Stories on 31st Jan '17

Lo(w), but behold! Digital adsales is fastest growing in India
Digitisation to drive marketing strategies, says CII-KPMG Report
http://www.mxmindia.com/?p=99028

Ranjona Banerji: Shame on our journalism!
What most of television news now practices in India is not journalism, even if it ever was at some point, writes Ranjona Banerji
http://www.mxmindia.com/?p=98995

Sab-sob! Anooj Kapoor exits Sony Pictures Networks India. For greener pastures
Anooj Kapoor has been business head of Sab and Sony Pal. His last day at SPN is today (Jan 31)
http://www.mxmindia.com/?p=99019

Sakal says 'Good Morning' to change with power-packed forum
The SMG and DCF is a platform for development of women, youth and all sections of society, says Delivering Change Foundation founder and chairman Abhijit Pawar
http://www.mxmindia.com/?p=98994

Starcom bags Mahindra Holidays account
The business will be powered by Performics.Convonix
http://www.mxmindia.com/?p=98988

Zee Entertainment expands its presence in Africa
Launches two new channels, Zee Bollymovies and Zee Bollynova on Kwesé TV
http://www.mxmindia.com/?p=98989

SBI propagates benefits of going cashless with DDB Mudra
The intent of the campaign is to promote the ease of cashless transactions via various facilities of SBI
http://www.mxmindia.com/?p=98993

Indian Express launches ieMalayalam.com in Kerala
ieMalayalam.com will be a completely ad-free platform
http://www.mxmindia.com/?p=98990

Stories on 27th Jan '17

An 'Uncommon' Bigg Boss Season
The success of commoners in Season 10 could well see the standout reality show be not driven by celebs, writes Shailesh Kapoor
http://www.mxmindia.com/?p=98870

Ranjona Banerji: Will Arnab Goswami's 'Republic' really be "independent"?
To pretend to be "independent"? when you are in fact fooling nobody may well be foolish in the long run, writes Ranjona Banerji
http://www.mxmindia.com/?p=98869

Midas Touch: Pi Communications wins gold & silver for Aditya Birla Financial Services
McCann Worldgroup, FP7/DXB Dubai, and Mastercard score #1 in the various Midas Rankings
http://www.mxmindia.com/?p=98887

DB Corp appoints Satyajit Sengupta to head corporate sales & marketing, restructures top deck in S&M
Sengupta was until Associate Vice President with The Times of India group in Gurgaon
http://www.mxmindia.com/?p=98909

Publicis Media wins over Rs 100 cr biz over 9 months
Publicis Media also won multi-agency pitches to retain its two key accounts, Micromax and Sun Pharma
http://www.mxmindia.com/?p=98865

India Today Group revamps flagship mag India Today
The new changes will enhance the magazine's core values of clarity, credibility and relevance and provide insights, knowledge and perspectives on a range of issues
http://www.mxmindia.com/?p=98867

BTL Baatein: Sachin Uppal, RummyCircle.com... Powered by VISCOMM
Both ATL and BTL have their roles in the marketing mix and the brand should choose the right channel depending on their objectives, says Sachin Uppal, Marketing Director of RummyCircle.com
http://www.mxmindia.com/?p=98910

Discovery appoints Vikram Tanna as VP Ad Sales & Biz Head of Reg Clusters, S Asia
Tanna will be based out of Mumbai and will report to Karan Bajaj, SVP and GM-South Asia, Discovery Networks Asia Pacific
http://www.mxmindia.com/?p=98861

Vodafone pays ode to farmers via #SaluteOurFarmers initiative
Music composed by MattiBani pays tribute to the Indian farmer
http://www.mxmindia.com/?p=98860

Hindware releases a co-branded TVC in association with 'Raees'
TVC released in cinema halls across 50 cities in India
http://www.mxmindia.com/?p=98864

Nissan GT unveils largest-ever country map
Leo Burnett Experience slams it out of the park with a 'legendary' on-ground act
http://www.mxmindia.com/?p=98863

Panasonic India celebrates National Girl Child Day
Launches digital campaign #NazariyaBadlo
http://www.mxmindia.com/?p=98862

Stories on 25th Jan '17

Exclusive: Sam Balsara on GroupM acquiring 76% in MediaCom India: In today's world, you can be a partner and competitor to the same entity...
GroupM exercised its right to acquire majority stake after eight years of the 2008 jv deal
http://www.mxmindia.com/?p=98812

Sanjeev Kotnala: How Coke InNoWait's and Amplifies
Beverage giant Coca-Cola has been one such company that has been playing with a range innovation from small to large canvas, writes Sanjeev Kotnala
http://www.mxmindia.com/?p=98801

Starcom bags media mandate of Merck's Consumer Healthcare brands
The agency will handle brands across markets that Merck Consumer Healthcare operates globally, including Neurobion®, Bion3®, Nasivin®, Seven Seas®, DoloNeurobion® and Femibion®
http://www.mxmindia.com/?p=98811

Dentsu Aegis Network and TimesPro collaborate to offer Diploma course in Digital Marketing
A three-month full-time program focuses on the strategic and practical aspects of Digital Marketing
http://www.mxmindia.com/?p=98808

Colors takes the live route with Rising Star
The new show will be on weekends (Sat-Sun) at 9pm from February 4
http://www.mxmindia.com/?p=98798

DSP BlackRock unveils #Taxytis campaign
Urges people to be aware of associated symptoms; pitches its tax saver fund to help investors' #WinAgainstTaxytis
http://www.mxmindia.com/?p=98810

SBI Life unveils campaign to promote new endowment plan
The TVC lays emphasis on the idea of not having to compromise one's wishes while ensuring family's protection
http://www.mxmindia.com/?p=98809

Integral PR to be rechristened Integral
Change in name and positioning marks its 20thyear
http://www.mxmindia.com/?p=98807

Stories on 24th Jan '17

Sensitivity & Sensibility in healthcare comms
A hundred percent of it is needed, said Sangeeta Barde of Sorento Healthcare in a quick chat on the sidelines of a recent workshop
http://www.mxmindia.com/?p=98766

Ranjona Banerji: In the US, the press is calling Trump's bluff. In India?
The American press will do their jobs as journalists, even if it upsets the powers that be, notes Ranjona Banerji
http://www.mxmindia.com/?p=98778

Veteran communications prof & journalist Irfan Khan passes away
He joined Hindustan Unilever in 1975 stayed on at HUL for 25 years, retiring from the FMCG major in 2000 as vice president and head of corporate communications
http://www.mxmindia.com/?p=98739

Ogilvy executes latest brand campaign for Bengal Tourism
Her journey takes her through the city streets of old Kolkata
http://www.mxmindia.com/?p=98741

VML appointsVenkatagiri Rao as Creative Head
Venkat, who has spent over 16 years in the creative and digital advertising industry, will be based in Mumbai
http://www.mxmindia.com/?p=98740

Indian Express Group launches mobile-led platform - Techook.com
Poised to be a game-changer with its focus on credibility, superlative content, and data-backed reviews
http://www.mxmindia.com/?p=98742

India TV announces mega-conclave on UP polls
The day-long 'Chunav Manch' on February 4 will be conducted by India TV Chairman & Editor-in-Chief Rajat Sharma
http://www.mxmindia.com/?p=98746

BBC Worldwide signs licensing deal with Amazon India
Amazon Prime launched in India in July 2016, and launched its Prime Video streaming service in December 2016
http://www.mxmindia.com/?p=98751

Social Samosa announces first edition of Best Social Media Brand Awards
Ashish Bhasin to head jury for the inaugural edition
http://www.mxmindia.com/?p=98738

IAMAI incubated start-ups raise Rs9 crore
In its first full year of operations, Mobile 10X has incubated 35 startups at its hub in Bengaluru and five startups at its hub in Hyderabad
http://www.mxmindia.com/?p=98745

Brickworks Media launches Retail Track for brands
The proprietary tool monitors brands health and provides insights into the efficacy of their retail visibility across 6100+ towns, 1,03,000+ retail stores and 1100+ brands in India
http://www.mxmindia.com/?p=98744

Harper Collins celebrates25 yrs in India with Dentsu
The novel titled 'Journeys Never End’ exchanges hands through the film
http://www.mxmindia.com/?p=98677

Stories on 23rd Jan '17

Muted growth for TV adspends forecast: Kotak
A report by Kotak Institutional Equities released last week looks at the growth of last year and what it could be in 2017
http://www.mxmindia.com/?p=98681

Indrani Sen: Are Indian Newspapers Ailing?
To what extent the recommendation of the latest wage board would affect the bottomline of the large newspapers is debatable, writes Indrani Sen
http://www.mxmindia.com/?p=98679

Titan Raga upholds the choice of motherhood
The latest campaign highlights the progressive mindset of the modern Indian woman
http://www.mxmindia.com/?p=98678

Ayush ministry partners ASCI to co-regulate misleading ads
This partnership will put in place, a much needed formal mechanism to monitor and curtail misleading advertisements in the AYUSH sector
http://www.mxmindia.com/?p=98676

Vikas Khanchandani joins Arnab Goswami's Republic as CEO
With an impressive experience of over 20 years, Vikas Khanchandani will head the business of the upcoming independent media venture
http://www.mxmindia.com/?p=98673

My FM expands base in Maharashtra
In another month’s time three more station will go live i.e. Sholapur, Dhule and Akola
http://www.mxmindia.com/?p=98675

SonyLIV unveils health & wellness content platform, LIV FIT
Ropes in Suniel Shetty and other fitness trainers such as Mickey Mehta, YasimKarachiwala, Ramona Braganza, Shivoham and others to share their fitness secrets
http://www.mxmindia.com/?p=98674

Yatra unveils new brand identity, seeks to connect with the new-age traveller
New logo conveys a seamless travel experience delivered via Yatra's new marketplace model
http://www.mxmindia.com/?p=98672

Stories on 20th Jan '17

How & Why Social Video can turn marketers into broadcasters
A WARC-Deloitte report puts social video among the Top 6 key trends marketers must watch out for. Here are some insights
http://www.mxmindia.com/?p=98641

Ranjona Banerji: Owners and managements to blame if & when newspapers die
The possible demise of the Indian newspaper industry may be imminent but the fault will lie with the newspaper owners and managements themselves, writes RanjonaBanerji
http://www.mxmindia.com/?p=98640

Indigo iStrat wins Indepay Networks mandate
The account was awarded following a multi-agency pitchof the financial services firm
http://www.mxmindia.com/?p=98632

BTL Baatein: Abhay Mokal, Vertoz... Powered by VISCOMM
The beauty of digital advertising and BTL is that, everything is measurable, and we can choose the targeting to reach the right audience, says AbhayMokal of Vertozin this edition of BTL Baatein, powered by VISCOMM
http://www.mxmindia.com/?p=98631

HT Media hands over complete portfolio mandate to Dentsu Impact
Dentsu was already handling Hindustan, Mint and Shine.com
http://www.mxmindia.com/?p=98630

Jugnoo assumes fresh brand identity; introduces new logo
Part of its re-branding initiative that includes new UI and additional services
http://www.mxmindia.com/?p=98629

BlueStone launches campaign for Valentine's season
Releases a new TVC that reaffirms and tows the 'Choose Your Twinkle' tag line
http://www.mxmindia.com/?p=98447

Actor Sonu Sood appointed brand ambassador for IG International
Known for his fit physique, SonuSood recommends a fruitarian diet for all
http://www.mxmindia.com/?p=98581

Penguin celebrates its thirtieth year of publishing in India
The publisher announces a year-long campaign 'Keep Reading' on its anniversary
http://www.mxmindia.com/?p=98446

Stories on 19th Jan '17

Time to smell the chai, newspaper owners!

Does print really merit government concessions? A point-by-point rebuttal to a Times of India editorial by Pradyuman Maheshwari

http://www.mxmindia.com/?p=98584

Dear MxM by Jaisurya Das: Is there role an anthropology student in advertising?

India's only only counselling service for media professionals run by Jaisurya Das, senior mediaperson and mentor-to-many

http://www.mxmindia.com/?p=98616

Retailers achieve steady growth despite challenges: Deloitte

We are now living in the customer-driven economy, notes the report

http://www.mxmindia.com/?p=98585

Yahoo's Flurry Analytics announces 2016 State of Mobile report

On their tenth anniversary, Mobile Apps start eating their own

http://www.mxmindia.com/?p=98582

Andre Agassi unveils India Value Fund Advisors' new brand identity - 'True North'

Graces the occasion to congratulate the firm on its brand transformation

http://www.mxmindia.com/?p=98579

WATConsult wins the digital mandate of Madame Tussauds in India

The account will be managed by the Delhi team

http://www.mxmindia.com/?p=98583

Netcore refreshes identity

The change reflects Netcore’s journey from a provider of email communication solutions to India’s leading marketing automation solution provider

http://www.mxmindia.com/?p=98580

Aegon Life launches #iDecide for the DIY generation

The campaign sensitizes and impels the audience to educate themselves before making key financial decisions

http://www.mxmindia.com/?p=98578

Stories on 18th Jan '17

Enough! We will not be silent any more.
Alpana Parida on the Cinthol ad, Dangal and the New Narrative where women do not seek empowerment... they are self-powered
http://www.mxmindia.com/?p=98554

Sanjeev Kotnala: Bigg Boss Season 10: What worked & What didn't
Missed Bigg Boss in a successful 'Aam Aadmi' experiment on Bigg Boss 10, writes Sanjeev Kotnala, a self-confessed compulsive viewer of the reality show
http://www.mxmindia.com/?p=98555

Priyanka Chopra reveals hair secrets in Pantene's latest campaign
Pantene's new formula with PRO-V and goodness of oils making hair thicker, stronger in just 14 days
http://www.mxmindia.com/?p=98548

Bajaj Nomarks unveils brand campaign encouraging women to be self-reliant
Conceptualised and executed by Mullen Lintas Mumbai, the film traverses the journey of one such woman who decides to test her husband's attention by attempting changes to herself
http://www.mxmindia.com/?p=98550

DishTV pays tribute to Indian Armed Forces
Launches special offers for Jawans
http://www.mxmindia.com/?p=98549

LG's #KarSalaam initiative to salute the spirit of the Indian soldiers
The campaign invites the whole nation to come forward and send their wishes to the Indian Armed Forces
http://www.mxmindia.com/?p=98504

Stories on 12th Jan '17

Big benefits for brands from VR & AR: WARC
VR and AR are set to revolutionise the e-commerce industry, with a value that is predicted to hit $150bn by 2020
http://www.mxmindia.com/?p=98367

Dear MxM by Jaisurya Das: Is it fair to expect a drop for women working till late?
Senior media professional and Contributing Editor, MxMIndia Jaisurya Das responds to a reader queries on a mixed bag of career and personal issues
http://www.mxmindia.com/?p=98377

Cybercrime cell files FIR against K Sera Sera on Force2
K Sera Sera was one of the firms hired by Viacom18 for Digital Integration of its film ‘Force 2’, wherein the Digital Content Package (DCP) was sent to K Sera Sera before the release of the film.
http://www.mxmindia.com/?p=98392

MEC India to handle media duties for Vistaprint
The account will be handled by MEC's Mumbai branch
http://www.mxmindia.com/?p=98382

Flipkart Fashion asserts its uniqueness in campaign by Lowe Lintas Bangalore
Through Flipkart Fashion, the online player is providing a method to the madness of spotting the right trend by making trends - handpicked by top fashion experts, accessible to its consumers
http://www.mxmindia.com/?p=98369

Siddhartha Mukherjee: FMCG can lead the change in PR Industry
The FMCG sector has the potential to change the future dynamics and growth pattern of PR industry for the better, writes Siddhartha Mukherjee
http://www.mxmindia.com/?p=98371

Chrome DM launches Interconnexion for broadcasters and distribution service providers
It is an online application which has been designed to depict feed tracking for each headend
http://www.mxmindia.com/?p=98370

Stories on 11th Jan '17

Sandip Tarkas moves on from full-time role at Future Group, to consult with Future and set up own consultancy
He's quitting Future for a Brighter Future: to set up consultancy specialising in the media and retail space
http://www.mxmindia.com/?p=98337

Sanjeev Kotnala: CELEBRATE Goafest & Abby: STOP ASKING DEAD QUESTIONS
Like everywhere else, we too have armchair stalwarts who find fault in every possible agenda of Goafest and Abby, writes Sanjeev Kotnala
http://www.mxmindia.com/?p=98357

Ashish Bhasin to head jury at APAC Effies
Ashish Bhasin is the Chairman & CEO Dentsu Aegis Network South Asia and Chairman Posterscope and MKTG - Asia Pacific
http://www.mxmindia.com/?p=98334

Cargill Foods appoints Lowe Lintas as creative agency
Lowe Lintas Delhi won the agency mandate for all consumer brands under Cargill Foods India
http://www.mxmindia.com/?p=98335

Vodafone pushes data with SuperHour
Vodafone has launched a 360-degree campaign to support SuperHour with an objective to create a value proposition in the data segment
http://www.mxmindia.com/?p=98338

Microsoft extends partnership with ZIRCA in India
ZIRCA will work on showcasing Microsoft Bing's strength as a credible challenger in the INR 3000 crore search market
http://www.mxmindia.com/?p=98336

Stories on 9th Jan '17

Sports & Entertainment on a high
2017 will be a defining year in sports and entertainment marketing, predicts GroupM arm ESP Properties in its Top 10 Trends for the year
http://www.mxmindia.com/?p=98247

BTL Baatein: Manoj Nair, FCM Travel Solutions... Powered by VISCOMM
In the future, the pie of BTL will increase while ATL will keep shrinking, says Manoj Nair, Vice President and Head of Marketing at FCM Travel Solutions in BTL Baatein, powered by VISCOMM
http://www.mxmindia.com/?p=98258

Prashanth Challapalli joins Leo Burnett as Chief Integration Officer for South Asia
He will report to Saurabh Varma, CEO, Publicis Communications India
http://www.mxmindia.com/?p=98281

Sambit Mohanty joins JWT as NCD
Sambit Mohanty joins J Walter Thompson India as National Creative Director
http://www.mxmindia.com/?p=98259

Dainik Bhaskar emerges second largest digital media group in India
Amongst individual sites, www.dainikbhaskar.com continues at the second place as the second largest news site in India with 820 million page views
http://www.mxmindia.com/?p=98250

First edition of India Today Conclave - South 2017 to be held in Chennai
The two-day conclave, scheduledon January 9 and 10, 2017 will be held at ITC Grand Chola
http://www.mxmindia.com/?p=98249

Moto's #SayHello campaign on 'World Hello Day 2016'
On Youtube alone, the video garnered more than 600,000 plus views globally in one day
http://www.mxmindia.com/?p=98248

Stories on 6th Jan '17

Mitron, the Nation wants to Know...
An analysis by Stratagem Media on how the English news channels fared post-demonetisation and Arnab Goswami's exit
http://www.mxmindia.com/?p=98195

Dear MxM by Jaisurya Das: Shouldn't my office give me an allowance for woolens to work in Delhi?
Senior media professional and Contributing Editor, MxMIndia Jaisurya Das responds to a reader queries on a mixed bag of career and personal issues
http://www.mxmindia.com/?p=98191

Carat wins global mandate for Standard Chartered Bank
The account will be handled out of the agency's Mumbai office
http://www.mxmindia.com/?p=98189

Dentsu Impact strengthens its digital leadership
Swati Ratnakabegan her career working as a journalist with India Today Group
http://www.mxmindia.com/?p=98192

Colors, Rishtey end 2016 with top slots
Colors and Rishtey topped the Urban and Rural tables respectively. In the combined Urban+Rural roster, Colors was #1 and Rishtey #3
http://www.mxmindia.com/?p=98197

Shailesh Kapoor: Get Ready For A Deluge Of Singing Reality Shows
The big non-fiction highlight of the new year is going to be the sudden influx of shows in the singing reality genre, writes Shailesh Kapoor
http://www.mxmindia.com/?p=98187

Viacom18 to showcase Golden Globe Awards across its channels
The awards will be compered by the host of The Tonight Show, Jimmy Fallon
http://www.mxmindia.com/?p=98190