Stories on 18th Jul 14

92.7 will be a 100-plus radio networks soon: Tarun Katial
Buoyed by the success of some key stations going retro, Reliance Broadcast has Big plans for 92.7 FM
http://www.mxmindia.com/2014/07/92-7-will-be-a-100-plus-radio-networks-soon-tarun-katial/

Shailesh Kapoor: Yo Yo Honey Singh: TV's Latest Superstar
When you have 63% impact on TV ratings, you are a real mass star, someone who has the ability to influence audiences across markets and age groups
http://www.mxmindia.com/2014/07/shailesh-kapoor-yoyo-honey-singh-tvs-latest-superstar/

Ranjona Banerji: Foreign policy dictated by news anchors?
Bashing Ved Prakash Vaidik and then bashing anyone who has ever attended a seminar on India-Pakistan matters was taking a very serious matter into the realm of the ridiculous
http://www.mxmindia.com/2014/07/ranjona-banerji-foreign-policy-dictated-by-news-anchors/

PUMA announces partnership with Bengaluru FC in India
PUMA will be supplying the club with match and training playing kits for not only the senior squad but for the club's junior squads well
http://www.mxmindia.com/2014/07/puma-announces-partnership-with-bengaluru-fc-in-india/

Soho Square unveils new campaign for Himalaya
The new TVC captures a woman's multiple attempts at addressing hair fall
http://www.mxmindia.com/2014/07/soho-square-unveils-new-campaign-for-himalaya/

D&AD opens call for entries for Annual Professional Awards
D&AD introduces 16 new sub-categories for 2015 edition of world-famous Awards

http://www.mxmindia.com/2014/07/dad-opens-call-for-entries-for-annual-professional-awards/

Stories on 17th Jul 14

Achche din are here again!
India Inc talks growth as business mood changes with a new buoyancy being seen in the economy
http://www.mxmindia.com/2014/07/achche-din-are-here-again/

GroupM unveils new YCO for 2014-15
GroupM has announced the new members of its Youth Committee (YCO) for 2014-15
http://www.mxmindia.com/2014/07/groupm-unveils-new-yco-for-2014-15/

No restrictions on news in print, TV or digital media, so why on radio?
The regulator continues to restrict news on radio by restricting FM radio to broadcast only AIR bulletins, says Ashish Pherwani of EY
http://www.mxmindia.com/2014/07/no-restrictions-on-news-in-print-tv-or-digital-media-so-why-on-radio/

Pro quits BW, Rajeev Dubey new Ed
Executive Editor Rajeev Dubey to take over as Editor from Prosenjit Datta who has decided to move on
http://www.mxmindia.com/2014/07/pro-quits-bw-rajeev-dubey-new-exec-ed/

Himalaya unveils digital campaign on pet adoption
The campaign will see Himalaya passively adopt dogs sheltered at CUPA and take care of their food, shelter, medicines and other needs
http://www.mxmindia.com/2014/07/himalaya-unveils-digital-campaign-on-pet-adoption/

Ad Club attains a new milestone
The Adclub database has names from the domains of Advertising, Media, Marketing, Research, PR/Communication and Digital

http://www.mxmindia.com/2014/07/ad-club-attains-a-new-milestone/

Stories on 16th Jul 14

WCup on Facebook: 31 days, 3 billion interactions
A peek into the data thrown up by Facebook's data team from the conversations of the 2014 FIFA World Cup
http://www.mxmindia.com/2014/07/wcup-on-facebook-31-days-3-billion-interactions/

Havas Media appoints Hans Mathews as ED
His key mandate will be to drive growth for the group in the Western region
http://www.mxmindia.com/2014/07/havas-media-appoints-hans-mathews-as-ed/

It's now announced. Pradeep 'Praddy' Hejmadi appointed Zee TV biz head
Pradeep will be responsible for the overall functioning of Zee TV and will report in to Bharat Ranga
http://www.mxmindia.com/2014/07/pradeep-praddy-hejmadi-appointed-business-head-at-zee-tv/

LinTeractive wins digital marketing responsibilities for Saint-Gobain Gyproc
LinTeractive would be offering a host of solutions including creation of a new website, SEO, SEM, etc
http://www.mxmindia.com/2014/07/linteractive-wins-digital-marketing-responsibilities-for-saint-gobain-gyproc/

McAfee survey reveals interesting facets of Indian internet users
McAfee LiveSafe service addresses security threat in the era of multi-device usage
http://www.mxmindia.com/2014/07/mcafee-survey-reveals-interesting-facets-of-indian-internet-users/

Myntra brings onboard Kangana 'Queen' Ranaut as ambassador of DressBerry
As the brand ambassador, KanganaRanaut will be featured in some of the promotional initiatives by Myntra.com, helping build a strong connect between the brand and its fans across the country
http://www.mxmindia.com/2014/07/myntra-brings-onboard-kangana-queen-ranaut-as-ambassador-of-dressberry/

Radio City launches Radio City Fusion
Radio City Fusion is a station that combines ethnic roots with new-age urban sounds seamlessly synchronized with one another to enhance the listening experience

http://www.mxmindia.com/2014/07/radio-city-launches-radio-city-fusion/

Stories on 15th Jul 14

Utterly Butterly FIFA-licious! [updated]
You've seen the text and visuals plus the audio and video on the just-concluded World Cup in Brazil. But nothing to beat the 12 Amul ads that were crafted for the occasion
http://www.mxmindia.com/2014/07/utterly-butterly-fifa-licious-updated/

FCB Ulka essays core brand promise via new TVC for Santoor
While the new commercial carries forward the core brand promise of younger looking skin, there is a social message that is weaved in as well
http://www.mxmindia.com/2014/07/fcb-ulka-essays-core-brand-promise-via-new-tvc-for-santoor/

Ranjona Banerji: Inhouse 'censors' may police TV newsrooms
CNN-IBN has, it is said, introduced a novel new designation in its newsroom - the "escalation editor", writes Ranjona Banerji
http://www.mxmindia.com/2014/07/ranjona-banerji-inhouse-censors-may-police-tv-newsrooms/

RBNL acquires RTL stake in broadcast jv
Reliance Broadcast Network Ltd has bought over the European television giant RTL's stake in the joint venture that ran the channel Big RTL Thrill.
http://www.mxmindia.com/2014/07/rbnl-acquires-rtl-stake-in-broadcast-jv/

'Ah My God', says Mercedes-Benz as it unveils first ever India specific campaign
Mercedes-Benz India to reach-out to newer target groups with the CLA 45 AMG campaign introducing the AMG brand to a younger & aspirational Indian audience
http://www.mxmindia.com/2014/07/ah-my-god-says-mercedes-benz-as-it-unveils-first-ever-india-specific-campaign/

Amul to sponsor 2014 Commonwealth & Asian Games
Amul has become the Official Sponsor of the Indian team in the category of Dairy products

http://www.mxmindia.com/2014/07/amul-to-sponsor-2014-commonwealth-asian-games/

Stories on 14th Jul 14

11 Learnings from the World Cup
Senior marketer and corporate analyst Sanjeev Kotnala lists the 11 takeaways from the FIFA extravaganza that ended this morning
http://www.mxmindia.com/2014/07/11-learnings-from-the-world-cup/

AAAI to felicitate Ramesh Narayan with Lifetime Achievement Award
The Advertising Agencies Association of India will felicitate veteran adman Ramesh Narayan with the Lifetime Achievement Award on July 24 in Mumbai
http://www.mxmindia.com/2014/07/aaai-to-felicitate-ramesh-narayan-with-lifetime-achievement-award/

Digital the way forward for Realtors, urge experts
IAA (India) Seminar on 'Real Estate in a Digitized World' held at the Nashik Engineering Cluster
http://www.mxmindia.com/2014/07/digital-the-way-forward-for-realtors-urge-experts/

'Har Baar More' says Tata Docomo's new campaign
From extra validity to more data and talk time, the campaign offers something attractive for its customers
http://www.mxmindia.com/2014/07/har-baar-more-says-tata-docomos-new-campaign/

Thoughtshop unveils campaign for Quick Heal
With this campaign, Quick heal aims to educate the consumers on how precisely they can avail the benefits promised by the product and can be worry free
http://www.mxmindia.com/2014/07/thoughtshop-unveils-campaign-for-quick-heal/

Yellow Retail unveils Digiflip Pro for Flipkart
Dutch agency's design on Flipkart’s Private Label wins rave reviews
http://www.mxmindia.com/2014/07/yellow-retail-unveils-digiflip-pro-for-flipkart/

Amith Prabhu: Praxis 2014 is slicker, smarter and super
This year's Praxis is divided into two parts, writes Amith Prabhu: the conference on afternoon of Day 1 and morning of Day 2 which is the main event and a workshop segment on the evening of Day 2 and morning of Day 3
http://www.mxmindia.com/2014/07/amith-prabhu-praxis-2014-is-slicker-smarter-and-super/

Reviewing the Reviews: Humpty Sharma Ki Dulhania succeeds as teen date movie
Varun Dhawan and Alia Bhatt crisped up a rather soggy plot, notes Deepa Gahlot

http://www.mxmindia.com/2014/07/reviewing-the-reviews-humpty-sharma-ki-dulhania-succeeds-as-teen-date-movie/

Stories on 11th Jul 14

Understanding the Tax proposals in the Budget. Expert view by Ernst & Young
The devil, as they say, is in the details. We don't have the fine print yet but here's a Tax Alert for the M&E sector from leading consulting firm Ernst & Young (now referred to as EY)
http://www.mxmindia.com/2014/07/understanding-the-tax-proposals-in-the-budget-expert-view-by-ernst-young/

Industry captains on the Budget [updated, with more reax]
Leading industry persons comment on the Budget
http://www.mxmindia.com/2014/07/industry-captains-on-the-budget/

Budget announcements welcome: Smita Jha, PricewaterhouseCoopers
We also welcome FM's comments on promoting FDI and expect that it will translate into 100% FDI being allowed in all sectors of media industry except news, writes Smita Jha, - Entertainment & Media Practice India, PricewaterhouseCoopers
http://www.mxmindia.com/2014/07/budget-announcements-welcome-smita-jha-pricewaterhousecoopers/

Kisan TV announced for farms and agri sector
The Finance Minister announced a dedicated channel for the agriculture and allied sector to be launched in the current financial year
http://www.mxmindia.com/2014/07/kisan-tv-announced-for-farms-and-agri-sector/

Highlights of the Union Budget 2014-15
Many new initiatives and investments mooted in Finance Minister Arun Jaitley's maiden Union Budget
http://www.mxmindia.com/2014/07/highlights-of-the-union-budget-2014-15/

Service tax on ads in digital media, print spared [updated]
To broaden the tax base in Service Tax, the Finance Minister announced that the sale of space or time for advertisements in broadcast media has been extended to cover such sales on other segments like online and mobile advertising
http://www.mxmindia.com/2014/07/service-tax-on-ads-in-digital-media-print-spared/

Boost for community radio, FTII and Satyajit Ray institute turn institutes of national importance
A new plan scheme has been launched with sum of Rs100 crore to support 600 new and existing Community Radio Stations
http://www.mxmindia.com/2014/07/boost-for-community-radio-ftii-and-satyajit-ray-institute-turn-institutes-of-national-importance/

Ranjona Banerji: Boring & Silly Budget coverage
There is once again a need for the media to examine this manufactured hysteria about the annual budget of the Central government, writes Ranjona Banerji
http://www.mxmindia.com/2014/07/ranjona-banerji-boring-silly-budget-coverage/

Shailesh Kapoor: Bade Achhe Lagte Thhe: A Goodbye
Three years and more than 600 episodes later, Ekta Kapoor's Bade Achhe Lagte Hain bid goodbye to its audiences

http://www.mxmindia.com/2014/07/shailesh-kapoor-goodbye-bade-achhe-lagte-thhe/

Stories on 10th Jul 14

Highlights of the Union Budget 2014-15
Many new initiatives and investments mooted in Finance Minister Arun Jaitley's maiden Union Budget
http://www.mxmindia.com/2014/07/highlights-of-the-union-budget-2014-15/

Industry captains on the Budget
Leading industry persons comment on the Budget
http://www.mxmindia.com/2014/07/industry-captains-on-the-budget/

A Balanced and Growth-Oriented Budget: Rakesh Jariwala, EY
The introduction of service tax on sale of ad space across platforms (except print media) will have a direct impact on the M&E sector, notes Rakesh Jariwala, Partner, EY
http://www.mxmindia.com/2014/07/a-balanced-and-growth-oriented-budget-rakesh-jariwala-ey/

Budget announcements welcome: Smita Jha, PricewaterhouseCoopers
We also welcome FM's comments on promoting FDI and expect that it will translate into 100% FDI being allowed in all sectors of media industry except news, writes Smita Jha, - Entertainment & Media Practice India, PricewaterhouseCoopers
http://www.mxmindia.com/2014/07/budget-announcements-welcome-smita-jha-pricewaterhousecoopers/

Kisan TV announced for farms and agri sector
The Finance Minister announced a dedicated channel for the agriculture and allied sector to be launched in the current financial year
http://www.mxmindia.com/2014/07/kisan-tv-announced-for-farms-and-agri-sector/

Service tax on ads in digital media, print spared
To broaden the tax base in Service Tax, the Finance Minister announced that the sale of space or time for advertisements in broadcast media has been extended to cover such sales on other segments like online and mobile advertising
http://www.mxmindia.com/2014/07/service-tax-on-ads-in-digital-media-print-spared/

Boost for community radio, FTII and Satyajit Ray institute turn institutes of national importance
A new plan scheme has been launched with sum of Rs100 crore to support 600 new and existing Community Radio Stations
http://www.mxmindia.com/2014/07/boost-for-community-radio-ftii-and-satyajit-ray-institute-turn-institutes-of-national-importance/

Achche Din... Atul Phadnis' What's-ON is acquired by Los Angeles Times owner, Tribune Digital Ventures
Founder, CEO Atul Phadnis to stay on to helm operations as with this acquisition of Asia's leading TV listings and search provider bolsters Tribune’s reach to 600 million TV subscribers globally
http://www.mxmindia.com/2014/07/achche-din%e2%80%a6-atul-phadnis%e2%80%99-what%e2%80%99s-on-is-acquired-by-los-angeles-times-owner-tribune-digital-ventures/