Wednesday 30 November 2011

Stories on 30th November

Happy Birthday, Mr Subhash Chandra!
He's the Indian media's Megabaron. As he celebrates his 61st birthday, Zee MD & CEO Punit Goenka writes on his father & Zee Chairman Subhash Chandra.Exclusively for MxMIndia
http://www.mxmindia.com/2011/11/happy-birthday-mr-subhash-chandra/

Sai Kumar to replace Haresh Chawla as Network 18's Group CEO
B Sai Kumar has been appointed Group CEO and on Boards of Viacom 18 and Homeshop 18
http://www.mxmindia.com/2011/11/network-18-elevates-sai-kumar-as-group-ceo/

Gouri Dange:The Tower of Babel-Babble
Gouri Dange on how the Dilliwallahs far outshine the Mumbaiwallahs in talkshow lung power
http://www.mxmindia.com/2011/11/gouri-dangethe-tower-of-babel-babble/

Alt Del to conduct writing workshop
This is not something that will transform people from dull writers to sparkling geniuses in three hours, but will make them figure out, stumble on their own methods and ways of dealing with inspiration, says driving force Prathap Suthan.
http://www.mxmindia.com/2011/11/alt-del-to-conduct-writing-workshop/

The Anchor: 5 ways to maintain a healthy client-agency relationship
How to cultivate the client - and nourish your business.
http://www.mxmindia.com/2011/11/the-anchor-5-ways-to-maintain-a-healthy-client-agency-relationship/

History being made on Digital platforms
History Channel is now available on Mobile TV across major operators and has drawn a strong positive response in social media.
http://www.mxmindia.com/2011/11/history-being-made-on-digital-platforms/

New clients for Madison PR
Madison Public Relations (A Unit of Madison World) has recently signed on many new clients from diverse verticals.
http://www.mxmindia.com/2011/11/new-clients-for-madison-pr/

Hard Knocks: The retail FDI tamasha
India is a vast, complicated, multi-layered nation. There is room for every kind of business out here. Co-existence is indeed the soul of this nation.
http://www.mxmindia.com/2011/11/hard-knocks-the-retail-fdi-tamasha/

Power-packed sessions at HT Leadership Summit
The ninth edition of the Hindustan Times Leadership Summit, set to take place on December 2-3 in New Delhi, will see a lineup of big names speaking on the theme of 'Keeping Pace with a Changing World'.
http://www.mxmindia.com/2011/11/power-packed-sessions-at-ht-leadership-summit/

Social Media is here to stay: Jonathan Kopp
The growth of Social in India is going to be upward for a considerable period of time, opines Jonathan Kopp of Ketchum Digital.
http://www.mxmindia.com/2011/11/social-media-is-here-to-stay-jonathan-kopp/

Karthik Lakshminarayan to leverage his TV experience @ Crest
Madison Media has roped in Karthik Lakshminarayan as COO of Crest to head the AOR of its ITC business.
http://www.mxmindia.com/2011/11/karthik-lakshminarayan-coo-crest-to-leverage-his-tv-experience/

Newswatch: Kalpana Sharma on the falling standards in newspapers
Earlier, nothing you wrote could find its way into print without passing through several filters. Much of this still exists but there is an obvious slackening of rigour, says Kalpana Sharma.
http://www.mxmindia.com/2011/11/newswatch-lowering-of-standards/

Of course journos suffer for their mistakes!
Ranjona Banerji analyses news on primetime TV, the morning papers, social networks, Twitter... everywhere!
http://www.mxmindia.com/2011/11/of-course-journos-suffer-for-their-mistakes/

NCT Data Wk 47 '11
http://www.mxmindia.com/2011/11/nct-data-wk-47-11/

GRP Channel shares of HGECs- Wk 48 2011
http://www.mxmindia.com/2011/11/grp-channel-shares-of-hgecs-wk-48-2011/

TAM data Top 10 programmes on HGEC - Wk 48'11
http://www.mxmindia.com/2011/11/tam-data-top-10-programmes-on-hgec-wk-4811/

Tuesday 29 November 2011

Stories on 29th November

We've bn inconsistent in r work: Sonal Dabral
Anil Thakraney buttons the Bates boss or a free-n-frank talk about agencies, people & the work they do
http://www.mxmindia.com/2011/11/sonal-dabral-we-have-been-inconsistent-in-our-work/

Stark stats: 40 mn traders may gain, 122 mn consumers could lose if retail FDI is trashed
A comparison of potential gainers and losers in the government’s move to open up retail for FDI reveals that 122 million consumers set to gain while only 40 million traders could get affected
http://www.mxmindia.com/2011/11/stark-stats-40-mn-traders-may-gain-122-mn-consumers-could-lose-if-retail-fdi-is-trashed/

MediaVest Worldwide bags SuperMax business
MediaVest Worldwide has bagged the SuperMax business
http://www.mxmindia.com/2011/11/mediavest-worldwide-bags-supermax-business/

DLF brings Scarecrow Delhi to its roster
Real estate giant DLF adds Scarecrow Delhi to its panel of creative agencies
http://www.mxmindia.com/2011/11/dlf-brings-scarecrow-delhi-to-its-roster/

Debrief: High on Mia empathy
The contrast is endearing - that of a desire to look beautiful. And a real life that's full of stress. Good show!
http://www.mxmindia.com/2011/11/debrief-high-on-mia-empathy/

VIP journeys into e-commerce
VIP becomes the first luggage brand in the country to offer e-commerce facility to its consumers across India through its website www.vipbags.com.
http://www.mxmindia.com/2011/11/vip-journeys-into-e-commerce/

AIM slams penalty against Times Now
AIM president Tarun Rai says that the quantum of penalty levied on Times Now is not only unreasonable but can set a precedent that would threaten the independent functioning of news media in the country.
http://www.mxmindia.com/2011/11/aim-slams-penalty-against-times-now/

Vizeum wins media duties for Educomp Schools
Educomp Schools, as part of its growth strategy, has appointed Aegis Media's Vizeum India as its media AOR.
http://www.mxmindia.com/2011/11/vizeum-wins-media-duties-for-educomp-schools/

Anugrah Madison offers Rural Academy for management students
Anugrah Madison Rural Academy will teach the basics of rural marketing to management students, as more and more marketers turn their focus to rural India.
http://www.mxmindia.com/2011/11/anugrah-madison-offers-rural-academy-for-management-students/

5 indicators of when it's time you should start looking for a new job
Jaisurya Das highlights the signs when it’s time to move on and get your career in order
http://www.mxmindia.com/2011/11/5-indicators-of-when-its-time-you-should-start-looking-for-a-new-job/

J Dey murder case gets murkier
Ranjona Banerji rues about how and why journos are no longer united on the J Dey murder case
http://www.mxmindia.com/2011/11/j-dey-murder-case-gets-murkier/

CNBC TV18 Prime HD goes experiential
CNBC-TV18 Prime HD reaches out to premium consumers of the electronic store Croma through streaming of the HD channel across multiple LCD panels displayed in the store.
http://www.mxmindia.com/2011/11/cnbc-tv18-prime-hd-goes-experiential/

Monday 28 November 2011

Stories on 28th November

Raising the Bar: Colvyn on JWT with Bobby
With Bobby Pawar at the helm, CEO Colvyn Harris hopes to see JWT India achieve greater creative focus
http://www.mxmindia.com/2011/11/raising-the-bar-colvyn-harris-on-jwt-with-bobby/

Binaca, Dalda, Moti... Kahaan Gaye Woh Brands!
From household names to forgotten history: Story of India's grand old brands such as Binaca, Dalda & Moti Soaps
http://www.mxmindia.com/2011/11/binaca-dalda-moti-kahaan-gaye-woh-brands/

The Pix plan for genre leadership
The challenges for Pix are on two grounds: one is to be No 1 in the category emphatically and convincingly, beating both Star Movies and Movies Now, and then to ensure profitability and growth quarter after quarter, year after year.
http://www.mxmindia.com/2011/11/the-pix-game-plan/

IKEA, Carrefour welcome FDI
The Government’s decision to allow FDI in retail has opened up possibilities for international retail giants who till now have been waiting in the sidelines.
http://www.mxmindia.com/2011/11/ikea-carrefour-welcome-fdi/

Anil Thakraney: Always the spectator. Never the player
As Vinod Mehta, the editor of Outlook mag says, in our profession we must always remain spectators, and never try to become players. However tempting it is to dive into the arena.
http://www.mxmindia.com/2011/11/hard-knocks-always-the-spectator-never-the-player/

Reviewing the Reviews: Desi Boyz
Every week, Deepa Gahlot  reviews the reviews that film critics subject us to in print and on the Web.
http://www.mxmindia.com/2011/11/reviewing-the-reviews-desi-boyz/

AdStrat: Tata Tea's Soch Badlo
Lowe Lintas celebrates Tata Tea attempt to wake up India with the Soch Badlo campaign
http://www.mxmindia.com/2011/11/adstrat-soch-badlo/

The Anchor: 9 variants of 'Why This Kolaveri' that have had YouTube afire!
If you think you've haven't had enough with the original, here are 9 variants of 'Why This Kolaveri' that's still a rage on You Tube and elsewhere.
http://www.mxmindia.com/2011/11/the-anchor-9-variants-of-why-this-kolaveri-that-have-had-youtube-afire/


Friday 25 November 2011

Stories on 25th November

Primetime debates an excuse for doing TV cheap: Mark Tully
The veteran journalist on our media today and all that has changed since he was active both on and off air
http://www.mxmindia.com/2011/11/mark-tully-prime-time-tv-debates-an-excuse-for-doing-tv-cheap/

Need to focus on consistency: Tom Doctoroff, JWT
Tom Doctoroff, JWT North Asia Area Director, Greater China CEO / JWT Shanghai, speaks to MxMIndia in this video interview
http://www.mxmindia.com/2011/11/jwt-are-not-cultural-imperialists-tom-doctoroff/

Staff restructuring @ Turner
Turner Broadcasting System Asia Pacific realigns executive management roles.
http://www.mxmindia.com/2011/11/staff-shakeup-at-turner/

26/11 Mumbai attack: HR practices converted ordinary Taj employees into heroes
A Harvard Business School professor leads research on how and why the Taj hotels staff were willing to give up their lives when they had the option to flee in the 26/11 seige
http://www.mxmindia.com/2011/11/2611-mumbai-attack-hr-practices-converted-ordinary-taj-employees-into-heroes/

Phase III countdown: 'Overbidding will kill stations'
Is Phase III a chance to expand listenership reach, or further consolidate positions in a particular region. It’s both, and more, for FM radio players.
http://www.mxmindia.com/2011/11/%E2%80%98phase-iii-overbidding-will-kill-the-station%E2%80%99/

The Anchor: 5 indications that India is e-commerce-ready
Buyers of books (and other stuff) are now browsing more than ever, and not in the bookshop meaning. Flipkart.com CEO Sachin Bansal on the e-buying phenomenon.
http://www.mxmindia.com/2011/11/the-anchor-5-indications-that-india-is-e-commerce-ready/

Hard Knocks: Why this Kolaveri Di, indeed! Why?
A regular kind of sod sings some nonsense inside a recording studio, words that sound like a cross between Tamil and rustic English. I found it neither funny nor entertaining.
http://www.mxmindia.com/2011/11/hard-knocks-why-this-kolaveri-di-indeed-why/

Crime & Journalism
That a journalist like Jigna Vora was arrested in the J Dey murder case brings us to a very sad pass, writes Ranjona Banerji
http://www.mxmindia.com/2011/11/crime-journalism/

Thursday 24 November 2011

Stories on 24th November

The New Big Boss of India's Biggest Brand
The search for Ratan Tata's successor of chairman of the Rs 4.3 lakh crore Tata group has ended. But who's this 43-year-old Mystery Man?

KV Sridhar aka Pops on six reasons why advertising is an alluring business to be in, and youngsters should consider it as a career option

The e-paper on the app, the first of its kind, allows readers across the world to read the day's newspaper on their iPad just the way they would read a printed copy.

Latest additions include Movies Now, Suvarna News 24X7 & Zee 24 Ghante Chattisgarh.

Radio Mango, an FM radio venture by Malayala Manorama, aims to consolidate its position in Kerala once FM Phase III is officially rolled out.

It must come with a great deal of bewilderment for many to discover that a superhuman has the heart of a human within. This should not be a matter of discouragement but of elation.

Ketchum Sampark announces entry into Digital Media with the launch of Ketchum Sampark Digital.

Desi online retailers like Flipkart.com, myntra.com unleash ad blitzkrieg

The whole anti-corruption crusade of Tata Tea is getting cornier by the ad. And the juxtaposition of tea-making with nation-building is completely hilarious.

Ormax Media’s quarterly study shows Amitabh Bachchan and Ram Kapoor top television popularity charts

Wednesday 23 November 2011

Stories on 23rd November

There's plenty happening at the JWT office as the agency restructures to bring in three NCDs. Also, a quick interview with Bobby Pawar

Subhash Chandra, founder of Zee Group, has received the 2011 International Emmy Directorate Award. Mr Chandra made history by becoming the first ever Directorate Award recipient from India.

Viacom18 entries led the tally at the PromaxBDA Asia held on Tuesday, followed by Star, MSM, Zee, UTV, Turner, MCCS and the BBC.

MXM India is the web partner for Stratagem’s fourth Media RHYTHM training event, to be held on December 2 and 3 in Mumbai.

The Anchor: 8 key aspects of Phase III that radio companies need to address
Licenses, bidding, alliances… the world of radio is complex – and remember, there is going to be a phase 4 one day. E&Y Associate Director Ashish Pherwani on Phase III must-dos

Naming no Names, the mid-week column where novelist, columnist and counsellor Gouri Dange presents her tongue-in-cheek view of our world.

While the good thing that could come out of this incident is that the media will hopefully be more careful in the future, there is no denying that the rather harsh punitive action against Times Now has alarmed all of us in the media.

Hotmail’s original founder Sabeer Bhatia and Yogesh Patel have announced the launch of JaxtrSMS, a cross-platform, open texting application that would enable users to send SMS to anyone in the world for free.

Tuesday 22 November 2011

Stories on 22nd November

The channel has fired a category that was getting stagnant and all this by riding on popular and familiar titles. And on HD.

The Anchor: 5 changes the publication industry is seeing
Readership habits, buying patterns and news input mediums are changing faster than you can say “circulation”.

Plans to step up effort to promote fair advertising practises in online space

‘The documentary is about an evolving system of corruption that needs to be countered urgently.’

Vodafone must realize that simple need not be boring.

While the FM phase II may have been well received by the industry, all FM stations have reported break-even. Smaller FM stations are more likely to face huge challenges ahead.

Monday 21 November 2011

Stories on 21st November

MxMIndia partnered the screening of Umesh Aggarwal's documentary on Paid News and a panel discussion thereafter.

Is Bobby Pawar quitting Mudra?
Mudra’s chief creative officer Bobby Pawar is rumoured to be moving to JWT

With more users, better penetration and competitive pricing, broadband internet has nowhere to go but up.

The new Birla Sun Life Insurance campaign objective is to reiterate the philosophy to leave nothing to fate

Recognizing that there is definitely a slowdown, it’s no time to take things for granted, says the Red FM COO.

If a trainee copywriter came to me with such a script, I would recommend the chap to a psychiatrist.

The Ad Club Bombay gets ready for judging procedure for Effie 2011.

Ten Sports has entered into a long term partnership with the International Hockey Federation to acquire the broadcasting rights for the major FIH Championships till 2014. As part of the agreement Ten Sports will be broadcasting over 50 India playing matches the next four years from major men’s hockey tournaments from around the world.

Sports content provider ESPN STAR Sports (ESS) has announced the promotion of Sanjay Kailash to Executive Vice President & Head of Sales (India) for its India operations, ESPN Software India (ESI).

Launching his latest book in the capital, ‘Non Stop India’, Mark Tully reiterated that corruption is a major malaise but if you concentrate too much on it, you forget the cause of corruption, which is bad governance.

The International Festival of Creativity - Cannes Lions - has announced that Mobile will be added as a new awards section, launching at the 2012 Festival. Tom Eslinger, Digital Creative Director of Saatchi & Saatchi Worldwide, will preside over the Mobile Lions jury in its inaugural year.

The Indian Broadcasting Foundation (IBF) expresses great surprise and concern over the impact of the recent decision of the Supreme Court that dismissed the Special Leave Petition filed by Times Now

Friday 18 November 2011

Stories on 18th November

The government’s push means opportunity for all stakeholders – broadcasters, distribution platforms including cable & DTH companies and MSOs

Big Bazaar completes a decade of service to the aam janta

New music world under the scanner at Nokia seminar
Nokia Music Connects: Piracy across the globe will fall, says Sandip Biswas.

Network18’s Firstpost.com has launched an online chess championship for its readers. This fortnightly event will see Vishwanathan Anand share some of his real-life chessboard experiences with online participants as a part of ‘Firstpost Battleboard.’

MxMIndia partners ‘Paid News’ event to be held on November 18 in Mumbai with a film screening followed by a panel discussion.

A celebration of fine food, appropriate for the magazine’s content mix, has been planned for the November 19 event in New Delhi.

Punit Singh joins Proximity as AVP, Digital Technology. He will report to Ranjeev Vij VP, Head – Proximity India.

Walkout in Press Council meet as Chairman Katju refuses to withdraw remarks.

Benetton tried to spread an anti-hate message with its campaign showing public figures, including the Pope, locking lips. Unfortunately it backfired and drew the Vatican’s anger instead. What does the industry have to say about the fiasco?

Words, phrases, acronyms and scenarios that the creative department knows only too well. And probably wouldn’t want to do without.

If we really want to make a difference, we need to go after the big fish. Exposing the big daddies of corruption will make the real difference, as the 2G scandal has shown.

Earmarked for Development, Production, Co-Production and Acquisition of High Quality, Multimedia Health and Wellness Programming

Elvis Sequeira, the NCD of Cheil Worldwide Southwest Asia, has left.

ASCI gets pat on the back, but ministers have also urged it to speed up review and compliance processes in advertising content.

Thursday 17 November 2011

Stories on 17th November

Lodestar UM was the sole Indian winner at the inaugural Festival of Media Asia 2011 held in Singapore this week

Chitralekha celebrates 61st anniversary
Chitralekha’s 61st anniversary issue comes out later this week, themed on ‘India 2020’ and with contributions by industry stalwarts from various fields, from Shashi Tharoor and Uday Kotak to Chetan Bhagat and Dr Prakash Kothari, amongst others, sharing their perspective on the country in 2020.

With GEC viewership patterns changing, prime time looks over its shoulder and channels are targeting the 7-8pm slot with specific programming.

Reliance Retail has big plans with retail with big-box hypermarkets

Anil Thakraney reviews ads twice a week. In his inimitable style.

FM stations experiment with content to go beyond traditional programming and give listeners a differentiated experience.

Not jst for mktg stuff; SMS msgs go a long way in giving u info abt products n services.

Vice President M Hamid Ansari calls for debate on the erosion of the institution of the editor

Wednesday 16 November 2011

Stories on 16th November

With so much bad news around the Kingfisher Airlines business, we ask experts in what ways it could impact the brand.

Times for news media to report on each other
In Freaking News, Ranjona Banerji reviews nightly news and the fare in the papers the morning after

FMCG retail will hit $100 billion by 2025, notes Nielsen’s Consumer 360 report

Without a proper and systematic research analytics strategy, brands, irrespective of size, will find the going tough, writes V Balasubramanium

In a recent development at Colors, Mr Prashaant Bhatt has been appointed as the head of fiction programming, responsible for driving the fiction properties on the channel and taking key decisions on new shows and concepts.

As Mohit Beotra quits, Bharat Bambawale has been elevated as the Business Head for Brand Airtel.

Amod Dani has been elevated from Creative Director to Associate Executive Creative Director, Leo Burnett India.

Amritendu Roy is now Regional Head - East, Fever FM. Prior to Fever FM, he was Head, Radio Business, Friends FM.

The always greedy BCCI is determined to kill the goose that lays the golden eggs. And I think marketers must crack the whip and ensure this does not happen.

Naming no Names, the mid-week column where novelist, columnist and counsellor Gouri Dange presents her tongue-in-cheek view of our world

Mudra Group wins ‘Best Corporate Citizen, India’ Award at the GABM 2011.

moneycontrol.com unveils Master Your Money - An online investor event

Mail Today celebrates its fourth anniversary today in a year with 104-page edition


Tuesday 15 November 2011

Stories on 15th November

Vinod Mehta: I just want to fade away quietly

Outlook Editor-in-Chief Vinod Mehta talks exclusively to MxMIndia about his recently launched memoirs and more (Text & Video Interview)

http://www.mxmindia.com/2011/11/vinod-mehta-%E2%80%98i-just-want-to-fade-away-quietly%E2%80%99/


The Anchor: 7 points to learn from being in business

It has an unbeatable thrill, the sort you get when you are playing a game and want to achieve higher scores.

For the 5th Grand Kerala Shopping Festival which opens on December 1, the State has planned unique and innovative events on a massive scale for shopping enthusiasts.

Maruti Suzuki has trained over 10 lakh people in safe driving in the last decade in its ‘National Road Safety Mission’ which attains the 500,000 mark, and the company targets to double Maruti Driving Schools in next three years.

Mudra India has announced the appointment of Sharmila Malekar as the Senior Vice-President at Mudra West.

After quitting Grey, Bindu Sethi will be now working as the National Head Planning for JWT India.

The investment will be for new infrastructure, partnerships, brand building and sustainability programmes.

If a trainee copywriter came to me with such a script, I would recommend the chap to a psychiatrist.

Tiger Balm has provided its creative mandates to Quadrant Communications.

Editor Vinod Mehta’s book is a good nostalgia trip for those who are familiar with the place and time and will remember names and incidents. It is also a good lesson for those starting in the profession.

Two new agencies, Euro RSCG Design & Mosaik Communication, join HAVAS DESIGN+ community

Monday 14 November 2011

Stories on 14th November

As London-based EMM International launched in Mumbai last week, a look at whether media audits can work in India work, and how effectively?

The Anchor: The Seven(?) Traits of Creative People
Josy Paul says it would be incorrect to restrict the traits of a creative person to a fixed number

Behind every great commercial is super strategy. Every week, MxMIndia will bring you the brief and the strat as given by the client and whatever else that went into creating a winning ad. AdStrat is compiled by Shubhangi Mehta.

Hathway has confirmed that its new HD service is set to launch to subscribers in select are of Hathway Digital networks in Mumbai, Delhi, Hyderabad and Bangalore.

Taj Television Limited has extended the partnership with Zimbabwe Cricket for worldwide television rights till 2019. The agreements with Taj Television Limited cover the Zimbabwe Cricket Seasons in excess of an eight-year period from 2012 through to 2019.

The Ministry of Health and Family Welfare’s restrictions on depiction of tobacco-related products in films and television will also extend to the print and out-of-home media

Every week, Deepa Gahlot casts a critical eye over media reviews of Bollywood releases… in Reviewing the Reviews

What I don’t like about what’s happening is that the Indian media only stands up for the middle class, for ‘people like us’.

Friday 11 November 2011

Stories on 11th November

Press Council of India chairperson Justice Markandey Katju outbursts havve triggered a volley of criticism

Newswatch: Markandey Katju, intellectual Rip Van Winkle, sermonising in antiquated terms
It is clear that Katju is a confused man and seems to miss both the woods and the trees, writes Parsa Venkateshwar Rao Jr

Pradyuman Maheshwari is delighted that IMPACT’s recently released seventh anniv issue is a great read.

Bawa Group of Hotels have called a pitch, and have invited agencies to handle their creative mandates.

Hard Knocks: It could do well if briefs were concise and precise... perhaps in 140 characters!

There was much optimism at the Casbaa 2011 convention with rapid changes on the technological front for television

Haresh Chawla quits as Group CEO of Network18, to oversee seamless leadership transition at media conglomerate; to pursue other Interests

Thursday 10 November 2011

Stories on 10th November

The veteran editor was at his candid best in a chat with Arnab Goswami at the launch of his memoirs

Rajesh Jejurikar joins Zee as prez

Anil Thakraney finds the new Hajmola ad quite a flop show.

In advertising, it often happens that in search of a good idea we tend to make life too complicated for ourselves. In the end it is just about selling a product, selling an attitude and a shift in behaviour and nothing beyond that.

Web18’s news portal, IBNLive.com, launched its latest app on the iPad, offering 360-degree news coverage, in just a tap. Within just a day, the app raced to occupy the No 1 slot for all Indian apps.

With only a month after launch, the channel has grabbed the No 2 position in the Factual Entertainment space

Fortune India’s first ranking of India’s 50 Most Powerful Women in Business includes Balaji Telefilms’ Ekta Kapoor and HT Media’s Shobhana Bhartia.

does it for Sony; channel records a new high.

The reader should not be choosing what he wants and ignoring the rest. For that he can walk through the libraries and go for the books he wants to read or even browse through racks of DVDs.

The entrepreneurial bug seems to have cast its spell on yet another industry veteran as Nikhil Mirchandani, the business head (TV) at RNBL has decided to move on.

Wednesday 9 November 2011

Stories on 9th November

The future is rosy, says Ravi Dhariwal
Optimistic about newspaper business, Ravi Dhariwal says challenges can be overcome if industry joins hands and collaborates to find solutions.


It’s as much a part of our lives as dal-roti. Read on for more reasons!

Aaren Initiative Outdoor fully acquired by Lintas Media Group, to be renamed Lintas Initiative Outdoor.

Naming no Names is the mid-week column by well-known novelist, columnist and counsellor, Gouri Dange.

The Times of India Group launched TWeek, first of its kind digital magazine at the INMA platform.

INMA aims to reach a wider audience, says the outgoing president, adding that falling readership and rising ad costs are a two-pronged challenge the industry has to tackle.

Mindshare appoints Ashok Lalla as Leader, Digital, South Asia

I find it appalling that the Bachchan-baby-obsessed media has so quickly forgotten the humiliation of the recent past.

Tuesday 8 November 2011

Stories on 8th November

The industry must read between the lines and realize the need for a shake-up, echo delegates at the INMA South Asia conference

INMA: New Oxygen, New Growth
The key to growth is for newspapers to transform into newsmedia, says Earl Wilkinson.

Has readership growth reached stagnation? CEO Roundtable discusses.

Bharat Kapadia makes a case for the print industry’s premier event.

Full credit to the ad agency for making Birla Cement’s comatose promise come alive.

MxMIndia partners ‘Paid News’ event to be held on November 18 in Mumbai with a film screening followed by a panel discussion.

NDTV Profit and Hero MotoCorp Ltd Have launched the contest ‘A Search for India’s Stock Market Hero’ beginning November 8, on NDTV Profit.

Sushil Kumar turns ‘Atithi Sampadak’ at Prabhat Khabar’s Muzzafarpur edition

Monday 7 November 2011

Stories on 7th November

The INMA conference started today in Bengaluru with 220 newspaper owners, business and editorial leaders and allied professionals in attendance

Freaking News: One event, two interpretations
In Freaking News, Ranjona Banerji reviews the fare on nightly news and in the morning papers

“The trick is to do effective loyalty programmes,” says Adrian Hoon, Vice President, Sales, APAC, Epsilon International.

“It is our endeavour to be No 1,” says Sony’s Senior VP and Business Head, but won’t put a date or a number to the channel’s aim of reaching the top.

Anil Thakraney’s comment on advertising and media matters

Friday 4 November 2011

Stories on 4th November

Expectations, suggestions and experiences, AdAsians in conversation with MxM India on their takeaways from this edition of the Congress

Mediaah! Katju ko bolo katli maaro, says NBA
The News Broadcasters Asscociation asks the Prime Minister to ask the Press Council of India chief to mind his own business

No faces, no pictures – maybe that’s why radio captures minds so engagingly.

For the new generation ‘new’ is disposable. New keeps changing every moment and what matters to them is ‘now’.

Volatility is not a part of our life any more, it is our life, says the PepsiCo chief. Hence, make volatility an intrinsic part of the plan.

Asian women are different from women across the globe and so are their buying habits. The session ‘Marketing to Women Consumers in Asia’ emphasized the importance of marketing to women, which is often ignored.

Celebrating its 250th anniversary this year, Faber-Castell has reason to rejoice. A conversation with Count Andreas von Faber-Castell.

AdAsia 2011 scored high on style and presentation but could’ve done a little better with content, writes Ajay Kakar

MSM appoints Ms Smriti Krishna as Sr Vice President & Head of Human Resources for the network.

We need to once again take a hard look and check if what the Press Council chairman says is entirely wrong. Some-soul searching would actually do us good, and perhaps we’ll hire better personnel in the media.

The David Droga – R Balki session was cancelled but there was plenty of other excitement on the last day of AdAsia 2011.

Thursday 3 November 2011

Stories on 3rd November

A cross-section of biggies respond to a question much-asked on Day 2: how do you engage consumers in a fast-changing world?

Anil Thakraney’s Debrief: Nice idea
I like the idea of taking a quiet break from life, of taking some time off on a hurried day. And a nice, delightful dessert goes well in that situation.

A brand new set of questions and advisory from our mentor, Jaisurya Das.

Ace Cricketer Yuvraj Singh is now Puma’s Brand Ambassador

VF Corporation’s subsidiary VF Mauritius , has acquired full ownership of VF Arvind Brands Private Limited

Grey strengthens its creative team with the appointment of Uddalak Gupta as Executive Creative Director (Copy) and Joint Creative Head at Delhi.

In addition to heading the newspaper's editorial team in Mumbai, Mr Majumdar will also be responsible for the editorial administration of the Web, Magazines and Books editorial teams.

For foreign delegates its networking, business, Indian cuisine and a visit to the Taj.

Conversation, exchange of ideas, networking and business as usual was the order of the day at AdAsia, Day 2.

Contagious comes to India along with its acclaimed magazine, hailed as a Bible among many in the industry.

How important is trust for a brand, and how can one build trust? These are some of the compelling questions that were discussed in AdAsia 2011.

AdAsia a waste of time? Not, says this reader, emphatically.