Stories on 28th Aug 14

100 Episodes Young!
Presenting the 100th 'TV Trail' column by Shailesh Kapoor, Founder and CEO, Ormax Media
http://www.mxmindia.com/2014/08/100-episodes-young/

Realty Check | Day 16 | Nimesh Bhandari: How Technology can aid home buying process?... Powered by Bloomberg TV India
Technology is playing a critical role in changing the whole home buying process and addressing some critical problems which are otherwise unaddressed, writes Nimesh Bhandari, Co-Founder and Director and Chief Operating Officer, RealtyCompass.com
http://www.mxmindia.com/2014/08/realty-check-day-16-nimesh-bhandari-how-technology-can-aid-home-buying-process-powered-by-bloomberg-tv-india/

It's a deal! Ratan Tata invests in Snapdeal
The Tata Group's chairman emeritus has made a personal investment in Snapdeal
http://www.mxmindia.com/2014/08/its-a-deal-ratan-tata-invests-in-snapdeal/

R K Swamy develops communication mandate for Jan Dhan Yojana
A Committee comprising of the Department of Financial Services, Ministry of Finance, several leading Banks and the Indian Banks Association led the agency selection process
http://www.mxmindia.com/2014/08/r-k-swamy-develops-communication-mandate-for-jan-dhan-yojana/

Panel discussion deliberates role of media in promoting culture of giving
The discussion was held in the run up to the Joy of Giving Week celebrated from October 2-10
http://www.mxmindia.com/2014/08/panel-discussion-deliberates-role-of-media-in-promoting-culture-of-giving/

What Ticks for Indian Consumers/Women - Sunil Kumaran and Oona Dhabar
Continuing with our extracts from the second edition of the MxMIndia Annual, we present contributions by Sunil Kumaran and Oona Dhabar

http://www.mxmindia.com/2014/08/what-ticks-for-indian-consumerswomen-sunil-kumaran-and-oona-dhabar/

Stories on 27th Aug 14

Loyalty, Social Media & Data
In a world driven by Volume, Velocity and Variety, loyalty assumes a fair degree of importance, writes Mark Spicer
http://www.mxmindia.com/2014/08/loyalty-social-media-data/

REALTY CHECK: Day 15 | Bhavesh Barot: Need to Buying a New House: Check the Fixtures Inside & not just the Structure Outside
It is very important for every new house buyer to look into every detail inside the house besides looking into a builder's credibility and locality, writes Bhavesh Barot is India-Business Head, iB Rubinetterie
http://www.mxmindia.com/2014/08/realty-check-day-15-bhavesh-barot-need-to-buying-a-new-house-check-the-fixtures-inside-not-just-the-structure-outside/

Introducing a new weekly column by Sanjeev Kotnala: Time we recalibrated UnMetro Consumer Understanding
It's surprising to see the lack of studies in understanding the consumer in these markets, writes Sanjeev Kotnala in a new weekly column
http://www.mxmindia.com/2014/08/introducing-a-new-weekly-column-by-sanjeev-kotnala-time-we-recalibrated-unmetro-consumer-understanding/

Anuja Chauhan of 'Yeh dil maange more' fame back at JWT to pep up Pepsi campaigns
She will be part of the Power of One (Po1) team that the ad agency is putting together to work on the PepsiCo contract
http://www.mxmindia.com/2014/08/anuja-chauhan-of-yeh-dil-maange-more-fame-back-at-jwt-to-pep-up-pepsi-campaigns/

LinTeractive announces national leadership team
Paul Dueman named Planning head; Gauri Joshi and Sumanta Ganguly join as Creative and Business heads
http://www.mxmindia.com/2014/08/linteractive-announces-national-leadership-team/

MICA to host 3-day programme on MARKSTRAT Simulation
The programme will enable participants to learn valuable skills such as tracking evolving customer needs and interpreting them for decision-making
http://www.mxmindia.com/2014/08/mica-to-host-3-day-programme-on-markstrat-simulation/

Kotak Securities unveils 'StartNow' campaign
The ad highlights the brand's core values of innovation in technology and providing strong research
http://www.mxmindia.com/2014/08/kotak-securities-unveils-startnow-campaign/

What Ticks for Indian Consumers/ Men - Partho Dasgupta and Ashish Golwankar
Continuing with our extracts from the second edition of the MxMIndia Annual, we present contributions by Partho Dasgupta and Ashish Golwankar

http://www.mxmindia.com/2014/08/what-ticks-for-indian-consumers-men-partho-dasgupta-and-ashish-golwankar/

Stories on 26th Aug 14

Kuch Chocolate Ho Jaaye!
The story of Cadbury Dairy Milk's advertising from 'The Real Taste of Life' to 'Kuch Meetha Ho Jaaye'
http://www.mxmindia.com/2014/08/kuch-chocolate-ho-jaaye/

REALTY CHECK: Day 14 | Shashi Kumar: Real Estate needs a regulator
There are regulators keeping a check on the prices in other sectors like telecom and insurance but not so in the real estate sector, rues Shashi Kumar, President, Wholesale Lending, DHFL
http://www.mxmindia.com/2014/08/realty-check-day-14-shashi-kumar-real-estate-needs-a-regulator/

Flipkart to weave magic for Modi govt
Narendra Modi government joins hands with Flipkart to boost handloom sector and provide online platform for weavers
http://www.mxmindia.com/2014/08/flipkart-to-weave-magic-for-modi-govt/

Ranjona Banerji: When Cyrus Broacha excelled at playing Arnab
Meanwhile, BCCL has instituted an odd social media policy for its employees according to a story in quartz.com where personal Facebook and Twitter accounts can be used by the company, notes Ranjona Banerji
http://www.mxmindia.com/2014/08/ranjona-banerji-when-cyrus-broacha-excelled-at-playing-arnab/

Tech glitch sees MxMIndia down for a few hours The boss was tinkering with the DNS records of our
The boss was tinkering with the DNS records of our website as were migrating to another mail server. Rather than depend on the pros to do the job, he chose to do it himself. The result: the website was down for some eight hours
http://www.mxmindia.com/2014/08/tech-glitch-sees-mxmindia-down-for-a-few-hours/

FCB Ulka campaign for MakeMyTrip's mobile app
The commercial aims at empowering the consumers to make instant flights and hotel bookings from anywhere, anytime and redeem themselves when stuck in an awkward situation
http://www.mxmindia.com/2014/08/what-ticks-for-indian-consumers-family-punit-goenka-and-pradeep-gupta/

Absolut receives positive response for design contest
The company has received over 2,000 design entries from various artists and creative minds across the country
http://www.mxmindia.com/2014/08/absolut-receives-positive-response-for-design-contest/

What Ticks for Indian Consumers/ Family - Punit Goenka and Pradeep Gupta
Continuing with our extracts from the second edition of the MxMIndia Annual, we present contributions by Punit Goenka and Pradeep Gupta

http://www.mxmindia.com/2014/08/tech-glitch-sees-mxmindia-down-for-a-few-hours/

Stories on 25th Aug 14

Chennai@375: How the metrop can Rise and Shine in advertising
Srinivasan Swamy, RV Rajan and Sridharan Narayan on Chennai's highs and lows and how it can regain lost glory
http://www.mxmindia.com/2014/08/chennai375-how-the-metrop-can-rise-and-shine-in-advertising/

REALTY CHECK: Day 13 | Entire real estate ecosystem needs encouragement
What makes the health of the real estate sector very important is that it impacts several industries and hence facets of the economy, writes Saurabh Dant, CEO, Sakshi Developers
http://www.mxmindia.com/2014/08/realty-check-day-13-entire-real-estate-ecosystem-needs-encouragement/


Chennai@175: Madras to Chennai - Evolution of media in the last 150 years
Once considered an overgrown village that went to sleep by 9 pm, Madras during the past decade has acquired a 24 x 7 reputation, writes RV Rajan
http://www.mxmindia.com/2014/08/chennai175-madras-to-chennai-evolution-of-media-in-the-last-150-years/

Chennai@375: The East and West Shall Meet in the South
Having worked in Mumbai, Bengaluru and Chennai, Sridharan Narayan looks forward to the day when the Tamil Nadu capital will become the next migratory halt for advertising professionals
http://www.mxmindia.com/2014/08/chennai375-sridharan-narayan-the-east-and-west-shall-meet-in-the-south/

JWT likely to win global ad contract from Tatas
J Walter Thompson likely to win global advertising contract from Tatas for image makeover
http://www.mxmindia.com/2014/08/jwt-likely-to-win-global-ad-contract-from-tatas/

Business Standard celebrates 40 years
Editorially, a series of articles have been commissioned, that chronicle the changes that the paper has witnessed, and has contributed to in the world of business and the economy at large
http://www.mxmindia.com/2014/08/business-standard-unveils-series-of-initiatives-on-completion-of-40-years/

Savvy Dilip joins ITV Network as Group CMO
Savvy will be responsible for marketing activities, including marketing strategy, creating flagship events, brand building and digital marketing for the ITV Network
http://www.mxmindia.com/2014/08/savvy-dilip-joins-itv-network-as-group-cmo/

Amith Prabhu: Public Reputation cannot be built in a day
Some clients need to be trained on an understanding of Public Reputation and there needs to be a training programme for clients who do not have a background in PR firms or good corporate communications, writes Amith Prabhu
http://www.mxmindia.com/2014/08/amith-prabhu-public-reputation-cannot-be-built-in-a-day/

What Ticks for Indian Consumers/ Children - Raghu Bhatt and Krishna Desai
Continuing with our extracts from the second edition of the MxMIndia Annual, we present contributions by Raghu Bhatt and Krishna Desai
http://www.mxmindia.com/2014/08/what-ticks-for-indian-consumers-children-raghu-bhatt-and-krishna-desai/

Creativeland Asia unveils campaign for Cinthol Confidence+
The latest campaign, created by Creativeland Asia, is released digitally and on television to spread the spirit of conquering fear and germs
http://www.mxmindia.com/2014/08/creativeland-asia-unveils-campaign-for-cinthol-confidence/

I&B intervention gives ASCI more teeth to curb ads that violate guidelines
Ministry of I&B issues an Advisory to TV channels to stop broadcast of teleshopping advertisements which ASCI have ruled to be in violation of its Code of Conduct

http://www.mxmindia.com/2014/08/ib-intervention-gives-asci-more-teeth-to-curb-ads-that-violate-guidelines/

Stories on 22nd Aug 14

Lunch with MxM: Partho Dasgupta, CEO, BARC
An IRS 2013-like won’t happen when the new TV measurement data is released given enough checks and validation, he insists
http://www.mxmindia.com/2014/08/lunch-with-mxm-partho-dasgupta-ceo-barc/

REALTY CHECK: Day 12 | Sachin Kulkarni: Sustainable, multi-pronged strategy needed for Affordable Housing
There cannot be one single solution with the government for promoting affordable housing... it has to be a sustainable, multi-pronged strategy, writes Sachin Kulkarni Managing Director, Vastushodh Projects
http://www.mxmindia.com/2014/08/realty-check-day-12-sachin-kulkarni-sustainable-multi-pronged-strategy-needed-for-affordable-housing/

Dish TV opts for MEC India as its media partner
With digitalization phase 3 & 4 on the anvil, the brand is planning for significant growth acquisition volumes as well as, retention initiatives
http://www.mxmindia.com/2014/08/dish-tv-opts-for-mec-india-as-its-media-partner/

Shailesh Kapoor: Same Day. Same Slot. Three Launches. It Happens Only In India!
Three big channels launching new properties on the same day in the same slot has to be a first in the nearly 25 years history of Hindi GECs, writes Shailesh Kapoor
http://www.mxmindia.com/2014/08/shailesh-kapoor-same-day-same-slot-three-launches-it-happens-only-in-india/

Ranjona Banerji: Sensitivity in dealing with closure is not in their DNA
Once more you see a media organisation getting away with sacking staff at short notice with no severance package and no fight from senior staff, rues Ranjona Banerji
http://www.mxmindia.com/2014/08/ranjona-banerji-sensitivity-in-dealing-with-closure-is-not-in-their-dna/

ENIL strengthens leadership team
As part of the new team structure, Hitesh Sharma, erstwhile COO, has been promoted to Executive President
http://www.mxmindia.com/2014/08/enil-strengthens-leadership-team/

'Camel crayons se hoga fun', says new campaign by RK Swamy BBDO
The TVC features many fun-filled situations using different kinds of crayons offered by Camel
http://www.mxmindia.com/2014/08/camel-crayons-se-hoga-fun-says-new-campaign-by-rk-swamy-bbdo/

Seven3Sports bags digital rights of Bundesliga
Through Bundesliga, Seven3Sports aims to bring about a surge in the Football viewership within the country
http://www.mxmindia.com/2014/08/seven3sports-bags-digital-rights-of-bundesliga/

What Ticks for Indian Consumers/ Teens - Geetanjali Bhattacharji and Ritu Gupta
Continuing with our extracts from the second edition of the MxMIndia Annual, we present contributions by Geetanjali Bhattacharji and Ritu Gupta

http://www.mxmindia.com/2014/08/what-ticks-for-indian-consumers-teens-%e2%80%93-geetanjali-bhattacharji-and-ritu-gupta/

Stories on 21st Aug 14

Now, will newspaper publishers opt out of IRS?
The lifting of abeyance on the IRS 2013 finding could well see a clash of the publishing titans
http://www.mxmindia.com/2014/08/now-will-newspaper-publishers-opt-out-of-irs/

REALTY CHECK: Day 11 | Rahul Nahar: Smart Cum Affordable Housing is Need Of The Hour
The significant demand in Affordable Housing would be a key growth driver for the real estate sector, writes Rahul Nahar, Managing Director, XRBIA Developers Ltd
http://www.mxmindia.com/2014/08/realty-check-day-11-rahul-nahar-smart-cum-affordable-housing-is-need-of-the-hour/

Clear Channel Mudra creates an innovative OOH for Budweiser
The campaign was executed in top metros across the country
http://www.mxmindia.com/2014/08/clear-channel-mudra-creates-an-innovative-ooh-for-budweiser/

Fevistik unveils campaign highlighting high brand recall attribute
The new commercial with the fake superhero delivers this message in an entertaining manner
http://www.mxmindia.com/2014/08/fevistik-unveils-campaign-highlighting-high-brand-recall-attribute/

Hyundai Elite i20 campaign takes the web by storm
The latest television commercial for Elite i20 crossed half a million views on YouTube in a span of just 3 days
http://www.mxmindia.com/2014/08/hyundai-elite-i20-campaign-takes-the-web-by-storm/

Oxemberg launches print campaign with ambassador Saif Ali Khan
The campaign has been designed to showcase apparel for every facet of a successful man's life
http://www.mxmindia.com/2014/08/oxemberg-launches-print-campaign-with-ambassador-saif-ali-khan/

What Ticks for Indian Consumers/ Women -Harish Bijoor and Lynn de Souza
Continuing with our extracts from the second edition of the MxMIndia Annual, we present contributions by Harish Bijoor and Lynn de Souza

http://www.mxmindia.com/2014/08/what-ticks-for-indian-consumers-women-harish-bijoor-and-lynn-de-souza/

Stories on 20th Aug 14

HDFC Bank is India's Most Valuable Brand
Service sector brands dominate WPP's BrandZ study. Airtel is #2, followed by SBI, ICCI and Bajaj Auto
http://www.mxmindia.com/2014/08/hdfc-bank-is-indias-most-valuable-brand/


Realty Check | Day 10 | Jacob Mathew: Important to build a brand image for cement
The truly differentiating factor in cement is only the brand. This is where an effective branding and marketing exercise size plays a vital role, writes Jacob Mathew, Head - Image & Communication, Zuari Cement Ltd
http://www.mxmindia.com/2014/08/realty-check-day-10-jacob-mathew-important-to-build-a-brand-image-for-cement/

ASCI releases guidelines for skin whitening products
Advertising industry self-regulator Advertising Standards Council of India (ASCI) has released its final guidelines for the advertising of skin lightening and fairness products following industry and public feedback to a draft it had issued earlier
http://www.mxmindia.com/2014/08/asci-releases-guidelines-for-skin-whitening-products/

Soho Square bags creative biz for Bisleri's new product
Soho Square currently works on two of Bisleri's brands namely Bisleri and Vedica
http://www.mxmindia.com/2014/08/soho-square-bags-creative-biz-for-bisleris-new-product/

Lowe Lintas crafts new Dengue-themed campaign for Godrej Hit
Lowe Lintas has unveiled a new campaign for Godrej HIT that targets another serious vector borne disease - Dengue
http://www.mxmindia.com/2014/08/lowe-lintas-crafts-new-dengue-themed-campaign-for-godrej-hit/

Raymond appoints MSLGROUP as communications partner
The mandate with the Raymond Group includes brand building, reputation management, influencer outreach, and crisis and issues management
http://www.mxmindia.com/2014/08/raymond-appoints-mslgroup-as-communications-partner/

R K Arora elevated to Group CEO, ITV Network (From Yesterday)
In this role, he will assume overall responsibility of strategic and operational management of the ITV Network and will oversee the group's diverse portfolio of assets spanning news broadcasting
http://www.mxmindia.com/2014/08/r-k-arora-elevated-to-group-ceo-itv-network/

What Ticks for Indian Consumers/ Men- Rohan Bhansali and Devendra Chawla
Continuing with our extracts from the second edition of the MxMIndia Annual, we present contributions by Rohan Bhansali and Devendra Chawla
http://www.mxmindia.com/2014/08/what-ticks-for-indian-consumers-men-rohan-bhansali-and-devendra-chawla/

Stories on 19th Aug 14

Somewhat Seriously: Martin beats Arnab 7-4 in Shadow Boxing
Sanjeev Kotnala presents his take on the IAA Conversations event with Sir Martin Sorrell and Arnab Goswami
http://www.mxmindia.com/2014/08/somewhat-seriously-martin-beats-arnab-7-4-in-shadow-boxing/

REALTY CHECK: Day 9 | Jackbastian Nazareth: After the elections, fence-sitting investors have become active
State governments need to adopt a proactive role in creating affordable housing and work on the public private partnership model with realtors to develop such projects, writes Jackbastian Nazareth, Group CEO, Puravankara Projects Limited
http://www.mxmindia.com/2014/08/realty-check-day-9-jackbastian-nazareth-after-the-elections-fence-sitting-investors-have-become-active/

Achche Din Aane Waale Hain: GroupM revises adspend growth to 12.5% from earlier 11.6%
Rejoice: GroupM has revised AdEx estimates to 12.5% from 11.6% released earlier this year
http://www.mxmindia.com/2014/08/achche-din-aane-waale-hain-groupm-revises-adspend-growth-to-12-5-from-earlier-11-6/

Ranjona Banerji: Why should the media bend when it can crawl?
The media continues with its long leash to the new government as it genuflects before each pronouncement writes Ranjona Banerji
http://www.mxmindia.com/2014/08/ranjona-banerji-why-should-the-media-bend-when-it-can-crawl/

HDFC Life unveils a new ad campaign
Campaign to create awareness about the new and unique combination of features available in HDC Life’s term plan Click 2 Protect Plus
http://www.mxmindia.com/2014/08/hdfc-life-unveils-a-new-ad-campaign/

Business India appoints Fourth Dimension Media
Business India Publications has appointed Fourth Dimension Media Solutions as its sales concessionaire to strengthen its existing sales team and increase its strategic reach with clients and media houses
http://www.mxmindia.com/2014/08/business-india-appoints-fourth-dimension-media/

Fotocorp turns 10!
India's pioneering news photo agency now has a bank of over 3 lakh editorial images.
http://www.mxmindia.com/2014/08/fotocorp-turns-10/

Madhuri Dixit appointed Brand Ambassador for Mahakosh Edible Oils
TVC and marketing campaign featuring the leading Bollywood actress to follow soon
http://www.mxmindia.com/2014/08/madhuri-dixit-appointed-brand-ambassador-for-mahakosh-edible-oils/

What Ticks for Indian Consumers/ Family - Vijay Bobby and Avik Chattopadhyay
Continuing with our extracts from the second edition of the MxMIndia Annual, we present contributions by Vijay Bobby and Avik Chattopadhyay
http://www.mxmindia.com/2014/08/what-ticks-for-indian-consumers-family-vijay-bobby-and-avik-chattopadhyay/

Stories on 18th Aug 14

The Rise & Shine of Ajay Bijli
On the rise and rise of the Rs 1,350-crore PVR group and what keeps the chairman and managing director's business ticking
http://www.mxmindia.com/2014/08/the-rise-shine-of-ajay-bijli/

Kumar Mangalam Birla may sell minority stake in India Today group
Several leading business groups now have investments in domestic media corporations and more are keen to get a foothold, making this an interesting opportunity
http://www.mxmindia.com/2014/08/kumar-mangalam-birla-may-sell-minority-stake-in-india-today-group/

In Jest | Sanjeev Kotnala: Sir Martin's Secret 7 Steps for Encounter with Arnab
MARTIN Vs ARNAB promises to be an interesting Reality Shadow Boxing Show, writes Sanjeev Kotnala
http://www.mxmindia.com/2014/08/in-jest-sanjeev-kotnala-sir-martin%e2%80%99s-secret-7-steps-for-encounter-with-arnab/

Lowe Lintas unveils campaign for Astral Pipes
Actor Salman Khan appointed brand ambassador
http://www.mxmindia.com/2014/08/lowe-lintas-unveils-campaign-for-astral-pipes/

Amith Prabhu: Why is Public Reputation Management widely misunderstood
Many clients find it hard to believe that Public Reputation Management is a science and not just an art of charming and buttering which may have been the case 20 years ago, writes Amith Prabhu
http://www.mxmindia.com/2014/08/amith-prabhu-why-is-public-reputation-management-widely-misunderstood/

What Ticks for Indian Consumers/ Children -Lara Balsara and Nabendu Bhattacharyya
Continuing with our extracts from the second edition of the MxMIndia Annual, we present contributions by Lara Balsara and Nabendu Bhattacharyya
http://www.mxmindia.com/2014/08/what-ticks-for-indian-consumers-children-lara-balsara-and-nabendu-bhattacharyya/

Day 8 | Salil Sadanandan: Indian consumers demand a Better Lifestyle
Young couples and nuclear families are increasingly looking up for home solutions which add a bit of zing to their home and thus their lifestyle, writes Salil Sadanandan, Managing Director, Kohler Kitchen and Bath India
http://www.mxmindia.com/2014/08/realty-check-day-8-salil-sadanandan-indian-consumers-demand-a-better-lifestyle/

Stories on 14th Aug 14

I-Day Eve Feel-Good: Meet the Flipkart Crorepatis
Flipkart's growing valuation helps staff create enormous wealth in less than a decade
http://www.mxmindia.com/2014/08/i-day-eve-feel-good-meet-the-flipkart-crorepatis/

Big Magic Bihar and Jharkhand to be called 'Big Magic Ganga'
Big Magic Bihar and Jharkhand, the flagship entertainment channel from RBNL will be called 'Big Magic Ganga' from tomorrow
http://www.mxmindia.com/2014/08/big-magic-bihar-and-jharkhand-to-be-called-big-magic-ganga/

Jai Hind and Happy Independence Day! Since you're closed, we too are!!!
Since you are taking a day off (except if you are working in the electronic and digital media or other essential services), we are doing that too. We aren't happy about it, but there's no point producing editorial content for very few readers
http://www.mxmindia.com/2014/08/jai-hind-and-happy-independence-day-since-youre-closed-we-too-are/

Ajit Anjum appointed Managing Editor at India TV
A veteran of 25 years, Anjum has joined India TV's newsroom as Managing Editor
http://www.mxmindia.com/2014/08/ajit-anjum-appointed-md-at-india-tv/

O&M unveils latest campaign for Fevistik
The campaign shows a fake hero trying hard to impress the shopkeeper by somersaulting his way into a stationery shop but ends up banging his head on the wall
http://www.mxmindia.com/2014/08/om-unveils-latest-campaign-for-fevistik/

Ranjona Banerji: No checks, no balance on News TV
It is truly a wondrous aspect of the human condition that we are able to manage so much anger over so little on primetime TV, writes Ranjona Banerji
http://www.mxmindia.com/2014/08/ranjona-banerji-no-checks-no-balance-on-news-tv/

Kellogg's Special K takes 'No More Excuses' positioning in latest TVC
The campaign aims to instill confidence in women for everyday weight management
http://www.mxmindia.com/2014/08/kelloggs-special-k-takes-no-more-excuses-positioning-in-latest-tvc/

What Ticks for Indian Consumers/Teens: Anupriya Acharya and Lavneesh Gupta
Continuing with our extracts from the second edition of the MxMIndia Annual, we present contributions by Anupriya Acharya and Lavneesh Gupta
http://www.mxmindia.com/2014/08/what-ticks-for-indian-consumersteens-anupriya-acharya-and-lavneesh-gupta/

Realty Check | Day 7 | Adhil Shetty: Real Estate Sector is Buzzing with Positivity
The lack of a real estate watchdog remains a primary concern for both domestic and NRI investors, writes Adhil Shetty, CEO, BankBazaar.com
http://www.mxmindia.com/2014/08/realty-check-day-7-adhil-shetty-real-estate-sector-is-buzzing-with-positivity/

Stories on 13th Aug 14

One Minute View: TRAI misplaced views on media ownership
While the regulator has done some great work with telecom and digitization, many of its views on broadcast are misplaced
http://www.mxmindia.com/2014/08/one-minute-view-trai-misplaced-views-on-media-ownership/

Proprietary planning tool 'Resolve' launched by Maxus
Delivering new insights for Indian brands to improve consumer marketing strategies. Read more
http://www.mxmindia.com/2014/08/proprietary-planning-tool-resolve-launched-by-maxus/

Akash Chawla appointed Business Head of Essel Vision Productions
ZEEL has appointed Akash Chawla, who has successfully been heading the Marketing Function for National Channels at ZEEL, to take charge as the Business Head - EVPL. Read more
http://www.mxmindia.com/2014/08/akash-chawla-appointed-business-head-of-essel-vision-productions/

Nusli Wadia wants Britannia to be Cookie King
India's second-largest biscuit maker Britannia Industries plans to to overtake Parle and become market leader, its chairman told shareholders at the company's AGM yesterday. Read more
http://www.mxmindia.com/2014/08/nusli-wadia-wants-britannia-to-be-cookie-king/

Sanjeev Kotnala: Nothing wrong if the Boss cooks
Why do we shy away and find fault at reflecting what really is happening in our society, Sanjeev Kotnala writes on the Airtel ad. Read more
http://www.mxmindia.com/2014/08/sanjeev-kotnala-nothing-wrong-if-the-boss-cooks/

FCB Ulka highlights 'Shake Feature' for Snapdeal
The new TVC created by FCB Ulka gets the message across, by highlighting the app cleverly. Read more
http://www.mxmindia.com/2014/08/fcb-ulka-highlights-shake-feature-for-snapdeal/

EMVIEs receives encouraging response this year
Two trophies will be presented to the agency and client each. Read more
http://www.mxmindia.com/2014/08/emvies-receives-encouraging-response-this-year/

Sony Six bags Champions Tennis League mandate
The league will witness national and international tennis talent with each team having top ATP and WTA players, captained by a Tennis legend. Read more
http://www.mxmindia.com/2014/08/sony-six-bags-champions-tennis-league-mandate/

What Ticks for Indian Consumers/Women: Vinay Bhatia and Mitrajit Bhattacharya
Continuing with our extracts from the second edition of the MxMIndia Annual, we present contributions by Vinay Bhatia and Mitrajit Bhattacharya. Read more
http://www.mxmindia.com/2014/08/what-ticks-for-indian-consumerswomen-vinay-bhatia-and-mitrajit-bhattacharya/

Aimia forms JV with Fractal Analytics
The exclusive commercial agreement will deepen Aimia's analytics capabilities. Read more
http://www.mxmindia.com/2014/08/aimia-forms-jv-with-fractal-analytics/

Grey says 'Hello Life' for Fiat Punto
The challenge that GREY group faced was that the communication had to capture the famed solidity of the car and yet promote the stylish new looks and features. Read more
http://www.mxmindia.com/2014/08/grey-says-hello-life-for-fiat-punto/

Micromax unveils 'Roobaroo Micromax Unite Anthem'
The Anthem is an extension of the Unite 2 campaign

http://www.mxmindia.com/2014/08/micromax-unveils-roobaroo-micromax-unite-anthem/

Stories on 12th Aug 14

Vital Stats: Kareena, HUL & Idea top Celebrity Endorsement & Buzz in Jan-June 2014
Presenting Celebrity Endorsement Data which comes from TAM AdEx and Celebrity Buzz Data that is from Eikona
http://www.mxmindia.com/2014/08/vital-stats-kareena-hul-idea-top-celebrity-endorsement-buzz-in-jan-june-2014/

REALTY CHECK: Day 5 | Sumit Jain: High demand for Ready-to-Move-in Properties
The debate on ready-to-occupy versus under construction properties is a never-ending one and will seldom find a concrete conclusion, notes Sumit Jain, Co-founder and CEO, CommonFloor.com
http://www.mxmindia.com/2014/08/realty-check-day-5-sumit-jain-high-demand-for-ready-to-move-in-properties/

What Ticks for Indian Consumers: Ashish Bhasin and Rana Barua
Continuing with our extracts from the second edition of the MxMIndia Annual, we present contributions by Rana Barua and Ashish Bhasin.
http://www.mxmindia.com/2014/08/what-ticks-for-indian-consumers-ashish-bhasin-and-rana-barua/

KKT undertakes initiative to fight corruption
Kan Khajura Tesan pe missed call lagao aur muft manoranjan ke saath ghar baithe world record banao
http://www.mxmindia.com/2014/08/kkt-undertakes-initiative-to-fight-corruption/

Berger Paints takes Berger Silk proposition further with new TVC
Katrina first came on board as the face for the brand Silk in 2012, when the first advertisement of Berger Silk was launched
http://www.mxmindia.com/2014/08/berger-paints-takes-berger-silk-proposition-further-with-new-tvc/

Rasika Bamba joins Quasar as head of Digital Media
She will be in charge of scaling up new business initiatives and to strengthen existing relationships in the region
http://www.mxmindia.com/2014/08/rasika-bamba-joins-quasar-as-head-of-digital-media/

Ranjona Banerji: Long way to go for ToI's Doon edition
The first rule for a local edition is local coverage and The Times of India's all-new Dehradun edition doesn't fair too well at that, writes Ranjona Banerji
http://www.mxmindia.com/2014/08/ranjona-banerji-long-way-to-go-for-tois-doon-edition/

On eve of anniversary, Loginworks unveils new brand identity
The company sports a new corporate logo, corporate website and brand portfolio

http://www.mxmindia.com/2014/08/on-eve-of-anniversary-loginworks-unveils-new-brand-identity/

Stories on 11th Aug 14

What Ticks for Indian Consumers
In April this year, our second Annual - themed Hum 2, Humaare 2  - was released. Presenting the first two of our celebrated guest writers: R Balki and Sam Balsara
http://www.mxmindia.com/2014/08/what-ticks-for-indian-consumers/

REALTY CHECK: Realty Check | Day 4 | Honey Katiyal: Getting right advice most critical
A genuine buyer never invests without doing his/her homework. Consumers are well aware of the risks and speculations associated with each and every investment of such kind, writes Honey Katiyal, CEO, Investors Clinic Infratech Pvt Ltd
http://www.mxmindia.com/2014/08/realty-check-day-4-honey-katiyal-getting-right-advice-most-critical/

Brands like M&M and Future Group bet on Pro Kabbadi League for rural push
Several companies, including leading utility vehicle maker M&M and Future Group, are piggybacking on a newly launched professional kabaddi league to connect with the semi-urban and rural folks
http://www.mxmindia.com/2014/08/brands-like-mm-and-future-group-bet-on-pro-kabbadi-league-for-rural-push/

Alia Bhatt appointed brand ambassador for Philips beauty range
Alia Bhatt will also play a pivotal role in the brand and product communication across media platforms
http://www.mxmindia.com/2014/08/alia-bhatt-appointed-brand-ambassador-for-philips-beauty-range/

IAA Young Turks forum discusses 'How Cinema influences Culture and Marketing'
800+ audience witnessed senior film-makers Mahesh Bhatt and Stuart Sender participate in a discussion
http://www.mxmindia.com/2014/08/iaa-young-turks-forum-discusses-how-cinema-influences-culture-and-marketing/

Amith Prabhu: From Public Relations to Public Reputation
The need of the hour is constant refreshing of knowledge and a few good books written by the stalwarts of the business, writes Amith Prabhu
http://www.mxmindia.com/2014/08/amith-prabhu-from-public-relations-to-public-reputation/

Ogilvy gives new meaning to brother-sister bond
Ogilvy Mumbai got sisters to promise the same instead - an initiative supported by The Indian Head Injury Foundation
http://www.mxmindia.com/2014/08/ogilvy-gives-new-meaning-to-brother-sister-bond/

GSK unveils TVC for new brand Ostocalcium
The TVC gives an insight into the lives of Indian women and highlights how after the age of 30, women can start losing calcium from their bones

http://www.mxmindia.com/2014/08/gsk-unveils-tvc-for-new-brand-ostocalcium/

Stories on 8th Aug 14

Bijli, Sadak, Pani, Broadband & Smartphone?
A fisherwoman Whatsapps pix of her catch to customers... while technology must decidedly be handled with care and caution, we can't not embrace it
http://www.mxmindia.com/2014/08/bijli-sadak-pani-broadband-smartphone/

REALTY CHECK: Day 3 | Balaji R: Need for focused push for real estate sector to remain buoyant
Real Estate is an integral ingredient in the formation and growth of all businesses and steadily maturing into a big business itself, writes Balaji R, CMO-Vizag & Chennai, Shriram Properties
http://www.mxmindia.com/2014/08/realty-check-day-3-balaji-r-need-for-focused-push-for-real-estate-sector-to-remain-buoyant/

Ad Age enters India with Times Internet
Ad Age India will work with thought leaders across the industry to deliver value to its readers. Earlier, the publication had a licensing arrangement with the Exchange4media group
http://www.mxmindia.com/2014/08/ad-age-enters-india-with-times-internet/

'Twitter Amplify' gets a like from starsports.com & Vodafone
Sharing premium TV content to engage with sports fans on Twitter's real-time information network
http://www.mxmindia.com/2014/08/twitter-amplify-gets-a-like-from-starsports-com-vodafone/

Grey appoints Projit Sarkar to head its Kolkata office
Grey Group India has announced the appointment of Projit Sarkar to head the agency's Kolkata operations
http://www.mxmindia.com/2014/08/grey-appoints-projit-sarkar-to-head-its-kolkata-office/

Shailesh Kapoor: Informed Gut: The Evolution We Need
Gut, when combined with good evidence, can create an environment where content selection thrives on solid principles that combine creative instincts and business truths, writes Shailesh Kapoor
http://www.mxmindia.com/2014/08/shailesh-kapoor-informed-gut-the-evolution-we-need/

Subhashish Dutta assumes senior role at DDB Mudra North
In a career spanning 15 years, he has worked for leading agencies like Bates, Contract, Mudra and McCann
http://www.mxmindia.com/2014/08/subhashish-dutta-assumes-senior-role-at-ddb-mudra-north/

Horse & Country TV, Amagi relay cloud-enabled feed
Creates a milestone in the history of remote playout by managing live events

http://www.mxmindia.com/2014/08/horse-country-tv-amagi-relay-cloud-enabled-feed/

Stories on 7th Aug 14

Tata is India's #1: Interbrand
The second edition of Interbrand India's Best Indian Brands 2014 study is unveiled. Tata, Reliance, Airtel, SBI & LIC are in the Top 5
http://www.mxmindia.com/2014/08/tata-is-indias-1-interbrand/

REALTY CHECK: Day 2 | Ashok Gupta: Tier 2 and 3 cities growing at rapid pace
The real estate sector contributes the most to the gross domestic product and employment of the country, writes Ashok Gupta, CMD, Ajnara India Ltd
http://www.mxmindia.com/2014/08/realty-check-day-2-ashok-gupta-tier-2-and-3-cities-growing-at-rapid-pace/

Dentsu to set up sports arm in India to tap opportunities in India
According to PricewaterhouseCoopers, over $18 billion will be invested in sports marketing in Southeast Asia this year
http://www.mxmindia.com/2014/08/dentsu-to-set-up-sports-arm-in-india-to-tap-opportunities-in-india/

Mindshare gets Helen Tan-Bhasin to lead Unilever account
Ms Tan-Bhasin joins Mindshare from StarcomMediavest Group where she worked for 13 years across the Manila and Singapore offices
http://www.mxmindia.com/2014/08/mindshare-gets-helen-tan-bhasin-to-lead-unilever-account/

Asheesh Malhotra joins Bates CHI&Partners
Asheesh will report to CEO Srikanth VS
http://www.mxmindia.com/2014/08/asheesh-malhotra-joins-bates-chipartners/

Sainath Saraban elevated to NCD at Leo Burnett
As part of his new role, Sai will oversee and take care of the Chennai market as well as key national clients
http://www.mxmindia.com/2014/08/sainath-saraban-elevated-to-ncd-at-leo-burnett/

AntFarm raises Series-A funding
Funding to fuel growth of current portfolios and expansion to health and fitness

http://www.mxmindia.com/2014/08/antfarm-raises-series-a-funding/

Stories on 6th Aug 14

M&C Saatchi acquires a minority stake in February
M&C Saatchi acquires a minority stake in February, the independent agency founded by Gopal Krishnan and Nirmal Pulickal in 2012. The new agency will be led by the February management team
http://www.mxmindia.com/2014/08/mc-saatchi-acquires-a-minority-stake-in-february/

Spare a thought for the Malin mayhem before that drink tonight or the spend at the supermarket. Donate Generously via MxM
Apart from our donation of Rs 10,000, 10 percent of all revenues that MxMIndia receives next week (from Aug 3 to 9) in the form of advertisements will be donated for Malin Relief
http://www.mxmindia.com/2014/08/spare-a-thought-for-the-malin-mayhem-before-that-drink-tonight-or-the-spend-at-the-supermarket-donate-generously-via-mxm/

ASCI uphelds misleading ads across sectors
The CCC found the claims released in the print media / TVC to be either misleading or false or not adequately / scientifically substantiated
http://www.mxmindia.com/2014/08/asci-uphelds-misleading-ads-across-sectors/

Mahindra takes the 'Taqdeer Badal De' route for its commercial vehicles portfolio
First ever campaign from Mahindra for its Commercial Vehicles (CVs) portfolio
http://www.mxmindia.com/2014/08/mahindra-takes-the-taqdeer-badal-de-route-for-its-commercial-vehicles-portfolio/

Prism Creative tool unveiled by Posterscope for APAC region
The tool will reduce the amount of errors helping clients to visualise their campaign better
http://www.mxmindia.com/2014/08/imagica-announces-launch-of-mastikibaarish-campaign/

SMW 2014 to deliberate on Social Media for Social Change
The third edition of the global event will be held from September 22-26, 2014
http://www.mxmindia.com/2014/08/smw-2014-to-deliberate-on-social-media-for-social-change/

Imagica announces launch of 'MastikiBaarish' campaign
The ad film invites viewers to have a splashing time at Imagica
http://www.mxmindia.com/2014/08/imagica-announces-launch-of-mastikibaarish-campaign/

Stories on 5th Aug 14

Global, going local

How Starbucks is localizing to crack the Indian coffee chain market

http://www.mxmindia.com/2014/08/global-going-local/

Harsha Joshi joins Dentsu as VP-Group Trading

Dentsu Aegis Network has announced the appointment of Harsha Joshi as Executive Vice President - Group Trading

http://www.mxmindia.com/2014/08/harsha-joshi-joins-dentsu-as-vp-group-trading/

Mindshare partners Crayon Data to build on adaptive strengths

Mindshare has entered into an exclusive partnership with Big Data firm Crayon Data to power its planning, insights and consultancy offering

http://www.mxmindia.com/2014/08/mindshare-partners-crayon-data-to-build-on-adaptive-strengths/

Ranjona Banerji: Twitter hysterics get twisted in political faultines

Surely the Meerut gangrape case is about more than the rightwing versus leftists, asks Ranjona Banerji

http://www.mxmindia.com/2014/08/ranjona-banerji-twitter-hysterics-get-twisted-in-political-faultines/

Romil Ramgarhia joins BARC as Chief Business Officer

The former commercial head at Zee Entertainment and Colors has moved to Broadcast Audience Research Council as Chief Business Officer

http://www.mxmindia.com/2014/08/romil-ramgarhia-joins-barc-as-chief-business-officer/

Ashok Vidyasagar joins Endemol as Senior VP

He will be responsible for focusing on scripted business opportunities and exploiting the non-scripted catalogue of Endemol in the four southern languages of Tamil, Telugu, Kannada and Malayalam

http://www.mxmindia.com/2014/08/ashok-vidyasagar-joins-endemol-as-senior-vp/

VIP hands over Communications mandate to LinOpinion GH

The partnership will assist in developing the best strategic communication route for VIP Industries and create a stable, resounding image for its brands including VIP, Carlton, Alfa, Aristocrat, Skybags and Caprese

http://www.mxmindia.com/2014/08/vip-hands-over-communications-mandate-to-linopinion-gh/

JWT unveils first campaign for CommonFloor.com

CommonFloor.com strives to remove all fear associated with property decision making

http://www.mxmindia.com/2014/08/jwt-unveils-first-campaign-for-commonfloor-com/

Stories on 4th Aug 14

In ecom-land, it's Bezos v/s Bansals
As Flipkart and Amazon battle it out for control in the marketplace, it's customers who will profit most
http://www.mxmindia.com/2014/08/in-ecom-land-its-bezos-vs-bansals/

Rajesh Gangwani, Himanshu Saxena, Joy Chauhan new heads of JWT Mumbai, Bengaluru & Colombo offices
In a communiqué issued this morning, JWT South Asia CEO Colvyn Harris announced leadership changes across the creative agency's key offices in Mumbai, Bengaluru and Sri Lanka
http://www.mxmindia.com/2014/08/rajesh-gangwani-himanshu-saxena-joy-chauhan-new-heads-of-jwt-mumbai-bengaluru-colombo-offices/

IAA Young Turks Forum to host Mahesh Bhatt and Stuart Sender
The forum will be held on August 6 at 4 pm at the International Convention Hall, Bombay Stock Exchange, Mumbai
http://www.mxmindia.com/2014/08/iaa-young-turks-forum-to-host-mahesh-bhatt-and-stuart-sender/

News18 India announces entry into US market
News18 India will be available to all viewers on the International base pack, English News pack and Hindi Mega pack
http://www.mxmindia.com/2014/08/news18-india-announces-entry-into-us-market/

Amith Prabhu: The art of Public Relations - it is about practising what we preach
PR should no longer stand for Public Relations but the 'R' should stand for Reputation, writes Amith Prabhu
http://www.mxmindia.com/2014/08/amith-prabhu-the-art-of-public-relations-it-is-about-practising-what-we-preach/

BIG Magic Bihar announces season 3 of Police Files
The new season revolves around the core thought 'Soch Badlo Samaj Badlega'
http://www.mxmindia.com/2014/08/big-magic-bihar-announces-season-3-of-police-files/

New Clean & Clear campaign inspires teens to reveal true self
Leading youth skincare brand launches its 'See the Real Me' campaign

http://www.mxmindia.com/wp-admin/edit.php#

Stories on 1st Aug 14

Lord of the Big Screen
How PVR is innovating to stay ahead and scaling up with the 15-screen 'Superplex' in Noida
http://www.mxmindia.com/2014/08/lord-of-the-big-screen/

Shailesh Kapoor: Too Much Oxytocin on TV? Try Adrenaline
Is there a correlation of hormones with television and film content? Shailesh Kapoor digs deep and comes up with some interesting insights
http://www.mxmindia.com/2014/08/shailesh-kapoor-too-much-oxytocin-on-tv-try-adrenaline/

Ranjona Banerji: The Curious Tweets of Gaurav Sawant
These tweets led to massive outrage from what is called the "secular" brigade on social media, writes Ranjona Banerji
http://www.mxmindia.com/2014/08/ranjona-banerji-the-curious-tweets-of-gaurav-sawant/

Shaju Ignatius announces collaboration with Event Capital
In his new role, Ignatius will explore the Events IP space for fruitful collaborations for the venture
http://www.mxmindia.com/2014/08/shaju-ignatius-announces-collaboration-with-event-capital/

Sony unveils Project Resound campaign
Season 2 saw four new generation artists creating musical masterpieces that unveiled the many faces of pure music
http://www.mxmindia.com/2014/08/sony-unveils-project-resound-campaign/

ShopClues.com unveils new media campaign
It is ready with a full-fledged branding and mass communication campaign to further its penetration and recall in broader geographies and demographics
http://www.mxmindia.com/2014/08/shopclues-com-unveils-new-media-campaign/

RBNL gets a new Sales head in Gurudutt
Gurudutt will work closely with the COO Lavneesh Gupta in streamlining and structuring the Government business
http://www.mxmindia.com/2014/08/rbnl-gets-a-new-sales-head-in-gurudutt/

BIG Magic appoints Uditanshu Mehta as CD
Will be responsible for all the on-air programming elements on BIG Magic ensuring engaging comedy content for audiences
http://www.mxmindia.com/2014/08/big-magic-appoints-uditanshu-mehta-as-cd/