent on TV

http://www.mxmindia.com/2015/07/big-magic-ganga-announces-season-6-of-big-memsaab/

Stories on 11th Jun 14

Top 10 Newsroom Trends for 2014
The realities, reach, infinite possibilities and, in particular, the risks of the digital age have become ever more apparent as evident from the trends reported by the World Editors Forum
http://www.mxmindia.com/2014/06/top-10-newsroom-trends-for-2014/

Don't show bias on basis of skin colour: ASCI to fairness cream brands like HUL, Emami
New guidelines from the Advertising Standards Council of India could change the face of advertising in the approximately Rs 3,000-crore fairness category
http://www.mxmindia.com/2014/06/dont-show-bias-on-basis-of-skin-colour-asci-to-fairness-cream-brands-like-hul-emami/

Metros, airports & entertainment centres fast becoming marketing hubs
With media convergence happening across platforms, consumers are moving from the first circle of connectivity of traditional media options to the second circle of ambient OOH
http://www.mxmindia.com/2014/06/metros-airports-entertainment-centres-fast-becoming-marketing-hubs/

What's-ON conducts study to plot behaviour changes post digitization
T-SeND is the first such study on STB usage in digital homes!
http://www.mxmindia.com/2014/06/whats-on-conducts-study-to-plot-behaviour-changes-post-digitization/

Kaacon Sethi joins Dainik Bhaskar as Chief Corporate Marketing Officer
Sethi will be responsible for business development and marketing communications of the Group's print media business

http://www.mxmindia.com/2014/06/kaacon-sethi-joins-dainik-bhaskar-as-chief-corporate-marketing-officer/

Stories on 16th Jan '13

For Adults Only... now in India!
Former Microsoft exec Samir Saraiya launches an e-store selling adult products. While there exists a gap, is the time right for the sexy stuff?
http://www.mxmindia.com/?p=39466

India TV and MxMIndia announce self-defence workshops in media agencies
India TV and MxMIndia announce self-defence workshops in media agencies so that women employees can be better equipped in case of an eventuality
 http://www.mxmindia.com/?p=39495

Pradeep Dwivedi leaves Tata Group for Dainik Bhaskar
Pradeep Dwivedi has moved from Tata Teleservices to join Dainik Bhaskar Group as chief corporate sales and marketing officer, and will be based in Mumbai
http://www.mxmindia.com/?p=39449

India Today Group partners with Affle
The smart media company will use its newly launched network, Ripple, to power the publishing group's rich media and video advertising
http://www.mxmindia.com/?p=39447

Jaldi 5 with Alok Sanwal: There's much acceptance of i-next now
Alok Sanwal, the CEO and Editor at Jagran Prakashan Ltd, discusses the i-next journey and the way ahead
http://www.mxmindia.com/?p=39307

Front Page 2012: Salman Khan & Katrina Kaif Sexiest Celebrities of the Year
Salman Khan and Katrina Kaif emerge Sexiest Celebrities of 2012 as per results of Front Page 2012: A Media & Entertainment Review, the Ormax Media yearender
http://www.mxmindia.com/?p=39524

Bhaskar announces second edition of Mosaic
The coffee table book features the best print campaigns of around 70 brands created by 23 leading creative agencies in India
http://www.mxmindia.com/?p=39445

Integrated media approach to launch Bhartiya City
In a cluttered real estate market, Bengaluru's Bhartiya City had to be positioned to attract without overwhelming the customer
http://www.mxmindia.com/?p=39450

CNBC-TV18 launches series on VCs, angel investors
'India's Angels' starts on Jan 19 and will focus on the investor community which drives entrepreneurship in India
http://www.mxmindia.com/?p=39448

Gaana.com launches mobile apps
Times Internet (TIL) announced that it has developed mobile applications for its flagship online music portal, Gaana.com. Simultaneously, Gaana is now available as an application for Android, iOS, Blackberry and J2ME devices
http://www.mxmindia.com/?p=39446

Anil Thakraney: Gh***a Alag Chhe!
If the team desires a continued, healthy run of this Big Brother clone, they need to be very picky in their choice of housemates, writes Anil Thakraney
http://www.mxmindia.com/?p=39444

Anchor | One Big Idea by Prasoon Joshi: Idea creation needs a standardised compensation model
http://www.mxmindia.com/?p=39443

Anchor | One Big Idea by Anuj Gandhi: Cash accountability a must for digitization to be successful
http://www.mxmindia.com/?p=39442