Stories on 7th Mar'14

Oh Womaniya: From Salma Sultan to Rakhi Sawant
It's Women's Day tomorrow and Shailesh Kapoor presents his list of 5 women who have created a strong impact on Indian television
http://www.mxmindia.com/2014/03/oh-womaniya-from-salma-sultan-to-rakhi-sawant/

Billion dollar baby Flipkart crosses miletone faster than Amazon
Flipkart hits $1 billion in sales, a year ahead of schedule
http://www.mxmindia.com/2014/03/billion-dollar-baby-flipkart-crosses-miletone-faster-than-amazon/

9 Indian entries shortlisted for FOM Awards
A shortlist of 191 campaigns across 19 categories has been selected, recognizing the very best in media thinking from around the world
http://www.mxmindia.com/2014/03/9-indian-entries-shortlisted-for-fom-awards/

Ranjona Banerji: Journalists under attack
The attack on former Hindu editor-in-chief Siddharth Varadarajan's caretaker is disturbing and must be condemned, writes Ranjona Banerji
http://www.mxmindia.com/2014/03/ranjona-banerji-journalists-under-attack/

Week #9: Zee makes big leap to #2, Life OK back at #4
Week 9 of 2014 saw Zee TV jumping back to the second slot amongst the Hindi GECs on the back of an excellent showing by the evergreen Dance India Dance Li’l Masters
http://www.mxmindia.com/2014/03/week-9-zee-makes-big-leap-to-2-life-ok-back-at-4/

ThoughtBuzz study depicts what women love the most
The survey highlights shopping, relationships, wellness and parenting as the four categories that women discuss on social media and how most of them find happiness discussing these
http://www.mxmindia.com/2014/03/thoughtbuzz-study-depicts-what-women-love-the-most/

Big B goes green, to present IAA's Olive Crown Awards
The Olive Crowns are Asia's first and only awards that salute excellence in communicating sustainability
http://www.mxmindia.com/2014/03/big-b-goes-green-to-present-iaas-olive-crown-awards/

Simplymarry.com engages RAPP
RAPP's mandate will cover the full service spectrum with the mainline as well as digital aspects of the campaign
http://www.mxmindia.com/2014/03/simplymarry-com-engages-rapp/

Internet accessed most on mobile, says IAMAI report
With the phenomenal growth that mobile has seen in recent times, marketers have begun to adopt it as a one of the primary tools used to generate brand visibility and awareness
http://www.mxmindia.com/2014/03/internet-accessed-most-on-mobile-says-iamai-report/

Farhad Wadia exits media, joins real estate
...but he will continue to do Independence Rock even as he joins the Capricorn Group which is essentially into real estate and hotels
http://www.mxmindia.com/2014/03/farhad-wadia-exits-media-joins-real-estate/

92.7 Big FM chosen official radio partner for ICC World Twenty20
The radio station has lined up an interesting line-up of highly engaging entertainment around the biggest cricket extravaganza

http://www.mxmindia.com/2014/03/92-7-big-fm-chosen-official-radio-partner-for-icc-world-twenty20/

Stories on 29th May

The Six Ps of Data Driven Marketing
Just collecting data and running algorithms isn't enough, comments Rishad Tobaccowala, Chief Strategy and Innovation Officer of VivaKi
http://www.mxmindia.com/2012/05/the-six-ps-of-data-driven-marketing/

Competition Commission approves RIL Trust's stake buy in Network 18, TV18
The deal, expected to be around Rs2,700 crore, is touted to be one of the biggest in the media industry
http://www.mxmindia.com/2012/05/cci-approves-reliance-industries-stake-buy-in-tv18/

Katrina Kaif leads Ormax's list of top celeb endorsers for Slice ad
The study was done for five top celebrities and the brands they endorse. The score is a measure of the strength of the association of the celeb with the brand
http://www.mxmindia.com/2012/05/katrina-kaif-leads-ormaxs-list-of-top-celeb-endorsers/

Ensure digitised feed from July 1: Broadcasters
They have slammed vested interests who were trying to create roadblocks
http://www.mxmindia.com/2012/05/ensure-digitised-feed-from-july-1-television-broadcasters/

JWT crafts new 'shuruaat' for post-IPL Max
MAX launches a new brand campaign with a completely new channel packaging
http://www.mxmindia.com/2012/05/jwt-crafts-new-shuruaat-for-post-ipl-max/

RK Swamy releases 11th edition of media guide
The Media Market Guide offers relevant information on media and markets in a lucid and easy-to-use format
http://www.mxmindia.com/2012/05/rk-swamy-releases-11th-edition-of-media-market-guide-its-free/

Radio Mirchi tackles petrol price hike!
In a unique initiative, Radio Mirchi gave away bicycles to lucky listeners for an easier, better and eco-friendly commute
http://www.mxmindia.com/2012/05/radio-mirchi-tackles-petrol-price-hike/

Grand finale for Radio City's Gully Premier League
The finale marks the end of the month long cricket tournament where different regions competed for the GPL trophy and a prize of Rs1 lakh
http://www.mxmindia.com/2012/05/cricket-frenzy-reaches-its-peaks-with-gully-premier-league-grand-finale/

Ormax launches brand track tool for TV & radio
Ormax Media launches a customized brand health and equity tool for the Indian television and radio industries
http://www.mxmindia.com/2012/05/ormax-media-launches-ormax-brand-matrix/

The Anchor: Rajiv Dingra on 6 things every marketer must pay heed to on social media
You cannot just concentrate on the good things being said about your brand. You cannot afford to ignore anyone on your social platforms anymore says Rajiv Dingra
http://www.mxmindia.com/2012/05/the-anchor-rajiv-dingra-on-6-things-every-marketer-must-pay-heed-to-on-social-media/

Debrief: Micromax: Sexy and cool
Additionally, I like the fact that Micromax has stuck to its irreverent brand personality. Whether you agree with them or not, you have to appreciate their focus
http://www.mxmindia.com/2012/05/debrief-micromax-sexy-and-cool/

[MJR] TV gets boring after IPL
In Freaking News, which appears every Tuesday and Friday, Ranjona Banerji reviews the fare in the morning papers and the nightly news. And sometimes the afternooners, the newsmags and all that's on the Web
http://www.mxmindia.com/2012/05/mjr-tv-gets-boring-after-ipl/

Stories on 6th September

Breaking news now fresh on mobiles with Tata Docomo

Desperate to know the news? Video News Alert can bring it to mobile phones

http://www.mxmindia.com/2011/09/breaking-news-now-fresh-on-mobiles-with-tata-docomo/

GQ solves dress codes in 2011 manual

GQ India unveils its Style Manual 2011 for men

http://www.mxmindia.com/2011/09/gq-solves-dress-codes-in-2011-manual/

Keeping pace with technology is the huge challenge: Jwalant Swaroop

"Innovations by the regional press are not showcased properly. We do everything that delivers desired impact to the brand communication"

http://www.mxmindia.com/2011/09/jwalant-swaroop/

We have broken the shackles: Josy Paul

"The unique point of view that comes from your own gut, from your own perspective of the world, is what makes it fresh. Freshness is a must in a creative person"

http://www.mxmindia.com/2011/09/%E2%80%98we-have-broken-the-shackles%E2%80%99/

The Future is on the Shelves: Devendra Chawla

"Last mile marketing is about engaging the consumer and most decision by the consumers are taken at the final consumer touch point, the store"

http://www.mxmindia.com/2011/09/the-future-is-on-the-shelves/

The top of the consumer pyramid is growing: Sam Balsara

"Indians, by nature, are changing. Earlier one wanted to use the brands that their parents used. Now one can't, even if the brand is very good"

http://www.mxmindia.com/2011/09/savvy-sam-on-gdp-growth-neuro-marketing-and-the-monkeys-peanuts-connection/