Stories on 10th Dec 14

Global adspend growth down to 3.9% in 2014. Forecast for 2015: 4.9%
GroupM brings down 2014 global adspend forecast downward to 3.9% growth. Global growth will be 4.9% in 2015
http://www.mxmindia.com/2014/12/global-adspend-growth-down-to-3-9-in-2014-forecast-for-2015-4-9/

Small budget okay for effective advertising: APAC Effie & GfK study
APAC Effie, in collaboration with GfK, has released the APAC Effie 2014 Report, an analysis that reveals key insights and trends on effective marketing communication strategies through a study of the APAC Effie Awards cases
http://www.mxmindia.com/2014/12/small-budget-okay-for-effective-advertising-apac-effie-gfk-study/

RK Arora exits iTV network
iTV Network Group CEO RK Arora has resigned after a two-odd-year stint first as CEO and since last year as Group CEO
http://www.mxmindia.com/2014/12/rk-swamy-unveils-new-campaign-for-indusind-bank/

Sanjeev Kotnala: LESSONS WASTED: You need to protect yourself
Following the Uber incident, risking being called prudish and unprogressive, Sanjeev Kotnala shares what he asks every female acquaintance to follow
http://www.mxmindia.com/2014/12/sanjeev-kotnala-lessons-wasted-you-need-to-protect-yourself/

Amagi announces launch of ad monetization platforms
They are uniquely designed for TV Networks whose satellite feeds cover countries outside its origin
http://www.mxmindia.com/2014/12/amagi-announces-launch-of-ad-monetization-platforms/

Mountain Dew appoints new brand ambassadors
The campaign will be supported by a thematic TVC that shows both the actors overcoming their personal 'Mountain of Fears'
http://www.mxmindia.com/2014/12/mountain-dew-appoints-new-brand-ambassadors/

Stories on 9th Dec 14

ZenithOptimedia forecasts adspend to grow 12% in 2015, 10.7% in 2014-12-09
The media agency network says global adspend will grow 5% in 2015 and 6% in 2016
http://www.mxmindia.com/2014/12/zenithoptimedia-forecasts-adspend-to-grow-12-in-2015-10-7-in-2014-12-09/

Will 'PK' see film producers break broadcaster unity on film buys
Producers Raju Hirani and Vidhu Vinod Chopra feel Aamir Khan will work his magic for them
http://www.mxmindia.com/2014/12/will-pk-see-film-producers-break-broadcaster-unity-on-film-buys/

Ranjona Banerji: Is it okay to blame TV for Suhel Seth's insulting comments on VIren Rasquinha?
It is very tempting here to blame television for making heroes out of, to use Suhel Seth's favourite word here, dolts, writes Ranjona Banerji
http://www.mxmindia.com/2014/12/ranjona-banerji-is-it-okay-to-blame-tv-for-suhel-seths-insulting-comments-on-viren-rasquinha/

Dish TV hooks up with Concentrix
The collaboration will help in enriching customer service
http://www.mxmindia.com/2014/12/dish-tv-hooks-up-with-concentrix/

Yahoo announces Year in Review India 2014
YIR is based on users' daily search habits and an editorial selection of what they read, recommended and shared most on Yahoo in India
http://www.mxmindia.com/2014/12/yahoo-announces-year-in-review-india-2014/

Leo Burnett, TAT take new approach to tourism advertising
The film currently stands at over 1.8 million views and the number of views continue to grow
http://www.mxmindia.com/2014/12/leo-burnett-tat-take-new-approach-to-tourism-advertising/

ASCI hauls up 105 misleading ads
Out of 105 advertisements against which complaints were upheld, 44 belonged to Personal and Healthcare category, followed by the Education category with 43 advertisements
http://www.mxmindia.com/2014/12/asci-hauls-up-105-misleading-ads/

'Banao Pyaar se' says JSW Cement in new campaign
The plot is a heartfelt story of a true labour of love
http://www.mxmindia.com/2014/12/banao-pyaar-se-says-jsw-cement-in-new-campaign/

Stories on 8th Dec 14

Adspend grew 13.2% in 2014, forecast for 2015: 13.3%:MagnaGlobal
India most dynamic among the four BRICs as per the media major's forecast + Interview with Venkatesh S, EVP, Director Intelligence Practice
http://www.mxmindia.com/2014/12/adspend-grew-13-2-in-2014-forecast-for-2015-13-3magnaglobal/

Mediaah! HuffPost and Times of India -- Great Match or Mismatch?
Do we think HuffPo India it has a future and is the Times of India-HuffPo marriage the right match or a mismatch, asks Pradyuman Maheshwari in Mediaah!.
http://www.mxmindia.com/2014/12/mediaah-huffpost-and-times-of-india-great-match-or-mismatch/

Havas Worldwide appoints Nirmalya Sen as CEO
No change is planned for the agency's management committee in India. He will report to Juan Rocamora, Chairman/CEO of Havas WW Asia Pacific.
http://www.mxmindia.com/2014/12/havas-worldwide-appoints-nirmalya-sen-as-ceo/

Lowe Lintas + Partners announces second edition of its apprenticeship program - LLAP 2
The second batch of LLAP will start on July 1, 2015 with the recruitment process currently underway.
http://www.mxmindia.com/2014/12/lowe-lintas-partners-announces-second-edition-of-its-apprenticeship-program-llap-2/

TAM numbers for Hindi & Regional Channels in Week 48
Presenting TAM data for Week 48 (November 23 to 29) for various Hindi and Regional Entertainment Channels in select India markets.
http://www.mxmindia.com/2014/12/tam-numbers-for-hindi-regional-channels-in-week-48/

RAM ratings for Week 47
Presenting RAM numbers for Week 47 - that's November 16 to 22, 2014.
http://www.mxmindia.com/2014/12/ram-ratings-for-week-4%e2%80%8b7/

Amith Prabhu: People make our business
We are only as good as the people who come in to PR and make a difference. The better we are the more respect we will command, writes Amith Prabhu.
http://www.mxmindia.com/2014/12/amith-prabhu-people-make-our-business/

Johari family buys back MaXposure Media from Gruner + Jahr
The Johari family started MaXposure in 2006 and scaled it to be one of the largest magazine publishers in India.
http://www.mxmindia.com/2014/12/johari-family-buys-back-maxposure-media-from-gruner-jahr/

Celkon hands over digital mandate to Liqvd Asia
The company will now be handling the entire digital mandate for this brand.
http://www.mxmindia.com/2014/12/celkon-hands-over-digital-mandate-to-liqvd-asia/

5th edition of Big Star Entertainment Awards announced
The first awards of the season will be a 100 per cent people?s choice offering, right from the nominations to the final winners
http://www.mxmindia.com/2014/12/5th-edition-of-big-star-entertainment-awards-announced/

Stories on 5th Dec 14

Announcing!  Punit Goenka is Mediaahperson of the Year and Uday Shankar is Mediaahperson of the Decade
The two industry leaders have done some splendid work making them worthy winners of the awards
http://www.mxmindia.com/2014/12/announcing-punit-goenka-is-mediaahperson-of-the-year-and-uday-shankar-is-mediaahperson-of-the-decade/

Shailesh Kapoor: GECs' Latest Challenge: The Urban Itch
The conflicts in many of the current crop of GEC shows are based on premises that are essentially against the core of the much-revered Indian culture, notes Shailesh Kapoor
http://www.mxmindia.com/2014/12/shailesh-kapoor-gecs-latest-challenge-the-urban-itch/

Ranjona Banerji: Chutney journalism on news telly?
TV, as we have all had drummed into us by now, operates on a different spectrum. It is a hungry, demanding master which wants to be fed constantly and instantly, writes Ranjona Banerji
http://www.mxmindia.com/2014/12/ranjona-banerji-chutney-journalism-on-news-telly/

Ogilvy to handle creative communications for Brand Bhaskar
Brand Bhaskar is a leader in print readership operating in the highest growth markets in India, being an integral part of daily lives of 19.8 million readers
http://www.mxmindia.com/2014/12/ogilvy-to-handle-creative-communications-for-brand-bhaskar/

Now get Candy Crush Saga clothes, bags, shoes and even candies
Candy Crush to launch designer clothes, handbags; inks licensing deal with Dream Theatre
http://www.mxmindia.com/2014/12/now-get-candy-crush-saga-clothes-bags-shoes-and-even-candies/

Lowe Lintas unveils new campaign for TaxiForSure
TaxiforSure becomes India's first taxi player to announce a 360 degree brand campaign
http://www.mxmindia.com/2014/12/lowe-lintas-unveils-new-campaign-for-taxiforsure/

Shine launches new advertising campaign
Shine.com has also added exclusive features on its mobile app that lets candidates leverage their personal networks to find people in companies where they want a job
http://www.mxmindia.com/2014/12/shine-launches-new-advertising-campaign/

Jury announces the winners of Mumbai Moments 2015
The images for the contest are required to capture Mumbai's mood
http://www.mxmindia.com/2014/12/jury-announces-the-winners-of-mumbai-moments-2015/

Mindshare, Google team up and launch 'Search As Signal'
Mindshare Introduces 'Search As SignalTM' and brings Google Search Insights to THE LOOP
http://www.mxmindia.com/2014/12/mindshare-google-team-up-and-launch-search-as-signal/

FCB Ulka Digital and Tata Value Homes unveil 'One Nation One Price' proposition
Home buying is still a long struggle accentuated by problems such as tedious booking procedures, lack of trust, no transparency

http://www.mxmindia.com/2014/12/fcb-ulka-digital-and-tata-value-homes-unveil-one-nation-one-price-proposition/

Stories on 4th Dec 14

India's all-new Adtech Superpower
SVG Media acquires Networkplay Media for over Rs 92 crore, turns India's largest adtech firm
http://www.mxmindia.com/2014/12/indias-all-new-adtech-superpower/

'Aap Ki Adalat' puts up mega show on eve of 21st anniversary
The top highlights of the evening included PM's Modi's heartful recollection of his experiences with Aap Ki Adalat
http://www.mxmindia.com/2014/12/aap-ki-adalat-puts-up-mega-show-on-eve-of-21st-anniversary/

FCB Ulka appoints Tushar Pal as Creative Director
He looks forward to some great opportunities and help raise the creative bar on our key clients
http://www.mxmindia.com/2014/12/fcb-ulka-appoints-tushar-pal-as-creative-director/

Pramod Sharma joins Soho Square as Senior CD
He has worked previously at Ogilvy, Dentsu, Percept-Hakuhodo  and DDB Mudra
http://www.mxmindia.com/2014/12/pramod-sharma-joins-soho-square-as-senior-cd/

Senior Editor Rupali Mehra moves on from Times Now
The primetime anchor was part of the start-up team of the channel
http://www.mxmindia.com/2014/12/senior-editor-rupali-mehra-moves-on-from-times-now/

Platinum Media wins Lenskart Media AOR
Lenskart.com, India's largest online retailer of fashionable and stylish eyewear has appointed Platinum Media, a part of Madison Media Group as its media agency

http://www.mxmindia.com/2014/12/platinum-media-wins-lenskart-media-aor/

Stories on 3rd Dec 14

Allwyn Fernandes, RIP
One of the most respected PR professionals in India, the veteran journalist-turned-PR practitioner passed away in Mumbai yesterday
http://www.mxmindia.com/2014/12/allwyn-fernandes-rip/

Hero signs up Tiger Woods as brand ambassador at Rs 200cr
Hero MotoCorp, the world's No. 1 two-wheeler manufacturer by volumes, has roped in Tiger Woods as its brand ambassador in a four-year deal pegged at Rs 200 crore, making it the most expensive celebrity endorsement yet for an Indian company
http://www.mxmindia.com/2014/12/hero-signs-up-tiger-woods-as-brand-ambassador-at-rs-200cr/

Allen Solly appoints Jack in the Box Worldwide as Digital AOR
Allen Sollywill be their second mandate from the Aditya Birla Group after Louis Philippe
http://www.mxmindia.com/2014/12/allen-solly-appoints-jack-in-the-box-worldwide-as-digital-aor/

Sanjeev Kotnala: Letter from a Consumer to a Marketer: I am Promiscuous because you are a Flirt
I am tired of listening to your mechanised bitch of a secretary: the IVR system. She has been working too much with your CRM but is no good...  Do you think I give a F***, writes Sanjeev Kotnala
http://www.mxmindia.com/2014/12/sanjeev-kotnala-letter-from-a-consumer-to-a-marketer-i-am-promiscuous-because-you-are-a-flirt/

IAA to host seminar on 'Changing Gender Frames'
Seminar to be addressed by advertising, media & marketing leaders on Wednesday, December 10, 2-6pm, Mumbai
http://www.mxmindia.com/2014/12/iaa-to-host-seminar-on-changing-gender-frames/

Damon Johnson appointed SVP - Business Development at YuppTV
Damon Johnson brings with him over two decades of valuable industry experience
http://www.mxmindia.com/2014/12/damon-johnson-appointed-svp-business-development-at-yupptv/

ET Now to host 2nd India Economic Conclave in New Delhi
The biggest thought leadership platform will see the confluence of India's Brightest Minds~

http://www.mxmindia.com/2014/12/et-now-to-host-2nd-india-economic-conclave-in-new-delhi/

Stories on 2nd Dec 14

Upclose with Rohit Ohri, Dentsu India
It was the opportunity that attracted him to the Exec Chairman job a little over three years back. And he's made the most of it!
http://www.mxmindia.com/2014/12/upclose-with-rohit-ohri-dentsu-india/

HDFC Life unveils new ad campaign
For the first time makes use of illusion technique to connect with a niche investor segment
http://www.mxmindia.com/2014/12/hdfc-life-unveils-new-ad-campaign/

Ranjona Banerji: Sympathy for the ill-informed DD anchor?
Once it was obvious just how she couldn’t cope, why didn’t DD take her off air? Surely, a few more skills are required in this job than a pretty face, asks Ranjona Banerji
http://www.mxmindia.com/2014/12/ranjona-banerji-sympathy-for-the-ill-informed-dd-anchor/

'Make love without fear', urges Durex via new campaign
Partners with Creativeland Asia and MTV on World AIDS Day
http://www.mxmindia.com/2014/12/make-love-without-fear-urges-durex-via-new-campaign/

'Your car, your wishes', exclaims BOI in new campaign
The campaign is for the Bank of India Vehicle Loan unit and has been shot by Pradeep Sarkar while the Production House is Apocalypse Filmworks
http://www.mxmindia.com/2014/12/your-car-your-wishes-exclaims-boi-in-new-campaign/

Raman Kumar to direct Big Magic show
Titled 'Bal Gopal Kare Dhamaal', the show will explore the equation between the common man and young Krishna in a modern-day setting
http://www.mxmindia.com/2014/12/raman-kumar-to-direct-big-magic-show/

Bibhash Jha appointed Head - Content & Carriage at SITI Cable
Jha will be based at the Corporate Office of SITI Cable, Noida
http://www.mxmindia.com/2014/12/bibhash-jha-appointed-head-content-carriage-at-siti-cable/

AdStrat: DDB Mudra unveils second phase of Volkswagen's Polo campaign
DDB Mudra West has used the New Polo's USP of '1.5L TDI engine' to great use in its proposition: Power, when you need it
http://www.mxmindia.com/2014/12/adstrat-ddb-mudra-unveils-second-phase-of-volkswagens-polo-campaign/

Himalaya Herbals unveils series of campaigns around new products
Natural and Pure emerge as strong messages in its new TVCs
http://www.mxmindia.com/2014/12/himalaya-herbals-unveils-series-of-campaigns-around-new-products/

Asian Paints launches 'Varna Maalai'
Launches unique TV serial colour combination guide designed exclusively for Tamil Nadu

http://www.mxmindia.com/2014/12/asian-paints-launches-varna-maalai/