Stories on 11th Feb '15

How Bad Messaging did the BJP in
The Aam Aadmi Party scored a landslide win thanks to a positive campaign, comments Pratap Bose. The Grand Effie-winning BJP's blitz was a dud
http://www.mxmindia.com/2015/02/aaphew-how-bad-messaging-did-the-bjp-in/

Avik Chattopadhyay: What made Brand AAP click
Candour, Inclusive, Challenging, Young are the values of the AAP brand and these  are the values that tomorrow's India aspires for, appreciates and aligns with, writes Avik Chattopadhyay
http://www.mxmindia.com/2015/02/aaphew-avik-chattopadhyay-what-made-brand-aap-click/

Shripad Kulkarni: Arvind Kejriwal's 'Wake up Call' to BJP and marketers!
It signals a big opportunity opening up in the Bottom of Pyramid which both BJP and marketers must address.
http://www.mxmindia.com/2015/02/aaphew-shripad-kulkarni-arvind-kejriwals-wake-up-call-to-bjp-and-marketers/

Amith Prabhu: Another election where Public Relations won
They did ABCD: Aimed (to make a difference), Believed (that nothing is impossible), Committed (to the cause), and Dreamt (really Big)...
http://www.mxmindia.com/2015/02/aaphew-amith-prabhu-another-election-where-public-relations-won/

Ranjona Banerji: Times Now, Twitter score with Delhi results
Having surfed through most news channels in various Indian languages, it was clear that the most exciting channel was Times Now, writes Ranjona Banerji.
http://www.mxmindia.com/2015/02/ranjona-banerji-times-now-twitter-score-with-delhi-results/

NewsStand: How various dailies chronicled AAP's landslide win
And this is how various English, Hindi and other language dailies displayed the news of AAP's landslide victory
http://www.mxmindia.com/2015/02/aaphew-newsstand-how-various-dailies-chronicled-aaps-landslide-win/

6 Amul ads that tell the AAP Story
We bring you six Amul Butter advertisements that tell you the Aam Aadmi Party and Arvind Kejriwal story

http://www.mxmindia.com/2015/02/aaphew-6-amul-ads-that-tell-the-aap-story/

Stories on 8th Jun

Utterly Butterly Everlasticious!
How the Amul girl and the topical ads have been a mouthpiece of the nation for nearly five decades
http://www.mxmindia.com/2012/06/utterly-butterly-everlasticious/

Viewers’ thumbs up to ABP News: MxMIndia - Ormax Media survey of News TV viewers
MxM India commissioned leading media analysis firm Ormax Media to survey Hindi TV news viewers to find out how they have adapted to the change in name from Star News to ABP News
http://www.mxmindia.com/2012/06/viewers-thumbs-up-to-abp-news-mxmindia-ormax-survey-of-news-tv-viewers/

Clients applaud Vizeum as it celebrates third anniv
Aegis Media's Vizeum celebrates its third anniversary as some of its clients applaud its efforts and contributions
http://www.mxmindia.com/2012/06/clients-applaud-vizeum-as-it-celebrates-third-anniv/

Paritosh Joshi: Does readership have a future?
Good news must be paid for because it costs a whole lot to produce. You cannot crowd-source the truly significant story or editorial, notes Paritosh Joshi in Media Matrix
http://www.mxmindia.com/2012/06/paritosh-joshi-does-readership-have-a-future/

Anil Thakraney: Dude, who moved my analogue?
Why can't citizens of our free country be given the option of analogue or digital, asks Anil Thakraney, wondering how all the money that set-top box makers will be earning will be divided
http://www.mxmindia.com/2012/06/anil-thakraney-dude-who-moved-my-analogue/

Mediaah: Should Ambika Soni delay digitization?
The I&B minister is likely to take a final call on digitization today. Pradyuman Maheshwari believes it must be delayed by 2-3 months and subscribers should be incentivised if they switch in this period. And then there should be a final deadline of six months
http://www.mxmindia.com/2012/06/mediaah-should-ambika-soni-delay-digitization/

Ranjona Banerji: Why I criticise Times Now most
Ranjona Banerji who comments on the fare on nightly news and the morning papers twice a week in Freaking News @ MxM Journalism Review tells us why she loves Arnab Goswami so very, very much
http://www.mxmindia.com/2012/06/why-i-criticise-times-now-the-most/

The Anchor: 7 reasons why we should have a  24-hour classical music channel
It's sad that when we have a channel for food, wildlife, adventure and various niche segments, there's none for classical music, rues Jaahnavi Paal
http://www.mxmindia.com/2012/06/the-anchor-7-reasons-why-we-should-have-a-24-hour-classical-music-channel/

Stories on 9th November

The future is rosy, says Ravi Dhariwal

Optimistic about newspaper business, Ravi Dhariwal says challenges can be overcome if industry joins hands and collaborates to find solutions.

http://www.mxmindia.com/2011/11/inma-the-future-is-rosy/

Of Tarun Tejpal's travails

http://www.mxmindia.com/2011/11/of-tarun-tejpals-travails/

5 reasons why the Amul Butter Girl advertising is still relevant

It’s as much a part of our lives as dal-roti. Read on for more reasons!

http://www.mxmindia.com/2011/11/5-reasons-why-the-amul-butter-girl-advertising-is-still-relevant/

Aaren is now a 100% LMG company

Aaren Initiative Outdoor fully acquired by Lintas Media Group, to be renamed Lintas Initiative Outdoor.

http://www.mxmindia.com/2011/11/lintas-takes-over-aaren/

Gouri Dange: Dealing with journos hungry for quotes

Naming no Names is the mid-week column by well-known novelist, columnist and counsellor, Gouri Dange.

http://www.mxmindia.com/2011/11/naming-no-names-quote-bank/

TOI launches TWeek at INMA

The Times of India Group launched TWeek, first of its kind digital magazine at the INMA platform.

http://www.mxmindia.com/2011/11/inma-toi-launches-tweek/

INMA 2011: Membership targets in sight, says Tariq Ansari

INMA aims to reach a wider audience, says the outgoing president, adding that falling readership and rising ad costs are a two-pronged challenge the industry has to tackle.

http://www.mxmindia.com/2011/11/inma-membership-targets-in-sight-says-tariq-ansari/

Lalla on board with Mindshare

Mindshare appoints Ashok Lalla as Leader, Digital, South Asia

http://www.mxmindia.com/2011/11/lalla-on-board-with-mindshare/

Anil Thakraney: Why the media must boycott Abhi-Ash baby birth

I find it appalling that the Bachchan-baby-obsessed media has so quickly forgotten the humiliation of the recent past.

http://www.mxmindia.com/2011/11/hard-knocks-beygairat-brigade/