Stories on 30th Apr '14

Abki baar, loads of election-themed advertising
Brand campaigns with the general elections as the theme appear to be a rage amongst marketers
 http://www.mxmindia.com/2014/04/abki-baar-loads-of-election-themed-advertising/

Surajendu Sinha joins SMG Convonix as VP & Biz Head
Sinha will be responsible for overseeing all key client relationships
 http://www.mxmindia.com/2014/04/surajendu-sinha-joins-smg-convonix-as-vp-biz-head/

Delna Sethna Patel joins L&K Saatchi & Saatchi as CCO
Ms Sethna Patel will focus on the P&G business, specifically: Head & Shoulders, Ariel, Olay and Pampers
 http://www.mxmindia.com/2014/04/delna-sethna-patel-joins-lk-saatchi-saatchi-as-cco/

Mahindra unveils sequel to original Centuro film
It is an engaging sequel to the Centuro launch film that was released last year
 http://www.mxmindia.com/2014/04/mahindra-unveils-sequel-to-original-centuro-film/

Anushka to enhance Nivea's deo range further
The new offering from Nivea is the first sensitive deodorant in the category
 http://www.mxmindia.com/2014/04/anushka-to-enhance-niveas-deo-range-further/

Stories on 29th Apr '14

How effective are Focus Groups?
Are focus groups less about uncovering insights and more about playing safe, saying a course of action was ratified by research?
http://www.mxmindia.com/2014/04/how-effective-are-focus-groups/

Ranjona Banerji: No discretions please, it's poll time for politicians
Results will be announced on May 16 so this farcical circus has over two weeks to make matters worse, writes Ranjona Banerji
http://www.mxmindia.com/2014/04/ranjona-banerji-no-discretions-please-its-poll-time-for-politicians/

Rage partners Metal to revamp AMFI's web presence
The mandate to the combine was a result of a multi-layered review conducted by AMFI to revamp and re-tool its website to state-of-the art communications and internet technologies
http://www.mxmindia.com/2014/04/rage-partners-metal-to-revamp-amfis-web-presence/

Winners of Second Annual Shriram Sanlam Awards announced
The second annual Shriram Sanlam Awards for Excellence in Financial Journalism in association with The Institute for Financial Management and Research (IFMR) - Chennai, were presented to the winners
http://www.mxmindia.com/2014/04/winners-of-second-annual-shriram-sanlam-awards-announced/

SpiceJet hands over creative reigns to Dentsu
SpiceJet aims to re-define and refresh the flying experience in India
http://www.mxmindia.com/2014/04/spicejet-hands-over-creative-reigns-to-dentsu/

Neil Dawson joins the Kyoorius Advertising Awards jury
Neil joins some of the world's top creatives at the awards show including past D&AD President and jury foreman - Rosie Arnold
http://www.mxmindia.com/2014/04/neil-dawson-joins-the-kyoorius-advertising-awards-jury/

Stories on 28th Apr '14

Gamifying Corporate India
Gamification is the new corporate in-thing helping in achieving business objectives to get to tougher tasks like changing behavioural patterns
http://www.mxmindia.com/2014/04/gamifying-corporate-india/

Rishad Tobaccowala: Why Nestle's "Share Your Goodness" is more than Good
Nestle's "Share Your Goodness" campaign is a great example of next generation storytelling, writes Rishad Tobaccowala
http://www.mxmindia.com/2014/04/rishad-tobaccowala-why-nestles-share-your-goodness-is-more-than-good/

Top agencies like O&M, Lowe, McCann, Creativeland to skip Creative Abbys
Even the winners won't feel the joy of winning as half of the industry is not going to be there, says Piyush Pandey
http://www.mxmindia.com/2014/04/top-agencies-like-om-lowe-mccann-creativeland-to-skip-creative-abbys/

Garnier's 'blind use test' woos consumers across India
Online and offline activity introduced fans to the new, improved formula
http://www.mxmindia.com/2014/04/garniers-blind-use-test-woos-consumers-across-india/

Media Lounge acquires Origin Beanstalk
With this merger, Origin Beanstalk becomes one of the key brands to join the rooster of Media Lounge
http://www.mxmindia.com/2014/04/media-lounge-acquires-origin-beanstalk/

Amith Prabhu: The Accidental Media Advisor
Future Prime Ministers should stop the practice of hiring editors and instead retain professional public relations specialists, writes Amith Prabhu
http://www.mxmindia.com/2014/04/amith-prabhu-the-accidental-media-advisor/

Reviewing the Reviews: 1.5 to 3.5 stars for Revolver Rani
Most critics - particularly women among them - were let down by the domesticization of the firebrand heroine, writes Deepa Gahlot
http://www.mxmindia.com/2014/04/reviewing-the-reviews-1-5-to-3-5-stars-for-revolver-rani/

Kansai Nerolac unveils HD paints concept
To showcase the new product and its value proposition, Kansai Nerolac has unveiled the campaign comprising of a TVC and digital campaign
http://www.mxmindia.com/2014/04/kansai-nerolac-unveils-hd-paints-concept/

LinkedIn unveils three new initiatives to drive content marketing forward
The initiatives include Sponsored Updates Partners, Content Partners Program and Sponsored InMail on Mobile

http://www.mxmindia.com/2014/04/linkedin-unveils-three-new-initiatives-to-drive-content-marketing-forward/

Stories on 25th Apr '14

Oh, yes, but kabhi?
Is a cautious PepsiCo going slow on India and CSK skipper MS Dhoni in IPL ads?
http://www.mxmindia.com/2014/04/oh-yes-but-kabhi/

Shailesh Kapoor: Modi Ads: How much is too much?
Narendra Modi is omnipresent on television these days, barring the kids genre. If media planners had any theories on how many exposures you need to build reach or effectiveness, you can throw those theories out of the window, writes Shailesh Kapoor
http://www.mxmindia.com/2014/04/shailesh-kapoor-modi-ads-how-much-is-too-much/

Ranjona Banerji: Rumours UnLtd on news channel top jobs
Changes at the top are forecast at CNN-IBN, Times Now, NDTV, Indian Express, India Today after the elections, learns Ranjona Banerji
http://www.mxmindia.com/2014/04/ranjona-banerji-rumours-unltd-on-news-channel-top-jobs/

Jhunjhunwala appointed COO at BBC Global News
Naveen Jhunjhunwala replaces Preet Dhupar to the top role
http://www.mxmindia.com/2014/04/jhunjhunwala-appointed-coo-at-bbc-global-news/

Carl Lewis appointed ambassador for TCS World 10K Bangalore 2014
Running enthusiasts across the country will benefit immensely through the luminary's advice, encouragement, and presence during the run
http://www.mxmindia.com/2014/04/carl-lewis-appointed-ambassador-for-tcs-world-10k-bangalore-2014/

Razorfish hires Vik Kathuria as Global Chief Media Officer
Kathuria will report to Pete Stein, Razorfish's Global CEO
http://www.mxmindia.com/2014/04/razorfish-hires-vik-kathuria-as-global-chief-media-officer/

Ranveer to preach #DoTheRex theme for Durex
Durex's new campaign reinforces the brand's belief that 'great sex moves you'
http://www.mxmindia.com/2014/04/ranveer-to-preach-dotherex-theme-for-durex/

Reebok unveils inspirational #LiveWithFire ad campaign
The ad features MS Dhoni, Nargis Fakhri and John Abraham in a never-before-seen avatar
http://www.mxmindia.com/2014/04/reebok-unveils-inspirational-livewithfire-ad-campaign/

Galaxy S5 campaign takes a holistic approach to empower people
The campaign is about how the Galaxy S5 enables our consumers to stay connected in their own way to focus on what matters most to them
http://www.mxmindia.com/2014/04/galaxy-s5-campaign-takes-a-holistic-approach-to-empower-people/

DDB MudraMax installs hoardings with pledge-meters for RED FM
RED FM has been running a mega election awareness campaign- Dabaa Ke Bajaa!, and the same will continue through the entire duration of elections, to reach out to the masses

http://www.mxmindia.com/2014/04/ddb-mudramax-installs-hoardings-with-pledge-meters-for-red-fm/

Stories on 23rd Apr '14

It's Amazon v/s Flipkart & Snapdeal
Amazon lures online retailers from Indian rivals Flipkart and Snapdeal expanding range for same-day delivery
http://www.mxmindia.com/2014/04/its-amazon-vs-flipkart-snapdeal/

Lowe Lintas registers 100 business wins in 15 months
The wins have come across its seven divisions and nine offices in India
http://www.mxmindia.com/2014/04/lowe-lintas-registers-100-business-wins-in-15-months/

Omnicom aligns search, social & performance mktng under Resolution Media
Omnicom Media Group India has aligned its search, social and performance marketing operations under Resolution Media
http://www.mxmindia.com/2014/04/omnicom-aligns-search-social-performance-mktng-under-resolution-media/

Sorbojeet Chatterjee moves from dna to Zeel
Sorbojeet Chatterjee has joined ZEEL as Senior Vice President, Marketing for the cluster of Hindi GECs
http://www.mxmindia.com/2014/04/big-switch-sorbojeet-chatterjee-moves-from-zee-medias-dna-to-zeels-hindi-gec-cluster/

Raj Deepak Das joins Leo Burnett as CCO
Raj will be based in Mumbai and will work closely with Saurabh Varma
http://www.mxmindia.com/2014/04/raj-deepak-das-joins-leo-burnett-as-cco/

Sujay Kutty appointed as Channel Head, ETV Bangla & Oriya
The move will bring in a concentrated effort towards building both the channels in the space
http://www.mxmindia.com/2014/04/sujay-kutty-appointed-as-channel-head-etv-bangla-oriya/

Ije Nwokorie appointed new Design jury head at Cannes
Ije replaces Karl Heiselman following his recent departure from Wolff Olins to Apple

http://www.mxmindia.com/2014/04/ije-nwokorie-appointed-new-design-jury-head-at-cannes/

Stories on 22nd Apr '14

Election of the Trivial & Telegenic
Television has dominated this election practically setting agendas and leading the battle from the front, writes Ranjona Banerji
http://www.mxmindia.com/2014/04/election-of-the-trivial-telegenic/

Brands show the way - in or out - this election season
A host of brands have joined in providing popular opinion on the support needed in deciding the right political party/candidate this election season
http://www.mxmindia.com/2014/04/brands-show-the-way-in-or-out-this-election-season/

Jitendra Sawant joins Magnon\TBWA as AVP - Key Accounts
In his new role, Jitendra will be reporting to ED, Krishna Jha
 http://www.mxmindia.com/2014/04/jitendra-sawant-joins-magnontbwa-as-avp-key-accounts/

Planning to resolve complaints via social media? Things you should beware of
The delay in receiving a response from customer service has been the pet peeve of many clients and social media seems to be providing the solution
 http://www.mxmindia.com/2014/04/planning-to-resolve-complaints-via-social-media-things-you-should-beware-of/

For Lacoste, 'Life is a beautiful sport'
Lacoste brings about a new era by reinstating its founding values into the core of its message
http://www.mxmindia.com/2014/04/for-lacoste-life-is-a-beautiful-sport/

Stories on 21st Apr '14

Shifts in consumer spending and speed of tech change a threat to M&E
A PwC survey of entertainment and media CEOs across 33 countires throws up some interesting findings
http://www.mxmindia.com/2014/04/shifts-in-consumer-spending-and-speed-of-tech-change-a-threat-to-me/

Jabong goes for Bang in the Middle
BITM has already started the work on new Summer Campaign slated to be released soon
 http://www.mxmindia.com/2014/04/jabong-goes-for-bang-in-the-middle/

Final Awards deadlines: Goafest Abbys to April 23, Kyoorius to April 28
The deadline for receiving entries for both awards have been extended
 http://www.mxmindia.com/2014/04/final-awards-deadlines-goafest-abbys-to-april-23-kyoorius-to-april-28/

Thoughtblurb appointed AoR for Sheth Developers
The agency's mandate would be to enhance its brand value in the marketplace
 http://www.mxmindia.com/2014/04/thoughtblurb-appointed-aor-for-sheth-developers/

Sony to manage digital assets of Zee Music
The deal will see Sony Music manage all digital assets for Zee Music's upcoming Bollywood releases
 http://www.mxmindia.com/2014/04/sony-to-manage-digital-assets-of-zee-music/

Durga Raghunath elevated at Network18 Digital
She was earlier the CEO of Firstpost.com, the leading news and opinion portal from the group
 http://www.mxmindia.com/2014/04/durga-raghunath-elevated-at-network18-digital/

Amith Prabhu: Four major international PR events not to miss in 2014
For someone with over a decade in the profession, attending an international conference is worthwhile given the exposure to fellow professionals from across the world, writes Amith Prabhu
 http://www.mxmindia.com/2014/04/amith-prabhu-four-major-international-pr-events-not-to-miss-in-2014/

Reviewing the Reviews: Utterly charming Alia in '2 States'
The ratings ranged from 2 to 3 stars, but everyone agreed on one aspect of the film though-the utterly charming Alia Bhatt
 http://www.mxmindia.com/2014/04/reviewing-the-reviews-utterly-charming-alia-in-2-states/

Big Magic announces Akbar-Birbal historical comedy
To premier on April 28, Har Mushkil Ka Hal - Akbar Birbal will be backed up by a multimedia marketing plan
http://www.mxmindia.com/2014/04/big-magic-announces-akbar-birbal-historical-comedy/