Stories on 16th Jun 14

Tale of Two Awards: Abby & Kyoorius
Mediaah! Comment on the Abby at Goafest and Kyoorius. Plus: five suggestions for both for next year
http://www.mxmindia.com/2014/06/tale-of-two-awards-abby-kyoorius/

Kyoorius should wake Abby up: Piyush Pandey (+intvu with Madhukar Kamath)
The recipient of the maximum number of honours at Kyoorius Awards last Friday, Ogilvy & Mather bossman Piyush Pandey put things in perspective - the awards his agency won and the Kyoorius show. Also quick bytes from Madhukar Kamath, whose DDB Mudra was the only other agency to take home a Black Elephant
http://www.mxmindia.com/2014/06/kyoorius-should-wake-abby-up-piyush-pandey-intvu-with-madhukar-kamath/

Sanjeev Kotnala: Curious how things will be after #Kyoorius
Until recently head of brand and marketing at the Dainik Bhaskar group, Sanjeev Kotnala confesses that not getting his former brand to associate with the Kyoorius awards was a mistake. Now founder and Head Catalyst, P1P2Solutions, he comments on the Kyoorius Digital and Advertising Awards show held last week, interspersing his tweets while at the awards
http://www.mxmindia.com/2014/06/sanjeev-kotnala-curious-how-things-will-be-after-kyoorius/

Lukewarm start for India @CannesLions2014
The Innovation category has already sprung the first major upset, by the omission of Terre des Hommes' 'Sweetie' by Lemz
http://www.mxmindia.com/2014/06/lukewarm-start-for-india-canneslions2014/

Luxor gets Deepika Padukone to promote new proposition
Deepika, who represents young, vibrant and versatile youth, is the perfect face for the brand, connecting with consumers across India
http://www.mxmindia.com/2014/06/luxor-gets-deepika-padukone-to-promote-new-proposition/

TheOneAlliance records decent growth
Launches seven new channels in the bouquet
http://www.mxmindia.com/2014/06/theonealliance-records-decent-growth/

Sonal Dabral to mentor Creative Women at Cannes Lions
The initiative invites 12 women, who have been chosen from nominations sent in by agency leaders across the globe, to Cannes Lions for a unique programme and filmmaking project
http://www.mxmindia.com/2014/06/sonal-dabral-to-mentor-creative-women-at-cannes-lions/

Eikona samples football popularity before World Cup
Eikona did a curtain raiser on the PR buzz created by the FIFA custodians during the week prior to the opening day in Print media
http://www.mxmindia.com/2014/06/eikona-samples-football-popularity-before-world-cup/

Amith Prabhu: The elusive Cannes Lion
I will be delighted if an Indian firm wins a Lion at Cannels in the PR category but I will not be surprised if it does not, writes Amith Prabhu
http://www.mxmindia.com/2014/06/amith-prabhu-the-elusive-cannes-lion/

Stories on 13th Jun 14

Ogilvy wins big at Kyoorius Awards
4 Black & 37 Blue Elephants awarded to advertising and digital agencies
http://www.mxmindia.com/2014/06/ogilvy-wins-big-at-kyoorius-awards/

'Brilliant show, but media wrote about absence of agencies at Goafest, not Kyoorius'
It was a big thumbs up for the Kyoorius Advertising and Digital Awards held on Thursday evening in Mumbai. Select members of the frat offer their view
http://www.mxmindia.com/2014/06/brilliant-show-but-media-wrote-about-absence-of-agencies-at-goafest-not-kyoorius/

List of Black Elephant Winners
http://www.mxmindia.com/2014/06/list-of-black-elephant-winners/

List of Blue Elephant Winners – Advertising
http://www.mxmindia.com/2014/06/list-of-blue-elephant-winners-advertising/

List of In-Book - Digital
http://www.mxmindia.com/2014/06/list-of-in-book-digital/

List of Blue Elephant Winners - Digital
http://www.mxmindia.com/2014/06/list-of-blue-elephant-winners-digital/

List of In-Book - Advertising
http://www.mxmindia.com/2014/06/list-of-in-book-advertising/

Jaldi 5 with Ajit Thakur: Loads to fix & learn before we set our eyes on #1
A quick Q&A with Ajit Thakur, Star India General Manager and Business Head of Life OK, on the channel being the #3 Hindi GEC as per TAM numbers
http://www.mxmindia.com/2014/06/jaldi-5-with-ajit-thakur-loads-to-fix-learn-before-we-set-our-eyes-on-1/

Milestone Brandcom launches Milestone Optimizer
Introduces an audience measurement matrix Gross Impression Points
http://www.mxmindia.com/2014/06/milestone-brandcom-launches-milestone-optimizer/

Shailesh Kapoor: FIFA World Cup: Patriotism With A Twist
How does an Indian, who has virtually no interest in nation-vs.-nation football for four years, become an ardent fan of a soccer-playing national team, wonders Shailesh Kapoor

http://www.mxmindia.com/2014/06/shailesh-kapoor-fifa-world-cup-patriotism-with-a-twist/

Stories on 12th Jun 14

Power points to target & track youth
Tips for marketers from Pepsico India CEO D Shivakumar and a checklist from Harish Bijoor on tracking the youth brigade
http://www.mxmindia.com/2014/06/power-points-to-target-track-youth/

@ Kyoorius awards tonight: drinks thru event, drivers will be served dinner, Merus fm 10.30pm onwards. And many awards
It's the lesser details and the D&AD backed jury process which will make the difference
http://www.mxmindia.com/2014/06/kyoorius-awards-tonight-drinks-thru-event-drivers-will-be-served-dinner-merus-fm-10-30pm-onwards-and-many-awards/

Ignitee unveils Social IQ
Integrated businessframework to deliver 25 end-to-end social use cases
http://www.mxmindia.com/2014/06/ignitee-unveils-social-iq/

Anchor appoints DDB MudraMax for Dealers Meet in Australia
An agency pitch was undertaken on 30th April 2014, and saw participation from two other leading event management agencies VIZ. GPJ & Team Rustic
http://www.mxmindia.com/2014/06/anchor-appoints-ddb-mudramax-for-dealers-meet-in-australia/

Interface creates a new digital campaign for Oreo
The digital driven IMC took off depicting how Oreo Cookie and Orange Creme are #OreoBesties, two flavors that blend together
http://www.mxmindia.com/2014/06/interface-creates-a-new-digital-campaign-for-oreo/

LinkedIn hosts Finance Connect in India
The event allowed a selective group of marketing leaders from the financial sector to understand the growing impact of social media and content marketing on their business

http://www.mxmindia.com/2014/06/linkedin-hosts-finance-connect-in-india/

Stories on 11th Jun 14

Top 10 Newsroom Trends for 2014
The realities, reach, infinite possibilities and, in particular, the risks of the digital age have become ever more apparent as evident from the trends reported by the World Editors Forum
http://www.mxmindia.com/2014/06/top-10-newsroom-trends-for-2014/

Don't show bias on basis of skin colour: ASCI to fairness cream brands like HUL, Emami
New guidelines from the Advertising Standards Council of India could change the face of advertising in the approximately Rs 3,000-crore fairness category
http://www.mxmindia.com/2014/06/dont-show-bias-on-basis-of-skin-colour-asci-to-fairness-cream-brands-like-hul-emami/

Metros, airports & entertainment centres fast becoming marketing hubs
With media convergence happening across platforms, consumers are moving from the first circle of connectivity of traditional media options to the second circle of ambient OOH
http://www.mxmindia.com/2014/06/metros-airports-entertainment-centres-fast-becoming-marketing-hubs/

What's-ON conducts study to plot behaviour changes post digitization
T-SeND is the first such study on STB usage in digital homes!
http://www.mxmindia.com/2014/06/whats-on-conducts-study-to-plot-behaviour-changes-post-digitization/

Kaacon Sethi joins Dainik Bhaskar as Chief Corporate Marketing Officer
Sethi will be responsible for business development and marketing communications of the Group's print media business

http://www.mxmindia.com/2014/06/kaacon-sethi-joins-dainik-bhaskar-as-chief-corporate-marketing-officer/

Stories on 10th Jun 14

Coffee way to go!
How Starbucks and Cafe Coffee Day are squaring up for control of India's coffee retailing market
http://www.mxmindia.com/2014/06/coffee-way-to-go/

Ranjona Banerji: Phew!
That Bombay and Mumbai both have made remarkable contributions to Indian journalism and continue to do so was most evident at the Press Club Awards on Saturday night, writes Ranjona Banerji
http://www.mxmindia.com/2014/06/ranjona-banerji-phew/

Lowe Lintas + Partners crowned APAC's 'Most Effective Creative Agency'
Apart from the Special Award, agency also wins a Grand Prix and 5 other metals at the Awards show
http://www.mxmindia.com/2014/06/lowe-lintas-partners-crowned-apacs-most-effective-creative-agency/

Cheil Worldwide SW Asia appoints Arun Sharma as VP
Arun Sharma appointed Vice President- Integrated Strategy Planning
http://www.mxmindia.com/2014/06/cheil-worldwide-sw-asia-appoints-arun-sharma-as-vp/

DDB Mudra West appoints Manoj Bhavnani as Senior CD
Manoj joins DDB Mudra West from Bates India, where he was Creative Director
http://www.mxmindia.com/2014/06/ddb-mudra-west-appoints-manoj-bhavnani-as-senior-cd/

Axis Bank takes a progressive leap with 'Badhti Ka Naam Zindagi'
With the new partnership, Axis Bank aims to bring together two brands that are contemporary and progressive
http://www.mxmindia.com/2014/06/axis-bank-takes-a-progressive-leap-with-badhti-ka-naam-zindagi/

Alia Bhatt to endorse Garnier Fructis in India
This is the first time that Garnier Fructis has signed on a brand ambassador in India
http://www.mxmindia.com/2014/06/alia-bhatt-to-endorse-garnier-fructis-in-india/

Print & digital attracting more audiences, notes World Press Trends survey
The World Press Trends survey includes data from more than 70 countries, accounting for more than 90 per cent of the global industry’s value

http://www.mxmindia.com/2014/06/print-digital-attracting-more-audiences-notes-world-press-trends-survey/

Stories on 10th Jul 14

Highlights of the Union Budget 2014-15
Many new initiatives and investments mooted in Finance Minister Arun Jaitley's maiden Union Budget


Industry captains on the Budget
Leading industry persons comment on the Budget
http://www.mxmindia.com/2014/07/industry-captains-on-the-budget/

A Balanced and Growth-Oriented Budget: Rakesh Jariwala, EY
The introduction of service tax on sale of ad space across platforms (except print media) will have a direct impact on the M&E sector, notes Rakesh Jariwala, Partner, EY
http://www.mxmindia.com/2014/07/a-balanced-and-growth-oriented-budget-rakesh-jariwala-ey/

Budget announcements welcome: Smita Jha, PricewaterhouseCoopers
We also welcome FM's comments on promoting FDI and expect that it will translate into 100% FDI being allowed in all sectors of media industry except news, writes Smita Jha, - Entertainment & Media Practice India, PricewaterhouseCoopers
http://www.mxmindia.com/2014/07/budget-announcements-welcome-smita-jha-pricewaterhousecoopers/

Kisan TV announced for farms and agri sector
The Finance Minister announced a dedicated channel for the agriculture and allied sector to be launched in the current financial year
http://www.mxmindia.com/2014/07/kisan-tv-announced-for-farms-and-agri-sector/

Service tax on ads in digital media, print spared
To broaden the tax base in Service Tax, the Finance Minister announced that the sale of space or time for advertisements in broadcast media has been extended to cover such sales on other segments like online and mobile advertising
http://www.mxmindia.com/2014/07/service-tax-on-ads-in-digital-media-print-spared/

Boost for community radio, FTII and Satyajit Ray institute turn institutes of national importance
A new plan scheme has been launched with sum of Rs100 crore to support 600 new and existing Community Radio Stations
http://www.mxmindia.com/2014/07/boost-for-community-radio-ftii-and-satyajit-ray-institute-turn-institutes-of-national-importance/

Achche Din... Atul Phadnis' What's-ON is acquired by Los Angeles Times owner, Tribune Digital Ventures
Founder, CEO Atul Phadnis to stay on to helm operations as with this acquisition of Asia's leading TV listings and search provider bolsters Tribune’s reach to 600 million TV subscribers globally
http://www.mxmindia.com/2014/07/achche-din%E2%80%A6-atul-phadnis%E2%80%99-what%E2%80%99s-on-is-acquired-by-los-angeles-times-owner-tribune-digital-ventures/

Stories on 9th Jul 14

Services sector with 9% CAGR: Eco Survey
As per the Economic Survey, in 2013-14, the growth rate of the combined category of trade, hotels, restaurants, transport, storage, and communications decelerated to 3.0 per cent while financing, insurance, real estate, and business services grew robustly at 12.9 per cent
http://www.mxmindia.com/2014/07/services-sector-with-9-cagr-eco-survey/

BudgetSpeak #14: Ravi Rao: 10 Dreams that the Budget should see come true
Ravi Rao, Leader, South Asia, Mindshare hopes the Union Budget will help his 10 dreams come true
http://www.mxmindia.com/2014/07/budgetspeak-14-ravi-rao-10-dreams-that-the-budget-should-see-come-true/

Snapdeal unveils TVC announcing Annual Sale
Quirky and insightful, the latest ad film focusses on how easy it is to be fashionable
http://www.mxmindia.com/2014/07/snapdeal-unveils-tvc-announcing-annual-sale/

DDB Mudra releases new campaign for HBO Premium
The HBO Premium channels campaign has been launched with the aim of making sure that audiences have an uninterrupted ad-free viewing experience
http://www.mxmindia.com/2014/07/ddb-mudra-releases-new-campaign-for-hbo-premium/

MindShift's campaign for HomeShop 18 draws good response
The campaign which explores humor via jokes and memes garnered 100 million impressions in less than a month
http://www.mxmindia.com/2014/07/mindshifts-campaign-for-homeshop-18-draws-good-response/

Late editions on Thursday, July 10 & Monday, July 14
Our updates will happen at 3pm tomorrow (July 10) due to the Budget and at 2pm on Monday, July 14 given the World Cup final
http://www.mxmindia.com/2014/07/late-editions-on-thursday-july-10-monday-july-14/

Boost for digital media in Rail Budget
Two categories of railway stations will now be wifi-ed and food can now be ordered at food courts via SMS
http://www.mxmindia.com/2014/07/boost-for-digital-media-in-rail-budget/

Six Inches unveils OOH campaign for Philip Capital
The Philip Capital campaign reflects the positive outlook in the stock market and urges investors to ride it

http://www.mxmindia.com/2014/07/six-inches-unveils-ooh-campaign-for-philip-capital/

BudgetSpeak #16: Roopam Asthana: We expect a Budget that will overall business confidence
The focus of employment generation should be on Tier 3 cities and smaller towns so that growth in more equitable across the country, writes Roopam Asthana is C E O & Whole Time Director, Liberty Videocon General Insurance Company Ltd

http://www.mxmindia.com/2014/07/budgetspeak-16-roopam-asthana-we-expect-a-budget-that-will-overall-business-confidence/

BudgetSpeak #15: Arun Firodia: Need to lay down a roadmap for next five years

The main priorities before the government are reducing food inflation, job creation, energy security, defence and infrastructure, writes Arun Firodia, Chairman, Kinetic Group

http://www.mxmindia.com/2014/07/budgetspeak-15-arun-firodia-need-to-lay-down-a-roadmap-for-next-five-years/