Stories on 1st Dec 14

Storytelling in the age of Digital
Straight talk on technology with Gaston Legorburu, ED and Worldwide CCO at Sapient Nitro
http://www.mxmindia.com/2014/12/storytelling-in-the-age-of-digital/

mid-day bids goodbye to Pune edition
Mumbai daily mid-day has stopped publishing from Pune. Friday, November 28 was the last day of the Pune edition
http://www.mxmindia.com/2014/12/mid-day-bids-goodbye-to-pune-edition/

With 18k vacancies, DD officials blame gaffes on 'adhocism'
Doordarshan has over 18,000 vacancies, which has led to the disintegration of the programming section, say officials at Prasar Bharti
http://www.mxmindia.com/2014/12/with-18000-vacancies-dd-officials-blame-gaffes-on-adhocism/

RAM ratings for Week 46
Presenting RAM numbers for Week 46- that's November 9 to 15, 2014
http://www.mxmindia.com/2014/12/ram-ratings-for-week-4%e2%80%8b6/

TAM numbers for Hindi & Regional Channels in Week 47
Presenting TAM data for Week 47 for various Hindi and Regional Entertainment Channels in select India markets
http://www.mxmindia.com/2014/12/tam-numbers-for-hindi-regional-channels-in-week-47/

iTV network appoints MSL for its PR
News network iTV has appointed MSLGroup to handle the PR mandate for the entire network. MSL will continue to manage the PR mandate of IBN though with a different team
http://www.mxmindia.com/2014/12/itv-network-appoints-msl-for-its-pr/

Vijay Sankaran appointed Director, Digital Strategy at Genesis Burson-Marsteller
Yu Yu Din, currently Head of Digital, is relocating to her home country
http://www.mxmindia.com/2014/12/vijay-sankaran-appointed-director-digital-strategy-at-genesis-burson-marsteller/

Amith Prabhu: My PR Person of the Year
The way Narendra Modi has managed the perception of his six months in power is a case study as much as his campaign is a case study, writes Amith Prabhu
http://www.mxmindia.com/2014/12/amith-prabhu-my-pr-person-of-the-year/

Taproot to get Dentsu identity. Exec Chairman Rohit Ohri eyes PR, Activation & regional creative shops for acquisition
"We're working on the nomenclature. Taproot has a very unique culture and we didn't want to destroy that," said Rohit Ohri, Executive Chairman, Dentsu India

http://www.mxmindia.com/2014/12/taproot-to-get-dentsu-identity-exec-chairman-rohit-ohri-eyes-pr-activation-regional-creative-shops-for-acquisition/

Stories on 28th Nov 14

Building Trust via Masterbrand 2.0
Shireesh Joshi, Head-Strategic Marketing at Godrej, on the second phase of the group's Masterbrand campaign
http://www.mxmindia.com/2014/11/building-trust-via-masterbrand-2-0/

Ranjona Banerji: Journalists get it right while TV News muddles it up
It is remarkable and encouraging that there are media houses which are willing to invest in good stories and in newsgathering but it is much worse that there are so many which are not, writes Ranjona Banerji
http://www.mxmindia.com/2014/11/ranjona-banerji-journalists-get-it-right-while-tv-news-muddles-it-up/

Shailesh Kapoor: The Phil Hughes Tragedy: A Deathblow To Cricket
Helmet-makers will find some answers. ICC will find a few other. But a promising International cricketer has died at the age of 25. For me, cricket may never be the same again, writes Shailesh Kapoor
http://www.mxmindia.com/2014/11/shailesh-kapoor-the-phil-hughes-tragedy-a-deathblow-to-cricket/

AdStrat: WagonR taps 'Smart' customers with latest campaign
The objective was to strengthen the core proposition of 'Smart' while staying true to its leadership stance
http://www.mxmindia.com/2014/11/adstrat-wagonr-taps-smart-customers-with-latest-campaign/

Gaana.com launches first musical brand campaign
Celebrating the spirit of music and life, Gaana.com unveils 'Bas Bajna Chahiye Gaana' campaign
http://www.mxmindia.com/2014/11/gaana-com-launches-first-musical-brand-campaign/

So Sorry series bags Gold at the 5th Asian Digital Media Awards 2014
The event organized by WAN-IFRA had participation by media companies from over 30 countries

http://www.mxmindia.com/2014/11/so-sorry-series-bags-gold-at-the-5th-asian-digital-media-awards-2014/

Stories on 27th Nov 14

The World is Flat, but Culture isn't History
Consumers' need for cultural identity offers opportunities for brands, notes VML Qais' Generation Asia 2014 research
http://www.mxmindia.com/2014/11/the-world-is-flat-but-culture-isnt-history/

MxM is hiring. And you needn't have been a journalist to be an Editor or Reporter
MxMIndia is looking for bright, smart, confident individuals (gender no bar) in Mumbai and New Delhi who have excellent English writing and speaking skills. Email us a link to your LinkedIn profile and your coordinates at editor [at] mxmindia.com.
http://www.mxmindia.com/2014/11/mxm-is-hiring-and-you-neednt-have-been-a-journalist-to-be-an-editor-or-reporter/

India TV to celebrate 21 years of 'Aap Ki Adalat'
In the last two decades, this show has enviably featured almost all top names from India
http://www.mxmindia.com/2014/11/india-tv-to-celebrate-21-years-of-aap-ki-adalat/

Discovery Turbo targets 'Men' as new TG
The channel is expanding its content offering to reflect the new and emerging passions, desires and interests of the aspirational male audience
http://www.mxmindia.com/2014/11/discovery-turbo-targets-men-as-new-tg/

Sanjeev Kotnala: Will the average Indian dad be cool with his daughter taking off to Lonavala without intimating?
Or should we happy that she was shown to have gone to Lonavala and not Khandala of 'Aati kya Khandala' fame?
http://www.mxmindia.com/2014/11/sanjeev-kotnala-will-the-average-indian-dad-be-cool-with-his-daughter-taking-off-to-lonavala-without-intimating/

Grey India unveils new campaigns for Britannia Rusk
The campaigns titled 'Confessions' and 'Pehle Aap' stars Bollywood personalities Neena Gupta and Konkana Sen
http://www.mxmindia.com/2014/11/grey-india-unveils-new-campaigns-for-britannia-rusk/

IAA Debate in Mumbai to delve on Metro Markets
Industry captains to debate on Friday, November 28, 5-7pm, Mumbai
http://www.mxmindia.com/2014/11/iaa-debate-in-mumbai-to-delve-on-metro-markets/

Qatar Airways comes on board as Presenting Sponsor of IPTL
The alliance with the Tennis League reiterates the airline’s strong commitment towards sponsoring key sporting events worldwide

http://www.mxmindia.com/2014/11/qatar-airways-comes-on-board-as-presenting-sponsor-of-iptl/

Stories on 26th Nov 14

More info, less entertainment on NGC
A Q&A with Keertan Adyanthaya, MD, NGC & Fox, on how the channel is doing with its new crop of programming
http://www.mxmindia.com/2014/11/more-info-less-entertainment-on-ngc/

Mobile Videos emerging a hot favourite among mobile internet users in emerging markets
67 per cent of respondents globally consider Mobile their primary entertainment viewing platform
http://www.mxmindia.com/2014/11/mobile-videos-emerging-a-hot-favourite-among-mobile-internet-users-in-emerging-markets/

Publicis wins a Gold & Silver at The Rx Club 2014 Awards
The team at Publicis also won six more Awards of Excellence
http://www.mxmindia.com/2014/11/publicis-wins-a-gold-silver-at-the-rx-club-2014-awards/

GREY group India holds exhibition to showcase employees' artworks
The exhibition is being called 'Project Gallery'
http://www.mxmindia.com/2014/11/grey-india-holds-exhibition-to-showcase-employees-artworks/

ZeeQ launches new fun-centric campaign
The TVC highlights the kids’ innocence and fun-filled moments
http://www.mxmindia.com/2014/11/zeeq-launches-new-fun-centric-campaign/

99acres.com urges consumers to get checklist right in new campaign
TVC speaks of the numerous options provided by the portal to help consumers find the right house to match their needs
http://www.mxmindia.com/2014/11/99acres-com-urges-consumers-to-get-checklist-right-in-new-campaign/

Finolex unveils new campaign that highlights joys of life using water
The commercial features water bursting forth from a pipe conveying the message of bursts of happiness
http://www.mxmindia.com/2014/11/finolex-unveils-new-campaign-that-highlights-joys-of-life-using-water/

Wonder Cement launches campaign showcasing brand philosophy
The TVC that has been conceptualized by Candid Creations

http://www.mxmindia.com/2014/11/wonder-cement-launches-campaign-showcasing-brand-philosophy/

Stories on 25th Nov 14

Enormous year for Ashish Khazanchi & Ajay Verma
Q&A with the managing partners of the just-over-a-year-old Enormous creative agency
http://www.mxmindia.com/2014/11/enormous-year-for-ashish-khazanchi-ajay-verma/

Ranjona Banerji: How Times & Bachi Karkaria gave in to the God of 140 characters!
Let us salute extraneous noise and the power of public opinion on social media, which can make a behemoth notice a pesky ant and change direction, writes Ranjona Banerji
http://www.mxmindia.com/2014/11/ranjona-banerji-how-times-bachi-karkaria-gave-in-to-the-god-of-140-characters/

Dentsu-UNFPA join hands to launch CSR Advisory Services
Dentsu India will be the first Ad and Communications firm to offer CSR services, along with a reputed implementation and monitoring partner, UNFPA India
http://www.mxmindia.com/2014/11/dentsu-unfpa-join-hands-to-launch-csr-advisory-services/

McDowell's #No.1 Yaari strikes a chord with viwers
DDB Mudra Executive Creative Director SonalDabralhas written the lyrics for this musical
http://www.mxmindia.com/2014/11/mcdowells-no-1-yaari-strikes-a-chord-with-viwers/

Shortlists for Indian Marketing Awards announced
The shortlist includes 88 cutting-edge campaigns hailing from different parts of the country
http://www.mxmindia.com/2014/11/shortlists-for-indian-marketing-awards-announced/

Digital L&K Saatchi & Saatchi announces key appointments
Digital L&K Saatchi & Saatchi has announced two senior level appointments into its fold. Sandeep Sarma joins the agency as the Digital Director- Client Servicing while Arunima Singh joins as Group Head-Servicing

http://www.mxmindia.com/2014/11/digital-lk-saatchi-saatchi-announces-key-appointments/

Stories on 24th Nov 14

Why the $$$s are finally going beyond Cricket
Vinit Karnik of GroupM ESP on why and how non-cricketing sports are attracting sponsorship money
http://www.mxmindia.com/2014/11/why-the-s-are-finally-going-beyond-cricket/

UTI Mutual Fund unveils new brand and corporate campaign
The creative thought behind the advertisement was to showcase a "Slice of Life" moment
http://www.mxmindia.com/2014/11/uti-mutual-fund-unveils-new-brand-and-corporate-campaign/

Hyundai launches its first ever corporate campaign in India
Themed 'Life is Brilliant', the TVC is designed to strengthen the company's connect with the Indian consumer, showcasing the role the car brand plays in uniting the family
http://www.mxmindia.com/2014/11/hyundai-launches-its-first-ever-corporate-campaign-in-india/

DHFL signs Shah Rukh Khan as Brand Ambassador
DHFL has been enabling financial access for every Indian to own a home of his own over the past 30 years
http://www.mxmindia.com/2014/11/dhfl-signs-shah-rukh-khan-as-brand-ambassador/

RAM ratings for Week 45
Presenting RAM numbers for Week 45 - that's November 2 to 8, 2014
http://www.mxmindia.com/2014/11/ram-ratings-for-week-45/

Jay Mehta elevated to Station Head at 92.7 BIG FM
Jay's primary responsibility will be to manage the P&L of the Station, ensuring profitability it continues to deliver value to listeners and advertisers alike
http://www.mxmindia.com/2014/11/jay-mehta-elevated-to-station-head-at-92-7-big-fm/

Amith Prabhu: The Rise of PR firms in India over the last two decades
If Indian PR firms need to rise higher they need to be compensated better by the clients they work for, writes Amith Prabhu
http://www.mxmindia.com/2014/11/amith-prabhu-the-rise-of-pr-firms-in-india-over-the-last-two-decades/

Adstrat: DDB Mudra West unveils 12 Months Free Shopping Festival campaign
The brief was to communicate to the audience to shop at any Future Group store of their choice, to get never-before cashback and benefits

http://www.mxmindia.com/2014/11/adstrat-ddb-mudra-west-unveils-12-months-free-shopping-festival-campaign/

Stories on 21st Nov 14

Why do Indian agencies turn a blind idea to Idea Thiefs?
While creatives elsewhere will create a furore, Indian counterparts seem to grin and bear it
http://www.mxmindia.com/2014/11/why-do-indian-agencies-turn-a-blind-idea-to-idea-thiefs/

Google Forrester Report predicts online shopper base to reach 100 million by 2016
The report revealed that India's e-tailing market is at an inflection point and will see rapid growth
http://www.mxmindia.com/2014/11/google-forrester-report-predicts-online-shopper-base-to-reach-100-million-by-2016/

Shailesh Kapoor: In Support of an All-Vegetarian MasterChef India
While there are studies to suggest consoumption of non-veg food has increased, the sight of meat generates disgust in around 30-40 percent audiences in India, notes Shailesh Kapoor
http://www.mxmindia.com/2014/11/shailesh-kapoor-in-support-of-an-all-vegetarian-masterchef-india/

Ranjona Banerji: Arnab Goswami, the King of Outrage!
The race for the coverage of #WarzoneHisar was between Times Now and Headlines Today and the winner was Arnab Goswami. No one, absolutely no one, can do TV outrage like him, writes Ranjona Banerji
http://www.mxmindia.com/2014/11/ranjona-banerji-arnab-goswami-the-king-of-outrage/

TAM data for Hindi GECs and Regional GECs in select markets for Week 46
Presenting TAM data for Week 46 (November 9-15) for Hindi GECs various regional channels in select India markets
http://www.mxmindia.com/2014/11/tam-data-for-hindi-gecs-and-regional-gecs-in-select-markets-for-week-46/

Big Magic announces induction of senior talent across functions
Sahil and Shalini will report to Lavneesh Gupta, COO, Reliance Broadcast Network Ltd
http://www.mxmindia.com/2014/11/big-magic-announces-induction-of-senior-talent-across-functions/

Anup Vishwanathan joins TTN as Head - Marketing
Times Television Network further strengthens the senior management team to fuel growth
http://www.mxmindia.com/2014/11/anup-vishwanathan-joins-ttn-as-head-marketing/

Impressive Jury list make Designomics Awards special
The awards were presented to business houses for the successful design execution under an array of categories

http://www.mxmindia.com/2014/11/impressive-jury-list-make-designomics-awards-special/