Stories on 30th Jul 14

Flipkart: Billion-dollar Baby
A $100-billion entity, Flipkart raises $1 bn in funds. Co may be valued at $7 bn. What next for the Bansals?
http://www.mxmindia.com/2014/07/flipkart-billion-dollar-baby/

Quasar wins digital mandate for Philips TV
The account will be handled by the Quasar Mumbai office
http://www.mxmindia.com/2014/07/quasar-wins-digital-mandate-for-philips-tv/

FCB Ulka conceptualises new TVC for Hero Pleasure
Alia Bhatt is the new face of the brand and the TVC portrays her in her fun loving, confident and adventurous avatar
http://www.mxmindia.com/2014/07/fcb-ulka-conceptualises-new-tvc-for-hero-pleasure/

Make everyday a day of love, urges Bluestone through new TVC
The TVC provides a fresh take on gifting and explores new jewellery buying trends
http://www.mxmindia.com/2014/07/make-everyday-a-day-of-love-urges-bluestone-through-new-tvc/

IAA Conversations to feature Sir Martin Sorrell and Arnab Goswami
The event will be held at the ITC Grand Central Hotel in Parel, Mumbai from 3.30 pm to 5 pm
http://www.mxmindia.com/2014/07/iaa-conversations-to-feature-sir-martin-sorrell-and-arnab-goswami/

Ranjona Banerji: Neil Harman's tale of 'unattributed' content
The story of Neil Harman, much respected tennis writer for The London Times, is a cautionary tale for all journalists, writes Ranjona Banerji
http://www.mxmindia.com/2014/07/ranjona-banerji-neil-harmans-tale-of-unattributed-content/

BARC India spruces up logo, brand identity
The BARC India team has taken inspiration from a Rubik's Cube to solve the puzzle uniquely, vibrantly and transparently
http://www.mxmindia.com/2014/07/barc-india-spruces-up-logo-brand-identity/

Dainik Bhaskar hosts Unmetro event in Bengaluru
The conference was attended by over 170 delegates comprising leading noteworthy professionals from media, marketing and advertising

http://www.mxmindia.com/2014/07/dainik-bhaskar-hosts-unmetro-event-in-bengaluru/

Stories on 28th Jul 14

Q&A with Ramesh Narayan, the Do-gooder Adman
Doing good is what the recipient of the AAAI lifetime achievement award wants the industry to do
http://www.mxmindia.com/2014/07/qa-with-ramesh-narayan-the-do-gooder-adman/

Dentsu OOH firm Milestone Brandcom
Dentsu Aegis Network acquires majority share in leading integrated Out-of-Home agency Milestone Brandcom
http://www.mxmindia.com/2014/07/dentsu-ooh-firm-milestone-brandcom/

DDB Mudra Group announces Group Executive, Creative and Strategic Planning Council
The DDB Mudra Group, with its 10 agencies and operating units is in a unique position to meet these demands
http://www.mxmindia.com/2014/07/ddb-mudra-group-announces-group-executive-creative-and-strategic-planning-council/

M G Parameswaran is new AAAI president
Senior ad professional and advisor, FCB Ulka, Dr M G Parameswaran, was elected President of the Advertising Agencies Association of India (AAAI) for the year 2014-2015 at its AGM held on Friday
http://www.mxmindia.com/2014/07/m-g-parameswaran-is-new-aaai-president/

Jaldi 5 with Gurbir Singh, newly elected Chairman of the Press Club Mumbai: We will engage with those who have expressed grievances
A quick Q&A with Gurbir Singh, the newly elected Chairman of the Mumbai Press Club whose panel (except for two members) were elected to the Club managing committee and as office bearers for the year 2014-15
http://www.mxmindia.com/2014/07/jaldi-5-with-gurbir-singh-newly-elected-chairman-of-the-press-club-mumbai-we-will-engage-with-those-who-have-expressed-grievances/

Shailesh Kapoor: Pro Kabaddi: A Giant Leap for a Dying Sport?
Star has gone all guns blazing with the Kabaddi league, with some good advertising and high media visibility, notes Shailesh Kapoor
http://www.mxmindia.com/2014/07/shailesh-kapoor-pro-kabaddi-a-giant-leap-for-a-dying-sport/

Ogilvy & Mather to do branding campaign for Diu & Daman tourism
The branding budget has gone up from Rs 550 crore two years back to Rs 1460 crore
http://www.mxmindia.com/2014/07/ogilvy-mather-to-do-branding-campaign-for-diu-daman-tourism/

Airtel unveils 'The Smartphone Network' ad campaign
Introduces new design unit as part of its brand identity
http://www.mxmindia.com/2014/07/airtel-unveils-the-smartphone-network-ad-campaign/

Amith Prabhu: Positioning, Participating and Packaging and a night to remember
The day we collectively stop saying PR agency we will be better off in just bringing back the self-esteem that some clients, ad agencies and media have helped to erode, writes Amith Prabhu
http://www.mxmindia.com/2014/07/amith-prabhu-positioning-participating-and-packaging-and-a-night-to-remember/

Reviewing the Reviews: Critics mustered up 2-2.5 stars for 'unjheleble' Kick
Critics just had to lower their standards and acknowledge that Salman Khan is beyond analysis, notes Deepa Gahlot
http://www.mxmindia.com/2014/07/reviewing-the-reviews-critics-mustered-up-2-2-5-stars-for-unjheleble-kick/

94.3 MY FM rolls out the 'The Shekhar Suman Show'
The show will go on air in the primetime evening slot of 7pm-8pm from Monday to Saturday

http://www.mxmindia.com/2014/07/94-3-my-fm-rolls-out-the-the-shekhar-suman-show/

Stories on 25th Jul 14

Adland Nice Man Ramesh Narayan given a fitting Salute
Advertising Agencies Association of India felicitates Ramesh Narayan with lifetime achievement award
http://www.mxmindia.com/2014/07/adland-nice-man-ramesh-narayan-given-a-fitting-salute/

Gunning for more ad awards, creativity loses plot
Several creative leaders in India are increasingly vocal about missing the forest of creativity for the trees of a final tally
http://www.mxmindia.com/2014/07/gunning-for-more-ad-awards-creativity-loses-plot/

Ranjona Banerji: Right or not, Arnab Goswami?
Comments on social media are now asking whether Goswami was really as rightwing as he appeared to be when the BJP and Narendra Modi were sworn in to power, notes Ranjona Banerji
http://www.mxmindia.com/2014/07/ranjona-banerji-right-or-not-arnab-goswami/

10 Minutes to 1 appointed creative partner for IOFW
The agency will be involved in translating India Online Fashion Week's vision across all media platforms
http://www.mxmindia.com/2014/07/10-minutes-to-1-appointed-creative-partner-for-iofw/

That's my ride, affirms Honda Mobilio in new TVC
The TVC created by Soho Square will air across channels in nine different languages
http://www.mxmindia.com/2014/07/thats-my-ride-affirms-honda-mobilio-in-new-tvc/

TV is good for kids, says Tata Sky in new TVC
The campaign focuses on imparting education through television
http://www.mxmindia.com/2014/07/tv-is-good-for-kids-says-tata-sky-in-new-tvc/

8th edition of RB Mavericks takes off
The top 6 participants will be offered a PPI and the winning Maverick will get his MBA tuition fee completely sponsored by RB

http://www.mxmindia.com/2014/07/8th-edition-of-rb-mavericks-takes-off/

Stories on 24th Jul 14

Need to focus on Consumers
Brian Sheehan, former CEO of Saatchi & Saatchi, predicts the beginning of integration or consolidation in agencies
http://www.mxmindia.com/2014/07/need-to-focus-on-consumers/

Axis Bank & Lowe Lintas unveil myideaofprogress.com
The initiative is a unique attempt by an Indian bank to involve people beyond transactions and get them to experience the bank through its beliefs
http://www.mxmindia.com/2014/07/axis-bank-lowe-lintas-unveil-myideaofprogress-com/

Havas wins Digital AOR of Businessworld
Havas Media Group India has won the integrated digital duties of Businessworld in a multi-agency pitch
http://www.mxmindia.com/2014/07/havas-wins-digital-aor-of-businessworld/

Mediaware unveils TV Market Rates service
Mediaware has launched its service for 100+ TV channels as part of its Brandintell Services
http://www.mxmindia.com/2014/07/mediaware-unveils-tv-market-rates-service/

With Sabbas Joseph at the helm EEMA charts out growth agenda
Setting the agenda for EEMA's growth, the members set out an aggressive plan entailing 20 task forces
http://www.mxmindia.com/2014/07/with-sabbas-joseph-at-the-helm-eema-charts-out-growth-agenda/

Google Search Trends unveils popularity of young Bollywood stars
Bollywood fans across the country have been extending their support to the stars of tomorrow
http://www.mxmindia.com/2014/07/google-search-trends-unveils-popularity-of-young-bollywood-stars/

Croma Home Stories survey unveiled
Fridge door adornment serves a vital purpose within modern families
http://www.mxmindia.com/2014/07/croma-home-stories-survey-unveiled/

Sequel to the Beer Shampoo man takes off
The communication was developed as a tool to warm up the lady to the needs of her man

http://www.mxmindia.com/2014/07/sequel-to-the-beer-shampoo-man-takes-off/

Stories on 23rd Jul 14

Germany on the field, Twitter off it!
While many brands cashed in on the #WorldCup2014 wave, Twitter was the biggest gainer
http://www.mxmindia.com/2014/07/germany-on-the-field-twitter-off-it/

Now, more focus on Reader's in Digest
The Reader's Digest magazine has refreshed its masthead with greater emphasis on 'Reader's'
http://www.mxmindia.com/2014/07/now-more-focus-on-readers-in-digest/

TAM to provide measurement updates through new mobile app
The objective behind this launch is to provide quick and easy access of weekly top line TAM data to its subscribers
http://www.mxmindia.com/2014/07/tam-to-provide-measurement-updates-through-new-mobile-app/

Anthony BM conferred the Order of the British Empire (OBE) honour
Veteran PR legend received his honour from His Royal Highness Prince Charlesfor furthering business interest of UK to India
http://www.mxmindia.com/2014/07/anthony-bm-conferred-the-order-of-the-british-empire-obe-honour/

Veteran musicologist and critic Mohan Nadkarni passes away
Mr Nadkarni, one of India’s most well known Hindustani musicologists and perhaps the most published author on the subject, was the music critic of The Times of India for over 50 years, having reviewed thousands of concerts between 1948 and 2000
http://www.mxmindia.com/2014/07/veteran-musicologist-and-critic-mohan-nadkarni-passes-away/

Times Group extends support to youth for Spikes Asia
Times Group will sponsor the winning teams with an all expense paid trip to Singapore
http://www.mxmindia.com/2014/07/times-group-extends-support-to-youth-for-spikes-asia/

'Feels that good', asserts Polo in new TVC
The idea for the new TVC was born out of drawing parallels to the few moments in life that feel good. Thus was born the campaign thought of "Feels that good"

http://www.mxmindia.com/2014/07/feels-that-good-asserts-polo-in-new-tvc/

Stories on 22nd Jul 14

Key Trends in Mobile Advertising
Presenting key trends based on actual standalone campaign and platform data from Millennial Media
http://www.mxmindia.com/2014/07/key-trends-in-mobile-advertising/

Bang in the Middle hooks up with Instinctif Partners
Global communications major Instinctif Partners has announced a formal partnership with Bang In The Middle. There is no equity investment by either agency, though sources say it is a distinct possibility in the near future
http://www.mxmindia.com/2014/07/bang-in-the-middle-hooks-up-with-instinctif-partners/

Behavioural science lab Moribus will help clients use research findings to sell their products
Maxus launched Moribus, a behavioural science lab in India which will be part of its consumer insights division, Insights
http://www.mxmindia.com/2014/07/behavioural-science-lab-moribus-will-help-clients-use-research-findings-to-sell-their-products/

L&K Saatchi & Saatchi bags HSBC Premier biz
The new positioning for HSBC Premier is 'Personal support, for your Personal Economy'
http://www.mxmindia.com/2014/07/lk-saatchi-saatchi-bags-hsbc-premier-biz/

Splash signs Esha Gupta as brand ambassador
As the brand ambassador for Splash in India, Esha will help launch their Autumn Winter 2014 collection
http://www.mxmindia.com/2014/07/splash-signs-esha-gupta-as-brand-ambassador/

Lufthansa unveils new TVC for Indian market
New TVC reflects the soul of Germany with a Heart of India
http://www.mxmindia.com/2014/07/lufthansa-unveils-new-tvc-for-indian-market/

Ranjona Banerji: More scrutiny by the media
The media cannot find answers and cannot be expected to. But it can force society to take a closer look at itself and what it puts up with, writes Ranjona Banerji
http://www.mxmindia.com/2014/07/ranjona-banerji-more-scrutiny-by-the-media/

DDB Mudra Group launches Bernbach Fridays
The sessions take place on the last Friday of every month at the DDB Mudra Group office

http://www.mxmindia.com/2014/07/ddb-mudra-group-launches-bernbach-fridays/

Stories on 21th Jul 14

Digital catches the Bollywood bug
Why online retailers like Jabong, Yepme, Myntra are roping in Bollywood stars as brand ambassadors
http://www.mxmindia.com/2014/07/digital-catches-the-bollywood-bug/

Viber unveils first ever ad campaign
Viber is being used heavily in both the metropolitans as well as the emerging cities
http://www.mxmindia.com/2014/07/viber-unveils-first-ever-ad-campaign/

ISL gets its title sponsor in Hero MotoCorp
With this sponsorship, the much-awaited new football league, promoted by IMG-Reliance and Star India, will be called the 'Hero Indian Super League'
http://www.mxmindia.com/2014/07/isl-gets-its-title-sponsor-in-hero-motocorp/

Phase 2 of 'Honda is Honda' takes flight
Phase II shall see the 360 degree campaign blitzkrieg starting from today across TV, print, radio, outdoor to even cinema
http://www.mxmindia.com/2014/07/phase-2-of-honda-is-honda-takes-flight/

Amith Prabhu: The vicious PR cycle of education, jobs and cycles
There is a major disconnect between college fees, starting salaries and retainers, rues Amith Prabhu

http://www.mxmindia.com/2014/07/amith-prabhu-the-vicious-pr-cycle-of-education-jobs-and-cycles/