Stories on 10th Nov 14

Up, Close & Personal with Abhijit 'Kinu' Avasthi
As he quits Ogilvy India as NCD, he talks to us about his journey thus far, not calling Piyush by name and his relationship with Rajiv Rao
http://www.mxmindia.com/2014/11/up-close-personal-with-abhijit-kinu-avasthi/

Flipkart set to raise $1.5 billion in another round of mega fund-raising
India's largest online retailer, Flipkart, could begin another round of mega fund-raising as it expands its product range catering to a widening base of customers
http://www.mxmindia.com/2014/11/flipkart-set-to-raise-1-5-billion-in-another-round-of-mega-fund-raising/

Sanchit Sanga promoted to Head of Digital Services, APAC at Mindshare
Sanchit takes on the role after two years as Digital leader for South Asia & South East Asia
http://www.mxmindia.com/2014/11/sanchit-sanga-promoted-to-head-of-digital-services-apac-at-mindshare/

Stratagem Media announces 2-day training for ad sales and media/mktng pros
A quick chat with Stratagem Media founder and director Sundeep Nagpal on the fifth edition of the Media Rhythm training programme scheduled for November 28 and 29 in Mumbai
http://www.mxmindia.com/2014/11/stratagem-media-announces-2-day-training-for-ad-sales-and-mediamktng-pros/

Facebook scales up missed call ad biz with VivaConnect
To scale-up its reach over mobile devices Facebook has partnered with VivaConnect for its missed call platform
http://www.mxmindia.com/2014/11/facebook-partners-with-vivaconnect-to-scale-up-missed-call-ad-unit-business/

GroupM's Grand Diwali Mela draws huge response
The number of visits on the virtual mela as well as time spent surpasses any offline brand activation initiative organised during the festival in India
http://www.mxmindia.com/2014/11/groupms-grand-diwali-mela-draws-huge-response/

Amith Prabhu: Media relationships will get increasingly complex in a cluttered world
As media relations gets trickier each day a system needs to be in place for the way journalists and PR professions interact with each other, writes Amith Prabhu
http://www.mxmindia.com/2014/11/amith-prabhu-media-relationships-will-get-increasingly-complex-in-a-cluttered-world/

What Ticks for Indian Consumers/ Women - Neville Taraporewalla and Sanjay Thapar
Continuing with our extracts from the second edition of the MxMIndia Annual, we present contributions by Prathap Suthan and Gautam Talwar and Kavita Kailas
http://www.mxmindia.com/2014/11/what-ticks-for-indian-consumers-women-neville-taraporewalla-and-sanjay-thapar/

Sonal Khanduja joins Times TV as VP - Programming, Eng Ent Cluster
Based in Mumbai, she will lead the Content Team and will report directly to the Cluster Head, Vivek Srivastava
http://www.mxmindia.com/2014/11/sonal-khanduja-joins-times-tv-as-vp-programming-eng-ent-cluster/

Zivame.com to host its first Hackathon
Candidates can either participate individually or as a two-member team

http://www.mxmindia.com/2014/11/zivame-com-to-host-its-first-hackathon/

Stories on 7th Nov 14

No Perfect Relations for Publicis. Focus on Sapient for now
According to sources at the Paris-hqed conglomerate, all energies to be on Sapient play
http://www.mxmindia.com/2014/11/no-perfect-relations-for-publicis-focus-on-sapient-for-now/

Shailesh Kapoor: Time to Redefine 'General Entertainment Channel'?
BARC can do well to discourage this artificial segmentation by not providing any of these handles (GEC, Youth GEC, etc.) in their planning tools, and even prohibit their data bureaus, as and when they come up, from doing the same, writes Shailesh Kapoor
http://www.mxmindia.com/2014/11/shailesh-kapoor-time-to-redefine-general-entertainment-channel/

Ranjona Banerji: Is there reason for anti-Modi journos to fear being targeted?
Exaggeration is often an essential in a journalist's armoury but there is a palpable feel of apprehension, writes Ranjona Banerji
http://www.mxmindia.com/2014/11/ranjona-banerji-is-there-reason-for-anti-modi-journos-to-fear-being-targeted/

Mukesh Ambani, Anand Mahindra-funded Epic to go on air on Nov 19
The wait is over. The licence has been bagged. India's first channel on Indian history, mythology and folklore will be on air on November 19
http://www.mxmindia.com/2014/11/epic-to-launch-on-november-19/

Piyush Pandey, others on D&AD jury for 53rd Annual Professional Awards
Indian creativity will be well represented with six creatives, including one jury foreman
http://www.mxmindia.com/2014/11/piyush-pandey-others-on-dad-jury-for-53rd-annual-professional-awards/

Star Plus gains much. No change in pecking order of Hindi GECs
Star Plus gained much in Week 44 of TAM's ratings even as there was  no change in the pecking order of Hindi GECs
http://www.mxmindia.com/2014/11/star-plus-gains-much-no-change-in-pecking-order-of-hindi-gecs/

Orchard Advertising to handle brand communications mandate for amante
The brand embodies over two decades of excellence held by MAS Holdings in lingerie manufacturing
http://www.mxmindia.com/2014/11/orchard-advertising-to-handle-brand-communications-mandate-for-amante/

Time Out World to power launch of 15 new cities
Time Out will launch ten new community based city sites in India, followed by five in the USA
http://www.mxmindia.com/2014/11/time-out-world-to-power-launch-of-15-new-cities/

British Council awards India PR mandate to LinOpinion GH
The consultancy will also help effectively communicate knowledge sharing and collaboration of best practices between India and the UK
http://www.mxmindia.com/2014/11/british-council-awards-india-pr-mandate-to-linopinion-gh/

ZeeQ launches campaign showcasing 'fun' moments in life
The TVC showcases four distinct situations in a kid's life where Masti plays a pivotal role, true to the channel's philosophy
http://www.mxmindia.com/2014/11/zeeq-launches-campaign-showcasing-fun-moments-in-life/

What Ticks for Indian Consumers/ Teens - Balu V
Continuing with our extracts from the second edition of the MxMIndia Annual, we present a contribution by Balu V

http://www.mxmindia.com/2014/11/what-ticks-for-indian-consumers-teens-balu-v/

Stories on 6th Nov 14

4 must-dos to revive Brand Maharashtra
So what should do the new BJP-led government do to uplift Brand Maharashtra. A quick list by Avik Chattopadhyay
http://www.mxmindia.com/2014/11/4-must-dos-to-revive-brand-maharashtra/

Lenovo uses SnapChat to warm up fans about new phone features
#VibeUpMyLife, a 72-hour Art-a-Thon showcases artists (in real-time) working on challenges they receive
http://www.mxmindia.com/2014/11/lenovo-uses-snapchat-to-warm-up-fans-about-new-phone-features/

O&M executes new campaign for Center Fruit Xplode
The product is available in Lemon & Orange flavours
http://www.mxmindia.com/2014/11/om-executes-new-campaign-for-center-fruit-xplode/

Hathway ropes in Aidem to handle ad-sales function
Its subscriber base constitutes approximately 52 per cent of the total cable broadband market in India
http://www.mxmindia.com/2014/11/hathway-ropes-in-aidem-to-handle-ad-sales-function/

Lowe Lintas unveils new campaign for Alto
Lowe Lintas has unveiled a new campaign that takes the viewers through new features that the refreshed car brand has to offer
http://www.mxmindia.com/2014/11/lowe-lintas-unveils-new-campaign-for-alto/

What Ticks for Indian Consumers/ Women - Prathap Suthan and Gautam Talwar/ Kavita Kailas
Continuing with our extracts from the second edition of the MxMIndia Annual, we present contributions by Prathap Suthan and Gautam Talwar and Kavita Kailas
http://www.mxmindia.com/2014/11/what-ticks-for-indian-consumers-women-prathap-suthan-and-gautam-talwar-kavita-kailas/

Stories on 5th Nov 14

Do looooong ads work for brands?
Do the extra-long ads like the Pepsi and KitKat had around Diwali send the message better than the shorter ones?
http://www.mxmindia.com/2014/11/do-looooong-ads-work-for-brands/.

Thomas Cook assigns creative mandate to L&K Saatchi & Saatchi
The agency's Mumbai office will manage the mainline creative services for the iconic travel and tourism services MNC
http://www.mxmindia.com/2014/11/thomas-cook-assigns-creative-mandate-to-lk-saatchi-saatchi/


Kaizad Pardiwalla joins Orchard Advertising as COO
Kaizad comes with 18 years of experience in the business with the last three being at Grey where he ran the Mumbai operations
http://www.mxmindia.com/2014/11/kaizad-pardiwalla-joins-orchard-advertising-as-coo/

Sanjeev Kotnala: Why Advertsiers Have Not Kissed the Digital Frog
Digital hasn't had it so good in this nation. The current government swears by the social medium. The new smart generation is pushing for a digital shift. Yet, it looks in in India, digital will be the Crown Prince that was never crowned?
http://www.mxmindia.com/2014/11/sanjeev-kotnala-why-advertsiers-have-not-kissed-the-digital-frog/

Hindi GEC Rishtey launches in the US & Canada
With seven channels already available in North America, IndiaCast currently has a comprehensive portfolio of brands in the region
http://www.mxmindia.com/2014/11/hindi-gec-rishtey-launches-in-the-us-canada/

Sunil Buch joins ZEEL as CBO
Sunil will also head Network Marketing, Audience Content Research, Brand Activation & Identity Strategy
http://www.mxmindia.com/2014/11/sunil-buch-joins-zeel-as-cbo/

Myntra Fashion Incuabtor to boost careers of young fashion designers
Talenthouse India has partnered on this initiative as an outreach partner and will reach out to its 10,000+ registered fashion community pan India
http://www.mxmindia.com/2014/11/myntra-fashion-incuabtor-to-boost-careers-of-young-fashion-designers/

What Ticks for Indian Consumers/ Men - Kevin Vaz and Saurabh Yagnik
Continuing with our extracts from the second edition of the MxMIndia Annual, we present contributions by Kevin Vaz and Saurabh Yagnik

http://www.mxmindia.com/2014/11/what-ticks-for-indian-consumers-men-kevin-vaz-and-saurabh-yagnik/

Stories on 4th Nov 14

SRK, Ranbir only celebs in $100 mn Club
Bollywood A-listers Shah Rukh Khan & Ranbir Kapoor emerged as the only two Indian celebs with more than $100-million valuation in perhaps the first ever celebrity brand valuation study in India
http://www.mxmindia.com/2014/11/srk-ranbir-only-celebs-in-100-mn-club/

Ranjona Banerji: Are you serious, Mr Goswami?
The NewsHour on TimesNow had an interminable rant from Arnab Goswami about how the Congress party or sympathisers of the Congress party refused to come on his show discussing the Robert Vadra case, notes Ranjona Banerji
http://www.mxmindia.com/2014/11/are-you-serious-mr-goswami/

Vistara ropes in strategic partners for 'brand building' initiative
They will continue to extend all support required for Vistara's 360 degree branding and customer engagement program
http://www.mxmindia.com/2014/11/vistara-ropes-in-strategic-partners-for-brand-building-initiative/

Grey India unveils new campaign to propagate Swach Bharat initiative
This is the first phase of the campaigning, demonstrated by a 60 second TV commercial, which will be aired in 10 languages across all major networks
http://www.mxmindia.com/2014/11/grey-india-unveils-new-campaign-to-propagate-swach-bharat-initiative/

DDB Mudra West wins creative mandate for ICICI Lombard General Insurance
DDB Mudra West’s Mumbai team will lead the account
http://www.mxmindia.com/2014/11/ddb-mudra-west-wins-creative-mandate-for-icici-lombard-general-insurance/

Al Jazeera unveils 'Hear the Human Story' global brand campaign
The brand film featured at the special event was about the Gulabi Gang, also known as "vigilantes in pink", who tackle issues such as violence against women and corruption in northern India
http://www.mxmindia.com/2014/11/al-jazeera-unveils-hear-the-human-story-global-brand-campaign/

Canon India's Dr. Alok Bharadwaj assigned senior role in Singapore
Dr. Bharadwaj will be heading the Corporate Strategy Group as the Senior Vice President
http://www.mxmindia.com/2014/11/canon-indias-dr-alok-bharadwaj-assigned-senior-role-in-singapore/

What Ticks for Indian Consumers/ Teens - Ashwani Singla and Aditya Swamy
Continuing with our extracts from the second edition of the MxMIndia Annual, we present contributions by Ashwani Singla and Aditya Swamy

http://www.mxmindia.com/2014/11/what-ticks-for-indian-consumers-teens-ashwani-singla-and-aditya-swamy/

Stories on 3rd Nov 14

Brands consumer love. And why.
Presenting select findings from the 2nd edition of Edelman's Brandshare study conducted across 12 countries
http://www.mxmindia.com/2014/11/brands-consumer-love-and-why/

Airtel calls for media agency pitch
Airtel has been calling for media pitches once every five years and the last time it reviewed the account was in early 2010
http://www.mxmindia.com/2014/11/airtel-calls-for-media-agency-pitch/

Havas wins integrated media duties for OCM India
Havas Media Group India wins integrated media duties for OCM India
http://www.mxmindia.com/2014/11/havas-wins-integrated-media-duties-for-ocm-india/

CP Surendran: Are media's fortunes linked to Vir's and Shekhar's?
If the model of reportage and edit writing they introduced has led to the decline and fall of the media, how ironic that it coincides with their own slow slide into the trash bin, writes CP Surendran
http://www.mxmindia.com/2014/11/cp-surendran-are-medias-fortunes-linked-to-virs-and-shekhars/

Swati Bhattacharya joins Dentsu India, to head Mama Labs
Swati Bhattacharya, who quit as national creative director of JWT India in September, will join Dentsu India and head a new project, Mama Labs, which will focus on the Indian mother as a consumer
http://www.mxmindia.com/2014/11/swati-bhattacharya-joins-dentsu-india-to-head-mama-labs/

Parle Products unveils second phase of 'Litter Free' campaign
Parle Products partners with 60 puja pandals in Hooghly, West Bengal
http://www.mxmindia.com/2014/11/parle-products-unveils-second-phase-of-litter-free-campaign/

Amith Prabhu: Hiring journalists without training them is unfair to the profession and unjust to the individual
I wish associations of PR consulting companies create a programme for journalists who switch jobs to get into the public relations business, writes Amith Prabhu
http://www.mxmindia.com/2014/11/amith-prabhu-hiring-journalists-without-training-them-is-unfair-to-the-profession-and-unjust-to-the-individual/

What Ticks for Indian Consumers/ Women - Karthik Srinivasan and Suman Srivastava
Continuing with our extracts from the second edition of the MxMIndia Annual, we present contributions by Karthik Srinivasan and Suman Srivastava
http://www.mxmindia.com/2014/11/what-ticks-for-indian-consumers-women-karthik-srinivasan-and-suman-srivastava/

Facebook announces rollout of India Client Council
The India Client Council is a forum where some of India’s leading marketers can listen, inspire and share ideas about the future of marketing
http://www.mxmindia.com/2014/11/facebook-announces-rollout-of-india-client-council/

Cadbury ties up with Warner Brothers for new merchandise deal
The deal has been facilitated by Dream Theatre Pvt. Ltd
http://www.mxmindia.com/2014/11/cadbury-ties-up-with-warner-brothers-for-new-merchandise-deal/

Uninor appoints Anurag Prasad as Head - External Communications
Anurag Prasad joins the Corporate Communications department of Uninor from his Senior Editor position at Fortune India

http://www.mxmindia.com/2014/11/uninor-appoints-anurag-prasad-as-head-external-communications/

Stories on 1st Nov 14

This Dassera, Burn the Ravana Within
On the occasion of Dassera which will be celebrated on Friday, Oct 3, Sanjeev Kotnala lists the 10 Evils in Media, Communication & Marketing that must be banished
http://www.mxmindia.com/2014/10/this-dassera-burn-the-ravana-within/

Unilever COO Harish Manwani to retire on Dec 31
Harish Manwani, currently Chief Operating Officer, Unilever, will retire from Unilever on December 31, 2014, after more than 38 years of service with the FMCG giant
http://www.mxmindia.com/2014/10/unilever-coo-harish-manwani-to-retired-on-dec-31/

Industry experts vow trade at E4M Conclave
Presenting nuggets from the exchange4media Conclave that we caught off the event's live webcast
http://www.mxmindia.com/2014/10/industry-experts-vow-trade-at-e4m-conclave/

Komli unveils CRM Remarketing Platform - RevX
Next generation platform integrates CRM data in addition to website and mobile app traffic for personalized cross-channel campaigns
http://www.mxmindia.com/2014/10/komli-unveils-crm-remarketing-platform-revx/

Nickelodeon takes the licensing route for Motu Patlu
Viacom18 Consumer Products signs another exciting promotional licensing deal this year after SpongeBob SquarePants with Domino's
http://www.mxmindia.com/2014/10/nickelodeon-takes-the-licensing-route-for-motu-patlu/

What Ticks for Indian Consumers/ Family - Vikram Sakhuja and Mayank Shah
Continuing with our extracts from the second edition of the MxMIndia Annual, we present contributions by Vikram Sakhuja and Mayank Shah

http://www.mxmindia.com/2014/10/what-ticks-for-indian-consumers-family-vikram-sakhuja-and-mayank-shah/