Stories on 27th Feb '15

Star twinkles as India shines
Expectedly, Star India has hiked World Cup 2015 ad rates after India's performance
http://www.mxmindia.com/2015/02/star-twinkles-as-india-shines/

It's 'Toonami' from Turner India!
Toonami has a significant presence is Asia Pacific across 14 countries
http://www.mxmindia.com/2015/02/its-toonami-from-turner-india/

Kyoorius announces call for entries for 2015 Kyoorius Advertising & Digital Awards
This year, the Kyoorius Advertising & Digital Awards has introduced a series of new categories that acknowledge emerging and under-recognised areas in advertising and digital communication
http://www.mxmindia.com/2015/02/kyoorius-announces-call-for-entries-for-2015-kyoorius-advertising-digital-awards/

Ranjona Banerji: Faulty faculty at journalism schools
All too often, people with minimum or no experience are made heads of departments and what they teach is open to speculation, writes Ranjona Banerji
http://www.mxmindia.com/2015/02/ranjona-banerji-faulty-faculty-at-journalism-schools/

O&M launches new campaign for Center Fresh Endless
Apart from television, the campaign will also be supported on the digital medium including social platforms
http://www.mxmindia.com/2015/02/om-launches-new-campaign-for-center-fresh-endless/

Havas Media wins digital mandate of Ranbaxy's Consumer Healthcare brands
Their 'digital at core' philosophy was impressive and that translated seamlessly in their strategic approach and category understanding
http://www.mxmindia.com/2015/02/havas-media-wins-digital-mandate-of-ranbaxys-consumer-healthcare-brands/

TAM numbers for Hindi & Regional Channels in Week ​8
Presenting TAM data for ​​Week ​8​ (​February 15-21, 2015) for various Hindi and Regional Entertainment Channels in select India markets
http://www.mxmindia.com/2015/02/tam-numbers-for-hindi-regional-channels-in-week-%e2%80%8b8/

Fourth Dimension to partner PT Sakthi awards
Chennai-based Fourth Dimension to be exclusive adsales partner for the annual Puthiya Thalaimurai Sakthi awards

http://www.mxmindia.com/2015/02/fourth-dimension-to-partner-pt-sakthi-awards/

Stories on 26th Feb '15

Yes, Lowe Lintas India is the #1 creative agency in the whole world!
For the first time ever, as per WARC 100, an annual ranking of best marketing companies and campaign, has seen an Indian agency right at the top!
http://www.mxmindia.com/2015/02/yes-lowe-lintas-india-is-the-1-creative-agency-in-the-whole-world/

APAC Effie Awards 2015 unveils list of finalists
The finalist results were out following two rigorous rounds of judging by a jury consisting of 115 senior level advertising and marketing professionals
http://www.mxmindia.com/2015/02/apac-effie-awards-2015-unveils-list-of-finalists/

Interbrand's Pradeep Debnath makes his mark at pan-India design contest
He was chosen from over 7,000 entries that were submitted from across the world
http://www.mxmindia.com/2015/02/interbrands-pradeep-debnath-makes-his-mark-at-pan-india-design-contest/

Reliance Games announces debut of Pocket Gamer Connects
The platform will celebrate knowledge-sharing and networking with industry leaders
http://www.mxmindia.com/2015/02/reliance-games-announces-debut-of-pocket-gamer-connects/

Goodyear unveils campaign featuring Italian football stars
Goodyear tyres are built to deliver a number of performance advantages for drivers
http://www.mxmindia.com/2015/02/goodyear-unveils-campaign-featuring-italian-football-stars/

Sony SIX to air TNA content until 2022
The agreement anchors TNA with a major media company in the world's largest wrestling market outside of the United States

http://www.mxmindia.com/2015/02/sony-six-to-air-tna-content-until-2022/

Stories on 25th Feb '15

SCORE high with PR!
Q&A with Ketchum Sampark founder & MD N S Rajan and columnist & Praxis founder Amith Prabhu who have announced a PG school for strategic communications
http://www.mxmindia.com/2015/02/score-high-with-pr/

Sanjeev Kotnala: Nine Things Helping Print
It is time that the newspaper industry gets a fresh media synergy-multiplication study done keeping digital and TV in mind, writes Sanjeev Kotnala
http://www.mxmindia.com/2015/02/sanjeev-kotnala-nine-things-helping-print/

GroupM to set up unit under Mausami Kar for Airtel
The mandate includes traditional and digital media
http://www.mxmindia.com/2015/02/groupm-to-set-up-unit-under-mausami-kar-for-airtel/

Snapdeal brings in Jeyandran Venugopal as Technology Advisor
Jeyandran will work closely with Snapdeal's technology leadership team to scale up and further improve the underlying architecture
http://www.mxmindia.com/2015/02/snapdeal-brings-in-jeyandran-venugopal-as-technology-advisor/

Localbanya undergoes rebranding exercise
Localbanya is looking to be in 12 cities by the end of this year and has received around $20 million
http://www.mxmindia.com/2015/02/localbanya-undergoes-rebranding-exercise/

Razorfish appoints Vincent Digonnet as the Chief Growth and Transformation Officer
Vincent will work to replicate Razorfish's growth and transformation success in APAC

http://www.mxmindia.com/2015/02/razorfish-appoints-vincent-digonnet-as-the-chief-growth-and-transformation-officer/

Stories on 24th Feb '15

'Achhe din' are here again for adspends
The 9.6% growth forecast for 2015 shouldn't be considered a dampner vis-à-vis the 16.4% of last year, says Madison World CMD Sam Balsara in a Q&A
http://www.mxmindia.com/2015/02/achhe-din-are-here-again-for-adspends/

GroupM bags Airtel account, to set up independent unit for account; Milestone Brandcom bags Airtel's Outdoor biz
The size of Airtel's media account is upwards of Rs 400 crore, say industry sources, with estimated spends of Rs 350 crore in above-the-line (ATL) advertising and Rs 50 crore on out-of-home (OOH) media
http://www.mxmindia.com/2015/02/groupm-trumps-madison-to-bag-airtel-account-milestone-brandcom-bags-outdoor/

Maxus unveils social TV tracker tool- Maxus Synapse
The key quantitative metrics are reach (in minutes) mentions for the programs as well as conversation sentiments
http://www.mxmindia.com/2015/02/maxus-unveils-social-tv-tracker-tool-maxus-synapse/

Ranjona Banerji: Express on the top
The Indian Express was at the forefront in the last week, asking uncomfortable questions with uncomfortable stories and incisive opinion pieces, notes Ranjona Banerji
http://www.mxmindia.com/2015/02/ranjona-banerji-express-on-the-top/

Vipul Thakkar appointed NCD at Dentsu
Vipul is a seasoned advertising professional with over 19 years in the business
http://www.mxmindia.com/2015/02/vipul-thakkar-appointed-ncd-at-dentsu/

Inox appoints LinOpinion GH as its PR Agency
The mandate for LinOpinion would be to craft a strategic communication framework for INOX
http://www.mxmindia.com/2015/02/inox-appoints-linopinion-gh-as-its-pr-agency/

Dream Theatre bags licensing deal for Candy Crush in India
Candy Crush Saga is a match three-puzzle game that was launched in 2012 for Facebook, and later as a mobile app for smart phones

http://www.mxmindia.com/2015/02/dream-theatre-bags-licensing-deal-for-candy-crush-in-india/

Stories on 23th Feb '15

Adspend to grow 9.6% in 2015: Madison
After the elections-fuelled 16.4 per cent rise in 2014, growth rate will be 9.6 percent in 2015 as per the Pitch Madison Advertising Outlook forecast
http://www.mxmindia.com/2015/02/adspend-to-grow-9-6-in-2015-madison/

Highlights of Sam Balsara's presentation of the Pitch Madison Media Advertising Outlook 2015
After the elections-fuelled 16.4 per cent rise in 2014, growth rate will be 9.6 percent in 2015 as per the Pitch Madison Advertising Outlook forecast
http://www.mxmindia.com/2015/02/adspend-to-grow-9-6-in-2015-madison/

Marathi daily 'Mi Marathi Live' to launch on Feb 27
Broadcast Initiatives Limited has ambitions plans for the newspaper which will launch with a Mumbai edition and some satellite editions this week
http://www.mxmindia.com/2015/02/marathi-daily-mi-marathi-live-to-launch-on-feb-27/

Dr. Fixit unveil new TVC during World Cup
The TVC is aimed at educating consumers on preventive approach to waterproofing while constructing new homes
http://www.mxmindia.com/2015/02/dr-fixit-unveil-new-tvc-during-world-cup/

Punit Goenka delivers keynote at WIEF
He spoke about the changed business environment in India with initiatives by the new government
http://www.mxmindia.com/2015/02/punit-goenka-delivers-keynote-at-wief/

Amith Prabhu: Reputation is not everything. It is the only thing
Several organisations hire journalists to handle their communications who deal with the storytelling and media relations bit but there is an entire bit of strategy and campaign planning where they lag, writes Amith Prabhu
http://www.mxmindia.com/2015/02/amith-prabhu-reputation-is-not-everything-it-is-the-only-thing/

IAA hosts 'World Goes Digital' webinar with Sanjay Mehta & Hareesh Tibrewala
The webinar was conducted as part of the 'World Goes Digital' series
http://www.mxmindia.com/2015/02/iaa-hosts-world-goes-digital-webinar-with-sanjay-mehta-hareesh-tibrewala/

Big Magic Ganga now available on Videocon d2h
This move enables availability of the regional content of Bihar, Jharkhand & Purvanchal for viewers across the country
http://www.mxmindia.com/2015/02/big-magic-ganga-now-available-on-videocon-d2h/

Visionaries felicitated at Brand Vision India 2020
The objective of this event was to bring together various leaders, entrepreneurs, ventures and corporate bodies from across industries on one level to honor them

http://www.mxmindia.com/2015/02/visionaries-felicitated-at-brand-vision-india-2020/

Stories on 20th Feb '15

15% annual marketing spends on social media: EY study
Brands surveyed were looking to introduce Social CRM and social commerce as priority items, notes the second edition of EY study on social media
http://www.mxmindia.com/2015/02/social-media-marketing-study-by-ey-throws-up-new-findings/

Sam Balsara revives talks to sell Madison World's 75% stake in Madison Media and Outdoor: ET report
According to industry sources, Madison Media's current revenue is close to Rs 100 crore and therefore the valuation of the deal should be in the region of Rs 250-300 crore. But Mr Balsara's asking price is over Rs 500 crore, they said
http://www.mxmindia.com/2015/02/sam-balsara-revives-talks-to-sell-madison-worlds-75-stake-in-madison-media-and-outdoor-et-report/

MEC India appoints Mukti Kumaran as West Head
The former BPN Mumbai branch head joins MEC and will report to T Gangadhar, MD, MEC India
http://www.mxmindia.com/2015/02/mec-india-appoints-mukti-kumaran-as-west-head/

'Magazines: 2X' to be the theme for 9th IMC in Chennai
This is the first time the congress is being held at Chennai, to ensure more participation from South-based publishers
http://www.mxmindia.com/2015/02/magazines-2x-to-be-the-theme-for-9th-imc-in-chennai/

Dhoni exhorts India to spend an hour for fitness
The new fitness drive is aimed towards aspiring people to dedicate one hour from their busy schedules
http://www.mxmindia.com/2015/02/dhoni-exhorts-india-to-spend-an-hour-for-fitness/

Lloyd partners Business Today Pro-Am of Champions for golf
It is an exclusive invitational event for CEOs and corporate heads across India
http://www.mxmindia.com/2015/02/lloyd-partners-business-today-pro-am-of-champions-for-golf/

The Coalition announces speaker line-up
The Coalition reveals speakers, workshops and other activities for its event, TC/2, to be held on 27th February- 1st March 2015
http://www.mxmindia.com/2015/02/the-coalition-announces-speaker-line-up/

Media Moments launches interactive experiential marketing division
Though PR still remains a major division of the firm, an integrated strategy has been the need of the hour for all brands
http://www.mxmindia.com/2015/02/media-moments-launches-interactive-experiential-marketing-division/

Magicbricks seeks to make house-hunting a pleasant experience
The task was to project the portal as an expert and friendly guide in the home search process

http://www.mxmindia.com/2015/02/magicbricks-seeks-to-make-house-hunting-a-pleasant-experience/

Stories on 19th Feb '15

What ad veterans have learnt from the younger lot
Interesting accounts from the big boys and girls of the advertising business
http://www.mxmindia.com/2015/02/what-ad-veterans-have-learnt-from-the-younger-lot/

Aditya Kilpady joins Contract as Sr VP - Strategic Planning
His mandate is to lead integrated communication across the portfolio and be a strategic business partner for Contract's clients as well as partner the leadership team in maximising new business thrust
http://www.mxmindia.com/2015/02/aditya-kilpady-joins-contract-as-sr-vp-strategic-planning/

MudraMax' Misunderstood Scorecard makes a cross-border impact
The scoreboard at the end of the match read: India 0 for the loss of 546030, Pakistan 0 for the loss of 546228
http://www.mxmindia.com/2015/02/mudramax-misunderstood-scorecard-makes-a-cross-border-impact/

Punit Goenka to deliver a keynote at the 19thWharton India Economic Forum
He will discuss ZEEL’s journey over the past 20 years and the opportunities and challenges he foresees over the next few years
http://www.mxmindia.com/2015/02/punit-goenka-to-deliver-a-keynote-at-the-19thwharton-india-economic-forum/

DDB Mudra unveils new multimedia campaign for Pan Bahar
The launch of Pan Bahar Crystal gave the company a great opportunity to reposition their flagship brand
http://www.mxmindia.com/2015/02/ddb-mudra-unveils-new-multimedia-campaign-for-pan-bahar/

Call for Entries for Goafest Abbys 2015 announced
Campaigns that have been released till February 15, 2015 are allowed to submit their entries at this year's Goafest Abbys

http://www.mxmindia.com/2015/02/call-for-entries-for-goafest-abbys-2015-announced/