Stories on 21st Mar'14

What young journos can learn from Khushwant Singh
The late journalist will be remembered for his irreverence and a refusal to take himself too seriously, writes Ranjona Banerji
http://www.mxmindia.com/2014/03/what-young-journos-can-learn-from-khushwant-singh/

Tributes & Toons from the papers, Web
Presenting a selection of interesting links to stories, tributes, toons and another collection of links on Khushwant Singh
http://www.mxmindia.com/2014/03/tributes-toons-from-the-papers-web/

The Khushwant Singh pre-obituary by Dhiren Bhagat
Well-known journalist Dhiren Bhagat who died in a car accident in November 1998 wrote a pre-obituary on Khushwant Singh in the now-defunct The Sunday Observer in February 1983
http://www.mxmindia.com/2014/03/the-khushwant-singh-pre-obituary-by-dhiren-bhagat/

A man the likes of whom we will not see again: Prime Minister Manmohan Singh
A message from Prime Minister Dr Manmohan Singh on the passing away of Khushwant Singh
http://www.mxmindia.com/2014/03/a-man-the-likes-of-whom-we-will-not-see-again-prime-minister-manmohan-singh/

Tributes on Twitter: Manmohan Singh, Narendra Modi, SRK, others
And this is how some well-knowns tweeted on Khushwant Singh
http://www.mxmindia.com/2014/03/tributes-on-twitter-manmohan-singh-narendra-modi-srk-others/

Clear KRA for Ajay Bhalwankar: Get SET Go... Sony is #6 in Week 11 yet again
Sony Entertainment Televison has slipped back to #6 for yet another week
http://www.mxmindia.com/2014/03/clear-kra-for-ajay-bhalwankar-get-set-go-sony-is-6-in-week-11-yet-again/

Pinterest takes the Hindi route to popularity
Users in India can access a translated version of the Pinterest website and Android apps immediately
http://www.mxmindia.com/2014/03/pinterest-takes-the-hindi-route-to-popularity/

Gen Y Millennials the most ambitious, notes study
The study notes that Millennials in India are the most ambitious - 37 per cent of those surveyed expect to be in a management position within one year of graduating
http://www.mxmindia.com/2014/03/gen-y-millennials-the-most-ambitious-notes-study/

FCBUlka appoints Joy Das as Media Director - Digital
FCBUlka Interactive has appointed Joy Das as Media Director – Digital
http://www.mxmindia.com/2014/03/fcbulka-appoints-joy-das-as-media-director-digital/

Colors undertakes largescale marketing blitzkrieg for KKK
With a view to heighten engagement and make an impact, the channel has etched out a 360-degree marketing campaign to deliver its brand message loud and clear
http://www.mxmindia.com/2014/03/fcbulka-appoints-joy-das-as-media-director-digital/

Chingles unveils campaign for new gum variety
The 30-sec long TVC is in line with the existing campaign of the brand and introduces the new flavour by pulling a prank and asking, "Aaj Lee Kya?
http://www.mxmindia.com/2014/03/chingles-unveils-campaign-for-new-gum-variety/

ixigo bets big on content, apps post revamp
Travel portal ixigo.com has announced a major revamp to its trip planner product with new content and social features

http://www.mxmindia.com/2014/03/ixigo-bets-big-on-content-apps-post-revamp/

Stories on 20th Mar'14

Is WPP close to a full buy of Rediff?
Sir Martin Sorrell's WPP may buy 60% stake held by Arun Nanda and Ajit Balakrishan in Rediffusion Y&R India
http://www.mxmindia.com/2014/03/is-wpp-close-to-a-full-buy-of-rediff/

Zee-Sony-Zee & now Sony again. Ajay Bhalwankar is back at Zee, er, Sony, to be Chief Creative Dir, SET
Ajay Bhalwankar, who had quit Zee recently, will be joining Sony Entertainment Television (SET) as Chief Creative Director wef April 7
http://www.mxmindia.com/2014/03/zee-sony-zee-and-now-sony-again-ajay-bhalwankar-is-back-at-zee-er-sony-to-be-chief-creative-director-set/

Nestle urges consumers to 'share your goodness'
The aim is to connect with the consumers with a simple message - 'Share your goodness'
http://www.mxmindia.com/2014/03/nestle-urges-consumers-to-share-your-goodness/

Vikram Malhotra's Abundantia Ent gets its act together (and some $$$s)
Abundantia Entertainment confirms first two-year film slate and brings on-board new strategic investors to fuel further expansion drive
http://www.mxmindia.com/2014/03/vikram-malhotras-abundantia-ent-gets-its-act-together-and-some-s/

Affle launches ad2campaign
This unique platform provides brands and agencies a higher degree of campaign control, optimization and audience profiling
http://www.mxmindia.com/2014/03/affle-launches-ad2campaign/

HDS unveils #TheBigShot campaign for Bing
The campaign aims to bring together budding photographers to share their images with Bing and MSN
http://www.mxmindia.com/2014/03/hds-unveils-thebigshot-campaign-for-bing/

IAMAI pledges support to EC directives for election
The Election Commission has sent a communication to concerned players to enact the Code of Conduct during elections

http://www.mxmindia.com/2014/03/iamai-pledges-support-to-ec-directives-for-election/

Stories on 19th Mar'14

TV ad vol grew 12% in 2013, print up 6%
As per TAM AdEx, the volume of television advertising grew 12 percent in 2013 and print went up by 6 percent
http://www.mxmindia.com/2014/03/tv-ad-volume-grew-12-in-2013-print-up-6/

Zee pulls Rajesh Iyer from Colors as Biz Head for new channel
Zee Entertainment Enterprises Limited (ZEEL) has announced the appointment of of Rajesh Iyer as Business Head - New Initiatives|Hindi Broadcast
http://www.mxmindia.com/2014/03/tv-ad-volume-grew-12-in-2013-print-up-6/

IRS revalidation will not happen by March 31
According to sources, the revalidation exercise hasn't started in right earnest and it's unlikely that the RSCI and MRUC will complete it by March 31 as announced earlier
http://www.mxmindia.com/2014/03/irs-revalidation-will-not-happen-by-march-31/

HUL, McCann win big at IAA's Olive Crown Awards for green advertising
The chief guest at the event was actor Amitabh Bachchan, who was also accorded the Honorary Membership of the IAA India Chapter
http://www.mxmindia.com/2014/03/irs-revalidation-will-not-happen-by-march-31/

Maxus wins media mandate for T20 World Cup 2014
Maxus has bagged the media investment mandate in India for the ICC World Twenty20 Bangladesh 2014
http://www.mxmindia.com/2014/03/maxus-wins-media-mandate-for-t20-world-cup-2014/

ASCI cracks whip on misleading ads; Education, Personal Care products major defaulters
In 2013, the CCC decided on 1842 complaints out of which 1477 were upheld
http://www.mxmindia.com/2014/03/asci-cracks-whip-on-misleading-ads-education-personal-care-products-major-defaulters/

Cannes announces jury list for four categories
The jury members will meet in Cannes to judge work in the new Product Design, Film, Media and Promo & Activation Lions categories
http://www.mxmindia.com/2014/03/cannes-announces-jury-list-for-four-categories/

PC to work her magic for DS Group
The actor features in the new TVC announcing the launch of saffron blended, silver coated cardamom seeds, 'Rajnigandha Silver Pearls' from the house of DS Group
http://www.mxmindia.com/2014/03/pc-to-work-her-magic-for-ds-group/

'Come on, bulaava aaya hai', says MAX
The campaign is inspired from the fact that Pepsi IPL is the biggest cricketing extravaganza in the world
http://www.mxmindia.com/2014/03/come-on-bulaava-aaya-hai-says-max/

Reliance MediaWorks crosses 400-film mark
The company commemorated the triumph with a star-studded event graced by accomplished cinematographers, directors and producers
http://www.mxmindia.com/2014/03/reliance-mediaworks-crosses-400-film-mark/

TVS Tyres: counting on the letter-man to deliver happiness
The ad brings out the importance of high performance and toughness of the tyres in an emotional setting
http://www.mxmindia.com/2014/03/tvs-tyres-counting-on-the-letter-man-to-deliver-happiness/

ZEE appointed partner for SAIFF
ZEE Cinema has partnered with the South Asian International Film Festival (SAIFF) as a signature partner

http://www.mxmindia.com/2014/03/zee-appointed-partner-for-saiff/

Stories on 18th Mar'14

Kejriwal and the Media
Views from Ranjona Banerji and Pradyuman Maheshwari on the media's new found hate for Arvind Kejriwal and the Aam Aadmi Party
http://www.mxmindia.com/2014/03/kejriwal-and-the-media/

NBA says members may boycott AAP if Kejriwal doesn’t stop hurling allegations against media
The NBA statement unequivocally ask Kejriwal and AAP to stop making preposterous allegations failing which its members would be forced to reconsider coverage of the  activities of the Aam Aadmi Party
http://www.mxmindia.com/2014/03/nba-says-members-may-boycott-aap-if-kejriwal-doesn%e2%80%99t-stop-hurling-allegations-against-media/

Myntra hopes to maintain high with Lowe & Ogilvy in tow
The fashion portal has got the two top agencies to spearhead a marketing strategy in order to maintain its leading position in apparel retail
http://www.mxmindia.com/2014/03/nba-says-members-may-boycott-aap-if-kejriwal-doesn%e2%80%99t-stop-hurling-allegations-against-media/

NDTV Profit splits to offer stockmarket shows at trading hours, sponsored bands as NDTV Prime in the evenings and on weekends
This is perhaps one of the most creatively exciting new ventures NDTV has launched, with so many 'firsts' for television in India
http://www.mxmindia.com/2014/03/ndtv-profit-splits-to-offer-stockmarket-shows-at-trading-hours-sponsored-bands-as-ndtv-prime-in-the-evenings-and-on-weekends/

Stories on 14th Mar'14

And now, the Sau Crore ad campaign
Move over, Bollwood. Big Bazaar is going to spend Rs 120 crore around 52 TVCs over 52 weeks
http://www.mxmindia.com/2014/03/and-now-the-sau-crore-ad-campaign/

Despite advent of multiple platforms, television still rules
The session on 'Television is Dead - Long Live Television' discussed how content providers can reach out to consumers in a multi-platform world and who will be the ecosystem winners and losers in the future
http://www.mxmindia.com/2014/03/ff14-day-2-despite-advent-of-multiple-platforms-television-still-rules/

Need to monetize big in a multi-platform era
The session on ‘Monetization Opportunities in the Multiscreen World’ sought to throw light on how the ecosystem was witnessing an interesting shift in revenue-sharing models and how companies could monetize effectively during these challenging times
http://www.mxmindia.com/2014/03/ff14-day-2-need-to-monetize-big-in-a-multi-platform-era/

Traditional or sensationalism - what works more for primetime?
When Arnab Goswami of Times Now became a subject of debate in the session titled 'The Big Fight for Primetime'...
http://www.mxmindia.com/2014/03/ff14-day-2-need-to-monetize-big-in-a-multi-platform-era/

Internet - playing catalyst to change
The digital world has managed to play the role of a catalyst in disseminating information to the people at large. more aspects concerning the digital world were discussed in detail at the session 'Internet and Democracy: Interloper or Catalyst?'
http://www.mxmindia.com/2014/03/ff14-day-2-internet-playing-catalyst-to-change/

Shailesh Kapoor: Elections, Cricket& More: The Year of Male Viewership?
The male viewers are increasingly wielding more power while controlling the remote, notes Shailesh Kapoor
http://www.mxmindia.com/2014/03/shailesh-kapoor-elections-cricket-more-the-year-of-male-viewership/

Tista Sen, Malvika Mehra, Tapas Sen & Abhijit Chaudhuri join Prasoon Joshi in first list of Cannes Lions jury
The juries for Titanium and Integrated, Press, Outdoor, Radio and Film Craft categories are announced
http://www.mxmindia.com/2014/03/tista-sen-malvika-mehra-tapas-sen-abhijit-chaudhuri-join-prasoon-joshi-in-first-list-of-cannes-lions-jury/

Stories on 13th Mar'14

#FF14 Day 1: Frames: Fifteen years of being the biggest M&E event in India
... that sadly doesn't mean that it discusses all of media in detail + extracts from the FICC-KPMG report
http://www.mxmindia.com/2014/03/frames-fifteen-years-of-being-the-biggest-me-event-in-india/

#FF14 Day 1: Seamless content delivery across multiple platforms the way forward
The session on 'Television 3.1' on day 1 of FICCI Frames saw the panelists assess the future of the broadcast industry
http://www.mxmindia.com/2014/03/ff14-day-1-seamless-content-delivery-across-multiple-platforms-the-way-forward/

#FF14 Day 1: Issues abound but collective stand will help boost industry morale
The session focused on how the government could play an integral role in allaying the fears of all the stakeholders concerned
http://www.mxmindia.com/2014/03/ff14-day-1-issues-abound-but-collective-stand-will-help-boost-industry-morale/

#FF14 Day 1: Frames takes transformational route in 15th year
The event began with an inaugural session that saw the big guns from the media and allied sectors including the I&B Ministry delve on the theme of the conclave - Transforming Lives
http://www.mxmindia.com/2014/03/ff14-day-1-issues-abound-but-collective-stand-will-help-boost-industry-morale/

#FF14 Day 1: Text of Uday Shankar's speech
Opening Remarks by Uday Shankar, Chairman, FICCI Media and Entertainment Committee, and CEO, Star India, on Day 1 (March 12) of FICCI Frames 2014
http://www.mxmindia.com/2014/03/ff14-day-1-text-of-uday-shankars-speech/

Why machines (& the good old Optimiser) will never get the media planner out of a job
A cross-section of industryperson on whether media planners are a slave to proprietary tools or their masters
http://www.mxmindia.com/2014/03/why-machines-the-good-old-optimiser-will-never-get-the-media-planner-out-of-a-job/

Media Owners rise, professionals fall in Indian Express powerful Indians ranking
In the list of Top 10 in sports, Star India CEO Uday Shankar at #4 is ahead of a certain Sachin Tendulkar at #5

http://www.mxmindia.com/2014/03/media-owners-rise-professionals-fall-in-indian-express-powerful-indians-ranking/

Stories on 12th Mar'14

It's here. Kyoorius Ad Awards on June 12
Call for entries open on March 20 with the judging to happen in mid-May
http://www.mxmindia.com/2014/03/its-here-kyoorius-ad-awards-on-june-12/

Watch out, TVwallahs. P&G, Coke eyeing mobile video streaming for effective & cheaper advertising
Procter & Gamble and Coca-Cola are considering launching video channels over mobile phones to deliver branded content and advertisements directly to consumers in India
http://www.mxmindia.com/2014/03/watch-out-tvwallahs-pg-coke-eyeing-mobile-video-streaming-for-effective-cheaper-advertising/

Vir Sanghvi stars in NewsX's new line-up and channel packaging
NewsX has unveiled a new look with youthful colors (blue and red) and new fonts adorning the channel as it gets set for the general elections
http://www.mxmindia.com/2014/03/vir-sanghvi-stars-in-newsxs-new-line-up-and-channel-packaging/

JWT - celebrations unlimited @ 150
JWT has announced a yearlong program of innovative events and activations to highlight its pioneering spirit and rich history around the world
http://www.mxmindia.com/2014/03/jwt-celebrations-unlimited-150/

Bata goes 'waist down' with its new TVC
The campaign features a 360-degree multimedia integration of TV commercial, radio, cinema, print, innovative outdoor, events, promotions and digital platforms
http://www.mxmindia.com/2014/03/bata-goes-waist-down-with-its-new-tvc/

Ad Strat: Making 'back the new front'
The entire Skybags film is about people wearing backpacks walking or doing things backwards
http://www.mxmindia.com/2014/03/ad-strat-making-back-the-new-front/

Conde Nast unveils travel-friendly digital offering
The portal is positioned as a one-stop destination and resource for the digital-savvy Indian traveller, whether they are looking for travel within India or abroad
http://www.mxmindia.com/2014/03/conde-nast-unveils-travel-friendly-digital-offering/

Trendspotters.tv appointed online channel partner for 'Kaanchi'
This will be the firm's first ever film association as an online digital channel partner

http://www.mxmindia.com/2014/03/trendspotters-tv-appointed-online-channel-partner-for-kaanchi/