Stories on 11th Jan '16

16 Trends in PR & Corp Comm in 2016
The communications profession is bound to see a lot of action, writes Amith Prabhu
http://www.mxmindia.com/2016/01/16-trends-in-pr-corp-comm-in-2016/

CES Despatch by Sridharan Narayan: The men from Shenzhen (and their cool new toys)
What is apparent is that most of the 'innovations' are actually commodities, writes Sridharan Narayan
http://www.mxmindia.com/2016/01/ces-despatch-by-sridharan-narayan-the-men-from-shenzhen-and-their-cool-new-toys/

Big Magic Ganga rebrands to Big Ganga
BIG Ganga has a deep understanding of the socio-cultural fabric & reflecting the pride of people from the region
http://www.mxmindia.com/2016/01/big-magic-ganga-rebrands-to-big-ganga/

No fakes, just the real deal - promises Askmebazaar.com in new campaignThe campaign was created to set the standard in authenticity via genuine branded goods, a new narrative for a brand-conscious Indian audience
http://www.mxmindia.com/2016/01/no-fakes-just-the-real-deal-promises-askmebazaar-com-in-new-campaign/

RAM Ratings for Week 52 - Dec 20-26, 2015
Presenting RAM Ratings for Week 52 of 2015... that's December 20-26, 2015

http://www.mxmindia.com/2016/01/ram-ratings-for-week-52-dec-20-26-2015/

Stories on 8th Jan '16

Top 5 Channels that made the Maximum Impact in 2015
Shailesh Kapoor picks his Top 5, standing out in a crowd of 500+ channels as true success stories
http://www.mxmindia.com/2016/01/top-5-channels-that-made-the-maximum-impact-in-2015/

Ranjona Banerji: Hyper-nationalism UnLtd
What India needs very urgently is TV programmes which analyse the way news is presented, writes Ranjona Banerji
http://www.mxmindia.com/2016/01/ranjona-banerji-hyper-nationalism-unltd/

Indian luxury market to cross $18.3 billion by 2016: Assocham
Indian luxury market is expected to cross $18.3 billion by 2016 from the current $14.7 billion growing at a compounded annual growth rate (CAGR) of about 25%
http://www.mxmindia.com/2016/01/indian-luxury-market-to-cross-18-3-billion-by-2016-assocham/

BARC's watermarking technology achieves new milestone
Of the other key TV markets in India, 18 channels are of West Bengal and 17 of Maharashtra & Goa
http://www.mxmindia.com/2016/01/barcs-watermarking-technology-achieves-new-milestone/

Colors ends year on a high in BARC ratings
Here are BARC's urban + rural ratings for Week 52 of 2015 (Dec 26-Jan 1)
http://www.mxmindia.com/2016/01/colors-ends-year-on-a-high-in-barc-ratings/

PNB Housing Finance unveils multimedia brand campaignThe high-intensity campaign is aimed at consolidating its brand image and position itself as a Contemporary New Age Housing Finance Company
http://www.mxmindia.com/2016/01/pnb-housing-finance-unveils-multimedia-brand-campaign/

The Granny has her way in new communication for Tata Coffee Grand
TGBL launches a campaign poised to disrupt the category for the launch of Tata Coffee Grand

http://www.mxmindia.com/2016/01/the-granny-has-her-way-in-new-communication-for-tata-coffee-grand/

Stories on 7th Jan '16

It's here! Netflix arrives, will storm screens!
The leading on-demand video service now in India with a month's free trial + Interview with Netflix spokesperson
http://www.mxmindia.com/2016/01/its-here-netflix-arrives-will-storm-screens/

Dear MxM by Jaisurya Das: The salary offered doesn't allow me a decent home in Mumbai... so why work?
Senior media professional and Contributing Editor, MxMIndia Jaisurya Das responds to reader queries on career and personal issues
http://www.mxmindia.com/2016/01/dear-mxm-by-jaisurya-das-the-salary-offered-doesnt-allow-me-a-decent-home-in-mumbai-so-why-work/

Mindshare appoints Kevin Rooney as Chief Growth Officer
Rooney's new role will have him overseeing all aspects of growth across the agency, and he will work closely with Mindshare’s leadership team to optimize their product development, business plans, and create new revenue streams
http://www.mxmindia.com/2016/01/mindshare-fulcrum-gets-hul-yrf-for-indias-first-transgender-band/

Happ Post launched for 'sunshine' take on news
Happ Post is available as a native app for iOS and Android devices downloadable at http://onelink.to/bbuvww and as a web offering on www.happpost.com
http://www.mxmindia.com/2016/01/happ-post-launched-for-sunshine-take-on-news/

Deepak Singh appointed Chief Creative Officer at The Social Street
Deepak brings a wealth of experience, spanning 15 years, having worked with advertising firms like Leo Burnett, Grey Worldwide, McCann Erickson, DDB Mudra and Dentsu
http://www.mxmindia.com/2016/01/deepak-singh-appointed-chief-creative-officer-at-the-social-street/

Mindshare appoints Kevin Rooney as Chief Growth Officer
Rooney's new role will have him overseeing all aspects of growth across the agency, and he will work closely with Mindshare’s leadership team to optimize their product development, business plans, and create new revenue streams
http://www.mxmindia.com/2016/01/mindshare-appoints-kevin-rooney-as-chief-growth-officer/

5th edition of Facebook Awards announced
The 2015 Awards represented the biggest and most inspiring creative collection for Facebook as it reviewed over 2,700 submissions from 160 countries that offered a snapshot of the state of creativity and innovation across Facebook, Instagram and the entire industry
http://www.mxmindia.com/2016/01/5th-edition-of-facebook-awards-announced/

Balaji Telefilms hands over sales mandate of Box Cricket League to Aidem Ventures
Box Cricket League will air its second season on India's leading Hindi GEC, Colors & Colors HD from Feb 28th 2016

http://www.mxmindia.com/2016/01/balaji-telefilms-hands-over-sales-mandate-of-box-cricket-league-to-aidem-ventures/

Stories on 6th Jan '16

Small Brands, Big Stars
A-listed stars like Shah Rukh Khan, Kajol, PC lend shine to smaller or regional brands


Sanjeev Kotnala: What I would like to see happen at Goafest 2016
Having attended all ten editions of the premier advertising festival, Sanjeev Kotnala offers suggestions on how the organisers can make the 11th edition scheduled from April 7 to 9 a cracker of a festival
http://www.mxmindia.com/2016/01/sanjeev-kotnala-what-i-would-like-to-see-happen-at-goafest-2016/

Dentsu elevates key resources across centres in India
Harjot Narang, currently Branch Head of Dentsu Marcom, is promoted to President, Dentsu Marcom
http://www.mxmindia.com/2016/01/dentsu-elevates-key-resources-across-centres-in-india/

Satbir Singh launches Thinkstr
The former chief creative officer of FCB Ulka has launched an advertising agency with ideas for a digital world
http://www.mxmindia.com/2016/01/satbir-singh-launches-thinkstr/

LinkedIn appoints Akshay Kothari as Country Manager for India
Former CEO and Co-founder of Pulse will also lead product initiatives in India
http://www.mxmindia.com/2016/01/linkedin-appoints-akshay-kothari-as-country-manager-for-india/

IAMAI names Kunal Shah as its new Chairman
Vinodh Bhat is a serial entrepreneur, who co-founded Saavn, which is a revolutionary streaming music service, reinventing how people listen to and share music, in India and around the world
http://www.mxmindia.com/2016/01/iamai-names-kunal-shah-as-its-new-chairman/

Holiday better after retirement, urges new campaign by HDFC Life
This trend of early holiday planning was used by HDFC Life as a trigger to make people think and plan their retirement which is the longest holiday of their lives
http://www.mxmindia.com/2016/01/holiday-better-after-retirement-urges-new-campaign-by-hdfc-life/

Citrus Cash Back Week seeks to make an impact on social & traditional platforms
The festival is not just about discounts and cash-backs but, also about the experience the consumers have - a simple, straight forward, rewarding and smooth payment experience

http://www.mxmindia.com/2016/01/citrus-cash-back-week-seeks-to-make-an-impact-on-social-traditional-platforms/

Stories on 5th Jan '16

Brand India... It's about time!
Our National Flag needs all the respect but it’s vital to allow citizens to use it more liberally, writes Jaisurya Das
http://www.mxmindia.com/2016/01/brand-india-its-about-time/

Ranjona Banerji: When handout journalists refused to see the reality at Pathankot
What was also evident on Twitter is that journalists who favoured the government were at a loss about what to tweet about, writes Ranjona Banerji
http://www.mxmindia.com/2016/01/ranjona-banerji-when-handout-journalists-refused-to-see-the-reality-at-pathankot/

V 'Make in India' Sunil finally exits Wieden+Kennedy, launches start-up outside advtg
As reported earlier, V Sunil and Mohit Jayal have moved out of W+K to start an independent venture, Partirck Cahill will head India ops as MD
http://www.mxmindia.com/2016/01/v-make-in-india-sunil-finally-exits-wiedenkennedy-launches-start-up-outside-advtg/

Leander Paes appointed global brand ambassador of LegendariGroup
3-year association as #LegendariAthlete to promote tennis; commences with Chennai Open 2016
http://www.mxmindia.com/2016/01/leander-paes-appointed-global-brand-ambassador-of-legendari-group/

Hamdard unveils latest TVC for ‘Hamdard Roghan Badam Shirin’
The innovative campaign was being developed by L&K Saatchi and Saatchi and was shot by MagicBox productions

http://www.mxmindia.com/2016/01/hamdard-unveils-latest-tvc-for-hamdard-roghan-badam-shirin/

Stories on 4th Jan '16

16 buzzwords that will trend in A&M in 2016
Here's a look at what will trend in the world of advertising and marketing in 2016
http://www.mxmindia.com/2016/01/16-buzzwords-that-will-trend-in-am-in-2016/

Indrani Sen: A New Year's wish for an Indian Chapter of the Internet Society
The leaders of our marketing, advertising and media industries can contribute positively to the forming of Internet Regulations by forming an Indian Chapter of the Internet Society, which does not have a strong presence in India though it has an APAC Bureau, writes Indrani Sen
http://www.mxmindia.com/2016/01/16-buzzwords-that-will-trend-in-am-in-2016/

Rohit Ohri takes charge at FCB Ulka
The former Dentsu India chief is now Group Chairman and CEO at FCB Ulka
http://www.mxmindia.com/2016/01/rohit-ohri-takes-charge-at-fcb-ulka/

Anita Bose joins Madison Media Plus as COO
Anita Bose will head Madison Media's Delhi office
http://www.mxmindia.com/2016/01/anita-bose-joins-madison-media-plus-as-coo/

Amith Prabhu: 16 people to watch out in 2016 in Indian Public Relations
Amith Prabhu lists the professionals to watch out for in the year ahead.., all achievers in their own right
http://www.mxmindia.com/2016/01/amith-prabhu-16-people-to-watch-out-in-2016-in-indian-public-relations/

RAM Ratings for Week 51 - Dec 13-19, 2015
Presenting RAM Ratings for Week 51 of 2015... that's December 13-19, 2015

http://www.mxmindia.com/2016/01/ram-ratings-for-week-51-dec-13-19-2015/