Stories on 20th Nov 14

Welcome, Content Marketing
Proceeds from a panel discussion on Content Marketing held at MICA, Ahmedabad with Sanjay Tripathy, Kunal Jeswani and Sanjay Mehta
http://www.mxmindia.com/2014/11/welcome-content-marketing/

Ramesh Narayan: Takeaways from DigiAsia 2014
Veteran mediaperson Ramesh Narayan was part of the Indian delegation at Digi Asia 2014 held in Taiwan from November 11-14. His report on the takeaways for India from the event
http://www.mxmindia.com/2014/11/ramesh-narayan-takeaways-from-digiasia-2014/

ZenithOptimedia wins media mandate for Foodpanda
ZenithOptimedia has bagged the media mandate for Foodpanda.in
http://www.mxmindia.com/2014/11/zenithoptimedia-has-won-the-media-mandate-for-foodpanda-in/

Dates for Goafest 2015 announced
Nakul Chopra - CE0, Publicis South Asia & Vice President of The Advertising Agencies Association of India (AAAI) will be the Chairman of Goafest 2015
http://www.mxmindia.com/2014/11/dates-for-goafest-2015-announced/

OgilvyOne shines for India at DMA Echo Awards
The DMA Echo awards are ranked among the oldest and most revered effectiveness awards on the international marketing calendar
http://www.mxmindia.com/2014/11/ogilvyone-shines-for-india-at-dma-echo-awards/

Integrated e-commerce platform MyBorosil.com launched
In the kitchenware segment in India, Borosil is a generic term for microwavable glassware
http://www.mxmindia.com/2014/11/integrated-e-commerce-platform-myborosil-com-launched/

Berger Paints launches new TVC for Easy Clean
The idea here revolves around a simple insight that people want clean good looking walls and our walls tend to get dirty
http://www.mxmindia.com/2014/11/berger-paints-launches-new-tvc-for-easy-clean/

Star CJ unveils new m-Commerce website
A special team from Korea was assigned to develop the M-commerce website of the company

http://www.mxmindia.com/2014/11/star-cj-unveils-new-m-commerce-website/

Stories on 19th Nov 14

Epic isn't a GEC, don't subject it to standards that GECs have: Mahesh Samat
It promises to be a channel with a difference as it gets set for take-off tonight. A Q&A with the founder & MD of Epic
http://www.mxmindia.com/2014/11/we-re-not-a-gec-and-dont-subject-to-the-same-standards-as-gecs-have-mahesh-samat-md-epic/

Godrej undertakes consumer connect initiative - Masterbrand 2.0
Launches FreeG; India's first non-web based mobile browsing experience
http://www.mxmindia.com/2014/11/godrej-undertakes-consumer-connect-initiative-masterbrand-2-0/

Sanjeev Kotnala: INMA South Asia Conference: The House of Intertia
One question that remains unanswered and is equally relevant to INMA and the delegates: If one had attended the 2011, 2012 or 2013 conference and missed the 2014 edition, would he or she miss out on anything substantially important, asks Sanjeev Kotnala
http://www.mxmindia.com/2014/11/sanjeev-kotnala-inma-south-asia-conference-the-house-of-intertia/

dCell unveils new brand identity for Aakriti Group
Along with the name change, dCell was also instrumental in creating a new logo for Aakriti Group
http://www.mxmindia.com/2014/11/dcell-unveils-new-brand-identity-for-aakriti-group/

Konnichiwa! Amagi sets up office in Japan
Amagi uses cloud-based technologies to launch new TV channels
http://www.mxmindia.com/2014/11/konnichiwa-amagi-sets-up-office-in-japan/

Amol Maheshwari appointed National Sales Head at Bloomberg TV India
Maheshwari has over a decade's experience across the Banking and Financial Services space
http://www.mxmindia.com/2014/11/amol-maheshwari-appointed-national-sales-head-at-bloomberg-tv-india/

Irrfan Khan to be the face of IndiaMART in India
The company aims to generate a high buzz across all the mediums through its 360 degree brand campaign
http://www.mxmindia.com/2014/11/irrfan-khan-to-be-the-face-of-indiamart-in-india/

Allen Solly & Talenthouse announce roll-out of innovative contest
Talenthouse India partners with Allen Solly inviting artists to create a digital ad film for Air-The next generation light weight shirt

http://www.mxmindia.com/2014/11/allen-solly-talenthouse-announce-roll-out-of-innovative-contest/

Stories on 18th Nov 14

The Whopper gets big on Social
As Burger King opens its Mumbai restaurant, only its second in India, we speak to CMO Uma Talreja on her marketing gambit
http://www.mxmindia.com/2014/11/the-whopper-gets-big-on-social/

Ranjona Banerji: Which top TV anchor will win Modi’s Best Fan competition? And which TV anchor is your best bet for Supreme Court judge?
Why have courts and lawyers and judges when we have the media and TV panel discussions? After all, we listen to gossip, we "investigate", we have sources
http://www.mxmindia.com/2014/11/ranjona-banerji-which-top-tv-anchor-will-win-modi%e2%80%99s-best-fan-competition-and-which-tv-anchor-is-your-best-bet-for-supreme-court-judge/

And this is how the Regional Channels fared in Week 45
Presenting TAM data for Week 45 for various regional channels in select India markets
http://www.mxmindia.com/2014/11/and-this-is-how-the-regional-channels-fared-in-week-45/

Smirnoff urges consumers to party with 'unfakeit'
The campaign is being kick-started with an exciting TVC, based on the insight that "life is best, when stripped of rules and trying too hard"
http://www.mxmindia.com/2014/11/smirnoff-urges-consumers-to-party-with-unfakeit/

Keegan Pinto joins DDB Mudra West as Group Creative Director
Keegan is an avid Bollywood enthusiast. He composes music and writes lyrics too. His first feature-film outing will be seen mid-2015
http://www.mxmindia.com/2014/11/keegan-pinto-joins-ddb-mudra-west-as-group-creative-director/

Pizzakraft's Amar Singh wins Most Talented CEO Trophy
Muktesh Chander, Special Commissioner of Delhi Police, was judged the WOW Performer of the show
http://www.mxmindia.com/2014/11/pizzakrafts-amar-singh-wins-most-talented-ceo-trophy-2/

Big FM partners Honda's amazing feat
FM radio network 92.7 Big FMpartnered Honda Cars to attain the Guinness World Record for the longest journey by a car in a single country
http://www.mxmindia.com/2014/11/big-fm-partners-hondas-amazing-feat/

Jack in the Box promotes Abhishek Razdan to EVP & National Business Head
In his new role, Abhishek will oversee both, Mumbai and Delhi operations

http://www.mxmindia.com/2014/11/jack-in-the-box-promotes-abhishek-razdan-to-evp-national-business-head/

Stories on 17th Nov 14

Is there a way to retain Top Talent
In just one month, we've had two top execs quiting to do their own. We asked Abha Kapoor for solutions
http://www.mxmindia.com/2014/11/is-there-a-way-to-retain-top-talent/

DD National to be relaunched as 'Desh Ka Apna Channel'
Apart from a slew of new programmes, the channel will be repackaged in new colours - purple and pink.
http://www.mxmindia.com/2014/11/dd-national-to-be-relaunched-as-desh-ka-apna-channel/

Week 44 RAM Ratings for Radio Stations in 4 cities
Presenting RAM Ratings for Radio Stations in 4 cities for Week 44 (October 26 to November 1, 2014)
http://www.mxmindia.com/2014/11/week-44-ram-ratings-for-radio-stations-in-4-cities%E2%80%8B/

Press Council celebrates National Press Day
The print media has been a great enabler of citizen’s rights, said Minister of State of I&B Colonel Rajyavardhan Singh Rathore
http://www.mxmindia.com/2014/11/press-council-celebrates-national-press-day/

Amith Prabhu: How about a dedicated school for Reputation Management?
There is no school for reputation management - one of the few subjects that is both a science and an art, rues Amith Prabhu
http://www.mxmindia.com/2014/11/amith-prabhu-how-about-a-dedicated-school-for-reputation-management/

Pizzakraft's Amar Singh wins Most Talented CEO Trophy
Muktesh Chander, Special Commissioner of Delhi Police, was judged the WOW Performer of the show
http://www.mxmindia.com/2014/11/pizzakrafts-amar-singh-wins-most-talented-ceo-trophy/

Milestone Brandcom unveils Outdoor campaign for Goodyear India
This revolutionary tyre engineering allows tyres to hold the car for up to 80 km with no air pressure
http://www.mxmindia.com/2014/11/milestone-brandcom-unveils-outdoor-campaign-for-goodyear-india/

93.5 Red FM launches a unique initiative
The anonymous caller chose RJ Raunac because of his bond and rapport with people in Delhi
http://www.mxmindia.com/2014/11/93-5-red-fm-launches-a-unique-initiative/

Stories on 14th Nov 14

Is Children's Day losing media significance
Despite 50 top brands in the country that target children actively, the day increasingly finds little resonance, writes Shailesh Kapoor
http://www.mxmindia.com/2014/11/is-childrens-day-losing-media-significance/

Jaideep Shergill moves on as MSLGroup elevates Chetan Mahajan & Amit Misra to co-MDs
Together, Chetan Mahajan and Amit Misra will jointly lead a united agency that comprises the key brands of MSLGROUP, 20:20 MSL, Publicis Consultants, Social Hive and Creative+
http://www.mxmindia.com/2014/11/jaideep-shergill-moves-on-as-mslgroup-elevates-chetan-mahajan-amit-misra-to-co-mds/

Ranjona Banerji: Anyone not seen journos at press confs not scrambling for gifts?
Organisers of press conferences do feel that they will be discriminated against if they do not offer freebies, writes Ranjona Banerji
http://www.mxmindia.com/2014/11/ranjona-banerji-anyone-not-seen-journos-at-press-confs-not-scrambling-for-gifts/

DoCA partners with ASCI to halt violators of misleading ads
The partnership will go a long way in ensuring that all ads released in the country are honest, decent, safe and fair to competition
http://www.mxmindia.com/2014/11/doca-partners-with-asci-to-halt-violators-of-misleading-ads/

TAM Week 45: No change in pecking order of Hindi GECs
Star Plus gained much in Week 44 of TAM’s ratings even as there was  no change in the pecking order of Hindi GECs
http://www.mxmindia.com/2014/11/tam-week-45-no-change-in-pecking-order-of-hindi-gecs/

VIP Industries unveils mega campaigns for 'Caprese' and 'Carlton'
The campaigns have been conceptualized to reinforce its position as the leader in the luggage sector
http://www.mxmindia.com/2014/11/vip-industries-unveils-mega-campaigns-for-caprese-and-carlton/

VAT 69 gaming portal unveils 'Be One in a 100' campaign
The campaign is a witty take on those unsung heroes who shaped the world as we know it
http://www.mxmindia.com/2014/11/vat-69-gaming-portal-unveils-be-one-in-a-100-campaign/

Champions Tennis League ready to engage viewers with novel format
The 'each set is a match' structure is already being talked about amongst national and international tennis fraternities alike
http://www.mxmindia.com/2014/11/champions-tennis-league-ready-to-engage-viewers-with-novel-format/

Ganga Gaurav to air on BIG MAGIC Ganga
The series kicks off on November 15th and will air each Saturday at 8:30pm

http://www.mxmindia.com/2014/11/ganga-gaurav-to-air-on-big-magic-ganga/

Stories on 13th Nov 14

What the new government (and MIB) must do for Radio
Tarun Katial, CEO, Reliance Broadcast Network Limited, makes a case for the radio broadcast sector in India
http://www.mxmindia.com/2014/11/what-the-new-government-and-mib-must-do-for-radio/

Snapdeal leaves shoppers high and dry on sales day
The mess-up evoked the ire of hundreds of online shoppers, who took to social media to accuse the e-tailer of cheating them in the name of a 'big sale'.
http://www.mxmindia.com/2014/11/snapdeal-leaves-shoppers-high-and-dry-on-sales-day/

AOC enters tablets, smartphones category; undertakes promotional campaign on twitter
AOC has initiated the first of its kind campaign on twitter under hashtag #Myaocmobile
http://www.mxmindia.com/2014/11/aoc-enters-tablets-smartphones-category-undertakes-promotional-campaign-on-twitter/

North India CEOs to compete for CEOs Got Talent trophy
The event will feature CEOs from India Inc. who will pit their unique talents against each other
http://www.mxmindia.com/2014/11/north-india-ceos-to-compete-for-ceos-got-talent-trophy/

RAM ratings for Week 43
Starting this week, we will carry RAM ratings regularly.
http://www.mxmindia.com/2014/11/ram-ratings-for-week-43/

dna reveals 'Celebrity Columnists' for season 2
The season two celebrity line-up comprises an eclectic group ranging from Bollywood to health & nutrition, and stand-up comics to personality consultants
http://www.mxmindia.com/2014/11/dna-reveals-celebrity-columnists-for-season-2/

Helios Media to handle revenue monetisation for Fatafati
The channel that was launched last year has achieved the lead position among the youth of West Bengal

http://www.mxmindia.com/2014/11/helios-media-to-handle-revenue-monetisation-for-fatafati/

Stories on 12th Nov 14

Now & then: Here's how contemporary consumers behaved a decade ago
Devendra Chawla, CEO, Food Bazaar, chronicles the many shifts in consumer behaviour and attitude over the last decade.
http://www.mxmindia.com/2014/11/now-then-heres-how-contemporary-consumers-behaved-a-decade-ago/

Sanjeev Kotnala: Newspapers: Wanted One Good Reason...
The threat from  the global digital wave and mobile screens to print is more real than ever before, writes Sanjeev Kotnala in his curtain-raiser to the INMA South Asia Conference.
http://www.mxmindia.com/2014/11/sanjeev-kotnala-newspapers-wanted-one-good-reason/

Ad Club's Media Review sets its date with members
This year the event will have three experts presenting for 30 minutes each followed by a QnA session with the audience.
http://www.mxmindia.com/2014/11/ad-clubs-media-review-sets-its-date-with-members/

Vdopia unveils Chocolate, a scalable mobile video programmatic marketplace
The programme is built from the ground up solely for mobile video advertising.
http://www.mxmindia.com/2014/11/vdopia-unveils-chocolate-a-scalable-mobile-video-programmatic-marketplace/

Ruchi Soya unveils new TVC for Mahakosh
The new Mahakosh TVC with its brand ambassador Madhuri Dixit highlights the necessity of being fit.
http://www.mxmindia.com/2014/11/ruchi-soya-unveils-new-tvc-for-mahakosh/

What Ticks for Indian Consumers/ Women - Dhunji Wadia
Continuing with our extracts from the second edition of the MxMIndia Annual, we present contributions by Dhunji Wadia
http://www.mxmindia.com/2014/11/what-ticks-for-indian-consumers-women-dhunji-wadia/