Stories on 24th Jun 14

How uncoupling fear and failure unleashes creativity at Pixar
The amazing story of how Pixar Animation Studio has transformed the world of animation
http://www.mxmindia.com/2014/06/how-uncoupling-fear-and-failure-unleashes-creativity-at-pixar/

BudgetSpeak #2: Sanjay Tripathy: Long-term financial planning needs impetus
In the absence of a formal social security framework there is a need to provide tax incentives for growth of disciplined savings behaviour, writes Sanjay Tripathy
http://www.mxmindia.com/2014/06/sanjay-tripathy-long-term-financial-planning-needs-impetus/

FCB Ulka's campaign for Amul bags award at Istanbul
At the recently conducted World Dairy Innovation Awards 2014 during the 8th Global Dairy Congress at Istanbul, Amul bagged the best marketing campaign for the campaign
http://www.mxmindia.com/2014/06/fcb-ulkas-campaign-for-amul-bags-award-at-istanbul/

Scarecrow bags creative mandate of Radio City 91.1 FM
The account was won following a multi-agency pitch that included top agencies of the country
http://www.mxmindia.com/2014/06/scarecrow-bags-creative-mandate-of-radio-city-91-1-fm/

Vodafone announces unique initiative for Warkaris
Vodafone has deployed four 'Vodafone Mobile Buses' that will travel with the Warkaris all through their journey to Pandharpur to help them remain connected
http://www.mxmindia.com/2014/06/vodafone-announces-unique-initiative-for-warkaris/

Ranjona Banerji: The dangers of dissent for Egypt's journalists
The sentencing of Egyptian journalists sends danger signals around the world, writes Ranjona Banerji
http://www.mxmindia.com/2014/06/ranjona-banerji-the-dangers-of-dissent-for-egypts-journalists/

Honda unveils new campaign for Activa 125
The TVC showcases how Honda is carrying forward the legacy of brand Activa by further strengthening and expanding its foothold through the new two-wheeler in a hitherto unexplored 125 cc sub-segment
http://www.mxmindia.com/2014/06/honda-unveils-new-campaign-for-activa-125/

PHASE 1 flags off Mumbai ops
PHASE 1 brings with it over 18 years of expertise in total event and experiential solutions, executed both in India and internationally
http://www.mxmindia.com/2014/06/phase-1-flags-off-mumbai-ops/

Milestone Brandcom unveils new campaign for DSP BlackRock MF
The campaign's tagline 'The tiger is ready to roar' encapsulates the essence of this aggressive sectoral fund that invests in companies that benefit from infrastructure growth and economic reforms
http://www.mxmindia.com/2014/06/milestone-brandcom-unveils-new-campaign-for-dsp-blackrock-mf/

HBO Premium unveils campaign for uninterrupted viewing
The objective of the campaign is to get people to visit HBOPremium.com website and subscribe to HBO Premium channels or directly through DTH or digital cable operators

http://www.mxmindia.com/2014/06/hbo-premium-unveils-campaign-for-uninterrupted-viewing/

Stories on 23rd Jun 14

Kan Khajura shines at Cannes, but not much win-wa
India gets just 27 metals at Cannes Lions, but wins in Cyber & Mobile herald good news
http://www.mxmindia.com/2014/06/kan-khajura-shines-at-cannes-but-not-much-win-wa/

BudgetSpeak #1: CVL Srinivas: Budget 2014 - An opportunity to reboot M&E
There are three levels at which the government can help fast track the M&E industry, writes CVL Srinivas, CEO GroupM South Asia
http://www.mxmindia.com/2014/06/budgetspeak-1-cvl-srinivas-budget-2014-an-opportunity-to-reboot-me/

D&AD-backed Kyoorius Design awards jury session starts in Pune
A mix of three international and Indian jury members are gathered in Pune's DSK International Campus to deliberate on entries for the design awards
http://www.mxmindia.com/2014/06/dad-backed-kyoorius-design-awards-jury-session-starts-in-pune/

Parle opts for 'Apna Circle' credo for Marie
The campaign captures the essence of spending time with a close knit circle of friends
http://www.mxmindia.com/2014/06/parle-opts-for-apna-circle-credo-for-marie/

Galaxy 11 football stars to work their magic for Samsung Galaxy 5
Eleven consumers to get a once in a lifetime chance to win a trip to Europe and watch Messi and Ronaldo in action
http://www.mxmindia.com/2014/06/galaxy-11-football-stars-to-work-their-magic-for-samsung-galaxy-5/

Reviewing the Reviews: Maximum zero stars for Humshakals
After the dud Himmatwala, the assumption was that Sajid Khan would have learnt his lesson and at least attempted to make a half-way decent film
http://www.mxmindia.com/2014/06/reviewing-the-reviews-maximum-zero-stars-for-humshakals/

Amith Prabhu: Is a Cannes PR Lion within our reach?
Amith Prabhu on only six entries being entered by two PR firms in India at the Cannes Lions and no PR firm in India or abroad winning the Grand Prix
http://www.mxmindia.com/2014/06/amith-prabhu-is-a-cannes-pr-lion-within-our-reach/

Stories on 20th Jun 14

M&E CEOspeak: Towards Shreshth Bharat ka Shreshth Entertainment
Excerpts from the address by CII M&E chairman Sudhanshu Vats at a roundtable with I&B minister Prakash Javadekar in Delhi on Thursday
http://www.mxmindia.com/2014/06/me-ceospeak-towards-shreshth-bharat-ka-shreshth-entertainment/

Shailesh Kapoor: In A Politely Incorrect Industry, Can You Call A Spade A Spade?
What’s the big issue about criticism, especially when it comes with a constructive solution-oriented approach, asks Shailesh Kapoor
http://www.mxmindia.com/2014/06/shailesh-kapoor-in-a-politely-incorrect-industry-can-you-call-a-spade-a-spade/

Weber Shandwick strengthens India leadership team
Atul Ahluwalia moves to new role of Vice Chairman, India while Dilip Yadav has been promoted to Managing Director Client Services and will also lead Weber Shandwick's Creation brand
http://www.mxmindia.com/2014/06/weber-shandwick-strengthens-india-leadership-team/

Jack In the Box refreshes digital offering for The Label
The Label serves as a guide that helps the reader wade through the world of style and sophistication with precision
http://www.mxmindia.com/2014/06/jack-in-the-box-refreshes-digital-offering-for-the-label/

Tata Sky unveils popular app around FIFA WC
The launch of the app coincides with the most awaited football series of the year - FIFA World Cup 2014
http://www.mxmindia.com/2014/06/tata-sky-unveils-popular-app-around-fifa-wc/

Dentsu says it with 'We Time' for TVS Wego
The ad campaign for TVS Wego is based around a simple but effective brand proposition, 'We Time'
http://www.mxmindia.com/2014/06/dentsu-says-it-with-we-time-for-tvs-wego/

Red Fuse delivers 'Visible White Selfie' for Colgate
The campaign aims at communicating that white teeth can enhance one's smile and hence one's selfie
http://www.mxmindia.com/2014/06/red-fuse-delivers-visible-white-selfie-for-colgate/

DDB MudraMax unveils new initiative for Reebok Jetfuse Run
The idea was to showcase the shoe technology in the best possible way and to bring out the Jet Engine working in front of the consumer

http://www.mxmindia.com/2014/06/ddb-mudramax-unveils-new-initiative-for-reebok-jetfuse-run/

Stories on 19th Jun 14

Inside the real world of Blippar
After having wowed brands and media publishers across the world, augmented reality platform Blippar has been a hit with brands and publishers
http://www.mxmindia.com/2014/06/inside-the-real-world-of-blippar/

Kids wanting to star in TV shows/ads may soon need permission from Labour min
Labour ministry moots mandatory approval for engaging children in audio-visual shows. Read more
http://www.mxmindia.com/2014/06/kids-wanting-to-star-in-tv-showsads-may-soon-need-permission-from-labour-min/

Just 22 metals so far, but it's not over yet at the Cannes Lions
There is some gloom in the Indian camp as last year Indian entries had bagged 32 awards. Read more
http://www.mxmindia.com/2014/06/just-22-metals-so-far-but-its-not-over-yet-at-the-cannes-lions/

It's 'Wah, Taj!' for Zee & Turner group channels, new co to distribute Zindagi
Taj Television is India’s largest distribution agency and has a powerful repertoire of over 47 leading television channels. Read more
http://www.mxmindia.com/2014/06/its-wah-taj-for-zee-turner-group-channels-new-co-to-distribute-zindagi/

Blippar acquires augmented reality pioneer Layar
With this Blippar boasts of one of the biggest data footprints for consumer AR use around the world. Read more
http://www.mxmindia.com/2014/06/blippar-acquires-augmented-reality-pioneer-layar/

Kapil Sharma to host an entertainment show for Red LiVE
RED FM is ready with yet another entertainment event titled 'Paisa Vasool Entertainment with Kapil Sharma and RJ Raunac'
http://www.mxmindia.com/2014/06/kapil-sharma-to-host-an-entertainment-show-for-red-live/

Stories on 18th Jun 14

Oh, Mitwa! 'Kan Khajura Tesan' 3 Gold Jeetwa!
Hindustan Unilever's Kan Khajura Tesan wins 2 Golds for PHD and one for Lowe Lintas
http://www.mxmindia.com/2014/06/oh-mitwa-kan-khajura-tesan-3-gold-jeetwa/

Sanjeev Kotnala: 20 things Goafest must do to be in the reckoning
Having attended all editions of Goafest held thus far, Sanjeev Kotnala, founder and Head Catalyst, P1P2Solutions (and until recently head of branding and marketing of the Dainik Bhaskar group) offers suggestions on how Goafest can be resurrected and achieve what it was intended when it was set up a decade back
 http://www.mxmindia.com/2014/06/sanjeev-kotnala-20-things-goafest-must-do-to-be-in-the-reckoning/

Biz channel ET Now turns 5
ET Now's '5 Year celebration' reloads with the Theme of 'Five years of excellence
http://www.mxmindia.com/2014/06/biz-channel-et-now-turns-5/

Bajaj Finserv banks on 'Go for great' for first ever TVC
Translates its core philosophy of ‘go for great’ to the external world
http://www.mxmindia.com/2014/06/biz-channel-et-now-turns-5/

Stories on 17th Jun 14

The Past, Present & Future of Ormax Media
Up-close with Shailesh Kapoor, co-founder & CEO, Ormax Media which completes six years in the business this month.
http://www.mxmindia.com/2014/06/the-past-present-future-of-ormax-media/

We don't give a damn about a Grand Prix Win: Prasoon Pandey @ Cannes2014
Of India's 976 entries just a handful have made it to the shortlists so far, dimming hopes for a glorious run on the awards front.
http://www.mxmindia.com/2014/06/we-dont-give-a-damn-about-a-grand-prix-win-prasoon-pandey-cannes2014/

Ranjona Banerji: Time for Indian media to stand up
Now that we are a month into the election results, genuflecting at the altar of government cannot be a consistent feature of a media which prides itself on being a pillar of democracy, writes Ranjona Banerji.
http://www.mxmindia.com/2014/06/ranjona-banerji-time-for-indian-media-to-stand-up/

Leo Burnett predicts Cannes Lions winners tally
Highly anticipated predictions feature 25 contenders from 10 countries and global trends impacting the industry
http://www.mxmindia.com/2014/06/leo-burnett-predicts-cannes-lions-winners-tally/

LinTeractive to handle digital duties of Dabur Healthcare & Foods
Some of the company's leading products/platforms to be handled by LinTeractive include Dabur Honey, Dabur Chyawanprash, Dabur Shilajit, www.liveveda.com and www.daburmediclub.com
http://www.mxmindia.com/2014/06/linteractive-to-handle-digital-duties-of-dabur-healthcare-foods/

Stories on 16th Jun 14

Tale of Two Awards: Abby & Kyoorius
Mediaah! Comment on the Abby at Goafest and Kyoorius. Plus: five suggestions for both for next year
http://www.mxmindia.com/2014/06/tale-of-two-awards-abby-kyoorius/

Kyoorius should wake Abby up: Piyush Pandey (+intvu with Madhukar Kamath)
The recipient of the maximum number of honours at Kyoorius Awards last Friday, Ogilvy & Mather bossman Piyush Pandey put things in perspective - the awards his agency won and the Kyoorius show. Also quick bytes from Madhukar Kamath, whose DDB Mudra was the only other agency to take home a Black Elephant
http://www.mxmindia.com/2014/06/kyoorius-should-wake-abby-up-piyush-pandey-intvu-with-madhukar-kamath/

Sanjeev Kotnala: Curious how things will be after #Kyoorius
Until recently head of brand and marketing at the Dainik Bhaskar group, Sanjeev Kotnala confesses that not getting his former brand to associate with the Kyoorius awards was a mistake. Now founder and Head Catalyst, P1P2Solutions, he comments on the Kyoorius Digital and Advertising Awards show held last week, interspersing his tweets while at the awards
http://www.mxmindia.com/2014/06/sanjeev-kotnala-curious-how-things-will-be-after-kyoorius/

Lukewarm start for India @CannesLions2014
The Innovation category has already sprung the first major upset, by the omission of Terre des Hommes' 'Sweetie' by Lemz
http://www.mxmindia.com/2014/06/lukewarm-start-for-india-canneslions2014/

Luxor gets Deepika Padukone to promote new proposition
Deepika, who represents young, vibrant and versatile youth, is the perfect face for the brand, connecting with consumers across India
http://www.mxmindia.com/2014/06/luxor-gets-deepika-padukone-to-promote-new-proposition/

TheOneAlliance records decent growth
Launches seven new channels in the bouquet
http://www.mxmindia.com/2014/06/theonealliance-records-decent-growth/

Sonal Dabral to mentor Creative Women at Cannes Lions
The initiative invites 12 women, who have been chosen from nominations sent in by agency leaders across the globe, to Cannes Lions for a unique programme and filmmaking project
http://www.mxmindia.com/2014/06/sonal-dabral-to-mentor-creative-women-at-cannes-lions/

Eikona samples football popularity before World Cup
Eikona did a curtain raiser on the PR buzz created by the FIFA custodians during the week prior to the opening day in Print media
http://www.mxmindia.com/2014/06/eikona-samples-football-popularity-before-world-cup/

Amith Prabhu: The elusive Cannes Lion
I will be delighted if an Indian firm wins a Lion at Cannels in the PR category but I will not be surprised if it does not, writes Amith Prabhu
http://www.mxmindia.com/2014/06/amith-prabhu-the-elusive-cannes-lion/

Stories on 13th Jun 14

Ogilvy wins big at Kyoorius Awards
4 Black & 37 Blue Elephants awarded to advertising and digital agencies
http://www.mxmindia.com/2014/06/ogilvy-wins-big-at-kyoorius-awards/

'Brilliant show, but media wrote about absence of agencies at Goafest, not Kyoorius'
It was a big thumbs up for the Kyoorius Advertising and Digital Awards held on Thursday evening in Mumbai. Select members of the frat offer their view
http://www.mxmindia.com/2014/06/brilliant-show-but-media-wrote-about-absence-of-agencies-at-goafest-not-kyoorius/

List of Black Elephant Winners
http://www.mxmindia.com/2014/06/list-of-black-elephant-winners/

List of Blue Elephant Winners – Advertising
http://www.mxmindia.com/2014/06/list-of-blue-elephant-winners-advertising/

List of In-Book - Digital
http://www.mxmindia.com/2014/06/list-of-in-book-digital/

List of Blue Elephant Winners - Digital
http://www.mxmindia.com/2014/06/list-of-blue-elephant-winners-digital/

List of In-Book - Advertising
http://www.mxmindia.com/2014/06/list-of-in-book-advertising/

Jaldi 5 with Ajit Thakur: Loads to fix & learn before we set our eyes on #1
A quick Q&A with Ajit Thakur, Star India General Manager and Business Head of Life OK, on the channel being the #3 Hindi GEC as per TAM numbers
http://www.mxmindia.com/2014/06/jaldi-5-with-ajit-thakur-loads-to-fix-learn-before-we-set-our-eyes-on-1/

Milestone Brandcom launches Milestone Optimizer
Introduces an audience measurement matrix Gross Impression Points
http://www.mxmindia.com/2014/06/milestone-brandcom-launches-milestone-optimizer/

Shailesh Kapoor: FIFA World Cup: Patriotism With A Twist
How does an Indian, who has virtually no interest in nation-vs.-nation football for four years, become an ardent fan of a soccer-playing national team, wonders Shailesh Kapoor

http://www.mxmindia.com/2014/06/shailesh-kapoor-fifa-world-cup-patriotism-with-a-twist/

Stories on 12th Jun 14

Power points to target & track youth
Tips for marketers from Pepsico India CEO D Shivakumar and a checklist from Harish Bijoor on tracking the youth brigade
http://www.mxmindia.com/2014/06/power-points-to-target-track-youth/

@ Kyoorius awards tonight: drinks thru event, drivers will be served dinner, Merus fm 10.30pm onwards. And many awards
It's the lesser details and the D&AD backed jury process which will make the difference
http://www.mxmindia.com/2014/06/kyoorius-awards-tonight-drinks-thru-event-drivers-will-be-served-dinner-merus-fm-10-30pm-onwards-and-many-awards/

Ignitee unveils Social IQ
Integrated businessframework to deliver 25 end-to-end social use cases
http://www.mxmindia.com/2014/06/ignitee-unveils-social-iq/

Anchor appoints DDB MudraMax for Dealers Meet in Australia
An agency pitch was undertaken on 30th April 2014, and saw participation from two other leading event management agencies VIZ. GPJ & Team Rustic
http://www.mxmindia.com/2014/06/anchor-appoints-ddb-mudramax-for-dealers-meet-in-australia/

Interface creates a new digital campaign for Oreo
The digital driven IMC took off depicting how Oreo Cookie and Orange Creme are #OreoBesties, two flavors that blend together
http://www.mxmindia.com/2014/06/interface-creates-a-new-digital-campaign-for-oreo/

LinkedIn hosts Finance Connect in India
The event allowed a selective group of marketing leaders from the financial sector to understand the growing impact of social media and content marketing on their business

http://www.mxmindia.com/2014/06/linkedin-hosts-finance-connect-in-india/

Stories on 11th Jun 14

Top 10 Newsroom Trends for 2014
The realities, reach, infinite possibilities and, in particular, the risks of the digital age have become ever more apparent as evident from the trends reported by the World Editors Forum
http://www.mxmindia.com/2014/06/top-10-newsroom-trends-for-2014/

Don't show bias on basis of skin colour: ASCI to fairness cream brands like HUL, Emami
New guidelines from the Advertising Standards Council of India could change the face of advertising in the approximately Rs 3,000-crore fairness category
http://www.mxmindia.com/2014/06/dont-show-bias-on-basis-of-skin-colour-asci-to-fairness-cream-brands-like-hul-emami/

Metros, airports & entertainment centres fast becoming marketing hubs
With media convergence happening across platforms, consumers are moving from the first circle of connectivity of traditional media options to the second circle of ambient OOH
http://www.mxmindia.com/2014/06/metros-airports-entertainment-centres-fast-becoming-marketing-hubs/

What's-ON conducts study to plot behaviour changes post digitization
T-SeND is the first such study on STB usage in digital homes!
http://www.mxmindia.com/2014/06/whats-on-conducts-study-to-plot-behaviour-changes-post-digitization/

Kaacon Sethi joins Dainik Bhaskar as Chief Corporate Marketing Officer
Sethi will be responsible for business development and marketing communications of the Group's print media business

http://www.mxmindia.com/2014/06/kaacon-sethi-joins-dainik-bhaskar-as-chief-corporate-marketing-officer/

Stories on 10th Jun 14

Coffee way to go!
How Starbucks and Cafe Coffee Day are squaring up for control of India's coffee retailing market
http://www.mxmindia.com/2014/06/coffee-way-to-go/

Ranjona Banerji: Phew!
That Bombay and Mumbai both have made remarkable contributions to Indian journalism and continue to do so was most evident at the Press Club Awards on Saturday night, writes Ranjona Banerji
http://www.mxmindia.com/2014/06/ranjona-banerji-phew/

Lowe Lintas + Partners crowned APAC's 'Most Effective Creative Agency'
Apart from the Special Award, agency also wins a Grand Prix and 5 other metals at the Awards show
http://www.mxmindia.com/2014/06/lowe-lintas-partners-crowned-apacs-most-effective-creative-agency/

Cheil Worldwide SW Asia appoints Arun Sharma as VP
Arun Sharma appointed Vice President- Integrated Strategy Planning
http://www.mxmindia.com/2014/06/cheil-worldwide-sw-asia-appoints-arun-sharma-as-vp/

DDB Mudra West appoints Manoj Bhavnani as Senior CD
Manoj joins DDB Mudra West from Bates India, where he was Creative Director
http://www.mxmindia.com/2014/06/ddb-mudra-west-appoints-manoj-bhavnani-as-senior-cd/

Axis Bank takes a progressive leap with 'Badhti Ka Naam Zindagi'
With the new partnership, Axis Bank aims to bring together two brands that are contemporary and progressive
http://www.mxmindia.com/2014/06/axis-bank-takes-a-progressive-leap-with-badhti-ka-naam-zindagi/

Alia Bhatt to endorse Garnier Fructis in India
This is the first time that Garnier Fructis has signed on a brand ambassador in India
http://www.mxmindia.com/2014/06/alia-bhatt-to-endorse-garnier-fructis-in-india/

Print & digital attracting more audiences, notes World Press Trends survey
The World Press Trends survey includes data from more than 70 countries, accounting for more than 90 per cent of the global industry’s value

http://www.mxmindia.com/2014/06/print-digital-attracting-more-audiences-notes-world-press-trends-survey/

Stories on 10th Jul 14

Highlights of the Union Budget 2014-15
Many new initiatives and investments mooted in Finance Minister Arun Jaitley's maiden Union Budget


Industry captains on the Budget
Leading industry persons comment on the Budget
http://www.mxmindia.com/2014/07/industry-captains-on-the-budget/

A Balanced and Growth-Oriented Budget: Rakesh Jariwala, EY
The introduction of service tax on sale of ad space across platforms (except print media) will have a direct impact on the M&E sector, notes Rakesh Jariwala, Partner, EY
http://www.mxmindia.com/2014/07/a-balanced-and-growth-oriented-budget-rakesh-jariwala-ey/

Budget announcements welcome: Smita Jha, PricewaterhouseCoopers
We also welcome FM's comments on promoting FDI and expect that it will translate into 100% FDI being allowed in all sectors of media industry except news, writes Smita Jha, - Entertainment & Media Practice India, PricewaterhouseCoopers
http://www.mxmindia.com/2014/07/budget-announcements-welcome-smita-jha-pricewaterhousecoopers/

Kisan TV announced for farms and agri sector
The Finance Minister announced a dedicated channel for the agriculture and allied sector to be launched in the current financial year
http://www.mxmindia.com/2014/07/kisan-tv-announced-for-farms-and-agri-sector/

Service tax on ads in digital media, print spared
To broaden the tax base in Service Tax, the Finance Minister announced that the sale of space or time for advertisements in broadcast media has been extended to cover such sales on other segments like online and mobile advertising
http://www.mxmindia.com/2014/07/service-tax-on-ads-in-digital-media-print-spared/

Boost for community radio, FTII and Satyajit Ray institute turn institutes of national importance
A new plan scheme has been launched with sum of Rs100 crore to support 600 new and existing Community Radio Stations
http://www.mxmindia.com/2014/07/boost-for-community-radio-ftii-and-satyajit-ray-institute-turn-institutes-of-national-importance/

Achche Din... Atul Phadnis' What's-ON is acquired by Los Angeles Times owner, Tribune Digital Ventures
Founder, CEO Atul Phadnis to stay on to helm operations as with this acquisition of Asia's leading TV listings and search provider bolsters Tribune’s reach to 600 million TV subscribers globally
http://www.mxmindia.com/2014/07/achche-din%E2%80%A6-atul-phadnis%E2%80%99-what%E2%80%99s-on-is-acquired-by-los-angeles-times-owner-tribune-digital-ventures/

Stories on 9th Jul 14

Services sector with 9% CAGR: Eco Survey
As per the Economic Survey, in 2013-14, the growth rate of the combined category of trade, hotels, restaurants, transport, storage, and communications decelerated to 3.0 per cent while financing, insurance, real estate, and business services grew robustly at 12.9 per cent
http://www.mxmindia.com/2014/07/services-sector-with-9-cagr-eco-survey/

BudgetSpeak #14: Ravi Rao: 10 Dreams that the Budget should see come true
Ravi Rao, Leader, South Asia, Mindshare hopes the Union Budget will help his 10 dreams come true
http://www.mxmindia.com/2014/07/budgetspeak-14-ravi-rao-10-dreams-that-the-budget-should-see-come-true/

Snapdeal unveils TVC announcing Annual Sale
Quirky and insightful, the latest ad film focusses on how easy it is to be fashionable
http://www.mxmindia.com/2014/07/snapdeal-unveils-tvc-announcing-annual-sale/

DDB Mudra releases new campaign for HBO Premium
The HBO Premium channels campaign has been launched with the aim of making sure that audiences have an uninterrupted ad-free viewing experience
http://www.mxmindia.com/2014/07/ddb-mudra-releases-new-campaign-for-hbo-premium/

MindShift's campaign for HomeShop 18 draws good response
The campaign which explores humor via jokes and memes garnered 100 million impressions in less than a month
http://www.mxmindia.com/2014/07/mindshifts-campaign-for-homeshop-18-draws-good-response/

Late editions on Thursday, July 10 & Monday, July 14
Our updates will happen at 3pm tomorrow (July 10) due to the Budget and at 2pm on Monday, July 14 given the World Cup final
http://www.mxmindia.com/2014/07/late-editions-on-thursday-july-10-monday-july-14/

Boost for digital media in Rail Budget
Two categories of railway stations will now be wifi-ed and food can now be ordered at food courts via SMS
http://www.mxmindia.com/2014/07/boost-for-digital-media-in-rail-budget/

Six Inches unveils OOH campaign for Philip Capital
The Philip Capital campaign reflects the positive outlook in the stock market and urges investors to ride it

http://www.mxmindia.com/2014/07/six-inches-unveils-ooh-campaign-for-philip-capital/

BudgetSpeak #16: Roopam Asthana: We expect a Budget that will overall business confidence
The focus of employment generation should be on Tier 3 cities and smaller towns so that growth in more equitable across the country, writes Roopam Asthana is C E O & Whole Time Director, Liberty Videocon General Insurance Company Ltd

http://www.mxmindia.com/2014/07/budgetspeak-16-roopam-asthana-we-expect-a-budget-that-will-overall-business-confidence/

BudgetSpeak #15: Arun Firodia: Need to lay down a roadmap for next five years

The main priorities before the government are reducing food inflation, job creation, energy security, defence and infrastructure, writes Arun Firodia, Chairman, Kinetic Group

http://www.mxmindia.com/2014/07/budgetspeak-15-arun-firodia-need-to-lay-down-a-roadmap-for-next-five-years/

Stories on 9th Jun 14

Curious about Kyoorius? Meet Rajesh Kejriwal
With the awards set for June 12, the Kyoorius founder & CEO talks about the judging process, the D&AD partnership, the awards night & whether the drinks will be served through the presentation
http://www.mxmindia.com/2014/06/curious-about-kyoorius-meet-rajesh-kejriwal/

Motivator appoints V Narayanan as Chief Growth Officer
V Narayanan will be reporting into Rabinder Thirumurthy, MD, Motivator and will be based in New Delhi
http://www.mxmindia.com/2014/06/motivator-appoints-v-narayanan-as-chief-growth-officer/

Lay's unveils biggest global integrated marketing campaign
Lay's will be bringing forward the global campaign with international football superstar Messi in India
http://www.mxmindia.com/2014/06/lays-unveils-biggest-global-integrated-marketing-campaign/

RedInk Awards felicitates journos; discusses future roadmap
The Press Club Mumbai’s National RedInk Awards was held on June 7, 2014
http://www.mxmindia.com/2014/06/redink-awards-felicitates-journos-discusses-future-roadmap/

Magnon\TBWA bolsters digital marketing initiatives of CARE India
CARE India is a national development organization that works towards the empowerment of women and girls from the poor and marginalized communities to overcome poverty, exclusion and social injustice
http://www.mxmindia.com/2014/06/magnontbwa-bolsters-digital-marketing-initiatives-of-care-india/

Parineeti Chopra is brand ambassador of Videocon d2h
Parineeti will be the new face for the brand and will feature in their upcoming brand campaign that focuses on Indian values
http://www.mxmindia.com/2014/06/videocon-d2h-appoints-parineeti-chopra-as-brand-ambassador/

Amith Prabhu: HR in Public Relations needs to do the right things to build a better reputation
HR folk must wake up and get their act together by consulting employee engagement professionals, CSR specialists and corporate reputation experts, writes Amith Prabhu
http://www.mxmindia.com/2014/06/amith-prabhu-hr-in-public-relations-needs-to-do-the-right-things-to-build-a-better-reputation/

Reviewing the Reviews: Holiday gets 1.5-2.5 stars
The remake of Tamil hit Thuppaki by AR Murugadoss was, as expected, slaughtered by critics, writes Deepa Gahlot

http://www.mxmindia.com/2014/06/reviewing-the-reviews-holiday-gets-1-5-2-5-stars/

Stories on 6th Jun 14

Ole Ola...  less than a week to go for FIFA World Cup 2014
... and Sony sits pretty on ad inventory as it inks deals with Hero Moto, Xolo, Microsoft, Havells et al
http://www.mxmindia.com/2014/06/ole-ola-less-than-a-week-to-go-for-fifa-world-cup-2014/

After much decline, now Retail awaits 'achche din'
Sector growth declines to 8% in 2013 from 32% in 2012, now awaits revival
http://www.mxmindia.com/2014/06/after-much-decline-now-retail-awaits-achche-din/

Ranjona Banerji: Media going from left to right?
Ranjona Banerji on politicians getting aggro with the media, the hysteria about Narendra Modi and how the legal wrangle between Tata Sky and Neo has cost tennis fans dearly
http://www.mxmindia.com/2014/06/ranjona-banerji-media-going-from-left-to-right/

Shailesh Kapoor: Male Characters Set To Rule Hindi GECs?
While the stronghold of the women on the remote continues, the dominance of female fiction characters on television has been challenged, writes Shailesh Kapoor
http://www.mxmindia.com/2014/06/shailesh-kapoor-male-characters-set-to-rule-hindi-gecs/

Bates CHI&Partners to acquire Temple Advtg. Temple co-founders to manage Bates
Like in the case of the Publicis Groupe’s acquisition of Law & Kenneth, and the L&K taking management control of Saatchi & Saatchi, Temple co-founders will manage WPP’s Bates CHI&Partners

http://www.mxmindia.com/2014/06/bates-chipartners-to-acquire-temple-advtg-temple-co-founders-to-manage-bates/

Stories on 5th Jun 14

Meet the whizkid CEOs
Up-close with the Kumaran Brothers - Shravan (14) and Sanjay (12) - who wowed the ad and media frat at Goafest last week
http://www.mxmindia.com/2014/06/we-only-fight-over-chocolates-and-compare-who-has-eaten-the-most/

SMG Convonix creates digital campaign for OLX
The engaging digital campaign spans across desktop and Mobile for OLX
http://www.mxmindia.com/2014/06/smg-convonix-creates-digital-campaign-for-olx/

Marching Ants bags two new clients
Agency wins account for 'bindass' and the summer campaign  for edutainment theme park, "KidZania
http://www.mxmindia.com/2014/06/marching-ants-bags-two-new-clients/

Milestone Media bags OOH mandate for Reliance Communications
The agency triumphed over others on account of their comprehensive and inventive approach on creative thinking, category understanding strength, micro planning and efficient buying strength
http://www.mxmindia.com/2014/06/milestone-media-bags-ooh-mandate-for-reliance-communications/

Axis gets Deepika Padukone to take its brand philosophy ahead
The campaign highlights Axis Bank's journey as a customer centric bank
http://www.mxmindia.com/2014/06/axis-gets-deepika-padukone-to-take-its-brand-philosophy-ahead/

Cannes sees record number of entries from across the globe
The awards show has received over 37,400 entries from 97 countries across 17 categories
http://www.mxmindia.com/2014/06/cannes-sees-record-number-of-entries-from-across-the-globe/

CenturyPly takes an aggressive route for digital campaign
The digital campaign by Webitude aims at engaging with audiences via new age media
http://www.mxmindia.com/2014/06/centuryply-takes-an-aggressive-route-for-digital-campaign/

Sony AATH to broadcast FIFA World Cup matches in Bengali
Sony AATH would offer Bengali language feed for the first time ever on satellite television for an international sporting event

http://www.mxmindia.com/2014/06/sony-aath-to-broadcast-fifa-world-cup-matches-in-bengali/

Stories on 4th Jun 14

Rebuilding Leo Burnett India
CEO Saurabh Varma on how he hopes to transform the agency into a contemporary powerhouse
http://www.mxmindia.com/2014/06/rebuilding-leo-burnett-india/

MG 'Ambi' Parameswaran to be AAAI president
FCB Ulka Advertising chief M G Parameswaran is set to be the next President of the Advertising Agencies Association of India. A formal announcement of this is to be made soon
http://www.mxmindia.com/2014/06/mg-ambi-parameswaran-to-be-aaai-president/

Shekhar Gupta to join India Today as Vice Chairman and Editor-in-Chief
The outgoing Indian Express editor-in-chief will Vice Chairman and Editor-in-Chief of all of the India Today group's news, business publications and news TV, digital brands. He will report to Mr Purie
http://www.mxmindia.com/2014/06/shekhar-gupta-to-join-india-today-as-vice-chairman-and-editor-in-chief/

Metal wins mandate of Medimix Soap
The account will be handled by the agency's Mumbai branch
http://www.mxmindia.com/2014/06/metal-wins-mandate-of-medimix-soap/

BARC appoints Prime Focus Technologies for Play-out Monitoring Service
PFT's Play-out Monitoring Service will input reliable data in to BARC's Audience Measurement System for monitoring content, promos and TVCs across channels
http://www.mxmindia.com/2014/06/barc-appoints-prime-focus-technologies-for-play-out-monitoring-service/

ASCI upholds complaints against 68 erring ads
Advertisements in Personal and Healthcare sector category again emerged as the category which accounted for a majority of Advertisements (44 out of 68) against which complaints were upheld
http://www.mxmindia.com/2014/06/asci-uphelds-complaints-against-68-erring-ads-across-categories/

Grey pockets Fenesta; Mark Flory appointed as Art Head and Senior CD
The account will be handled from the agency's Delhi office
http://www.mxmindia.com/2014/06/grey-pockets-fenesta-mark-flory-appointed-as-art-head-and-senior-cd/

Saugata Bagchi joins Quasar as Reg Head, West & South
Saugata will report into Gaurav Nabh, Business Head, Quasar and will be based out of Mumbai
http://www.mxmindia.com/2014/06/saugata-bagchi-joins-quasar-as-regional-head-west-south/

Talenthouse India partners with Max for video contest
The winner will get an opportunity to collaborate with the leading brand and to showcase his/her work on their social channels

http://www.mxmindia.com/2014/06/talenthouse-india-partners-with-max-for-video-contest/

Stories on 3rd Jun 14

Looking beyond Creative at the Abby: Pratap Bose
The President of the Advertising Club and Chair of the Awards Governing Council on the Abby Awards and how they have evolved over the years
http://www.mxmindia.com/2014/06/looking-beyond-creative-at-the-abby-pratap-bose/

Ranjona Banerji: Much idiocy at primetime (+ Shekhar Gupta exits Express)
Even if you suffer from extreme adjectivitis, you need perhaps to choose your victims more carefully, writes Ranjona Banerji on the coverage on the death of Minister Gopinath Munde in a road accident
http://www.mxmindia.com/2014/06/ranjona-banerji-much-idiocy-at-primetime-shekhar-gupta-exits-express/

Contract hires Senior CDs, beefs up Tata Docomo team
Contract Advertising has brought on board Abhishek Chaswal and Rupesh Sahay as VP and Senior Creative Directors on the Tata Docomo business
http://www.mxmindia.com/2014/06/contract-hires-senior-cds-beefs-up-tata-docomo-team/

MSM unveils sports entertainment offering - LIVSports.in
The digital destination will present one-point access to the right mix of sports and entertainment
http://www.mxmindia.com/2014/06/msm-unveils-sports-entertainment-offering-livsports-in/

Miami Ad School cadets bag Silver Pencil nomination at D&AD New Blood 2014
Miami Ad School is the only international ad school in India with courses in Copy Writing, Art Direction and Digital Design
http://www.mxmindia.com/2014/06/miami-ad-school-cadets-bag-silver-pencil-nomination-at-dad-new-blood-2014/

Thoughtblurb unveils summer campaign for Baskin Robins
With a new focus and strategic roadmap in place, Baskin Robbins is looking at deepening its reach across the Indian market
http://www.mxmindia.com/2014/06/thoughtblurb-unveils-summer-campaign-for-baskin-robins/

V-Guard hands over digital biz mandate to RAPP India
The account will be handled by RAPP India's Gurgaon office
http://www.mxmindia.com/2014/06/v-guard-hands-over-digital-biz-mandate-to-rapp-india/

Satyajit Sen joins Samsung India
ZenithOptimedia CEO Satyajit Sen has joined Samsung India as Head of Media

http://www.mxmindia.com/2014/06/satyajit-sen-joins-samsung-india/

Stories on 2nd Jun 14

Other agencies should've participated in the Abby: Colvyn Harris
A quick chat with the JWT South Asia CEO whose agency won the maximum number of metals at Goafest 2014 including a Grand Prix for Direct
http://www.mxmindia.com/2014/06/other-agencies-shouldve-participated-in-the-abby-colvyn-harris/

MxM @ Goafest 2014: Wrap-up report
Around 1700 delegates participated at the 2014 edition of Goafest which was mostly held indoors
http://www.mxmindia.com/2014/06/mxm-goafest-2014-wrap-up-report/

Key changes in ZenithOptimedia top deck: Exit: Satyajit Sen & Navin Khemka In: Dnyanada Chaudhari & Prasanna Kulkarni
ZenithOptimedia has announced the quitting of CEO Satyajit Sen and Navin Khemka. Meanwhile, Dnyanada Chaudhari joins today as Managing Partner and Prasanna Kulkarni as Chief Creative Officer
http://www.mxmindia.com/2014/06/key-changes-in-zenithoptimedia-top-deck-exit-satyajit-sen-navin-khemka-in-dnyanada-chaudhari-prasanna-kulkarni/

Amith Prabhu: The exclusivity of exclusives
Can we coin a better term to kill the ambiguity the 'exclusivity' term has brought about, asks Amith Prabhu
http://www.mxmindia.com/2014/06/amith-prabhu-the-exclusivity-of-exclusives/

Reviewing the Reviews: Most 3 stars for Citylights
Rajkummar Rao and Manav Kaul carry the film on their able shoulders, and fetch the film mostly 3 star ratings, even by critics who expressed some disappointment, notes Deepa Gahlot

http://www.mxmindia.com/2014/06/reviewing-the-reviews-most-3-stars-for-citylights/

Stories on 1st Jun 14

I&B minister Prakash Javadekar @ Goafest 2014, plans to revive DD, AIR
I&B minister Prakash Javadekar, who took charge of the portfolio earlier this week as a Minister of State with independent charge, was at the Leadership Summit at Goafest 2014
http://www.mxmindia.com/2014/06/ib-minister-prakash-javadekar-goafest-2014-plans-to-revive-dd-air/

JWT tops Goafest tally with 40 metals, Taproot runner-up
JWT bagged 40 metals, and emerged as the agency with the highest number of awards won
http://www.mxmindia.com/2014/06/jwt-tops-goafest-tally-with-40-metals-taproot-runner-up/

MxM @ Goafest: Day 3 report
The concluding day of Goafest 2014 was a fitting finale to the three-day extravaganza
http://www.mxmindia.com/2014/06/mxm-goafest-day-3-report/

Final Tally of Abby - Agency- and Category-wise
The final tallies of the Abby - Agency- and Category-wise
http://www.mxmindia.com/2014/06/final-tally-of-abby-agency-and-category-wise/

Final Tally of Creative Abby
The final tallies of the Creative Abby
http://www.mxmindia.com/2014/06/final-tally-of-creative-abby/