Stories on 28th Aug 14

100 Episodes Young!
Presenting the 100th 'TV Trail' column by Shailesh Kapoor, Founder and CEO, Ormax Media
http://www.mxmindia.com/2014/08/100-episodes-young/

Realty Check | Day 16 | Nimesh Bhandari: How Technology can aid home buying process?... Powered by Bloomberg TV India
Technology is playing a critical role in changing the whole home buying process and addressing some critical problems which are otherwise unaddressed, writes Nimesh Bhandari, Co-Founder and Director and Chief Operating Officer, RealtyCompass.com
http://www.mxmindia.com/2014/08/realty-check-day-16-nimesh-bhandari-how-technology-can-aid-home-buying-process-powered-by-bloomberg-tv-india/

It's a deal! Ratan Tata invests in Snapdeal
The Tata Group's chairman emeritus has made a personal investment in Snapdeal
http://www.mxmindia.com/2014/08/its-a-deal-ratan-tata-invests-in-snapdeal/

R K Swamy develops communication mandate for Jan Dhan Yojana
A Committee comprising of the Department of Financial Services, Ministry of Finance, several leading Banks and the Indian Banks Association led the agency selection process
http://www.mxmindia.com/2014/08/r-k-swamy-develops-communication-mandate-for-jan-dhan-yojana/

Panel discussion deliberates role of media in promoting culture of giving
The discussion was held in the run up to the Joy of Giving Week celebrated from October 2-10
http://www.mxmindia.com/2014/08/panel-discussion-deliberates-role-of-media-in-promoting-culture-of-giving/

What Ticks for Indian Consumers/Women - Sunil Kumaran and Oona Dhabar
Continuing with our extracts from the second edition of the MxMIndia Annual, we present contributions by Sunil Kumaran and Oona Dhabar

http://www.mxmindia.com/2014/08/what-ticks-for-indian-consumerswomen-sunil-kumaran-and-oona-dhabar/

Stories on 27th Aug 14

Loyalty, Social Media & Data
In a world driven by Volume, Velocity and Variety, loyalty assumes a fair degree of importance, writes Mark Spicer
http://www.mxmindia.com/2014/08/loyalty-social-media-data/

REALTY CHECK: Day 15 | Bhavesh Barot: Need to Buying a New House: Check the Fixtures Inside & not just the Structure Outside
It is very important for every new house buyer to look into every detail inside the house besides looking into a builder's credibility and locality, writes Bhavesh Barot is India-Business Head, iB Rubinetterie
http://www.mxmindia.com/2014/08/realty-check-day-15-bhavesh-barot-need-to-buying-a-new-house-check-the-fixtures-inside-not-just-the-structure-outside/

Introducing a new weekly column by Sanjeev Kotnala: Time we recalibrated UnMetro Consumer Understanding
It's surprising to see the lack of studies in understanding the consumer in these markets, writes Sanjeev Kotnala in a new weekly column
http://www.mxmindia.com/2014/08/introducing-a-new-weekly-column-by-sanjeev-kotnala-time-we-recalibrated-unmetro-consumer-understanding/

Anuja Chauhan of 'Yeh dil maange more' fame back at JWT to pep up Pepsi campaigns
She will be part of the Power of One (Po1) team that the ad agency is putting together to work on the PepsiCo contract
http://www.mxmindia.com/2014/08/anuja-chauhan-of-yeh-dil-maange-more-fame-back-at-jwt-to-pep-up-pepsi-campaigns/

LinTeractive announces national leadership team
Paul Dueman named Planning head; Gauri Joshi and Sumanta Ganguly join as Creative and Business heads
http://www.mxmindia.com/2014/08/linteractive-announces-national-leadership-team/

MICA to host 3-day programme on MARKSTRAT Simulation
The programme will enable participants to learn valuable skills such as tracking evolving customer needs and interpreting them for decision-making
http://www.mxmindia.com/2014/08/mica-to-host-3-day-programme-on-markstrat-simulation/

Kotak Securities unveils 'StartNow' campaign
The ad highlights the brand's core values of innovation in technology and providing strong research
http://www.mxmindia.com/2014/08/kotak-securities-unveils-startnow-campaign/

What Ticks for Indian Consumers/ Men - Partho Dasgupta and Ashish Golwankar
Continuing with our extracts from the second edition of the MxMIndia Annual, we present contributions by Partho Dasgupta and Ashish Golwankar

http://www.mxmindia.com/2014/08/what-ticks-for-indian-consumers-men-partho-dasgupta-and-ashish-golwankar/

Stories on 26th Aug 14

Kuch Chocolate Ho Jaaye!
The story of Cadbury Dairy Milk's advertising from 'The Real Taste of Life' to 'Kuch Meetha Ho Jaaye'
http://www.mxmindia.com/2014/08/kuch-chocolate-ho-jaaye/

REALTY CHECK: Day 14 | Shashi Kumar: Real Estate needs a regulator
There are regulators keeping a check on the prices in other sectors like telecom and insurance but not so in the real estate sector, rues Shashi Kumar, President, Wholesale Lending, DHFL
http://www.mxmindia.com/2014/08/realty-check-day-14-shashi-kumar-real-estate-needs-a-regulator/

Flipkart to weave magic for Modi govt
Narendra Modi government joins hands with Flipkart to boost handloom sector and provide online platform for weavers
http://www.mxmindia.com/2014/08/flipkart-to-weave-magic-for-modi-govt/

Ranjona Banerji: When Cyrus Broacha excelled at playing Arnab
Meanwhile, BCCL has instituted an odd social media policy for its employees according to a story in quartz.com where personal Facebook and Twitter accounts can be used by the company, notes Ranjona Banerji
http://www.mxmindia.com/2014/08/ranjona-banerji-when-cyrus-broacha-excelled-at-playing-arnab/

Tech glitch sees MxMIndia down for a few hours The boss was tinkering with the DNS records of our
The boss was tinkering with the DNS records of our website as were migrating to another mail server. Rather than depend on the pros to do the job, he chose to do it himself. The result: the website was down for some eight hours
http://www.mxmindia.com/2014/08/tech-glitch-sees-mxmindia-down-for-a-few-hours/

FCB Ulka campaign for MakeMyTrip's mobile app
The commercial aims at empowering the consumers to make instant flights and hotel bookings from anywhere, anytime and redeem themselves when stuck in an awkward situation
http://www.mxmindia.com/2014/08/what-ticks-for-indian-consumers-family-punit-goenka-and-pradeep-gupta/

Absolut receives positive response for design contest
The company has received over 2,000 design entries from various artists and creative minds across the country
http://www.mxmindia.com/2014/08/absolut-receives-positive-response-for-design-contest/

What Ticks for Indian Consumers/ Family - Punit Goenka and Pradeep Gupta
Continuing with our extracts from the second edition of the MxMIndia Annual, we present contributions by Punit Goenka and Pradeep Gupta

http://www.mxmindia.com/2014/08/tech-glitch-sees-mxmindia-down-for-a-few-hours/

Stories on 25th Aug 14

Chennai@375: How the metrop can Rise and Shine in advertising
Srinivasan Swamy, RV Rajan and Sridharan Narayan on Chennai's highs and lows and how it can regain lost glory
http://www.mxmindia.com/2014/08/chennai375-how-the-metrop-can-rise-and-shine-in-advertising/

REALTY CHECK: Day 13 | Entire real estate ecosystem needs encouragement
What makes the health of the real estate sector very important is that it impacts several industries and hence facets of the economy, writes Saurabh Dant, CEO, Sakshi Developers
http://www.mxmindia.com/2014/08/realty-check-day-13-entire-real-estate-ecosystem-needs-encouragement/


Chennai@175: Madras to Chennai - Evolution of media in the last 150 years
Once considered an overgrown village that went to sleep by 9 pm, Madras during the past decade has acquired a 24 x 7 reputation, writes RV Rajan
http://www.mxmindia.com/2014/08/chennai175-madras-to-chennai-evolution-of-media-in-the-last-150-years/

Chennai@375: The East and West Shall Meet in the South
Having worked in Mumbai, Bengaluru and Chennai, Sridharan Narayan looks forward to the day when the Tamil Nadu capital will become the next migratory halt for advertising professionals
http://www.mxmindia.com/2014/08/chennai375-sridharan-narayan-the-east-and-west-shall-meet-in-the-south/

JWT likely to win global ad contract from Tatas
J Walter Thompson likely to win global advertising contract from Tatas for image makeover
http://www.mxmindia.com/2014/08/jwt-likely-to-win-global-ad-contract-from-tatas/

Business Standard celebrates 40 years
Editorially, a series of articles have been commissioned, that chronicle the changes that the paper has witnessed, and has contributed to in the world of business and the economy at large
http://www.mxmindia.com/2014/08/business-standard-unveils-series-of-initiatives-on-completion-of-40-years/

Savvy Dilip joins ITV Network as Group CMO
Savvy will be responsible for marketing activities, including marketing strategy, creating flagship events, brand building and digital marketing for the ITV Network
http://www.mxmindia.com/2014/08/savvy-dilip-joins-itv-network-as-group-cmo/

Amith Prabhu: Public Reputation cannot be built in a day
Some clients need to be trained on an understanding of Public Reputation and there needs to be a training programme for clients who do not have a background in PR firms or good corporate communications, writes Amith Prabhu
http://www.mxmindia.com/2014/08/amith-prabhu-public-reputation-cannot-be-built-in-a-day/

What Ticks for Indian Consumers/ Children - Raghu Bhatt and Krishna Desai
Continuing with our extracts from the second edition of the MxMIndia Annual, we present contributions by Raghu Bhatt and Krishna Desai
http://www.mxmindia.com/2014/08/what-ticks-for-indian-consumers-children-raghu-bhatt-and-krishna-desai/

Creativeland Asia unveils campaign for Cinthol Confidence+
The latest campaign, created by Creativeland Asia, is released digitally and on television to spread the spirit of conquering fear and germs
http://www.mxmindia.com/2014/08/creativeland-asia-unveils-campaign-for-cinthol-confidence/

I&B intervention gives ASCI more teeth to curb ads that violate guidelines
Ministry of I&B issues an Advisory to TV channels to stop broadcast of teleshopping advertisements which ASCI have ruled to be in violation of its Code of Conduct

http://www.mxmindia.com/2014/08/ib-intervention-gives-asci-more-teeth-to-curb-ads-that-violate-guidelines/

Stories on 22nd Aug 14

Lunch with MxM: Partho Dasgupta, CEO, BARC
An IRS 2013-like won’t happen when the new TV measurement data is released given enough checks and validation, he insists
http://www.mxmindia.com/2014/08/lunch-with-mxm-partho-dasgupta-ceo-barc/

REALTY CHECK: Day 12 | Sachin Kulkarni: Sustainable, multi-pronged strategy needed for Affordable Housing
There cannot be one single solution with the government for promoting affordable housing... it has to be a sustainable, multi-pronged strategy, writes Sachin Kulkarni Managing Director, Vastushodh Projects
http://www.mxmindia.com/2014/08/realty-check-day-12-sachin-kulkarni-sustainable-multi-pronged-strategy-needed-for-affordable-housing/

Dish TV opts for MEC India as its media partner
With digitalization phase 3 & 4 on the anvil, the brand is planning for significant growth acquisition volumes as well as, retention initiatives
http://www.mxmindia.com/2014/08/dish-tv-opts-for-mec-india-as-its-media-partner/

Shailesh Kapoor: Same Day. Same Slot. Three Launches. It Happens Only In India!
Three big channels launching new properties on the same day in the same slot has to be a first in the nearly 25 years history of Hindi GECs, writes Shailesh Kapoor
http://www.mxmindia.com/2014/08/shailesh-kapoor-same-day-same-slot-three-launches-it-happens-only-in-india/

Ranjona Banerji: Sensitivity in dealing with closure is not in their DNA
Once more you see a media organisation getting away with sacking staff at short notice with no severance package and no fight from senior staff, rues Ranjona Banerji
http://www.mxmindia.com/2014/08/ranjona-banerji-sensitivity-in-dealing-with-closure-is-not-in-their-dna/

ENIL strengthens leadership team
As part of the new team structure, Hitesh Sharma, erstwhile COO, has been promoted to Executive President
http://www.mxmindia.com/2014/08/enil-strengthens-leadership-team/

'Camel crayons se hoga fun', says new campaign by RK Swamy BBDO
The TVC features many fun-filled situations using different kinds of crayons offered by Camel
http://www.mxmindia.com/2014/08/camel-crayons-se-hoga-fun-says-new-campaign-by-rk-swamy-bbdo/

Seven3Sports bags digital rights of Bundesliga
Through Bundesliga, Seven3Sports aims to bring about a surge in the Football viewership within the country
http://www.mxmindia.com/2014/08/seven3sports-bags-digital-rights-of-bundesliga/

What Ticks for Indian Consumers/ Teens - Geetanjali Bhattacharji and Ritu Gupta
Continuing with our extracts from the second edition of the MxMIndia Annual, we present contributions by Geetanjali Bhattacharji and Ritu Gupta

http://www.mxmindia.com/2014/08/what-ticks-for-indian-consumers-teens-%e2%80%93-geetanjali-bhattacharji-and-ritu-gupta/

Stories on 21st Aug 14

Now, will newspaper publishers opt out of IRS?
The lifting of abeyance on the IRS 2013 finding could well see a clash of the publishing titans
http://www.mxmindia.com/2014/08/now-will-newspaper-publishers-opt-out-of-irs/

REALTY CHECK: Day 11 | Rahul Nahar: Smart Cum Affordable Housing is Need Of The Hour
The significant demand in Affordable Housing would be a key growth driver for the real estate sector, writes Rahul Nahar, Managing Director, XRBIA Developers Ltd
http://www.mxmindia.com/2014/08/realty-check-day-11-rahul-nahar-smart-cum-affordable-housing-is-need-of-the-hour/

Clear Channel Mudra creates an innovative OOH for Budweiser
The campaign was executed in top metros across the country
http://www.mxmindia.com/2014/08/clear-channel-mudra-creates-an-innovative-ooh-for-budweiser/

Fevistik unveils campaign highlighting high brand recall attribute
The new commercial with the fake superhero delivers this message in an entertaining manner
http://www.mxmindia.com/2014/08/fevistik-unveils-campaign-highlighting-high-brand-recall-attribute/

Hyundai Elite i20 campaign takes the web by storm
The latest television commercial for Elite i20 crossed half a million views on YouTube in a span of just 3 days
http://www.mxmindia.com/2014/08/hyundai-elite-i20-campaign-takes-the-web-by-storm/

Oxemberg launches print campaign with ambassador Saif Ali Khan
The campaign has been designed to showcase apparel for every facet of a successful man's life
http://www.mxmindia.com/2014/08/oxemberg-launches-print-campaign-with-ambassador-saif-ali-khan/

What Ticks for Indian Consumers/ Women -Harish Bijoor and Lynn de Souza
Continuing with our extracts from the second edition of the MxMIndia Annual, we present contributions by Harish Bijoor and Lynn de Souza

http://www.mxmindia.com/2014/08/what-ticks-for-indian-consumers-women-harish-bijoor-and-lynn-de-souza/

Stories on 20th Aug 14

HDFC Bank is India's Most Valuable Brand
Service sector brands dominate WPP's BrandZ study. Airtel is #2, followed by SBI, ICCI and Bajaj Auto
http://www.mxmindia.com/2014/08/hdfc-bank-is-indias-most-valuable-brand/


Realty Check | Day 10 | Jacob Mathew: Important to build a brand image for cement
The truly differentiating factor in cement is only the brand. This is where an effective branding and marketing exercise size plays a vital role, writes Jacob Mathew, Head - Image & Communication, Zuari Cement Ltd
http://www.mxmindia.com/2014/08/realty-check-day-10-jacob-mathew-important-to-build-a-brand-image-for-cement/

ASCI releases guidelines for skin whitening products
Advertising industry self-regulator Advertising Standards Council of India (ASCI) has released its final guidelines for the advertising of skin lightening and fairness products following industry and public feedback to a draft it had issued earlier
http://www.mxmindia.com/2014/08/asci-releases-guidelines-for-skin-whitening-products/

Soho Square bags creative biz for Bisleri's new product
Soho Square currently works on two of Bisleri's brands namely Bisleri and Vedica
http://www.mxmindia.com/2014/08/soho-square-bags-creative-biz-for-bisleris-new-product/

Lowe Lintas crafts new Dengue-themed campaign for Godrej Hit
Lowe Lintas has unveiled a new campaign for Godrej HIT that targets another serious vector borne disease - Dengue
http://www.mxmindia.com/2014/08/lowe-lintas-crafts-new-dengue-themed-campaign-for-godrej-hit/

Raymond appoints MSLGROUP as communications partner
The mandate with the Raymond Group includes brand building, reputation management, influencer outreach, and crisis and issues management
http://www.mxmindia.com/2014/08/raymond-appoints-mslgroup-as-communications-partner/

R K Arora elevated to Group CEO, ITV Network (From Yesterday)
In this role, he will assume overall responsibility of strategic and operational management of the ITV Network and will oversee the group's diverse portfolio of assets spanning news broadcasting
http://www.mxmindia.com/2014/08/r-k-arora-elevated-to-group-ceo-itv-network/

What Ticks for Indian Consumers/ Men- Rohan Bhansali and Devendra Chawla
Continuing with our extracts from the second edition of the MxMIndia Annual, we present contributions by Rohan Bhansali and Devendra Chawla
http://www.mxmindia.com/2014/08/what-ticks-for-indian-consumers-men-rohan-bhansali-and-devendra-chawla/