Stories on 9th Jun 14

Curious about Kyoorius? Meet Rajesh Kejriwal
With the awards set for June 12, the Kyoorius founder & CEO talks about the judging process, the D&AD partnership, the awards night & whether the drinks will be served through the presentation
http://www.mxmindia.com/2014/06/curious-about-kyoorius-meet-rajesh-kejriwal/

Motivator appoints V Narayanan as Chief Growth Officer
V Narayanan will be reporting into Rabinder Thirumurthy, MD, Motivator and will be based in New Delhi
http://www.mxmindia.com/2014/06/motivator-appoints-v-narayanan-as-chief-growth-officer/

Lay's unveils biggest global integrated marketing campaign
Lay's will be bringing forward the global campaign with international football superstar Messi in India
http://www.mxmindia.com/2014/06/lays-unveils-biggest-global-integrated-marketing-campaign/

RedInk Awards felicitates journos; discusses future roadmap
The Press Club Mumbai’s National RedInk Awards was held on June 7, 2014
http://www.mxmindia.com/2014/06/redink-awards-felicitates-journos-discusses-future-roadmap/

Magnon\TBWA bolsters digital marketing initiatives of CARE India
CARE India is a national development organization that works towards the empowerment of women and girls from the poor and marginalized communities to overcome poverty, exclusion and social injustice
http://www.mxmindia.com/2014/06/magnontbwa-bolsters-digital-marketing-initiatives-of-care-india/

Parineeti Chopra is brand ambassador of Videocon d2h
Parineeti will be the new face for the brand and will feature in their upcoming brand campaign that focuses on Indian values
http://www.mxmindia.com/2014/06/videocon-d2h-appoints-parineeti-chopra-as-brand-ambassador/

Amith Prabhu: HR in Public Relations needs to do the right things to build a better reputation
HR folk must wake up and get their act together by consulting employee engagement professionals, CSR specialists and corporate reputation experts, writes Amith Prabhu
http://www.mxmindia.com/2014/06/amith-prabhu-hr-in-public-relations-needs-to-do-the-right-things-to-build-a-better-reputation/

Reviewing the Reviews: Holiday gets 1.5-2.5 stars
The remake of Tamil hit Thuppaki by AR Murugadoss was, as expected, slaughtered by critics, writes Deepa Gahlot

http://www.mxmindia.com/2014/06/reviewing-the-reviews-holiday-gets-1-5-2-5-stars/

Stories on 6th Jun 14

Ole Ola...  less than a week to go for FIFA World Cup 2014
... and Sony sits pretty on ad inventory as it inks deals with Hero Moto, Xolo, Microsoft, Havells et al
http://www.mxmindia.com/2014/06/ole-ola-less-than-a-week-to-go-for-fifa-world-cup-2014/

After much decline, now Retail awaits 'achche din'
Sector growth declines to 8% in 2013 from 32% in 2012, now awaits revival
http://www.mxmindia.com/2014/06/after-much-decline-now-retail-awaits-achche-din/

Ranjona Banerji: Media going from left to right?
Ranjona Banerji on politicians getting aggro with the media, the hysteria about Narendra Modi and how the legal wrangle between Tata Sky and Neo has cost tennis fans dearly
http://www.mxmindia.com/2014/06/ranjona-banerji-media-going-from-left-to-right/

Shailesh Kapoor: Male Characters Set To Rule Hindi GECs?
While the stronghold of the women on the remote continues, the dominance of female fiction characters on television has been challenged, writes Shailesh Kapoor
http://www.mxmindia.com/2014/06/shailesh-kapoor-male-characters-set-to-rule-hindi-gecs/

Bates CHI&Partners to acquire Temple Advtg. Temple co-founders to manage Bates
Like in the case of the Publicis Groupe’s acquisition of Law & Kenneth, and the L&K taking management control of Saatchi & Saatchi, Temple co-founders will manage WPP’s Bates CHI&Partners

http://www.mxmindia.com/2014/06/bates-chipartners-to-acquire-temple-advtg-temple-co-founders-to-manage-bates/

Stories on 5th Jun 14

Meet the whizkid CEOs
Up-close with the Kumaran Brothers - Shravan (14) and Sanjay (12) - who wowed the ad and media frat at Goafest last week
http://www.mxmindia.com/2014/06/we-only-fight-over-chocolates-and-compare-who-has-eaten-the-most/

SMG Convonix creates digital campaign for OLX
The engaging digital campaign spans across desktop and Mobile for OLX
http://www.mxmindia.com/2014/06/smg-convonix-creates-digital-campaign-for-olx/

Marching Ants bags two new clients
Agency wins account for 'bindass' and the summer campaign  for edutainment theme park, "KidZania
http://www.mxmindia.com/2014/06/marching-ants-bags-two-new-clients/

Milestone Media bags OOH mandate for Reliance Communications
The agency triumphed over others on account of their comprehensive and inventive approach on creative thinking, category understanding strength, micro planning and efficient buying strength
http://www.mxmindia.com/2014/06/milestone-media-bags-ooh-mandate-for-reliance-communications/

Axis gets Deepika Padukone to take its brand philosophy ahead
The campaign highlights Axis Bank's journey as a customer centric bank
http://www.mxmindia.com/2014/06/axis-gets-deepika-padukone-to-take-its-brand-philosophy-ahead/

Cannes sees record number of entries from across the globe
The awards show has received over 37,400 entries from 97 countries across 17 categories
http://www.mxmindia.com/2014/06/cannes-sees-record-number-of-entries-from-across-the-globe/

CenturyPly takes an aggressive route for digital campaign
The digital campaign by Webitude aims at engaging with audiences via new age media
http://www.mxmindia.com/2014/06/centuryply-takes-an-aggressive-route-for-digital-campaign/

Sony AATH to broadcast FIFA World Cup matches in Bengali
Sony AATH would offer Bengali language feed for the first time ever on satellite television for an international sporting event

http://www.mxmindia.com/2014/06/sony-aath-to-broadcast-fifa-world-cup-matches-in-bengali/

Stories on 4th Jun 14

Rebuilding Leo Burnett India
CEO Saurabh Varma on how he hopes to transform the agency into a contemporary powerhouse
http://www.mxmindia.com/2014/06/rebuilding-leo-burnett-india/

MG 'Ambi' Parameswaran to be AAAI president
FCB Ulka Advertising chief M G Parameswaran is set to be the next President of the Advertising Agencies Association of India. A formal announcement of this is to be made soon
http://www.mxmindia.com/2014/06/mg-ambi-parameswaran-to-be-aaai-president/

Shekhar Gupta to join India Today as Vice Chairman and Editor-in-Chief
The outgoing Indian Express editor-in-chief will Vice Chairman and Editor-in-Chief of all of the India Today group's news, business publications and news TV, digital brands. He will report to Mr Purie
http://www.mxmindia.com/2014/06/shekhar-gupta-to-join-india-today-as-vice-chairman-and-editor-in-chief/

Metal wins mandate of Medimix Soap
The account will be handled by the agency's Mumbai branch
http://www.mxmindia.com/2014/06/metal-wins-mandate-of-medimix-soap/

BARC appoints Prime Focus Technologies for Play-out Monitoring Service
PFT's Play-out Monitoring Service will input reliable data in to BARC's Audience Measurement System for monitoring content, promos and TVCs across channels
http://www.mxmindia.com/2014/06/barc-appoints-prime-focus-technologies-for-play-out-monitoring-service/

ASCI upholds complaints against 68 erring ads
Advertisements in Personal and Healthcare sector category again emerged as the category which accounted for a majority of Advertisements (44 out of 68) against which complaints were upheld
http://www.mxmindia.com/2014/06/asci-uphelds-complaints-against-68-erring-ads-across-categories/

Grey pockets Fenesta; Mark Flory appointed as Art Head and Senior CD
The account will be handled from the agency's Delhi office
http://www.mxmindia.com/2014/06/grey-pockets-fenesta-mark-flory-appointed-as-art-head-and-senior-cd/

Saugata Bagchi joins Quasar as Reg Head, West & South
Saugata will report into Gaurav Nabh, Business Head, Quasar and will be based out of Mumbai
http://www.mxmindia.com/2014/06/saugata-bagchi-joins-quasar-as-regional-head-west-south/

Talenthouse India partners with Max for video contest
The winner will get an opportunity to collaborate with the leading brand and to showcase his/her work on their social channels

http://www.mxmindia.com/2014/06/talenthouse-india-partners-with-max-for-video-contest/

Stories on 3rd Jun 14

Looking beyond Creative at the Abby: Pratap Bose
The President of the Advertising Club and Chair of the Awards Governing Council on the Abby Awards and how they have evolved over the years
http://www.mxmindia.com/2014/06/looking-beyond-creative-at-the-abby-pratap-bose/

Ranjona Banerji: Much idiocy at primetime (+ Shekhar Gupta exits Express)
Even if you suffer from extreme adjectivitis, you need perhaps to choose your victims more carefully, writes Ranjona Banerji on the coverage on the death of Minister Gopinath Munde in a road accident
http://www.mxmindia.com/2014/06/ranjona-banerji-much-idiocy-at-primetime-shekhar-gupta-exits-express/

Contract hires Senior CDs, beefs up Tata Docomo team
Contract Advertising has brought on board Abhishek Chaswal and Rupesh Sahay as VP and Senior Creative Directors on the Tata Docomo business
http://www.mxmindia.com/2014/06/contract-hires-senior-cds-beefs-up-tata-docomo-team/

MSM unveils sports entertainment offering - LIVSports.in
The digital destination will present one-point access to the right mix of sports and entertainment
http://www.mxmindia.com/2014/06/msm-unveils-sports-entertainment-offering-livsports-in/

Miami Ad School cadets bag Silver Pencil nomination at D&AD New Blood 2014
Miami Ad School is the only international ad school in India with courses in Copy Writing, Art Direction and Digital Design
http://www.mxmindia.com/2014/06/miami-ad-school-cadets-bag-silver-pencil-nomination-at-dad-new-blood-2014/

Thoughtblurb unveils summer campaign for Baskin Robins
With a new focus and strategic roadmap in place, Baskin Robbins is looking at deepening its reach across the Indian market
http://www.mxmindia.com/2014/06/thoughtblurb-unveils-summer-campaign-for-baskin-robins/

V-Guard hands over digital biz mandate to RAPP India
The account will be handled by RAPP India's Gurgaon office
http://www.mxmindia.com/2014/06/v-guard-hands-over-digital-biz-mandate-to-rapp-india/

Satyajit Sen joins Samsung India
ZenithOptimedia CEO Satyajit Sen has joined Samsung India as Head of Media

http://www.mxmindia.com/2014/06/satyajit-sen-joins-samsung-india/

Stories on 2nd Jun 14

Other agencies should've participated in the Abby: Colvyn Harris
A quick chat with the JWT South Asia CEO whose agency won the maximum number of metals at Goafest 2014 including a Grand Prix for Direct
http://www.mxmindia.com/2014/06/other-agencies-shouldve-participated-in-the-abby-colvyn-harris/

MxM @ Goafest 2014: Wrap-up report
Around 1700 delegates participated at the 2014 edition of Goafest which was mostly held indoors
http://www.mxmindia.com/2014/06/mxm-goafest-2014-wrap-up-report/

Key changes in ZenithOptimedia top deck: Exit: Satyajit Sen & Navin Khemka In: Dnyanada Chaudhari & Prasanna Kulkarni
ZenithOptimedia has announced the quitting of CEO Satyajit Sen and Navin Khemka. Meanwhile, Dnyanada Chaudhari joins today as Managing Partner and Prasanna Kulkarni as Chief Creative Officer
http://www.mxmindia.com/2014/06/key-changes-in-zenithoptimedia-top-deck-exit-satyajit-sen-navin-khemka-in-dnyanada-chaudhari-prasanna-kulkarni/

Amith Prabhu: The exclusivity of exclusives
Can we coin a better term to kill the ambiguity the 'exclusivity' term has brought about, asks Amith Prabhu
http://www.mxmindia.com/2014/06/amith-prabhu-the-exclusivity-of-exclusives/

Reviewing the Reviews: Most 3 stars for Citylights
Rajkummar Rao and Manav Kaul carry the film on their able shoulders, and fetch the film mostly 3 star ratings, even by critics who expressed some disappointment, notes Deepa Gahlot

http://www.mxmindia.com/2014/06/reviewing-the-reviews-most-3-stars-for-citylights/

Stories on 1st Jun 14

I&B minister Prakash Javadekar @ Goafest 2014, plans to revive DD, AIR
I&B minister Prakash Javadekar, who took charge of the portfolio earlier this week as a Minister of State with independent charge, was at the Leadership Summit at Goafest 2014
http://www.mxmindia.com/2014/06/ib-minister-prakash-javadekar-goafest-2014-plans-to-revive-dd-air/

JWT tops Goafest tally with 40 metals, Taproot runner-up
JWT bagged 40 metals, and emerged as the agency with the highest number of awards won
http://www.mxmindia.com/2014/06/jwt-tops-goafest-tally-with-40-metals-taproot-runner-up/

MxM @ Goafest: Day 3 report
The concluding day of Goafest 2014 was a fitting finale to the three-day extravaganza
http://www.mxmindia.com/2014/06/mxm-goafest-day-3-report/

Final Tally of Abby - Agency- and Category-wise
The final tallies of the Abby - Agency- and Category-wise
http://www.mxmindia.com/2014/06/final-tally-of-abby-agency-and-category-wise/

Final Tally of Creative Abby
The final tallies of the Creative Abby
http://www.mxmindia.com/2014/06/final-tally-of-creative-abby/